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Trading and Transaction Multiples
Strictly Private & Confidential
Trading Comparables
Introduction
What is it? Use of Trading Multiples
Trading Comparables
Valuation tool based on how comparable
companies are valued by the stock market as a
multiple of profit, sales or other parameters
Assumes that the stock market is relatively
efficient in valuing comparable companies
Importance
Buy-side M&A high
Sell-Side M&A high
Merger of Equals high
Initial Public Offering high
Add-on financings low
Share repurchases low
Leveraged Buy-out low
Identify Comparable
Companies
Select
Appropriate
Multiples
Calculate
Multiples
Check and
Interpret the
Results
Most Widely Used Valuation Tool
1
Identify Comparable Companies
Identify Companies with Similar Business Mix, Size, Operations and Capital Structure
Trading Comparables
Growth
/
Risk
Business Mix
Products
Markets Served
Customers
Size
Assets
Revenues
Profitability
Operations
Production Process
Operational Gearing
Capital Structure
Leverage
Dividend Payout
Talk to the right people – Industry Teams
Previous presentations
Equity research reports
Competition section in 10K / Prospectus
Other sources: Hoover’s in-depth records
2
Select Appropriate Multiples
Equity Value Multiples Enterprise Value Multiples
Trading Comparables
Capital Structure ―as is‖
Denominator after interest expense
Main multiples are
– P/E ratio
– Price/Book ratio
– PEG ratio
Unlevered Capital Structure
Denominator before interest expense
Main multiples are
– EV / Sales
– EV / EBITDA
– EV / EBIT or EV / EBITA
– EV / Capital Employed
– EV / Subscribers (telecom, similar ratios
based on operating figures in other industries)
Enterprise Value vs. Equity Value Multiples
3
Select Appropriate Multiples
Multiple Advantage Disadvantage
EV / Sales
Meaningful for loss-making companies
Very limited impact of accounting differences
Does not take differences in profitability into account
EV/EBITDA No distortions based on different
depreciation policies Does not take differences in capital intensity
into account
EV/EBIT(A) Takes capital intensity into account Possible distortions based on different
accounting policies
EV / Capital
Employed
Based on invested capital, which determines potential earnings power
Does not take differences in profitability into account
Distortions through accounting differences
EV / Subscriber
(or other metrics) Based on industry-specific value-driver Does not take profitability into account
P/E Ratio Focuses on earnings to shareholders
Does not take risk profile based on differences in leverage into account
Accounting differences
Price / Book Based on equity, which determines
earning power Does not take differences in profitability
into account
Choice of the Multiple Depends on Industry, Profitability, Accounting Regimes
Trading Comparables
4
Select Appropriate Multiples
Industry Multiple Comment
Banks Price / Book Equity is limiting factor
Always look at ROE at the same time
Telecom EBITDA
No. of subscribers defines maximum revenues
Once the network is built, depreciation is not very relevant because no need for near-term replacement capex
Industrial EBITA Depreciation is good proxy for replacement capex
Heterogeneous set of companies with different capital intensities
Different Industries May Use Different Multiples
Trading Comparables
5
Select Appropriate Multiples
Period Advantage (+)/ Disadvantage(-)
Trading Comparables
Last calendar year
Last twelve months (LTM)
Current calendar year
Next calendar year
+ Enables consistent comparison with historic /
future calendar years
— Can be over by several months, and therefore of
limited interest for stock market
+ Provides the most recent historic information
— But might be different from the future
+ Usually the period that the stock market focuses
on most
— Clearly some degree of uncertainty over the year
end result
+ Focuses on future revenue and profit
+ Especially relevant for fast-growing companies
— Projections become less accurate the further you
go into the future
Chosing the appropriate period
___________________________
Note: NB. Always calendarize financial years to calendar years unless otherwise directed.
6
Calculate Multiples – The Numerator
Enterprise Value Constituents Capital Providers / Recipients
Trading Comparables
Calculating Enterprise Value
Common Shareholders
Creditors
Minority Owners
Non-Consolidated Companies
Market Capitalisation
+ Net Debt
Bank Debt
+ Bonds
+ Finance Leases
+ Preferred Stock
– Cash
– Securities
+ Minority Interest
+ Minority Interest (at market value if available)
– Investments/Associates (at market value if available)
7
Calculate Multiples – The Numerator
Make Sure that Numerator and Denominator are Consistent!
