TRADE UNION AWARDS 2011 · 2019-08-07 · This year has seen yet another fine crop of entries to the re-launched awards, once more showing off the excellent work of the trade union

LONDON WWW.TUINK.CO.UK EXPERIENCED SPECIALISTS TO THE UK TRADE UNIONS

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UTRADE UNION

COMMUNICATIONAWARDS2011

THE JUDGES’COMMENTSAND FOCUS ON THE

WINNERS

S P O N S O R E D B Y

TRADE UNION

WHERE COMMUNICATION WORKS

COMMUNICATIONAWARDS

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2011

This year has seen yet another fine crop of entries to the re-launched awards, once more showing off the excellent work of the trade union movement in the communications field.

We are very grateful to TU ink for their continuing sponsorship of the awards and for the excellent work that they do in producing this booklet and the display on the awards night. Our thanks also go to our fivejudges, from a range of communications backgrounds, who took on the daunting task of deciding the winnersand runners up from a very strong field. They carefully worked through a mountain of entries to find this year’s best contestants.As ever, the best journal/magazine category was the most strongly contested and the most difficult to

judge with a diverse range of styles and formats. Unions strive for a balance of entertainment and informationthat is accessible to everyone in the union, keeping reps up to speed and engaging with the wider membership. I am delighted to be presenting again this showcase for the very best in trade union communications

and hope that it will continue to encourage and inspire you and your colleagues in the work that you do over the coming year.

BRENDAN BARBERTUC General Secretary


TRADE UNION

SHAMIK DASActing Editor, Left Foot Forward

DORCAS ERSKINEHead of Public Affairs, ActionAid

CHRIS MCLAUGHLINEditor, Tribune

LISA NANDY MP

PETER REES-FARRELLJournal editor, Usdaw

THE JUDGES CONTENTS



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BEST JOURNAL/MAGAZINE 2WINNER I NAUTILUS INTERNATIONAL

BEST FEATURE 6WINNER I FBU

BEST PHOTO/ILLUSTRATION 10WINNER I CWU

BEST ONE-OFF PUBLICATION 14WINNER I MUSICIANS’ UNION

BEST CAMPAIGN 18WINNER I CWU

BEST WEBSITE 22WINNER I CWU

BEST E-COMMUNICATIONS 23WINNER I CWU

NAUTILUS INTERNATIONAL

WINNER

BEST JOURNAL/MAGAZINE

2

The diverse range of formatsalways presents the judges with a challenge. But whatever theformat, good design was a keyfeature for the judges this year and one that was rewarded withhigh marks.

The judges also looked for a goodbalance of coverage appealing toboth activists and the widermembership and between unionissues and industry matters.The judges were unanimous

in their decision to award NautilusInternational’s Telegraph the topprize for its great design andcampaigning features. The FDA’sPublic Service Magazine was highlycommended by the judges for itsappeal to a varied membership. The Musicians’ Union wascommended for The Musicianwith the judges praising the overall layout.

TRADE UNION COMMUNICATION AWARDS

TRADE UNION


HIGHLY COMMENDED COMMENDED

FDAMUSICIANS’ UNION



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Accord I My AccordThe magazine is very informative, relevant andbursting with colourful news and features. The judges felt, however, that the layout could be morecoherent, perhaps a sign of the magazine still findingits feet.

Aslef I The Aslef JournalAnother excellent entry with informative content in an attractive and appealing format. The newscoverage is aimed at keeping the membership up to date on issues affecting their day-to-day work and on longer term issues.

ATL I ReportThe judges liked its mix of activist-focus and issue-focus although there was some concern that it mightbe a little introspective. There was praise for the legal column and its translation of employment law into a Q & A format.

CSP I FrontlineThis is an excellent magazine, written in an engagingstyle with a lot of variety in the articles and theirpresentation. The layout makes the magazine visuallyengaging and there is a good range of internal andexternal news to engage members.

