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TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
Presentation by:
Ram K. VermaExecutive Director
C-DAC, Noida
Non-Tariff Trade
Barriers in IT TradeExperience on market research, EIT &
DCs
WTO Information Technology SymposiumOctober 18-19, 2004 Geneva
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
World Scale Industry
World Size Market
Wor
ldC
lass
Usage
Make
ITAHappen
WTO INFORMATION TECHNOLOGY SYMPOSIUM
• 63 members endorses the ITA
– Encourage other Countries to participate
• Duty reduced to zero by the year 2000 with extended 2005
• Lower costs to importer and consumers
• Encourage other initiatives intended to ensure smooth delivery of goods to customers
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
ITA - IMPACTITA - IMPACT
Quantifiable US$ 300 Billion Annually - CEPR, 1996Benefits US$ 100 Billion Annually - ITC Estimates
Creation of Predictable Market and Comparative Global Market Advantages Flurry of FDI Towards Developing Countries Production Near Markets Competitive Gains
Agenda Expedited - Emergence of a Transparent System
Economic Improvement in Productivity and EfficiencyGains Networked Management Systems Competition
Negative Difficulty for SMEsImpact Emergence of Technology/Market Monopolies
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
KNOWLEDGE ECONOMY – ENGINE FOR GROWTHKNOWLEDGE ECONOMY – ENGINE FOR GROWTH
E-commerce (Billions)-2002
B2B B2C
Western Europe
200 30
U.S. 6950 70
Asia Pacific 120 26
0
100
200
300
2003 2005
Worldwide PC Market Segments
USA
N. America
W. Europe
E. Europe
Asia Pacific
L. American
M/E. Africa
Internet users (thousands) by region, 2000-20022000 2001 2002 % of
Change 2000-01
% of change 2001-02
Africa 4559 6510 7943 42.8 22.0
Asia 109257 150472
201079
37.7 33.6
Europe 110824 143915
166387
29.9 15.6
Latin America & cariberrean
17673 26163 35459 48.0 35.5
North America 136971 156823
170200
14.5 8.5
Oceania 8248 9141 10500 10.8 14.9
Developing Countries
93161 135717
189882
45.7 39.9
Developed Countries
294371 357307
401686
21.4 12.4
World 387531 493024
591567
27.2 20.0
Worldwide PC Market Segments
One billion PC Users by
2010
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
Challenger(Large established Business- wanting online integrating strategy across key functions)
- Employees Communication - Manufacturing, SCM, Customer Mgtm, Marketing/ Sales- Integrate Legacy Sys
High
Low
High Clicks
On Line Initiatives
Market Positio
n
Explorer(SME traditional business)
- Little online initiatives
- Increasing competitive pressure
- Create web presence- via service provider
- Limited in house technological expertise
Leader (e.g. Dell/ Ebay)
(Large successful traditional business transformed with online strategy)
- Global, multi-market coverage
- Integrate on-off line business
- Internet strategy- Core in their business strategy
Pioneer(SME- with some form of online initiative)
- Highly innovative; growing market domination
- Online recognition as core in future success
- Integrated Internet Strategy with core Business
KNOWLEDGE ECONOMY – NEW PARADIGM SHIFTKNOWLEDGE ECONOMY – NEW PARADIGM SHIFT
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
*NON-TARIFF BARRIERS TO TRADENON-TARIFF BARRIERS TO TRADE
•Product Classifications-ITA
•Custom Valuation
•Import Licensing
•Countervailing Measures and Anti Dumping
•Technical Barriers to Trade(TBT)
•Trade Related Aspect of Intellectual Property Rights
•Trade Related Investment Measures
•Government Procurement
•Special Arrangements - ITA + ABT
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
PRODUCT CLASSIFICATION
Interpretation of Harmonized System (HS):
• Integrated circuits
• DSPs
• Passive components, Capacitors, resistors, coils, SMPS
Expansion of Trade Products:
• Application Software (ERP, Finacle, etc.) as against standard products like Windows XP Professional
• Convergence - TV is Multimedia PC
Multimedia PC is TV
• Connectivity – Digital Radio Vs. soft radio
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
• Impact on Tariff– Customs Appraisal
– Buyers Interpretation may be different from Sellers Description
– Classification Interpretation not consistent in all Countries• Datacom Equipment
– Results in Delays if there is a Discrepancy• License must be amended
• Goods remain in Storage ($)
PRODUCT CLASSIFICATION
Contd..…
• Product Descriptions– Marketing Brochure, Purchase Order, Engineering
Description, Customs Description, Import License Description.