Trading Comparables
Market Cap
Net Debt
Bank Debt
Bonds
Leases
Preferred Stock
Cash
Securities
Minority interest
(market value)
Investments and
Affiliate (market
value)
Enterprise Value
Net Income
Taxes
Net Interest
Interest Expense
Interest Income
Minority interest in
net income
Income from
Investments and
Affiliates
Sales/
EBITDA/
EBIT
Levered MultipleUnlevered Multiple
Assume full ownership of subs
Unlever
Numerator
Denominator
8
Calculate Multiples – The Numerator
Basic market capitalization = share price of common shares x common shares outstanding
Take shares outstanding from latest interim report / 10Q and check news for stock split / capital
increases (Bloomberg / Extel / Factset are not always correct but should be used as a cross checks)
Check for multiple classes of shares (A + B / Voting + Non-Voting)
Fully diluted shares outstanding (treasury stock method)
– Fully diluted market capitalization assumes that all in-the-money options become exercised; thereby
increasing the share capital
= basic shares outstanding
+ in-the-money options adjustment
Calculating Market Capitalization on a Fully-Diluted Basis is More Accurate, but the
Impact is Usually Low
Trading Comparables
9
Calculate Multiples – The Numerator
Convertible bonds are debt that can be converted into equity at an agreed conversion price
Treatment of convertible bonds in a comparable company analysis depends on whether the bonds are
―in-the-money‖ or ―out-of-the-money‖:
Enterprise Value Calculation – Convertibles
Trading Comparables
“Out-of-the-money” “In-the-money”
Equity Value < Face Value
– Treat as Financial Debt
Equity Value > Face Value
– Treat as Equity
– Adjust no. of shares
– Adjust interest expense
How to Treat Convertibles
10
Calculate Multiples – The Numerator
Enterprise Value Calculation – Investments / Affiliates
Trading Comparables
Investments (<20% ownership)
– Dividend income is recorded as earned
– Gains/losses in fair value are recorded in
income statement
Affiliates (20% – 50% ownership)
– Firm records proportional stake in earnings on
income statement (income from affiliate)
– Earnings represent increase in investment
account
– Dividends represent return on capital
(reduction in account)
Treat them as ―non-core‖
– Do not include dividend income/share in
earnings
in EBIT
– Deduct investment/affiliate from market
capitalization to get to Enterprise Value
• At market value if available (i.e. quoted
stake)
• At book value if market value not available
Treat them as ―core‖
– Include dividend income/share in earnings in
EBIT
– Do not adjust market capitalization
Accounting for Investments / Affiliates How to Treat in Comps
11
Calculate Multiples – The Numerator
What is Minority Interest?
Enterprise Value Calculation – Minority Interest
Trading Comparables
Item on liability side of balance sheet when a
firm’s ownership in a subsidiary is between 50%
and 100%
Firm fully consolidates the subsidiary’s
revenues, profits and assets
Minority interest represents the share of the
subsidiary’s equity not owned by the firm
Add to market capitalisation in your enterprise
value calculation
– Revenues and EBITDA/EBIT include 100%
of the subsidiary’s revenues profit
– Enterprise value needs to assume full
ownership of subsidiaries
Use market value if available
– In particular when subsidiary is quoted
– Cross check book value of minority interest
with minority interest in net income
How to Treat in Comps
12
Calculate Multiples – The Denominator
Look for non-recurring items in P&L, Cash Flow Statement, Management’s Discussion & Analysis of
Financial Results and Notes to Financial Statements
Adjust Net Income also for tax-effect of non-recurring items
Footnote your adjustments!
