TRADEMARK D€ A SURVEY WITH 732 MARKS, LOGOS AND C ORPORATE-I D€ NTITY SYMBOLS

by Barbara Baer Capitman

DOVER PUBLICATIONS, INC., NEW YORK

p:.

CONTENTS

Entertainment, Leisure, Sports

Civic Institutions and Education

inance, Insurance

re, Appliances, Apparel, Textiles

iscellaneous Consumer Products, Paper Products,

Printing, Publishing and Other Service Industries

teal Estate and Construction

-ransportation

Jtilities, Oil, Heavy Industry

Index of Designers

lndex of Businesses, Organizations and Brand Names

Drugs, Toys

INDEX OF DESIGNERS References are to illustration rather than page numbers. I t has not been feasible to include addresses, as many of the designs were executed several yeais ago and individuals and firms are constantly moving and/or reorganizing. Current addresses for most practicing designers can be,obtained from the

Package Designers Council 619 Second Avenue New York City 10016

and/or the

American Institute of Graphic Arts (AIGA) 1059 Third Avenue New York City 10021

Accardi, Art, 325 Ahrens, Egmont, 251 Aizawa Assoc., 94 Anspach, Grossman, Portugal, 21 Antonucci, Emil, 35 Arnold, Arnold, 458

Baisch, Blake and Gabriel, 425 Baker, Jack, 27B Bangston, Janet R., 53 Barnes (Edward L.) Assoc., 637-38 Barrand, Francis, 23 Barrett & Gaby, 64,73,101,135,

136,589,591,593 Bartels, Herman, 415 Bass (Saul) & Assoc., 7,14,17,19,

28,46,50,69,100,102,~~2, 123,197, 254,282,365,408, 516,614,625,654,730

Beall, Lester, 217, 385, 675 Becker & Becker, 157

Bender May, 38,55,141,251,272, 311,431,502,538,544

Berni (Alan) & Assoc., 160,193, 335,361, 369,375, 380, 401, 430,434,467,482,483,503, 533

Bingham, Caleb D., 299 Birdseye, Clarence, 321 Blackburn, Bruce, 205 Blod (Francis) Design, 194 Bofinger-Kaplan, 63 Bogusky, William. See Brothers

Bogusky. Bossert, Bill, 31 Brothers Bogusky, 1,10,45,47,49,

66,71,97,147,211,213,226, 414,455,486,501,507,514, 524,527,530, 535, 540,561, 568, 588,600,601, 604,612, 613,631

Bruce, Cissy, 471

Bunn-Grey, 470 Burrill, J., 605 Byrne, S. J., 641

Chapman (Dave) & Assoc., 48 Chapman, Goldsmith & Yamasaki,

359,363,528 Chermayeff & Geismar Assoc., 161,

205,693,694 Chirurg & Cairns, Inc., 243 Church, lames A., 383 Cohen, Emil M,, 65,76,521,551,

555, 572,576,623, 686,696, 71 7

Congdon, Arthur, 149 Cooke, Ken, 5 Cooney & Cooney, 154 Copeland, Arnold, 660 Corporate Design, 638 Courtos, Tom, 627 Creative Services of Atlanta, 43

152 INDEX OF DESIGNERS

Dadmun (Royal) & Assoc., 103, 274,285,291, 307, 314, 355, 442,452,479,520,651,671

Danforth, William H., 316 deMartin, Marona & Assoc., 25,

70, 74,84,140,292, 324,451, 536,580,587,700-01, 703

Design Consultants, 665 Design for Selling, 350 Design Research, 560 Deskey (Donald) Assoc., 397,404,

405,413,454,668,705 DeStasio, 80 Dickens (Sidney) Design Group,

57, 242,257, 263,269,290, 320, 382, 386,422,438,448, 519, 522,581,607,646,680, 704, 724

Domsky & Simon, 362 Drawing Board, 515

Earth Ink, 471 Eckstein (Arthur) & Assoc., 373 Ervin, Don, 175 Esteban, Francis R., 682

Fand, Jerry, 79 Federico, Gene, 481 Fennell, Paul, 288 Fjelde, Paul, 222 Ford, Corey, 529 Ford, George W., 420 Fossella (Gregory) Assoc., 114,