CWU I VoiceVery accessible layout and engaging content. It doesa great job of addressing the diversity of the CWU’smembership. There is a good balance of news ‘shorts’and in-depth pieces, with a good deal of sparkycreativity in the issues covered. A sizeable budgetthat is excellently deployed.

FBU I FirefighterFirefighter is essentially a campaigning newsletter andit fulfils this objective well. Perhaps inevitably it hasdramatic copy, pictures and statistics, which it uses

HIGHLY COMMENDEDFDA I Public Service MagazineA very impressive magazine with a professionalappearance and well-written and varied content.The writing and the balance of news and featuresare excellent and contribute to fantasticmembership awareness and engagement; not aneasy task with members in a diverse range ofsectors. With a smaller budget than some otherentries it is more than punching above its weight.

HIGHLY COMMENDEDMusicians’ Union I The MusicianThis is a very well put together magazine, with an interesting pared down layout and great use of pictures. The tone is polished and it’s a goodread throughout, with a good variety of features.Although the judges felt there was a great deal of member information and campaigning material,they were divided on the depth of memberengagement. The brave redesign gives the journal a more sophisticated appearance.

TRADE UNION


WINNERNautilus International I TelegraphTelegraph sets a fantastic standard in production, layout, features and campaigning. It is well written with great pictures, comprehensivecoverage and a diverting overall mix. Members working in theindustry, which by its nature is remote and isolated, must be verygrateful for the amount of detail in this paper and how accessible it all is. It also manages to present the union in a very serious way in a largely anti-union industry. It even has a spread in Dutch!

4 TRADE UNION COMMUNICATION AWARDS

BEST JOURNAL/MAGAZINE

to good effect to depict the work of its members. The judges liked the excellent article explaining the impact of the cuts in public services on the lives of individuals.

National Association of Stable Staff NASS Stable Talk Quite a traditional newsletter which is trying with some success to build credibility within itsmembership and externally. It has a way to go tomake its content more engaging for its readershipand its form more aesthetically pleasing. However,this is a very commendable effort from one of thesmallest affiliates.

NASUWT I Teaching TodayAn easy-to-read magazine with a great front cover.Good, comprehensive content and it does the job in terms of member engagement. A nice mix ofstories with a strong link to education policy.

NUJ I The JournalistThe Journalist has been reborn in terms of design andcontent since its recent relaunch. A very informativeand at times entertaining read, with insightful andthoughtful features and articles that do credit to theprofession. An excellent choice of pictures.

NUT I The TeacherThis is a good read and visually pleasant with its‘primary’ feel. It has some creative gems like the‘readers rant’ column and ‘staffroom confidential’.The Teacher is a stalwart of the union journal meetsspecialist press. A very useful resource for teachers,with good links to international issues too.

PCS I PCS ViewA well-designed publication with quite a diversecontent, View has good links to on-line campaigningand activities for members. The judges liked the way

it related national policies to members’ day-to-dayworking lives. They especially liked its ‘grassrootshero’ section.

POA I GatelodgeAs a campaigning newsletter for its membership, this magazine works hard. Its readership works instressful professions so the tone of solidarity workswell for them. The judges liked the institutionreports and the space for membership comments.

Prospect I ProfileProfile succeeds in representing Prospect’s diversitythrough a thorough reportage of its members’ interestsin a good and varied layout, well illustrated withgreat photographs. It has a good deal of informationabout campaigns and puts the economic argumentsacross very clearly. Its member engagement isimpressive.

SoR I Synergy NewsGoes the extra mile for its professional nichemembership. The interesting copy is wellwritten with good practical information about professionaldevelopment.

UNISON I U magazineU magazine hits many of the right buttons, tacklingserious issues in an accessible way. It knows itsmembership and is packed with a good mix of human interest stories and union issues. A highlyenjoyable read.

Unite I LandworkerLandworker provides a vital communication link for isolated members in a difficult working climate. It is well put together and takes presentation asseriously as content. It makes good efforts to giveopportunities for political engagement to itsmembers.