Exclude Non-Recurring Items
Trading Comparables
13
Check and Interpret the Results
Check inputs against sources
Sanity checks
– Profit Trend
• EPS ’02 > EPS ’01
• P/E ’02 < P/E ’01
– Relative Multiple Comparison
• EBIT Multiple > EBITDA Multiple > Revenue Multiple
– Compare multiples to outside sources (e.g. research reports)
Identify and check outliers. Explain them
Comparable companies used in formal valuations will come under intense scrutiny and therefore
require the highest level of care in preparation and checking
Make 100% sure that the client’s multiples are correct (―career check‖)
After Checking Your Inputs, Always Perform Sanity Checks and Understand Outliers
Trading Comparables
14
Reasons why companies trade at different multiples
Check and Interpret the Results
Understand Why the Companies in Your Universe Trade at Different Multiples
Trading Comparables
Long-term Growth/Risk
“Fundamental”
Other
“Imperfections”
Historic / projected growth rates
Competitive position
Leverage (P/E Ratios)
Capital intensity (EBITDA multiples)
Margins (Revenue Multiples)
Quality of earnings (i.e. Aggressive accounting)
Quality of business mix
Regulatory environment
Free float
Market listing (where listed)
Market has different expectations to the broker you used!
Mistake or imprecision in spreading comp!
15
Transaction Multiples
Introduction
What is it? Use of Transaction Multiples
Transaction Multiples
Valuation based on implied multiples of
precedent transactions (sales, profit or other
parameters)
Allows a potential acquiror to assess the price
range which vendors have been willing to accept
for a company/asset with similar characteristics
Dependant on the accurate application of
precedent multiples that are relevant benchmarks
to the company/asset in question
Importance
Buy-side M&A high
Sell-side M&A high
Leveraged buy-out medium
Merger of equals medium
Share repurchases low
Initial Public Offering none
Add-on financings none
Identify TransactionsFind
Information
Calculate
Multiples
Check and
Interpret the
Results
Most Important in M&A Situations
16
Include Exclude
Transaction Multiples
Private Deals where majority was acquired
Tender offer for majority of the shares
Purchase of minority stake which enabled
acquiror to take control (use judgment)
IPOs
Share Repurchases
Block Trades
Failed Transactions (usually)
Identify Transactions
Types of Transactions
17
Gain a clear understanding of the target company’s business including:
– Primary competitors
– Major deals
Define target sector
Transaction Multiples
Understand Target and Target Sector
Identify Transactions
Check for any previously existing deal sheets in order to verify the completeness of any new deal runs
Request a deal run around the target’s business (go back only 2 to 5 years maximum)
– Place criteria that limits the scope (size of deals, geographic region, public, majority control, etc.)
Sanity check data – ensure that primary competitors and the major deals are within the received
information; otherwise, understand why they have not been incorporated
Identify Transactions
Choosing the Transaction
18
Difference whether public vs. private target/bidder
– Tender (offer) documents filed with relevant stock exchange
– Target company annual report, interims
– Equity research reports
– 8K (US) / disclosure document if transaction is deemed material
– Public announcement (e.g. Regulatory News Service in the UK)
Company website, News run
Transaction Multiples
Source Transaction Data
Useful Databases (use with caution!)
- SDC Platinum (industry standard)
- Dealogic / M&A Global
Find Information
– Dealogic / M&A Global
– Thomson One Banker
– M&A Monitor
– Bloomberg
– Internal Deal Database
19
Example
Calculate Multiples – Enterprise Value
0
50
100
150
200
250
300
Purchase
Price for
60% Stake
Implied
Value of
Stake Not
Bought
Net Debt Minority
Interest
Investments Implied
Transaction
Value
As for Trading Multiples…but Remember to Take into Account Percentage Acquired
Transaction Multiples
A buys a 60% stake in B for €120mn
B has net debt of €40mn
B has minority interest of €20mn
B has investments of €10mn
€120mn
€80mn
€40mn
€20mn
€10mn
€250mn
Enterprise Value is €250mn
20
Typical Issues How to Deal With Them
Transaction Multiples
In the acquiror’s press release, it does not say
whether the purchase price relates to equity
value or assumes a debt-free company
Part of the purchase price is contingent on a
certain future performance of the company
(―earn-out‖)
Purchase price usually means price to acquire
the equity
Add net debt to calculate the implied enterprise
value
Include the earn-out in your transaction value,
unless you have reason to believe that the
underlying performance criteria will not be met
(the same applies to any other deferred
consideration)
In share deals, apply the exchange ratio using the acquiror’s share price on the day before the
announcement
In offers where shareholders have the choice between cash or shares, use cash-based price as this is
independent of the quality of the acquiror’s stock (footnote share alternative)
Ensure that all shareholders are being treated equally
Get the Transaction Value Right!