126-28,146,195,234,602, 661,684

Friedman (Sy) Assoc., 90,93,99, 228, 333, 341,360,409,410, 41 6,450,453

Gaby, Murray. See Barrett & Gaby. Gale, Robert A. See Siegel & Gale. Geismar, Tom. See Chermayeff &

Geismar. Gerstman & Meyers, 122,200,215,

309,449,472,545,558,564 Gheary, Frank, 374 Gianninoto (Frank) Assoc., 82,

119,219,221,231,240,241, 248,268,271,273,277,281 287, 296, 310, 313,389, 426, 428,462,689,714

Giraard, Alexander, 42 Goldberg (Robert I.) Assoc., 350 Golden, William, 18 Golding, Norman, 515 Goldsholl (Morton) Assoc., 37,95

107,125,233, 266, 283, 312, 318, 338, 339,427,432,444, 447,459,477, 674, 678, 679, 690, 732

Goldsmith, William H., 550 Goldsmith, Yamasaki, Specht and

Anderson Design, 78,550 Could & Assoc., 16,86,210, 245,

305, 315, 319, 357,402,436, 437,445, 468,509, 546, 629, 652, 695

Graef, Peter, 153 Graphic Arts, 305 Grant / Jacoby, l 4 4 Grossman, Laurence K., 67 Guertin, M. K., 33

Hale, Anne, 62 Hall, Lawrence, 203 Halladay, Alan, 83 Halprin, Williams & Assoc., 40 Hamilton, Charles, 51 Harpham Co., 721 Harshe-Rotman & Druck, 603 Hegemen, Manfred, 563 Hirsch Aarons Design, 512

Irwin, Rea, 529

Jarrin, Bud, 75 Jewett, Richard K., 424 Johnstone & Cushing, 288 Jones, Dorothy, 288

Kaltenbach & Assoc., J. R., 575 Karlin, Eugene, 222 Kenmarc Advertising, 343 Kenyon & Eckhardt, 485 KMLG (Kramer, Miller, Lomden,

Glassman), 88 Knight, Peter l., 54 Koslowski (Edward C.) Design,

192,399,433,460, 562, 567, 645

Kreis, Henry, 222

Lampert (Edward) Assoc., 24 Landor (Walter) Assoc., 120,124,

145,150,156,171,176,202, 204,223,265,270, 289, 340, 378,549, 632,633,656

Lane-Bender, Inc., 55,251,538 Lang, Fisher & Stashower, 20 Lee & Young Communications, 647 Lefkowith, Edwin, 158,209, 375,

376,377, 569,672,728 Leverett Peters Assoc., 594 Levy, Don, 603 Lindgren, Richard E., 461 Liotard, Jean-Etienne, 253 Lippincott & Margulies, 152, 172,

190,207, 260,280, 348,461, 519,575, 626,635, 639,642, 666,670,683,685,706,729

Loewy (Raymond) / Snaith (William), 115, 137,167, 218, 229,236,239, 326, 332, 334, 344, 352, 366, 388, 429,500, 565, 619, 624, 653,691, 699, 700-01, 718,722,723,731

Lomax, 634 Lubalin, Herb, 547 Lubalin, Smith & Carnase, 67, 368 Lundquist, Rumsey, 526

Margolis, AI, 20 Martella, 216 Matter, Herbert, 346, 648 McFarland (Nancy W.) Studio,

398,457,498, 513,557, 583, 584,585

McMillan, Harry D., 487 Miller, Melvin, 721 Mims (Wilbur) Art Assoc., 336 Montgomery, Joseph E., 638 Moore (Wayland) Studios, 367 Morning, John, 222 Mottle, Charles, 49 Muller-Munk (Peter) Assoc., 29,

91,96,108,117,121,134, 151,439, 532,582, 650, 673, 681

Muth, Don, 417 Myitray, Robert, 615

Nash (Jim) Assoc., 262 Nelson, George, 22, 59,113,224,

347,370,440,443,463,493 Neubauer, Robert G., 247 Nofer, Frank, 89, 109-10 Noyes, Eliot, 693-94

Oestreich, Peter, 446 Ogilvy & Mather, 216 Outcault, R. F., 381

Panosien, Ed, 425 Papert, Koenig and Lois, 627 Paul, Arthur, 41 Pauli, Corinne, 288 Payne, Lee, 6 Peckolick, Alan, 294 Pettis, Valerie, 92 Pinzke, Herbert, 34,400,435, 492,