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FBU

WINNER

BEST FEATURE

6

This was the stand-out categoryfor the judges this year, whowere impressed by the highlyskilful reporting in many of the entries, with none dropping

into mediocrity. This allowedunions to explore, often throughindividual case studies, aparticular aspect of their workand to give it a human face.


TRADE UNION



NAUTILUS INTERNATIONALCSP & ATL



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This was the case with the FBU’sentry “Scene of the Crime” whichthe judges deemed a very clearwinner. The hard-hitting story wascomplemented by some dramatic

photos. Nautilus International was highly commended for a strongcampaigning story and both CSPand ATL were commended for their entries.

Accord I A very questionable surveyThis is an important exposé of a fundamental misuse of what could be a beneficial tool formanagers and staff.

CWU I Trade unionism on filmAn absolutely fascinating examination which leftone judge wanting more. The feature presents thecinematic representation of unions through the prismof the power of capital. One judge, however, felt theinclusion of American films didn’t help the piece.

FDA I Does history repeat itself?This interesting historical piece explores the roots of the trade union struggle in a well-written and well-designed piece. It is a timely reminder of ourcontinuing purpose today.

Musicians’ Union I The BBC and music. What next?A thorough, illuminating feature which is bothinformative and a good read. There is excellentreference material and it ticks all the right boxes for content in a professionally produced way.

NASUWT I Research highlights mental health concernsThis is a good campaigning feature on a vital subject. It is passionately written without becominghectoring. The feature lifts the lid on a ratherubiquitous but insidious problem.

HIGHLY COMMENDEDNautilus International IA mystery that must be clearedThis feature covers every angle of this tragic story.It succeeds where the best campaigning features do– it demands actions and answers. Although itrelies on some second-hand material the articlebenefits from selective use of these sources.

COMMENDEDCSP I Alive and well ... los 33This feature makes the link between some importantprofessional issues and one of the biggest news storiesof the year, the Chilean miners, and manages toilluminate both. The well-written story offers aninteresting focus not covered in anything like thesame way by the mainstream media!

COMMENDEDATL I Not so private lifeThis is an extremely thorough and appositeinvestigation into issues around social networkingsites. There is a well-written careful analysis andclear presentation of complex facts around a verytopical subject.

TRADE UNION


WINNERFBU I Scene of the CrimeWith good design and hard-hitting, clear reportage, this featureunderlines the danger that firefighters face, and the solidarity andfamily support they receive. Some excellent pictures are well-used to illustrate the piece.


BEST FEATURE

NUJ I Mickey Mouse need not applyA robust defence of the media studies industry. It changes widely-held assumptions with first-classresearch and deployment of facts. One judge feltmore could perhaps have been made of the ‘famous’graduates.

NUT I Cuts are not the cureThis feature goes straight to the point with a goodmix of facts and figures and useful signposting to getinvolved. One judge felt it was more a campaigningtool than a feature and the accompanying‘headstones’ illustration was not universally liked.

PCS I Fighting for our futuresThis feature had thorough coverage of the facts andof the alternative. The case studies made excellentuse of members’ personal experience. One judge felt,however, that the layout hindered rather thanhelped.

POA I Steve’s storyThis is a well put together feature which is animportant and brave service to members. It is alsoilluminating to those outside the service.

Prospect I Setting the record straight onclimate changeThis is an interesting and well-written piece whichdoes credit to the magazine and to the union. Thelayout of the article impressed the judges, althoughone felt fewer graphs might have improved the marks.

SoR I Kate to the rescue in payprogression issueThis piece should be an inspiration to members and to potential union activists. This type of featureought to be a staple of union journals.

UNISON I Give us a fair chanceThis is an important subject which hasn’t attractedthe coverage it deserves. The feature uses goodresearch and presentation of facts to tell its story in a human way. It illustrates just how far thegovernment is removed from reality.

Unite I This is not livingThis is a ground-breaking feature on a much neglectedsubject on the treatment of migrant workers in a UKdependency. Written from a human perspective it is accessible and informative. It invites the reader to want to see follow-up.



