Trade Show Tips - Ways to Make Your Booth Noticeable

Constructing a standard booth with some brochures will no longer suffice at today’s trade shows. Visitors want to have more memorable experiences, to learn something new and to connect with companies that interest them on a more direct level. To help your next booth exhibit stand above competitors, you will need to change and perhaps even abandon some conventional trade show display ideas that have been done many times over.

Trying out some non-standard booth designs will help take your exhibit to the next level. One of the most common mistakes among exhibitors is to make banners too complex and wordy. The most effective banners simply have your company name and slogan printed on them. If a banner has too much text, most attendees are not going to stop and read all of it.

Free promotional items are popular among trade show attendees, and usually, these types of promotional items are typically low-cost, allowing you to break even on the investment fairly quickly.

In addition to promotional gifts, offering refreshments at your trade show booth will also draw in visitors. Trade shows are busy events with plenty of walking, so many of your visitors will remember your booth for these small extras.

Planning a trade show exhibit that stands out takes time and work, but thinking outside of the box will be well worth the effort. Booth layouts, banners and promotional items are all areas with creative possibilities. The results will make your business memorable to visitors and help to build your reputation as an industry expert.