539,541, 716 Propper-Elman, 98,596 Propper, Robert A., 596

Quastler (John) Assoc., 11, 81

Rand, Paul, 384, 658 Reid (Michael) Design, 111 Rekow, Wolfgang, 152, 190, 626,

647

INDEX OF DESIGNERS 153

Reynolds, R. S., 659 Richman, Mel, 4,9,13, 58, 87,

106, 116,155,225,258, 275, 284,288, 297,298, 308,351, 393,407,411,412,456,476, 480, 504, 505,518,542, 543, 548,559,574, 578, 586, 597, 616,657,709

Riger, Robert, 222 Roth, Milton, 75 Ruffa (Gregory) Advertising, 713 Rupp, Frank B., 305 Russell, Edward, 293 Russell & Hinrichs, 345

Saco (Ken) / Loewy (Curt), 26 Sandgren & Murtha, 149, 159, 170,

188,208,214,232,406, 592, 702, 719

Sandgren, Murtha, Lubliner, 537 Schechter & Luth, 148,198,206,

252,491,677 Schecterson (Jack) & Assoc., 104,

295,403,475,725 Schladermundt, Peter, 693-94 Schuerger, Jerome, 2

Segal, Leslie A., 511 Selame (Joseph) Design Assoc., 27,

68, 105, 131, 132, 220, 244, 249,261, 264, 337, 342,423, 469,474,484,488,489,490, 494,496,498, 508,525, 566, 571,577,662,687,688,708

Seraglio, Francesco, 349 Shaller (William) Agency, 605 Siegel (Alan) & Gale (Robert A.),

356,424,573,606,643 Silverstein, Louis, 579 Smith, Ernie, 67 Snaith, William. See Loewy

(Raymond) / Snaith (William). Stahl, Gerald, 663,720, 727 Strong (David) Design Group, 461,

599 Swoger, Jeffrey / Grafik, 609 Szoeke, Andrew, 466,485

Tassian, George, 392 Teague (Walter Dorwin) Assoc.,

238,506 Thomas, Keith N., 173 Tolhuijs, Ad, 537

Twet, William O., 12 285 Design, 663

Vassilatos, Denis, 517 Vignelli, Massimo, 346 Visual Design Center, 603 Visual Marketing, 660

Ward (E.) & Saks, 379 Waugh, Sidney, 478 Wayne, June, 570 Weber, John. See Goldsholl

Assoc. Wendelken, Mike, 53 Wenk, Burton 133 Wenk Organization, 133 Whitaker, Guernsey Studio, 177 Whitman, Stephen E., 329-30 Wiederstein, Grace, 288 Williams, Roy, 288 Wise Advertising, 118

York (Howard) Designs, 534 Young & Rubicam, 663

Zik (Izhar) Advertising, 196

INDEX OF BUS1 NESSES, ORGANIZATIONS AND BRAND NAMES

References are illustration rather than page numbers. City locations are given only for a few very localized enterprises and products, and for concerns too small to be listed in trade directories.

A & P, 464 A & W, 465 Abbott Laboratories, 440 Academy of Food Marketing, 116 Acmat, 605 Acme, 430 Action Assoc., Philadelphia, 578 Acushnet, 661 Admiral Nimitz Center, 140 Aerotech, 631 Aetna Life & Casualty, 207 Airborne Freight, Seattle, 633 Akro, 369 Alberto Culver, 422 Alcan, 718 Alcoa, 690 Alexander & Alexander,

Baltimore, 190 Allegheny Power System, 719 Allied Van Lines, Secaucus,

N. J., 536 Allstate Insurance, 208 Aluminum Company of America,

690 Aluminum Limited Sales, 718 Ambassador Leather Goods, 431 America Group, 154 America House Motor Inns., 61

American Brands, 395-96 American Can, 406,408 American Documentary Films, 50 American Gas Assoc., 728 American Light Aviation, 646 American Machine Foundry, 21 American Motors, 621 American Originals, 341 American Recreation Group, 84 American Stock Exchange, 159 American Telephone &

Telegraph, 654 American Thread, 380 American Tobacco, 396 American Youth Hostels, 15 Ameritone Paint, 402 AMF, 21 Amterre Development,