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CWU

WINNER

BEST PHOTO/ILLUSTRATION

10

Continuing last year’s trend,illustrations dominated this year’sentries. The judges were veryimpressed with the high standard of all the entries, even if somewere a bit grizzly – viz POA’spicture of a head wound! Thecareful thought that went intothe entries impressed the judges.Winning favour with the judgeswere those entries where thephoto or illustration helped thereader to engage with the story.Lack of a clear link between the visual element and the storycost points for many an entry!

The CWU’s manipulation of theclassic picture of a pillar box waseye-catching and a clear winner.Prospect was highly commendedfor a clever image based on amodern fable; and UCATT wascommended for its stronglysatirical illustration. There was an honourable mention for POA’shard-hitting image.


TRADE UNION



PROSPECTUCATT



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Accord I Illustrator: Jude GoddardThis is a lively and creative illustration which isvisually appealing. Its structure allows specific andeasy-to-understand markers to be presented in aflowing narrative.

ATL I Illustrator: Britt SpencerA clever illustration, but one where the judges felt the message got lost.

CSP I Illustrator: Tony CoxA clear message told with a smile. There is goodcontext in relation to the case studies in theaccompanying piece.

FBU I Photographer: Stefano Cagnoni Whilst this was a very powerful and eye-catchingimage, the judges were divided on how well itillustrated the story to which it was attached.

FDA I Illustrator: Ian WhadcockThis was an intriguing and inventive illustration but the judges were concerned again that it did notrelate clearly to the subject matter of the article.

NASUWT I Illustrator: Simon BoothThis is an eye-catching illustration with a strongvisual appeal. It quickly gets over the message of the leaflets in a friendly and direct manner.

NUJ I Illustrator: Steve BellThis is a witty, satirical image which quickly andclearly puts the story into context.

HIGHLY COMMENDEDProspect I Illustrator: Simon CrosbyBrilliant artwork creates a strong clear politicalmessage with a very clear link to popular culture. A clever illustration that greatly impressed thejudges.

COMMENDEDUCATT I Illustrator: Clive WakferA strongly satirical illustration that is easy tounderstand. The message is clear and the unionbrand is very recognisable. The context is veryrelevant to members. The illustration is paired with relevant and easy to grasp text.

TRADE UNION


WINNERCWU I Photographer/illustrator: John Chadwick/Brian McGregor An eye-catching image that hits its mark. This is an interesting andvisually appealing image that succinctly conveys the essence of thecampaign using an icon with which everyone is familiar – the red post box. The message is enhanced by a relative absence of text.


BEST PHOTO/ILLUSTRATION

NUT I Photographer: Justin Tallis/Report DigitalA bright image but one judge felt it had no obviousconnection with the article that it was illustrating.

PCS I Illustrator: Ian WhadcockA clever depiction of the current economic contextthat will strike a chord with many of the Britishpublic. The image is thought-provoking but onejudge felt the message might be easy to miss on aquick glance.

POA I Photographer: Brian McMahonIncredibly powerful, attention-grabbing and hard-hitting, with a deceptively simple framing that makesit both easy to read and hard to pull away from. Itconveys its message in a very direct way.

UCU I Photographer: Jane AtkinsWhilst the union brand is not obvious in this picture,it is a good photograph with a clear political context.

UNISON I Illustrator: Jon ClarkA haunting and powerful image which conveys muchabout the age of austerity. However, one judge feltthat the illustration was not well-matched with thestory to which it relates.



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MUSICIANS’ UNION

WINNER

BEST ONE-OFF PUBLICATION

14

This category is now firmly backin favour with unions and therewas a healthy crop of ‘apples and pears’ entries again this year.How do you compare a toolkit to a commemorative brochure, arecruitment pack to a wallchart?The great diversity of the entriesmade judging extra difficult andwith a very high standard ofentry the judges struggled attimes to pick out some clearwinners.

However, the Musicians’ Unionwas a clear favourite with thejudges for the all-round scope andquality of its handbook. Againthis year the UCU’s wallchartfeatured strongly and was highlycommended, while the CSP’sequality toolkit was commended.


