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Trade and Investment Partnership Summit (TIPS)What EU Business need to know about cleantech in India
by Poul V. Jensen, Director, EBTC www.ebtc.eu
Brussels, 21 November 2014
The European Business and Technology Centre
Your gateway to the Indian cleantech market
@EBTC_EU EBTC.EU EBTCIndia European Business and Technology Centre (EBTC) www.ebtc.eu | [email protected]
European Technology
Experience Centre
(ETEC).
The nodal point for
Enterprise Europe
Network India.
A toolbox of
customizable services.
Targets: SME’s,
Researchers, Clusters,
Policymakers.
Represented in
Europe through
EUROCHAMBRES.
39 partners in Europe
and India.
Addressing climate
change issues through
EU-India clean technology
solutions.
The only centre dedicated to
Indo-European cleantech
collaborations.
Specialists in
biotechnology, energy,
environment and
transport.
An IPR Helpdesk.
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 3
EBTC Sectors – Cleantech focus
BIOTECHNOLOGY
Biofuels
Bioindustrial
Bioservices
Bioagri
Bioinformatics
ENERGY
Renewable Energy
Energy Efficiency
Energy Distribution
Horizon Sectors e.g. Smartgrid; energy storage; fuelcells; clean
coal.
ENVIRONMENT
Water & Wastewater
Waste
Clean Air
Soil
Built Environment
TRANSPORT
Rail
Electric Vehicles
Port / Logistics
Intelligent Transport Systems
Alternative Fuels
ICT
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 4
New Government in India
New pro-Business Government at the Centre
Focus on liberalisation, improve governance, empowering bureaucrats
"red carpet, not red tape" for business community
Technology Centres – to promote technology, innovation, entrepreneurship
International trade – Single Window clearances for facilitating trade
“Make in India” program – creating a manufacturing driven economy, attracting FDI
– Industrial Corridors, Industrial Clusters, Smart Cities, Nurturing Innovation, Skill Development
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 5
Opportunities in Key sectors
Energy Addition of 88GW of power generation & 30GW of
Renewable Energy during 2012-17
New target for 2022 raised from 20GW to 100GW
Establish smart grid test bed by 2014 and smart grid knowledge centre by 2015
Push for EUR 120B Clean Energy Investment
Implementation of 8 smart grid pilot projects in India
Indigenous low cost smart meter by 2014, install 130 million smart meters by 2021
Environment Water and Waste Water Management – Ministry of Water
Resources plans to invest over EUR 40B in the water sector
Ganga Action Plan – Plan to clean 2500km of The Ganges river
The Yamuna Action Plan Phase III project for Delhi is approved at an estimated cost of EUR 200 million
Sanitation – Swacha Bharat Mission by 2019 – Massive Solid Waste Management mission to Clean India
Transportation EUR 3B plan to spur electric and hybrid vehicle production;
6 million vehicles by 2020
Electric vehicle charging stations in all urban areas and national highways by 2027
Metro & Monorail: Ministry of Urban Development plans to invest more than EUR 15B on the metro rail projects
High Speed Rail: The proposed 534 km Mumbai-Ahmedabad HSR project will see investment of EUR 7B
Smart City 100 Smart cities - enabled with the latest technology and
infrastructure to built.
Cities primarily over 1 million population, new cities along dedicated Industrial corridors envisaged
Investments of about EUR 1 trillion will be required over the next 20 years to build smart cities
Government of India has allotted nearly EUR 1B for Smart Cities in Budget 2014-15
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 6
Research and Innovation Opportunities
EU – “Innovation Union” and India’s “Decade of Innovation”
In FP7 - over 200 Indian organisations participated in 120 projects worth over EUR 358 Million
Horizon2020 – EUR 83 Billion worth of projects – great opportunity for EU SME’s to engage with India on innovation!
India is the 6th most ‘innovative’ country – GE’s Annual Global Innovation Barometer
India’s share of global R&D spending – EUR 35 Billion or roughly 2.7% in 2013
Over 1050 MNC R&D Centres in India growing at 14-15% every year
Source : IBEF, 2014
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 7
Challenges in India cleantech market
• International SMEs consider India as 'just another' market and not as place where technology and business models need to “evolve”
• EU SMEs – challenge with committed man-hours for India, access to finance and focus
• EU technology designs – not directly suitable for emerging markets/India: incompatibility of technology, costs and business models
• EU apprehensions on IP and legal frameworks in India; Indian apprehensions on new technology
• Understanding the Indian “fabric” – business, social, cultural
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 8
EBTC – role in Technology Management
Services in support of cleantech collaboration success
Addressing the challenges of entering India in the cleantech space
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 9
EBTC in Research & Innovation
Research–Innovation–
Business
India –Market
Exploration
Technology & Business localisation
• Adapting and localizing mature technologies to Indian context
• Ensuring technology validation via demonstration
• Exploring commercial potential of research ideas
• Understand Opportunity
• Connecting India virtually via technology display
Pilot & Demonstrate
to scale
• Reach out to the promising market
Commercialize the technology
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 10
EBTC Cleantech Service Matrix
Description of EBTC Services
Technology Incubator Market Exploration
Trip
Research-Innovation-
Business
Technology Localization
ModelTechnology Incubation
Business Incubation
Technology Showcase @ ETEC (Physical & Virtual) X X X X X
Technology and Opportunity Pitches (TOPs) X X X X X
Exclusive Technology Manager X X X X
Exclusive Desk @ EBTC office X
Partner / Project Identification & Due Diligence X X X X
Due Diligence of Indian partners X X X X
Business & Market Analytics X X
Investor Connect X X X
IPR Management X X
Consortium / Stakeholder Creation & Management X X
Product optimsation for Indian market X X
Piloting technologies and demonstration X X X
Commercialisation of EU technology in India X X
Liaison with Government X X X
Capacity Building Activities X X X
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 11
March 2013 Ensure you have a strong value proposition
Identify needs (potential) demand for your product/ service.
Understand the market Ensure you have a thorough understanding. It is a complex, large and very diverse market.
Set long-term goalsResults are unlikely to be seen in India overnight.
Invest in partnershipsDo not underestimate the value of local expertise, whether for insight, for pilots or long-term added value and mutual competence building!
Adopt a relationship and technology management approach
Not a traditional sales approach.
Adapt (your technology, organisation, individuals!)
Develop products to compete at price set by local competitors.
Tips for Doing Business in India
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 12
March 2013
There are incredible opportunities!
To be part of it, you must:
1. Adopt a relationship and technology management approach – NOT SALES
2. Adapt cost
3. Think long term and sustained presence –PLAN for it!
What must EU SME’s know about cleantech in India?
Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 13
Connect with EBTC
Website: www.ebtc.eu
Social Media:
Twitter: @EBTC_EU
LinkedIn:
European Business and Technology Centre (EBTC)
Facebook: /EBTC.EU
Youtube: /EBTCIndia
Blog: www.ebtc.eu/blog
E-mail: [email protected]
EBTC New Delhi (Head Office)
DLTA Complex, South Block, 1st Floor
1, Africa Avenue, New Delhi 110 029, INDIA
Tel: +91 11 3352 1500
Fax: +91 11 3352 1501
www.ebtc.eu
New Delhi | Mumbai | Bengaluru | Kolkata | Brussels
Thank you!
The contents of this document are the sole responsibility of the European Business and Technology Centre, and can under no circumstances be regarded as reflecting the position of the European Union.