Philadelphia, 592 Anderson Stokes, 617 Anheuser-Busch, 250 Annenberg Center,

Philadelphia, 88 Antartex Sheepskin Shops, 473 Antilles Yachting Service, 68 Appalachian Adult Basic

Education Program, 129 Aqua Velva, 404

Araban, 525 Arabread, 249 Arden, Elizabeth, 481 Area Consultants, New York, 562 Armour-Dial, 386 Atlanta, New International

City, 611 Atlas Chemical Industries, 731 Austin's Biscuit, 291 Avant Garde, New York, 547 Avery Products,

San Marino, Calif., 445 Avisun, 709 AYH Bicycle Mark, 15

Badger Meters, Milwaukee, 665 Baker (Walter) Chocolate, 253 Banco, 189 Bancroft Sporting Goods, 83 Bank of America, 171 Bank of New Hampshire

National Association, 195 Bantam Books, 556 Barksdale Travel Service, 543 Barney, W. J.,

New York, 596 Barricini Candies, 325 Bauer & Black, 444

156 INDEX OF BUSINESSES AND BRAND NAMES

Bayuk Cigars, 407 Beatrice Foods, 259,273 Beauknit Textiles, 358 Beckett Paper, 390-92 Bell & Howell, 447 Bell Brand Foods, 231 Bergdorf Goodman, 485 Berni, Alan & Assoc.,

Greenwich, Conn., 533 Best Western Motels, 33 Bethlehem Steel, 711-12 Better Living Center,

New York, 141 Betty Crocker, 306 Beverly Hills Bank, 210 Bilnor Manufacturing,

New York, 350 Birds Eye, 321 Bishop's Lodge, Sante Fe, 60 Blatz Brewing, 269 Blessing's, New York, 503 Blumenthal Bros. Chocolate, 240 Boise Cascade, 590 Booke & Co., Beverly Hills, 546 Borden, 251,262, 277 Brach Candy, 283 Bradlees, 469 Brentwood, 335 Brian Piccolo Cancer

Research Fund, 65 Brigham's Confectionery Shops,

484 Brite Star Manufacturing, 456 Brockton-Taunton Gas, 687-88 Brooks Brothers, 497 Brooks Foods, 314 Brown & Williamson, 245, 428 Brown-Forman Distillers, 332 Brown Photo Commercial,

Minneapolis, 526 Brown-Vintners, 319 Brunswick, 679 Bud of California, 656 Buffalo Braves, N. B. A., 4 Buitoni, 313 Burlington Northern Railroad, 642 Burnett, Leo, Chicago, 506 Burns (William J.)

International Detective Agency, 534

Burry's, 232 Business Publications, 541 Buster Brown Textiles,

Greenwich, 381

Cadillac, 636 Caldor, 482 Calspan, Ithaca, 568

Campaign for Yale, The, New Haven, 138

Campbell Soup, 288 Canada Dry, 236 Canteen, 519 Capeletti Brothers, Miami, 568 Capital Spectrum, 160 Cardiac Datacoy,

Philadelphia, 505 Carnival Toy, Bridgeport, 399 Carter's Ink, 413 CBS, 18 Celanese, 365 Central Soya, 260 Cessna Aircraft, 630 Channels 8 & 9, Miami, 66 Charles of the Ritz, 457 Chase Manhattan Bank, 161, 200 Chase Manhattan Mortgage and

Realty Trust, 192 Chelsea Industries, Boston, 356 Chemex, 373 Chicago Bears, N. F. L., 76 Chicago Book Clinic, 539 Chicago Heights Steel, 716 Children's Place,

West Hartford, 493 Chimney Hill, 606 Chocolate House, Milwaukee, 272 Chrysler, 635 Chubb, 218 Church & Dwight, 383 Cinema V, 46 CIT Financial, 201 CIT National Bank of North

America, 201 Citizens Fidelity Bank & Trust, 219 City Investing, New York and

Beverly Hills, 209 City Products, (Ben Franklin Div.),

477 Clark Gum, 270 Clark (J. L.) Manufacturing, 415 Cleo, Memphis, 388 Cleveland Bank & Trust, 214 Cloverland Dairies, 274 Cohen, Jeff, San Francisco, 555 Cohen, Katie, 576 College Town, Braintree,