Calculate Multiples – Private Transactions
Use your Judgement!
21
Profit Trend
– EPS ’02 > EPS ’01
– P/E ’02 < P/E ’01
Relative Multiple Comparison
– EBIT Multiple > EBITDA Multiple > Revenue Multiple
Compare multiples to outside sources
Make 100% sure that transactions made by the client are correctly calculated (―career check‖)
Transaction Multiples
Check and Interpret the Results
As for Trading Comps
22
Check and Interpret the Results
“Landmark” Transactions
Transaction Multiples
Source: Company filings, press releases.
Sales EBITDA EBITAProd hlm
(USD)Cap hlm (USD)
Dec-05 China Fujian Sedrin InBev 750 750 4.02x 13.1x 18.7x 104.2 n.a.
Aug-05 Russia ITB Heineken 356 507 2.20x 17.4x n.a. 187.8 133.4
Jul-05 Colombia Bavaria SABMiller 4,824 7,806 3.90x 10.1x n.a. 287.0 195.1
Aug-04 Russia SUN Interbrew Interbrew 1,093 1,457 2.20x 11.8x 24.5x 84.2 n.a.
Jul-04 Canada Molson Adolph Coors 3,594 4,611 2.39x 10.9x 12.3x 221.1 n.a.
Mar-04 Brazil AmBev Interbrew 10,607 21,495 4.91x 14.4x 18.5x 331.7 190.7
Feb-04 Denmark Carlsberg Breweries Carlsberg 2,490 8,131 1.39x 7.9x 13.5x 100.4 n.a.
Jan-04 Germany Holsten Carlsberg/Bitburger 657 1,339 1.44x 8.8x 11.8x 152.1 n.a.
Sep-03 Germany Spaten/Dinkelacker Interbrew 600 550 1.37x 9.1x n.a. 109.9 n.a.
Aug-03 Costa Rica/Nicaragua FIFCO Heineken 229 916 n.a. 15.8x n.a. 482.1 n.a.
May-03 Italy Birra Peroni (pre earn-out) SABMiller 283 653 1.15x 12.7x n.a. 145.0 n.a.
May-03 Portugal Centralcer Scottish & Newcastle 565 746 2.60x 9.6x n.a. 226.1 n.a.
May-03 Austria BBAG Heineken 1,698 2,131 2.10x 10.2x 23.9x 163.9 n.a.
May-02 USA Miller Brewing Company SAB 2,993 4,993 1.02x 8.2x 10.5x 99.9 n.a.
May-02 Brazil Quilmes (Quinsa) AmBev 490 1,732 2.19x 9.4x 19.6x n.a. n.a.
Feb-02 Finland Hartwall ABP (OYL) Scottish & Newcastle 1,787 1,974 2.81x 10.1x 14.0x 122.9 n.a.
Dec-01 United Kingdom Carling Brewers Adolph Coors 1,727 1,727 0.84x 8.1x 14.1x 146.4 n.a.
Aug-01 Germany Becks Interbrew 1,575 1,575 2.10x 13.0x 23.9x 276.4 n.a.
Jun-00 United Kingdom Bass Interbrew 2,144 3,459 1.26x 9.5x 14.4x 178.3 n.a.
May-00 Denmark Orkla Carlsberg 9,972 14,662 n.a. 6.3x n.a. n.a. n.a.
Mar-00 France Kronenbourg Scottish & Newcastle 3,059 3,059 2.14x 13.1x 19.4x 257.1 n.a.
EV/Consideration Paid
(USDm)Implied EV (USDm)Country Target Acquiror
23
Use qualitative judgement – do not just jump into the numbers
Choose a meaningful analysis period – n.b. “valuation bubbles”
Eliminate extremes, having understood them
A limited number of appropriate and accurate transactions is useful – quality not quantity
Look for trends
Triple check
Transaction Multiples
Check and Interpret the Results
Remember!