TRADE UNION



UCUCSP



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Accord I Join us – 30,000 staff can’t be wrongA good functional recruiting tool with punchy, tried and tested ‘come on’ line. The front pageinvites engagement whilst indicating solidarity andthe benefits of union membership. Excellent valuefor money and impressive results from the work.

ATL I England’s schools: Not open for businessA fit-for-purpose campaigning and research tool that is packed with useful information. It deserves a place on the shelf of every member, councillor, MP and education stakeholder interested in good and fair education.

CWU I Heroines of the labour movementThis is an excellent example of trade unions at theirbest in terms of historical record. It celebrates andreveres the movement’s legacy. The cover has greatvisual impact and it is wellwritten throughout.

FBU I Vote yesA simple, no-frills, campaigning leaflet which doesthe job by getting straight to the point. The text iseasily digestible and the visual images are powerful.The good testimonies present the argument very well and this was clearly an important contributionto an excellent result.

HIGHLY COMMENDEDUCU I Wallchart: International day of disabled peopleAn outstanding, imaginative, versatile andinformative one-off publication. This is afascinating teaching aid which powerfully helpschallenge prejudice. The strong visuals and clearexposition make this very accessible.

COMMENDEDCSP I Equality and diversity toolkit: A practical guide for CSP stewards,managers and membersClearly intended as a ‘bible’ for CSP shop stewards dealing with equality and discriminationin the workplace, this well-thought outcomprehensive, useable and readable toolkit does what it says on the tin. The online links have made it even more effective.

TRADE UNION


WINNERMusicians’ Union I Musicians’ Union HandbookThis thorough and serious-minded guide is one of the best the judgeshave seen, confounding pre-conceived notions about handbooks. Anymember receiving this would feel they have a strong union working fortheir interests. Apart from the slightly forbidding cover, the handbookis attractive throughout with particularly nice use of photographs.


BEST ONE-OFF PUBLICATION

FDA I Proposed changes to the civilservice compensation scheme – members’ ballotA commendably thorough guide at a critical time for the union’s members. A clear sign to membersthat the union is working hard in their interest.

NASUWT I Teaching today special edition– Comprehensive Spending ReviewThis is very comprehensive critique of the impact of the Comprehensive Spending Review. It workswell both as an information source and as acampaigning tool.

NUT I Reading for pleasureA vital exposition of the arguments for reading forpleasure and a useful tool for every teacher engagedin this area. There is strong back-up for the onlineresource guide giving coherence to the wholeReading for Pleasure project.

PCS I There is an alternative… the case against public spending cutsA comprehensive yet concise rallying of the mostcogent arguments against the cuts. The simple, yeteffective use of text and the mock posters make this a must-have handy guide for all who believe in thealternative.

POA I Gatelodge 1910–2010A handsome tribute to 200 years of the union’s work. Attractively produced and fascinatingthroughout for those interested in the humane, just and rehabilitative treatment of offenders.

Prospect I 2010 recruitment and retention packThis cleverly adaptable pack with editable templatesworks well by breaking the material into digestiblechunks. It displays a knowledge of and respect forpotential members which can only have paid offhandsomely.

SoR I Student member guideA thorough, clearly-presented guide for newmembers that is very good, well-designed, colourful,informative and professional looking. The expensivepublication costs are vindicated by the 38 per centincrease in student recruitment.

UNISON I The six hundred thousandAn impressive use of resources for a superlative, well-written and clearly argued tool for members.The thorough research married to personal examples is impressive.



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CWU

WINNER

BEST CAMPAIGN

18

This was another closelycontested category, with thejudges finding much to praise in every entry. The fact thatmany excellent campaigns wererun on the tiniest of budgetsgreatly impressed the judges; and to get so many resoundingvictories is a tribute to both theingenuity and the hard work ofunion communications teams.

The CWU was the winner in thiscategory again this year, impressingthe judges with a hugely successfulcampaign on a shoestring budget.FDA/ARC’s highly commendedcampaign succeeded through the clarity of its arguments.