Mass., 342 Colonial Provision, Boston,

243-44 Color Guild Assoc., 548 Columbia Broadcasting

System, 18 Columbia Cycle & Supply, 53-54 Combustion Engineering,

Stamford, 667-68 Comlab, Chicago, 581

Commonwealth Life Insurance, 221

Communications Satellite (COMSAT), 51 1

Compound, Sante Fe, N. M., 42 Computer Terminal, 500 Con Agra, 257 Conestee Falls, 588 Consolidated Foods, 265 Container, 435 Contamination Reduction Systems,

Philadelphia, 559 Continental Airlines, 625 Continental Illinois National

Bank & Trust, 144 Continental Steel, 717 Convair Aerospace, 629 Coors, Adolph, 327-28 Coral Way Village, Miami, 600 Coronado Yachts, 49 Cotton, 340 Cover Girl, 433 Cowardly Lion Stables,

New York, 38 Cradle, Denver, 492 Cran Barry, 364 Creative Playthings, 443 Crocker Bank, San Francisco, 153 Crossett, Crossett, Ark., 438 Crown Zellerback, 389 Crysteco, 673 Curtice-Burns, 271, 314 Curtis & Davis, New Orleans, 532

Danelli Foods, 275 D'Azur Products, 351 Deck House, Acton, Mass, 594 Deep Six, Miami, 561 Deering Milliken, 377 Del Monte, 289 Delsteel, 616 Devon Group, 211 Diamond Alkali

(now Diamond Shamrock), 671

Diamond Crystal Salt, 290 Discover America, 137 Ditto, 447 Diverse Services,

Pittsburgh, 542 Dixie, 408 Dr. Ross Dog Foods,

Long Beach, 437 Dole, 287 Dome Laboratories, West Haven,

Conn., 558 Dover Litho, New York, 580 Drackett, 344 Dravo, 681

INDEX OF BUSINESSES AND BRAND NAMES 157

Driver New Boats, Miami, 10 Duck Key (now lndies House),

Fla., 47 Ducommon, 516 Dukane, St. Charles, Ill., 550 Duquesne Light, 682 Dutton, E. P., 553 DX Brand, 697

E. G. & G., 554 Eagle Pencil, 429 Earthweek, New York, 98 Eastern Airlines, 639 Eastman Kodak, 446 Easy Edges Furniture,

Santa Monica, Calif., 374 Eaton, 685 Economic Development Dept. of

Atlanta, Ga., Chamber of Commerce, 611

Edu-mentionals, 393 Elmhurst Milk & Cream, 252 Endurance Paving, Elk Grove

Village, Ill., 551 Equibank, Pa., 158 Equitable Life Assurance Society

of the United States, 222 Equitable Life lnsurance of Iowa,

167 Erickson, Carl E., Chicago, 607 Escalade, 193 E-System, 549 Evans & Mitchell Industries, 43 Explosive Technology,

Los Angeles, 516 Exxon, 723

Fairmont Foods, 233,291 Family Funding, 220 Federal Asphalt, La Grange,

Ill., 572 Felix Neck Wildlife Trust,

Martha's Vineyard, 62 Fieldcrest, 357 Fifth Season, 248 Fine Arts Printing, Miami, 524 Finn Industries, Chicago, 410 Finnaren & Haley, 412 Firemen's Ball, 14 First American National Bank,

Nashville, 198 First Isaiah, Lower Merion

Township, Philadelphia, 106 First National Bancorporation-

First of Denver, 152 First National Bank of Fort Worth,

191 First National Bank of Louisville,

202

First Wisconsin Bancshares, 176 Fisher Marine, 39 Fishman, M. H., 475 Fluidic Industries, 703 Food Fair Properties, 592 Ford Motor, 649 Foreign Autopart, 488 Foremost-McKesson, 268 Formica, 334 Forum Sportswear, 362 Foster Parents Plan, 118 Foulds Macaroni, 312 Four Seasons, New York, 35 Frankenheimer, John, 19, 69 Franklin Aluminum, 653 Freihofer (Wm.) Baking, 258 French, R. T., 230 Frito-Lay, 307 Fun Stop, 490

Gans, Hank, New York, 557 Garrett Buchanon, 394 Gate Lear Jet, 620 Geisinger Medical Center,

Pittsburgh, 91 General Cinema, 27 General Development, Miami, 595 General Dynamics, 629 General Foods, 238, 253,286, 321 General Mills, 303, 331 General Motors, 622, 636 General Telephone & Electronics,