24
Appendix
Sample Trading ComparablesAppendix
Trading Comps
Dec-06 Dec-07 Dec-08 Dec-06 Dec-07 Dec-08
Europe
Carlsberg A/S 6,608 2,701 9,772 10.4x 8.9x 8.1x 24.7x 19.6x 15.9x
Carlsberg A/S (Ex-prop) 5,535 2,701 8,699 9.2x 7.9x 7.2x 20.7x 16.4x 13.4x
Heineken NV 22,622 2,077 26,439 11.2x 10.0x 9.0x 24.6x 19.8x 16.8x
InBev 35,771 6,533 55,366 13.1x 11.2x 9.9x 24.2x 20.3x 16.7x
SABMiller plc 29,160 4,685 35,758 13.1x 11.3x 9.8x 25.5x 21.3x 18.3x
Scottish and Newcastle plc 10,099 3,163 13,622 13.1x 12.4x 11.6x 21.4x 20.5x 18.9x
North America
Anheuser-Busch Cos Inc 24,902 5,479 30,381 9.7x 9.1x 8.8x 18.7x 17.1x 16.2x
Molson Coors Brewing Co. 6,549 1,398 8,079 11.6x 10.6x 9.5x 25.4x 20.1x 16.5x
Average 11.4x 10.2x 9.3x 23.1x 19.4x 16.6x
Other Europe
Anadolu Efes 3,172 517 3,771 10.3x 9.3x 7.5x 20.8x 17.7x 14.2x
Efes Breweries Intl. 916 253 1,176 15.3x 10.9x 8.3x 65.3x 32.4x 17.9x
Baltika 5,614 58 5,672 10.2x 9.1x 8.7x 17.0x 15.9x 13.6x
Average 13.8x 13.0x 12.3x 40.1x 37.7x 33.9x
Notes
(1) Share prices and exchange rates as of 09 November 2007
(2) Financials calendarised to 30-Dec y/e; Excl. exceptional items; proforma recent acquisitions; EBITDA incl. income from associates; Minority Interests Valued at Illustrative Market Value.
EV/EBITDA Cash P/EEV
(EURm)
Equity Value
(EURm)
Net Debt
(EURm)
25
Sample Trading Comparables – Mature Beer Appendix
Transaction Comps
Sales EBITDA EBITAProd hlm
(USD)Cap hlm (USD)
Aug-06 Canada Sleeman Sapporo 356 356 1.92x 12.5x 17.0x 250.0 n.a.
Jul-04 Canada Molson Adolph Coors 3,594 4,611 2.39x 10.9x 12.3x 221.1 n.a.
Feb-04 Denmark Carlsberg Breweries Carlsberg 2,490 8,131 1.39x 7.9x 13.5x 100.4 n.a.
Jan-04 Germany Holsten Carlsberg/Bitburger 657 1,339 1.44x 8.8x 11.8x 152.1 n.a.
Sep-03 Germany Spaten/Dinkelacker Interbrew 600 550 1.37x 9.1x n.a. 109.9 n.a.
May-03 Italy Birra Peroni (pre earn-out) SABMiller 283 653 1.15x 12.7x n.a. 145.0 n.a.
May-03 Portugal Centralcer Scottish & Newcastle 565 746 2.60x 9.6x n.a. 226.1 n.a.
May-03 Austria BBAG Heineken 1,698 2,131 2.10x 10.2x 23.9x 163.9 n.a.
Apr-03 United Kingdom HP Bulmer Scottish & Newcastle 262 442 1.21x 7.1x 12.2x n.a. n.a.
May-02 USA Miller Brewing Company SAB 2,993 4,993 1.02x 8.2x 10.5x 99.9 n.a.
Feb-02 Finland Hartwall ABP (OYL) Scottish & Newcastle 1,787 1,974 2.81x 10.1x 14.0x 122.9 n.a.
Dec-01 United Kingdom Carling Brewers Adolph Coors 1,727 1,727 0.84x 8.1x 14.1x 146.4 n.a.
Aug-01 Germany Becks Interbrew 1,575 1,575 2.10x 13.0x 23.9x 276.4 n.a.
Jul-01 Germany Diebels Interbrew 100 125 1.41x 7.8x 21.8x 85.9 n.a.
Nov-00 Switzerland Feldschlösschen Carlsberg 493 493 0.85x 6.9x 14.5x 205.4 n.a.