– Inconsistent description Leads to misinterpretation and delays
– Adds Costs not Value
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
CUSTOM VALUATIONCUSTOM VALUATION
• Customs Valuation Code
• Tariff Reforms and Simplification - Reduced illegal / grey market
• Transaction Value - Puts burden on customs authority
• Under Invoicing and Transfer Pricing - loss of revenue
• Custom audit – for just in time delivery
• Online / offline procedure:– Seller may make partial shipment
– Delay in release while Import License is matched to other Customs Documents
– No Customs release if license does not match
– Storage Charges incurred While License is Corrected
– Adds Cost not Value
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
IMPORT LICENSING
• Required by some Countries prior to Import - Advanced license- EPCG License - Special license
• May be reviewed by many Government Departments Prior to Approval– Administrative Burden– Adds to Delivery Time– Clerical Errors Delay Delivery
• Developed countries under technology embargo - export licensing (for e.g. Supercomputers, Switches, Storage Boxes)
• No value seen by Importer or Exporter
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
ANTI-DUMPING & COUNTERVAILING MEASURES
• Local Industry Protection
-Competition from cheap products
- Unemployment
- Selling products below production costs
• Imposition of Countervailing duties
• Impact
- Dissatisfaction with long drawn investigation process
- Non-resolution during the concurrency of the life of the product
17-38%17-38%
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
AGREEMENT ON TECHNICAL BARRIERS TO TRADEAGREEMENT ON TECHNICAL BARRIERS TO TRADE
Impact of Standards on IT Trade
• More than 60% NTBs arise out of standards & technical regulations
• Costly and time consuming(life cycle : 12 - 18 months)
• Restrictive - third party certification
• Over specification - protectionist attitude
• Lack of infrastructure
• Interpretation of regulations - lack of clarity
• Mutual acceptance of certification - lack of confidence
• Multiplicity of certificates - market access difficult
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
Mandatory Standards Essential Requirements - Human
Health, Plant, Animal Life & Envt.Certificate of Conformity Needed From a Designated AgencyDirectives of Designated
Authority
Quality System ISO 9001:2000Certification - Principles / Guides
- Business Process- Prod., Instn., Service- Inspection & Test- Design & Quality Systems
Conformity Assessment First Party DeclarationSecond Party Conformity
AssessmentCertification by Specialized BodiesSelf certification
TECHNICAL BARRIERS TO TRADE (TBT) - TECHNICAL BARRIERS TO TRADE (TBT) - STANDARDSSTANDARDS
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
AGREEMENT ON TECHNICAL BARRIERS TO TRADE AGREEMENT ON TECHNICAL BARRIERS TO TRADE (TBT)(TBT)
Basic Principles :
• Removing Obstacles to Trade such as Redundant Testing
& Certification
• Harmonization of Standards by Aligning to ISO / IEC
• Establish Mutual Confidence in Each other’s Certification
• Transparency and Non Discriminatory Treatment
• Solutions :• One Step Assessment for World Wide Recognition
• Uniform Accreditation System
• Concluding Bilateral/Multilateral Mutual Recognition
Agreements
• Establishing International Recognition System
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
Types of Intellectual Property Rights(Types of
Instruments)
Subject MatterMain Fields of
Application
Industrial Property
Patents New, non-obvious inventions- industry
Manufacturing
Utility Models
Functional Designs Manufacturing
Industrial Designs
Ornamental Designs Electronics, motor-cars etc..
Trademarks Science and symbols to separate identity
All industries
Geographical indicators
Place of origin - indicative of quality and other characteristics
Agriculture and food
Literary and artistic property
Copyright and neighboring rights
Original work of authorship and related contributions
Software, audio-video,printing
Sui generis protection
Integrated circuits Original layout
designs
Micro-electronics industry
Trade secrets Secret business info.
