Tracy Moore Online Advertising Manag Effective …...Tracy Moore Online Advertising Manager Phone: tracymooremghcom FMG Email Blast Expand your sales message to prospective customers

Tracy Moore • Online Advertising ManagEffective May 2016 • Rate Card B6

Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]

www.shootingindustry.com

THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955SEPTEMBER 2015

®

Cause Campaign Benefits For You

Loyal Employees Go The Extra Mile

Youth Trap LeaguesSignal Growth

INSIDE THIS ISSUE:Muzzleloading’s One-Shot Thrill

10 2826

HIGH-TECH SALES PITCH

Multiple MarketsFMG Publications provides the

connection to virtually every segment of the gun enthusiast, industry business and law enforcement markets through print and digital delivery of American Handgunner, GUNS Magazine andShooting Industry.

Online visitors look to FMG Publications as the go-to source for industry news and product information.

$5.95OUTSIDE US

$9.50

WWW.AMERICANHANDGUNNER.COM

®MAY/JUNE 2015

FOCUS

Strange FactS:

.45cOLt

CAbot GUNs: ENGiNEEriNGExCEllENCE

SIxGUNNER: TWO NEW RUGERSBETTER SHOOTING: J-fRAME lIGHTCOp TAlk: CUSTOM WIlSON BERETTApISTOlSMITHING: SERIES 80 HySTERIA

SIG P290RS .380 ACP

Springfield Armory 9mm Range Officer

H&K VP9 VolKsPistole

close look:

Airsoft & Airguns

10 mistakes gun owners make

WiNWiN

Value: Over $1,000Value: Over $1,000

AAWiNFMK Bulldog9mm packageFMK Bulldog9mm packageP

PP.45 aCP -- .22 -- .357 sig

.38 Super -- 9mm -- .40

multi-caliber

marvel!

tusseytusseyi9iii9ii“Six-Shooter”“Six-Shooter”

BANNER ADS:Boost your brand awareness and increase your online exposure. FMG offers a wide variety of sizes and placement options to help you spread the word about your products and services, and drive traffic to your website.

QUICK HIT SPONSORSHIP:Thousands of enthusiasts are tuning into Quick Hit videos for new product information, instruction and timely industry news. Exclusive sponsorship available.

RECTANGLE ADS:This prime space puts your message on every page.

Online Advertising Options

DECEMBER 2015

YOU CAN

WIN!YOU CAN

WIN!

STRAIGHT-PULL SOLUTIONPOF ReVolt .308

ULTIMATE VERSATILITY• SWITCH-BARREL RIFLES• RUGER TAKEDOWN AR

5.56/.300 BLACKOUT


ULTIMATE VERSATILITY• SWITCH-BARREL RIFLES• RUGER TAKEDOWN AR

5.56/.300 BLACKOUT

SANTA’S SPECIAL

CHRISTMAS GIFT GUIDE

FOXY WOODS ESCORTLEGACY SPORT’S

20-GAUGE AUTO

SANTA’S SPECIAL



20-GAUGE AUTO

16-SHOT16-SHOT16-SHOT

AND MORE!AND MORE!

“MAGNUM” METRIC“MAGNUM” METRIC

NIGHTHAWK CUSTOM T3 .45 ACPNIGHTHAWK CUSTOM T3 .45 ACP


GUNS Magazine Consumer Publication

Run Of Site Ad Space: Subject To Availability Format Size Monthly Rate Yearly RateLeaderboard* 728 x 90 $1,278 $13,802Medium Rectangle* 300 x 250 984 10,6273:1 Rectangle* 300 x 100 605 6,534Home And Premium Pages: Subject To AvailabilityFormat Size Monthly Rate Yearly RateFull Banner 600 x 90 $605 $6,534Digitorial (Home page only) 584 x 444 2,200 N/A