Aug-00 Portugal Centralcer Scottish & Newcastle 139 283 n.a. 8.6x n.a. 104.9 n.a.
Jun-00 United Kingdom Bass Interbrew 2,144 3,459 1.26x 9.5x 14.4x 178.3 n.a.
May-00 United Kingdom Whitbread Interbrew 662 662 0.40x 5.6x 10.1x 65.0 n.a.
May-00 Denmark Orkla Carlsberg 9,972 14,662 n.a. 6.3x n.a. n.a. n.a.
Mar-00 France Kronenbourg Scottish & Newcastle 3,059 3,059 2.14x 13.1x 19.4x 257.1 n.a.
EV/Consideration Paid
(USDm)Implied EV (USDm)Country Target Acquiror
26
Sample Trading Comparables – Emerging Beer Appendix
Transaction Comps
Sales EBITDA EBITAProd hlm
(USD)Cap hlm (USD)
Aug-06 Vietnam Foster's Vietnam Asia Pac Breweries (Hein JV) 105 105 4.02x 28.0x 104.4x 141.3 95.5
Aug-06 India Foster's India Ops and Brand SABMiller 120 120 8.46x 95.1x 221.4x 518.9 342.9
May-06 Romania Interbrew Efes (JV take out) InBev 27 53 n.a. n.a. n.a. 44.2 35.4
Jan-06 Russia Krasny Vostock Efes Breweries International 360 390 n.a. n.a. n.a. 149.4 39.0
Jan-06 Russia Yarpivo Minority Take-out BBH/Baltika 234 622 n.a. 12.2x 16.4x 117.3 103.6
Jan-06 Bosnia-Hertzegovina Banjalucka Pivara Altima Partners 14 26 1.35x 10.4x -14.4x 76.0 25.8
Dec-05 China Fujian Sedrin InBev 750 750 4.02x 13.1x 18.7x 104.2 n.a.
Sep-05 China K.K. InBev 62 62 n.a. 4.1x n.a. 22.8 20.5
Aug-05 Russia ITB Heineken 356 507 2.20x 17.4x n.a. 187.8 133.4
Jul-05 Russia Stepan Razin Heineken 119 119 n.a. n.a. n.a. 85.2 n.a.
Jul-05 Russia Baikal Heineken 48 48 n.a. n.a. n.a. 80.6 n.a.
Jul-05 Colombia Bavaria SABMiller 4,824 7,806 3.90x 10.1x n.a. 287.0 195.1
Jul-05 Russia Tinkoff InBev 201 201 4.74x n.a. n.a. n.a. 87.6
May-05 Russia Patra Heineken 71 71 n.a. n.a. n.a. 100.9 n.a.
Apr-05 China Snowland Brewery China Resources Brewery (SABM) 15 15 n.a. n.a. n.a. 13.6 10.7
Dec-04 India UB Scottish & Newcastle 171 456 n.a. n.a. n.a. 138.2 n.a.
Sep-04 China Lion Nathan China China Resources Brewery 71 154 n.a. n.a. n.a. 70.3 29.8
Oct-04 Russia Sobol Heineken 22 22 n.a. n.a. n.a. 111.6 n.a.
Aug-04 Russia Volga Heineken 74 74 n.a. n.a. n.a. 105.6 n.a.
Aug-04 Russia Shikhin Heineken 99 99 n.a. n.a. n.a. 98.5 n.a.
Aug-04 Serbia-Montenegro 7 Septambar (Zajecar Brewery) Efes Breweries International 15 23 n.a. n.a. n.a. 51.4 22.6
Aug-04 Russia SUN Interbrew Interbrew 1,093 1,457 2.20x 11.8x 24.5x 84.2 n.a.
Jun-04 China Zhejiang Brewery Interbrew 53 76 n.a. 11.6x n.a. 38.0 n.a.
Jun-04 China Harbin Anheuser-Busch 675 787 4.38x 17.5x 31.6x 68.4 n.a.
Mar-04 Brazil AmBev Interbrew 10,607 21,495 4.91x 14.4x 18.5x 331.7 190.7
EV/Consideration Paid
(USDm)Implied EV (USDm)Country Target Acquiror
27