All industries
TRADE RELATED INTELLECTUAL PROPERTY RIGHTS TRADE RELATED INTELLECTUAL PROPERTY RIGHTS (TRIPS)(TRIPS)
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
IMPACT OF TRIPSIMPACT OF TRIPS
• Those with capacity to pay can drive market benefits
• Private Property leading to dampening of innovative
attitude
• Lack of availability
• Intellectual i.e. Information derived from investment
in human
capital.
• Uniformity, Homogeneity, Standardization to enable
widest
reach.
• Focus on primary productivity (diversity as material
only).
• Tendency towards monopolization
• Lack of infrastructure leads to denial
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
TRADE RELATED INVESTMENT MEASURESTRADE RELATED INVESTMENT MEASURES[
• Inter Linkages between three Regions (US, Europe,
Japan) accounts
for more than 80% of FDI
• Companies should be Moving Operations to Asian
Countries based on
comparative advatages of low wages, lower
investments……
• Asia being used as Mass Production Hub with a
controlled technology
as cheap as 6% assembling cost
• High Tech Necessitates Venture Capital - Concentration
in USA
• Human capital being deployed by large corporations turn
out product
& services with benefits accruing to Headquarters –
transfer pricing
• Facilitates Positive Relation Between Home Country
- Exports and Imports
• Source of Capital, Technology and Intangibles
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
GOVT. PROCUREMENT GOVT. PROCUREMENT
• Sound Engineering Principles– SCM Level 5 – PSP– Software Engineering Methodologies –
Euro Methods
• Local Presence– Traceability– Liability Insurance
• Concessions– Public Sector Organizations – Locally registered companies
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
CONCERNS - IT INDUSTRY DEVELOPMENTCONCERNS - IT INDUSTRY DEVELOPMENT
Market Beneficial to developed countries
Contract opportunities scarceEmergence of monopolies / cartels
Industry Top 10 producers - 80% production USA dominance in each sectorClosure of infant industriesLoss of jobs and technical
temperamentWastage of investment made
Investment Largely amongst USA, EU and JapanUnbalanced industry development Flight of capital
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
Technology High Rate of Obsolescence
High Cost of Technology Development
Product Life Cycle Short
Large TNCs Held Technology Edge
Technology Closely Guarded
Transfer of Technology Costly and
Restricted
Role of TNCs Major Share - Market,
Production, Investment
Aggressive Marketing Strategies
TNCs Largely From USA, Japan & EU
Profit Motive Driven
CONCERNS - IT INDUSTRY DEVELOPMENTCONCERNS - IT INDUSTRY DEVELOPMENT
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
CONCERNS - DC s & EITCONCERNS - DC s & EIT
Investigation Cumbersome and Time ConsumingMechanism Not Commensurate - Technology
Technical Barriers Procedure Cumbersome to Trade Time Consuming & Costly
Lack of Availability of Infrastructure
Making Exports Difficult
ITA Product Consumer ElectronicsCoverage Software Application Development
Intellectual Property Increased Technology Acquisition CostRights Dampening Innovation
Cumbersome Mailbox System
TRADE IN INFORMATION TECHNOLOGY PRODUCTS : VIEWS OF EXPORTERS IN DEVELOPING COUNTRIES
TO SUM UP…TO SUM UP…
• Increasing openness of markets worldwide
• Enhanced product coverage to include IT
applications
• Facilitate integration of SMEs with MNCs
• Rapid technological innovation - Facilitate
R&D
• Venture capital fund
• Handle International Affairs in Both Anti-
dumping and Patent Protection Issues
Ram K. VermaRam K. VermaExecutive Director, C-DAC, Executive Director, C-DAC,
NoidaNoida
Tel.: +91-0120-2402561Tel.: +91-0120-2402561
Fax.:+91-0120-240256Fax.:+91-0120-240256
www.cdacnoida.comwww.cdacnoida.com
E-mail : [email protected] : [email protected]