American Handgunner Consumer Publication

Run Of Site Ad Space: Subject To AvailabilityFormat Size Monthly Rate Yearly RateLeaderboard* 728 x 90 $1,145 $12,366Medium Rectangle* 300 x 250 880 9,5043:1 Rectangle* 300 x 100 520 5,616Home And Premium Pages: Subject To AvailabilityFormat Size Monthly Rate Yearly RateFull Banner 600 x 90 $495 $5,346Digitorial (Home page only) 584 x 444 2,000 N/A

Shooting Industry Business Publication

Run Of Site Ad Space: Subject To Availability Format Size Monthly Rate Yearly RateLeaderboard* 728 x 90 $804 $8,683Medium Rectangle* 300 x 250 618 6,6743:1 Rectangle* 300 x 100 460 4,968Home And Premium Pages: Subject To AvailabilityFormat Size Monthly Rate Yearly RateFull Banner 600 x 90 $395 $4,266Digitorial (Home page only) 584 x 444 1,500 N/A

americanhandgunner.com

gunsmagazine.com

shootingindustry.com


FMG Email BlastExpand your sales message to prospective customers by advertising in FMG Email blasts, announcing newly released publications and exclusive product information. Leaderboards, vertical banners and new productlistings are available. FMG email blasts receive the highest open and click-through rates available.

Leaderboard: Your message will be the first thing respondents see across the top of the email blast in their mailbox.

New Product Promotion: FMG enthusiasts like to be the first to read about what’s new. Count on a great reception for your new product announcement when you use FMG’s Digital Update to deliver it.


FMG Email Blast CirculationFMG Email Blast subscribers have requested to receive each mailing specifically. Mail dates vary by title. Contact Tracy for future mail dates.

GUNS Magazine 50,000 American Handgunner 52,000Shooting Industry 14,000

FMG Email Blast Rates

Leaderboard Banner Ad Size: 560 x 90One available per mailing

Per Mailing$775 775 500

GUNS Magazine American Handgunner Shooting Industry Online Exclusives 750

New Product Promotion OfferTwo spots available per mailing Includes headline, company name, up to 40 words of text and 250 x 250 pixel image linked to advertiser’s site.

Per Mailing$684 684 450

GUNS Magazine American Handgunner Shooting Industry Special Editions 350

Open Rates As High As

42%!(Industry average 18%)

Click RatesAs High As

32%!(Industry average 16%)

GETRESULTS:

“Outstanding response! Thanks for suggesting the E-Mail Blast it was a great investment. Let me know if you have any more ideas that will get me

some more exposure.”~ Derrick Joiner, Trigger Trainer


Website Skinning:Add your custom background to any or all of the FMG websites. This very prominent way to advertise your product or service will frame every page for extra exposure of your special announcement.

Digital Edition Skinning& News Ticker Text:Take advantage of prime digital real estate and add your custom skin to the background of FMG’s popular Digital Editions. A news ticker text link is also included with your message scrolling below every page of the digital edition.

Interstitial Ad:Insert your sales messege before FMG’s most popular landing pages with a static image or video link.

Video Ads:Show off how it works, moves and sounds on the homepage of GUNS, American Handgunner or Shooting Industry. The embedded YouTube video will play on the FMG site homepage and include a link to your website.

Skins and VideosThink outside the banner.Explore FMG’s custom video and website skin options.


Home Page VideosGUNS Magazine, American Handgunner and Shooting Industry websites only. Only three positions available on each site. Rates listed are per month.(One 680 x 380 video position avaible per site — inquire for rate and availability)

Site Placement Size RateGUNS Magazine Home Page 325 x 183 $2,000American Handgunner Home Page 325 x 183 2,000Shooting Industry Home Page 325 x 183 1,000

Website SkinningIncludes one piece art background skin framing the content pages of the selected FMG site. Rates listed are per month. (Subject To Availability)

Site RateGUNS Magazine $2,800American Handgunner 2,800Shooting Industry 1,500

Digital Edition Skinning & News TickerIncludes one piece art background skin framing the Digital Edition and corresponding news ticker text link. News ticker message scrolls below the digital edition and links to your web site. Rates listed are a one time charge for one issue only. Skin will appear for the life of the digital edition or until canceled by advertiser. (Subject To Availability)

Digital Edition RateGUNS Magazine $1,250American Handgunner 1,250Shooting Industry 995

Interstitial AdTake advantage of this captive audience clicking there way to enter the extremely popular gun and equipment giveaways on each site. Ad size is 630 x 450. Static or video image accepted. Rates listed are per month. (Subject To Availability)

Site RateGUNS Magazine $2,000American Handgunner 2,000 Shooting Industry 1,000

Skins and Videos Rates LIFETIMEEXPOSURE?