TRADE UNION


HIGHLY COMMENDED

FDA/ARC



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ATL I They’re coming after your pensionA clear campaign message using materials withconsistent branding. The judges felt, however that it might have benefitted from a clearer specificationof intended outcomes.

FBU I Scrap firecontrolA great use of parliamentary pressure helped toachieve a good result. The submission would havebenefitted from more detail about the campaignoutside of parliamentary pressure.

NASUWT I Vote for educationA geographically wide-ranging campaign using clear and comprehensive information. High qualitymaterials made good use of the union brand. A good political education campaign.

NUT I Martin and Erica’s journeyThis campaign set the union in a wider context of community and young person engagement and facilitates contact between the union and its grassroots. This complex issue was sensitivelyhandled with wider implications for equality,diversity and anti-racism.

PCS I There is an alternativeThis will hopefully be a campaign that will slowlyburn into something bigger for its organisers. Thecampaign materials are engaging and well designedfor both recruitment and activist information.

TRADE UNION


WINNERCWU I Don’t hang up on Barrow£400 is a very good budget to achieve complete capitulation! Thesimply ingenious use of local media and mobilisation of members,community groups and politicians all contributed to the success.


BEST CAMPAIGN

HIGHLY COMMENDEDFDA/ARC I Defeat the deficitGreat campaign material strategically and tacticallypitched at the right audiences. Impressive at thecoverage in non-union friendly spaces like the FTand Newsnight. The campaign succeeded because it made a complex agreement very clear with a good call to action and member engagement.

POA I Zero tolerance on violenceThis campaign does what it says on the tin with hard hitting images and good branding of materials.One judge felt that more clarity of outcomes wouldhave helped the campaign.

Prospect I Stop the Forestry Commission sell-offAn impressive campaign, especially considering its very limited resources. The strategic use of thirdparty advocates and the use of mass social media wasexcellent and heralded a new way of communicatingsuch issues to a campaign-wary public.

UNISON I A Million Voices for Public ServicesThis campaign made good use of a wide range ofmedia including online, print and press. The successof the campaign can be seen in both the increasedrecruitment of members and the cultivation of anonline activist base.



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CWU

WINNER

HIGHLYCOMMENDED

COMMENDED

NAUTILUS INT.

BEST WEBSITE

22

This proved to be a thincategory this year with unionsand produced only a smallnumber of entries. But what itlacked in quantity it made up for in quality with the judges

finding the field very strong.They were impressed that somany unions get quite a lot ofinformation into their sites butwith good signposting thatavoids overloading the visitor.

CWU took the top spot with asite that the judges regarded asoutstanding, although NautilusInternational ran them a closesecond with their smart andmodern website. NASUWT wona commendation from the judgesfor their impressive website.


TRADE UNION


NASUWT

CWU

WINNER

HIGHLYCOMMENDED COMMENDED

UCU

BEST E-COMMUNICATIONS

There was a welcome growth in the number of entries in thee-communications category this year and the judges wereimpressed with both the breadthand depth of the entries and thefantastic amount of innovationthey displayed.

CWU impressed the judges themost with their ‘snazzy’ onlinemagazine getting them onto thewinners’ rostrum. UCU were not far behind, however, withtheir brilliant campaign to savetheir superannuation scheme. A commendation went to theSociety of Radiographers for their impressive resource.

SoR



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BDA I www.bdatradeunion.org.ukA compelling website with a traditional feel that was packed full of materials of interest to themembership. Perhaps needs a boost to reach its full potential.

FDA I www.fda.org.ukA smart, welcoming homepage that is easy tonavigate and invites users in. The members’ areadelivers its information very simply and veryeffectively. There is good interactivity with members through discussion boards.

Musicians’ Union I www.themu.orgAn easy-to-navigate website that is in tunestylistically with the union magazine and the union’sgeneral branding. It has carefully chosen content formembers: lots of practical information and advice for working musicians. However, the judges felt the website would have been enhanced by somemusical content.