660 Geodyne, 554 Girves Brown Derby, 20 Goats Head Soup, 72 Goldberger Doll Manufacturing,

New York, 403 Golden Gate Bridge, Highway

and Transportation District, San Francisco, 120

Good Humor, 241 Goodwill Industries, 131-32 Goodyear Tire and Rubber, 644 Grand Prix, 19 Grand Prix Brand, Philadelphia,

407 Graphic Arts Assoc. of Delaware

Valley, 504 Great American Insurance, 173 Great Atlantic & Pacific Tea, 464 Green, Miami, 591 Green Giant, 278-80 Greyhound, 618 Grumman Aerospace, 640 Grumman Boats, 643

Haas (Joseph) Construction, 597 Habitat Education Industries, 409

Hallicrafters, 724 Hall's (Joy) Personal Collection,

431 Hamm (Theo.) Brewing, 263 Hammond Organ, 363 Hanes, 368,376 Harris Trust and Savings Bank,

Chicago, 206 Hartford Civic Center, 108 Hartford lnsurance Group, 180-88 Healthcare, 453 Hegeman (Manfred) Assoc.,

Nyack, N. Y. 563 Hemingway Transport, 566 Hemisphere Club, New York, 59 Hercules, 726-27 Hersheypark, Hershey, Pa., 63 Hershman Sheet Metal Works,

657 Hills Brothers, Miami, 486 Hills Supermarkets, 468 Hilton Hotels, 31 Hilton Restaurants, 55 Hirsch Aarons Design, Chicago,

51 2 Holgate Toy, 462 Holiday Delight Baking, 266 Holliston, Lincoln, R. l., 400 Homequity (Homerica), 598 Horatio's, Coconut Grove, 64 Hot Spot, 41 6 Houghton Chemical, 708 Houghton Mifflin, 531 House of Ronnie, Inc., New York,

345 Howard Johnson's, 82 Hunt Foods & Industries, 282 Hunt Wesson Foods, 282 Hutzler Brothers, Baltimore, 479 Hydrotech, Miami, 507

Illinois Central Railroad, 623 Incoterm, Natick, Mass., 397 Independent Telephone, 691 Indoor Tennis Club, Skokie, Ill.,

78 Information Science, Montvale,

N. J., 517 Innovative Sciences, 573 Institute for Social Research &

Development, Albuquerque, 139

Intercontinental Group, 615 Interguide, 501 lnternational Assurance, 196 lnternational Business Machines,

384 lnternational Computer, 527 lnternational Harvester, 700-01

158 INDEX OF BUSINESSES AND BRAND NAMES

lnternational Marketing Organization, 226

lnternational Minerals & Chemical, 459

lnternational Paper, 385 International Women's Year, 92 International Wool Secretariat,

349 lnterstate Computer Services,

New York, 545 lnterstate United, 528 Irvinware, Long Island City, 375 lrwin Memorial Blood Bank, 124 IU International, Philadelphia,

672

Jai-Alai, Miami, 75 Japanese American Citizens

League, 94 Jewish Community Center, Miami,

1 01 Johns-Manville, 702 Johnson Industries, 454 Johnson Paving, Arlington Heights,

Ill., 521 Jones Dairy Farm, 320 Joyva, New York, 295

Kaiser Industries, Oakland, 714 Kampgrounds of America, 608 Kendall, 444 Kennedy (John F.) Center for the

Performing Arts, 90 Kennedy (Joseph P.) Physical

Fitness Award, 115 Kennedy's Food Stores, Boston,

474 Kimberly-Clark, 382 Kings Contrivance, Columbia,

Md., 3 King's Creek, Miami, 593 Knoll International, 346 Knouse Foods, 308 Kodak, 446 Kreeger & Son, 85 Kretchmer, 310 Kyljian, H. A. & Co.,

Philadelphia, 518

La Choy, 273 La Salle Steel, 674 Laddie Boy Dog Foods, Long

Beach, 436 Land 0 Lakes, 322 Landmark Hotel & Casino, Las

Vegas, 57 Lathrop Assoc., 582 Laverne Assoc., New York, 379 Lawry's, 7

Leadership Housing, 610 Learning Disabilities Foundation,

114 Learning Environment, 411 L'eggs, 368 Lenox, 412 Lewis Foods, 436-37 Libby, McNeil & Libby, 315 Liberty National Bank & Trust,