No need for concern over shelf life or time limit with

FMG Digital Editions.

Each issue is visited over and over by thousands of enthusiasts around the world looking for information that only FMG publications can provide.

Background skins, newstickers and video advertising continue to be viewed long after the issue cover

date, for the life of the digital edition.

If you’re looking for addedexposure for your sales message,

use options offered through FMG Digital Editions.


File Requirements

Standard File FormatFile Size: 25k maxColor: RGB colorSave As: 72 dpi resolutionSave As: GIF, JPEG or PNGLinks: Link address must

be provided

No Flash files accepted.

General Information

No refunds for ads cancelled less than one week before scheduled ad date.

All ads must be received one week before ad is scheduled to go live on site.

All ads must be named with advertising company name.

A URL link must be submitted with each ad.

Ad space is not guaranteed after space reservation expiration.

FMG Publications must approve all ads and promotional copy within banner ads.

All website banner ads are published on the 1st and 15th of each month.

Banner Ad Specifications

Additional Sizes Available:

Leaderboard 728 x 90

Full Banner 600 x 90

Digitorial 584 x 444

Other sizes and options may be available upon request.

The following specifications apply to all FMG Publications websites. Rates and availability vary by title and season. YOUR

MESSAGEHERE

YOUR MESSAGE HERE

Medium Rectangle300 x 250

3:1 Rectangle300 x 100


DECEMBER 2015

YOU CAN

WIN!YOU CAN

WIN!


ULTIMATE VERSATILITY• SWITCH-BARREL RIFLES• RUGER TAKEDOWN AR 5.56/.300 BLACKOUT


ULTIMATE VERSATILITY• SWITCH-BARREL RIFLES• RUGER TAKEDOWN AR 5.56/.300 BLACKOUT

SANTA’S SPECIAL



20-GAUGE AUTO

SANTA’S SPECIAL



20-GAUGE AUTO

16-SHOT16-SHOT16-SHOT

AND MORE!AND MORE!

“MAGNUM” METRIC“MAGNUM” METRIC

NIGHTHAWK CUSTOM T3 .45 ACPNIGHTHAWK CUSTOM T3 .45 ACP

$5.95OUTSIDE US

$9.50

WWW.AMERICANHANDGUNNER.COM

®NOVEMBER/DECEMBER 2015

SixguNNER: DaN WESSON .357 Mag.

WWII Hero Gets His 1911 Back!

GLOCK 43: SLim iS in!

Custom Luger Carbine

OnLine: COmmander’s edgegunnysaCk: Bersa .380 aCP

Hunting: dOuBLe-duty HandgunstaCtiCs & training: smaLL gun defense

ClOSE lOOk:lIGHTS & PERSONAlDEfENSE

Focus:

grunt’s gift guide

Ayoob Files: kniFe Fight deFense

wilson combat

BBQ Special1911 style!

9MM

total value $1,259.91!

\ a kimber micro crimson carry package

win

www.shootingindustry.com

THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955SEPTEMBER 2015

®

Cause Campaign Benefits For You

Loyal Employees Go The Extra Mile

Youth Trap LeaguesSignal Growth

INSIDE THIS ISSUE:Muzzleloading’s One-Shot Thrill

10 2826

HIGH-TECH SALES PITCH

GUNS Magazine gunsmagazine.com

Audience: Handgun and long gun enthusiasts, including hunters, gun collectors, and competitive shooters.

Website Traffic: 204,000 sessions 166,000 unique users650,000 pageviews monthly.