NASS I www.naoss.co.ukThe judges found this a very traditional website but with a welcoming homepage. There was praisefor what had been done by a small union with alimited budget, but in the end the judges felt that the constraints showed.

TRADE UNION


WINNERCWU I www.cwu.orgA clear winner for the judges with outstanding use of IT, easy tonavigate and packed full of well-presented information. The judges feltthat it was both a useful resource for members and a useful recruitmenttool. The website has a very modern feel that enhances its value.


BEST WEBSITE

HIGHLY COMMENDEDNautilus International Iwww.nautilusint.orgA close second in the judges’ opinion. The judgeswere impressed with this smart website that combinedexcellent content with a modern, easy-to-usepresentation. The ease of navigation and good useof pictures help visitors to find their way around.An excellent ‘shop window’ for the union.

COMMENDEDNASUWT I www.nasuwt.org.ukLots of great add-ons made this a very impressivesite for the judges. They were impressed by theprofessional design and the interactivity whichengages well with the membership. Although thereis a great deal of content the layout makes it veryeasy to navigate.

PCS I www.pcs.org.ukA well-designed site with some interesting features.The campaigning content impressed the judges butthere was some concern about information overload.

SoR I www.sor.org.ukAnother well-laid-out website that is easy to navigateand use. The site combines useful information for thepublic with specialised information for a professionalmembership. A generally successful combination ofthe ‘professional’ functions and the trade union rolethat would appeal to members.



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Accord I Conference 2010This site is well designed with good video clips andvaried presentations. It is an effective way of makingthe conference accessible to the wider membershipand keeping them up-to-date with importantdecisions.

CSP I Paper cutsThis video uses simple effective messages to greateffect and reaches a huge audience on a very smallbudget. The fun element helps to convey theinformation about the London march in a user-friendly way.

FDA I Monthly all-members’ email newsletterThe simple and clean format makes this veryaccessible. Bringing information from a diverse rangeof sources reflects the diversity of the membershipand regular updates keep the content fresh.

NASUWT I GTC Wales text vote campaignThis was an innovative campaign using a new tool in an interesting way. The judges felt that there was a good chance the participation rates would improvein future using this tool.

NUT I Pensions survey reminderThis is an impressive campaign. It is clean and wellpresented yet with lots to keep members involvedthroughout their journey.

HIGHLY COMMENDEDUCU I Defend USSA brilliant piece of marketing and communicationthat over-achieved on its budget by a long way. It provides a great template for grass-roots e-communications. The mass response achieved by the union put the ‘official’ consultation run by the employers to shame. The judges liked theclever use of a range of techniques to encourageparticipation.

COMMENDEDSoR I ToptalkAn excellent website providing a much neededresource which deserves the high subscriptionfigures they’ve achieved. The judges found the site easy to use and multi-faceted.

TRADE UNION


WINNERCWU I e-VoiceThe judges found this a smart, slick and snazzy online magazine that is pushing current digimag technology to the limit. The embeddedvideos were an impressive use of the possibilities in this area. Theimpressive array of options for viewing and interacting with thecontent made this a clear winner for the judges.


BEST E-COMMUNICATIONS

PCS I Tax Justice Video NewsletterA powerful well-made video that is a great rallyingcry for anyone committed to the issue of tax justice.A slightly broader appeal to involve those not yet onboard might have won it a few more marks.

Prospect I Not-so-silly BillyThe music and narration bring energy to an excellentrecruiting tool using an almost non-existent budget.One judge felt that the visual imagery did not matchthe excitement of the music and narration.

UNISON I On-line print serviceA useful and well thought-out resource for branches,with a helpful tour guide to get you started. The sortof online tool that has clearly taken a lot of troubleto prepare and make work properly.

Unite I United DigitalThis is another well put-together digimag publicationwith great editorial energy and a strong sense ofpurpose that must appeal to members. It perhapsoffers fewer options than some others in this formatbut this is a growing area.



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TRADE UNION AWARDS 2011 · 2019-08-07 · This year has seen yet another fine crop of entries to the re-launched awards, once more showing off the excellent work of the trade union