Oklahoma City, 156 Lighthouse for the Blind, New

York, 119 Lime Bay, Tamarac, Fla., 610 Linen Supply, Miami, 530 Ling, Temco, Vought, 145 Lipton, Thomas J., 241 Little Majesty, 338 Liveright Publishing, 510 Loewy, Raymond / Snaith,

William, 565 Loft's Candy, 293-94 Log Cabin Syrup, 286 Lorie Assoc., Miami, 147 Louisiana Stadium, 117 LTV, 145 Lucky Leaf, 308 Lundia, Decatur, Ill., 441

Madison Square Garden, New York, 99

Maison Germaine, Long Island City, 567

Malco Manufacturing, 686 Marathon Jewish Community

Center, New York, 104 Marathon Oil, Findlay, Ohio, 666 Marcal, Elmwood Park, N. J., 426 Marco Polo Club, New York, 55 Marine Midland Bank, 157 Martin-Senour, 432 Masons Discount Stores, New York,

475 Mass Transit Administration,

Baltimore, 103 Massachusetts Port Authority,

Boston, 126-28 Masson, Paul, 319 Matlaw's Food Products, West

Haven, Conn., 234 Maxikid, 411 Maxwell House, 276 Mayflower Transit, Indianapolis, . 575 Mayor's Office for Volunteers,

New York, 122 Maytag, 359 McCormick, 248 McFarland, Lowell, New York, 585 McFarland Studio, New York, 583

(photography), 584 (design)

McGraw Edison, 721-22 McGraw-Hill, 537 Meat Man, 498 Medical Professional Building,

Miami, 135 Medi-Mart, 489 Mellon Bank, Pittsburgh, 151 Melrose Homes, Palm Beach, 604 Meridian Photographs, New York,

515 Merrill Lynch, Pierce, Fenner &

Smith, 216-17 Metropolitan Life Insurance,

174-75 Meyers Industries, 441 Microdot, 686 Miles Laboratories, 558 Miller, Herman, 347 Miller (Howard) Clock, 370 Miracle Power, 425 Misfits, 22 Missouri Auto Club, 722 Mister Donut of America, 495-96 Mobil Oil, 693-94 Mohair Council of America,

San Angelo, Tex., 371 Montessori Family Center,

Boston, 105 Montgomery County Community

College, Blue Bell, Pa., 109-10 Morton Salt, 323-24 Motorola, 732 Mutiny at Sailboat Bay,

Coconut Grove, 79 Mutual Oil, 662

National Airlines, 627 National Biscuit (Nabisco), 326 National Brewing (Bohemian

Beer), 235 National Can, 436-37 National Cotton Council of

America, Memphis, 336,340 National Hockey League Players

ASSOC., 6 National Newark & Essex Bank, 199 National Railroad Passenger, 626 National Reading Council, 112 National Steel, 664 Navigator Restaurant, Edgartown

Harbor, Mass., 80 Nehi Beverages, 309 New England Farms, 264 New Hampshire Insurance,

Manchester, 203 New Haven Hartford Railroad, 648 New Jersey Scientific Supply, 502 New Jersey Sports Complex, 29 New School for Social Research,

New York, 133

INDEX OF BUSINESSES AND BRAND NAMES 159

New York Life Insurance, 172 New York Merchandise Mart, 93 New York Times, 579 New Yorker, 529 Newberrys, 483 NHLPA, 6 Niemand Industries, Elmhurst,

N. Y., 449 Nifty, 451 Norfolk Regional Airport &

Botanical Gardens, 121 North American Rockwell, 730 North Carolina National Bank, 148 Northwest Bancorporation, 189 Northwest Orient Airlines, 628 Noxell, 433 Nycal, Carlstadt, N. J., 645

Oasis Restaurants, 37 Ocean County National Bank, 212 O'Cedar, 366 Off Road America, 587 Office of the Commissioner of

