Trade Fair: Panorama Highlights

BY MPDCLICK ON JANUARY 25, 2013 IN A/W 13/14

MPDClick were in Berlin last week exploring the contemporary ambiance of the exclusive Panorama trade fair held at the vast Expo Center airport. As Panarama begins to take shape supporting the more established shows such as Premium and Bread and Butter, here MPDClick highlights the key brands Panorama had to offer. Held on 15th – 17th January 2013, the show aimed to present an international platform for trends and collections for the autumn/winter 13/14 season. The show represented over 300 labels and exclusively invited over 240,000 visitors and more than 500 attributed journalists. As it is an early date in the international fashion calendar, it was one of the first shows to showcase some of the anticipated looks and styles for the season. Set out like an upmarket department store, this new trade fair found an innovative way to display a mix of female and male apparel, accessories and footwear. Representing their classic but contemporary collection was the Dutch brand Barutti, highlighting definitive separates which included crisp shirts, tweed jackets and smart trousers. This brand is the epitome of the classic man who appreciates fine fabrics and tailoring with a discreet modernity. Displayed against vintage inspired props such as a large trunk and retro chair, this collection certainly reflected its sleek and formal approach to male attire. Cuir Royal, a German fashion label, displayed a collection which embodied high quality materials with contemporary designs. Crafted using the finest quality goats leather, this brand shows its passion for combining real and raw materials with bold,

sophisticated designs, lending to a more modern aesthetic. A label which transforms leather into elegant works of art with the use of structuring and decorative details, Cuir Royal defines the strong, stylish and feminine woman. Day Birger Et Mikklesen displayed a collection comprised of Aztec and paisley prints, reflecting an ethnic feel. Monochrome jackets adorned with embellishment and a standout pair of chic velvet brogues evoked a minimalistic classic look. This label defined distinctive shapes and prints to create a perfect contemporary autumn/winter 13/14 capsule collection. Overall, the premiere of Panorama Berlin showed promise. Proving to be a trade fair which takes pride in representing aspiring international brands which embrace a diverse mix of trends, prints and philosophys, we anticipate the show will continue to attract more industry professionals for the next summer edition. Images clockwise left to right: Barutti, Cuir Royal, Day Birger et Mikkelsen Image source: MPDClick -L.E