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Tradition of the Nude in advertising— a new age of materialism and objectification.

Tradition of the Nude in advertising— a new age of materialism and objectification

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Page 1: Tradition of the Nude in advertising— a new age of materialism and objectification

Tradition of the Nude in advertising—a new age of materialismand objectification.

Page 2: Tradition of the Nude in advertising— a new age of materialism and objectification

What is theattitude thismodel isprojecting?

What is shecommunicatingTo the viewer?

Page 3: Tradition of the Nude in advertising— a new age of materialism and objectification
Page 4: Tradition of the Nude in advertising— a new age of materialism and objectification

Does this Playboy imageremind you of any of theRenaissance nudes?

Page 5: Tradition of the Nude in advertising— a new age of materialism and objectification

La Grande OdalisqueIngres

Page 6: Tradition of the Nude in advertising— a new age of materialism and objectification

Who is the intended audience Who is the intended audience here?here?

Page 7: Tradition of the Nude in advertising— a new age of materialism and objectification

Nudist PhilosphiesNudist Philosphies

The body without clothes is normal The body without clothes is normal and not necessarily a sexual object.and not necessarily a sexual object.

Equality – taking clothes off shows Equality – taking clothes off shows that we’re all vulnerable and equal; that we’re all vulnerable and equal; nobody’s perfect.nobody’s perfect.

People have to be respected for their People have to be respected for their personhood and not merely what’s personhood and not merely what’s “on the outside” (material coverings)“on the outside” (material coverings)

Page 8: Tradition of the Nude in advertising— a new age of materialism and objectification

Travel clubTravel club

Page 9: Tradition of the Nude in advertising— a new age of materialism and objectification

Photo AlbumPhoto Album

Page 10: Tradition of the Nude in advertising— a new age of materialism and objectification

A Different Kind of Cover Girl?A Different Kind of Cover Girl?

Page 11: Tradition of the Nude in advertising— a new age of materialism and objectification

Naked or Nude?Naked or Nude? Is she aware of being seen?Is she aware of being seen? Yes, but who is the audience?Yes, but who is the audience? Is she posing as a sex object?Is she posing as a sex object? She’s on display but not posedShe’s on display but not posed

in a sexualized way. in a sexualized way. Family album aesthetic.Family album aesthetic.

Why do you think she has Why do you think she has a tattoo of a posed woman?a tattoo of a posed woman?

Page 12: Tradition of the Nude in advertising— a new age of materialism and objectification

Questions:Questions:

If the rest of us are only permitted to see perfect If the rest of us are only permitted to see perfect bodies—and the rest are covered up--what bodies—and the rest are covered up--what message does that send us?message does that send us?

If we are only permitted to see sexualized nudity, If we are only permitted to see sexualized nudity, what message does that send us?what message does that send us?

If we only see nudity in pornography and If we only see nudity in pornography and advertising, what message does that send us?advertising, what message does that send us?

Page 13: Tradition of the Nude in advertising— a new age of materialism and objectification

EXPLOITATIVE OR NONEXPLOITATIVE?Some artists and photographers who might interest you(WARNING: Some of these are particularly graphic):

1) Sally Mann’s photographs of her children 2) Vanessa Beecroft’s performances4) Robert Mapplethorpe’s X Portfolio images (WARNING: GRAPHIC)5) A true crime show that examines “evidence” (your choice)6) News photos with graphic depictions of the body (your choice)7) A video game that focuses on the body (your choice)8) A film that features the body graphically (your choice)9) An ad that features the body prominently 10) Pornographic images that do not feature nudity compared to those that do. (Discuss how you are determining what is “pornographic” and provide examples.)11) Imagery of violence to the body that you consider to be exploitative, contrasted with images you consider to be non-exploitative (Discuss the contexts of these images and how you see them as different)

Page 14: Tradition of the Nude in advertising— a new age of materialism and objectification

Sally Mann

Page 15: Tradition of the Nude in advertising— a new age of materialism and objectification

Sally Mann

Page 16: Tradition of the Nude in advertising— a new age of materialism and objectification

DanaeRembrant

Page 17: Tradition of the Nude in advertising— a new age of materialism and objectification

Sally Mann

Page 18: Tradition of the Nude in advertising— a new age of materialism and objectification

Sally Mann

Page 19: Tradition of the Nude in advertising— a new age of materialism and objectification
Page 20: Tradition of the Nude in advertising— a new age of materialism and objectification

Love-Hate RelationshipLove-Hate Relationship