American Handgunneramericanhandgunner.com

Audience: Handgun enthusiasts, competitive shooters, collectors, hunters and hobbyists.


Shooting Industrywww.shootingindustry.com

Audience: Store-front firearms retailers, law enforcement, sport-ing goods stores, chain stores as well as stores selling archery and other equipment allied to the shooting sports field.


FMG Publications Market Data

We didn’t even consider an email blast in our advertisingmeetings and when we were contacted about it, we were a bit

skeptical. We decided to give it a try and I am glad we did.The day the Blast was sent turned into a record sales day

for our company! Our skepticism could have cost us thousands of dollars. The FMG Email Blast is by far the biggest bang

for our advertising buck!

— Nate Johnson, N82 Tactical, Inc.

IF YOU PLACE IT, THEY WILL

CLICK!


QUICK HIT Video Sponsorship Package

“Quick Hit videos sponsored by …” company name on home page "New & Trending: Quick Hit" banner

HOME PAGE

Sponsor name/logo on Click Shots banner across the Quick Hit Video page linked below.

QUICK HIT CATEGORY

“Quick Hit videos sponsored by …” company name on home page "New and Trending: Quick Hit" banner.

QUICK HIT VIDEO

Boost your brand awareness and increase your online exposure by spon-soring FMG’s Quick Hit Videos. Thousands of enthusiasts are tuning into Quick Hit videos for new product information, instruction and timely Industry news. See how exclusive sponsorship can help you reach this growing market.

For more information about the Quick Hit Video Sponsorship Package contact Tracy Moore at:

email: [email protected]:888.651.7566

Or contact your FMG Publications advertising sales rep for full details on this unique opportunity.

www.americanhandgunner.com • www.gunsmagazine.com • www.shootingindustry.com

Quick Hit Category Sponsorship includes:

Exclusive Category sponsorship on two FMG websites!Sponsor on both americanhandgunner.com, gunsmagazine.com

“Quick Hit videos sponsored by …” company name on home page "New and Trending: Quick Hit" bannerhttp://americanhandgunner.com/, http://gunsmagazine.com

Sponsor name/logo on banner across the Quick Hit Video category page.http://americanhandgunner.com/quick-hit-videos/, http://gunsmagazine.com

Sponsor name/logo on individual Quick Hit Video category page.http://americanhandgunner.com/custom-chopper-to-benefit-shooting-sports/

Sponsor listing on the FMGPubs YouTube channel Quick HIt Video playlist.

3 month minimum: $4,000

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2

3

3

2

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To have your custom message produced for 2017, contact Tracy [email protected] • 888-651-7566

Or contact your FMG Publications advertising sales rep for full details on this unique opportunity.www.fmgpublications.com • www.americanhandgunner.com • www.gunsmagazine.com • www.shootingindustry.com

Thousands of enthusiasts are watching FMG Publications’ YouTube channel regularly!

• The FMG YouTube channel has over 22,750 subscribers.• FMG Publications’ videos have over 12.7 million views.• 300+ videos are available on the FMG YouTube channel.

Choose one of two Custom Video PackagesProfessional Package: $750

Here’s what’s included:4 Professionally produced 2 minute 30 second final video, filmed and edited by FMG.

4 Your brand logo at beginning and end of video. 4 Free upload and promotion on FMG YouTube channel.

4 Free promotion on FMG Facebook, Pinterest and Twitter feeds.4 Free promotion and feature on FMG websites.

Producer Package: $1250All of the above plus:

4 Your custom video for presentation or distribution on DVD or Thumb drive.

YOUR CUSTOM

PRODUCT VIDEOOn FMG’s YouTube Channel

It’s easier than you think ...

Your products and brand logo featured at the beginning and end of your custom produced video feature.

Visit youtube.com/fmgpubs to see current videos.

Documents

Tracy Moore Online Advertising Manag Effective …...Tracy Moore Online Advertising Manager Phone: tracymooremghcom FMG Email Blast Expand your sales message to prospective customers