Baseball, 74 Old London Foods, 251 Outboard Marine, 48 Overseas Investors, 21 5

Packaging Corp. of America, 448 Pampered Chef, Coconut Grove,

470 Pan American Bank of Miami, 213 Pan American World Airways

(Pan Am), 637-38 Parker Brothers, 458 Parker Outdoor World, 25 Parker's, 261 Parkway, 450 Pathfinders Fund, 107 Pattern Studies, Chicago, 512 Pax Fax, Chicago, 522 Pax Roman, 116 PBS, New York, 67 Peace Corps, 95 Pedal Stuff, 53-54 Peerless International, 725 Pegasus Luggage, Miami, 455 Penn Fruit, 480 Pennsylvania Bicentennial, 134 Pennwalt, 720 Pen tagon Papers, 50 Peoples' Trust & Savings, Fort

Wayne, 224 Pepsi-Cola, 299-305,307 Perfect Storage, 333 Perfection American, 678 Pet, 329-30 Peter Press, New York, 538 Petri Wine, 281 Petroleum Consultants, 705

Pettit Marine Paint, 421 Philadelphia Flyers, N.H.L., 58,578 Philadelphia Forum for Chartered

Life Underwriters, 89 Philadelphia National League Club,

70 Philadelphia 76'ers, N.B.A., 13 Phoenix Mutual Life Insurance,

162-65 Pick (Albert) Hotels & Motor Inns,

77 Pillsbury, 267 Pitney Bowes, 424 Pittsburgh National Bank, 166 Pittsburgh Plate Glass, 683 Pittsburgh Zoological Society, 52 Planters Peanuts, 317 Playboy Club, 41 Playskool, 462 Poll Optical, New York, 472 Pontiac Motors, 622 Porter Chemistry Sets, 434 Portsmouth Parade, 602 Progress0 Foods, 292 Provident Mutual Life Insurance.

155 Prudential Insurance Co. of

America, 168-70 Public Broadcasting Service, New

York, 67 Public Service Electric & Gas,

Newark, 713 Public Service Indiana, 729 Public Trust Theatre, Coconut

Grove, 45 Purolator, 677

Quaker Oats, 232, 254-56 Quebec Aces, A.H.L., 9 Quillayute Camp, Olympic

Peninsula, Wash., 599

Radio Corp. of America, 23,669-70 Rainbow Bend, Ft. Lauderdale, 612 Raintree Homes, Tampa, 601 Ralston Purina, 316 Raytheon, 552 RCA, 23,669-70 Red Carpet Inns of America, 32 Reeves Broadcasting, 26 Regatta Club, Plantation Key, Fla.,

1 Rehabilitation Institute of Chicago,

125 Reliance Insurance, 143 Republic Steel, 706-07 Republic Van Lines, 520 Restaurant Assoc., 59 Revlon, 398

Rexham, 460 Reynolds Aluminum Sales, 659 Richmond Hotels, 61 Rieder Haas Enterprises, 586 Ritter, P. J., 271 Ritz Fragrance, 457 Roberts, Stanley, New York, 361 Robin Industries, Hialeah, Fla., 414 Robinson, Hubbell, Los Angeles, 86 Rockefeller Industries, New York,

228 Rohm and Haas, 675-76 Rolling Stones, 72 Rosedale Nurseries, Hawthorne,

N. Y., 343 Rospatch, 439 Royal Crown Cola, 285, 309 Ryder Systems, 560 Ryder Trucking, 535

Sahara Hotel, Las Vegas, 16 St. Mary's, 357 St. Regis Paper, 451 Sante Fe Railroad, 641 Saratoga Performing Arts Center,

40 Savings Bank Association of New

York State, l94 Saxton Nuclear Experimental,

Philadelphia, 574 SCA Services, 508 Schaffer (lack) Typography,

Miami, 514 Schoener Candies, 311 School Construction Research

Seminar, Miami, 97 Scott Paper, 463 Sea Craft, Miami, 73 Sea Palms, 43 Sealtest Dairies, Philadelphia, 239 Seconds, 69 Security First National Bank, 197 Selame Design Assoc., 577 Serigraphix I, Kansas City, 487 Shearer's Dairies, Philadelphia, 297 Shell Oil, 698-99 Sherwin-Williams, 418-20 Shultzys, 499 Slazenger, 56 Sloane, W. & J.,466 Smith Brothers Cough Drops, 387 Southern Airways, 647 Southern California Gas, 695 Southland, 293-94, 296 Spectrum, Philadelphia, 87, 578 Speedry, Cherryhill, N. J., 401 Sperry Rand, 663 Sports, 367 Sports Films & Talents, New York,

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