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TRACXN REPORT : Data as a Service January 2016

TRACXN REPORT : Data as a Service - Amazon S3 Marketing InsideView Lotame xAd Aggregate Knowledge Clearbit LiveRamp Rapleaf RunTitle Metamarkets PlaceIQ ... Data. Data as a Service

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TRACXN REPORT : Data as a ServiceJanuary 2016

Data as a Service Report, January 20162

TracxnWorld’s Largest Start-up Research Platform

Data as a Service Report, January 2016

Contents

Topic Page

Sectors We Track 04

Overview 05

Market Map 10

Company List 18

Team 129

3

Data as a Service Report, January 2016

Illustrative Sectors We Track

4

MOBILE CONSUMER

TECH FINTECH EDUCATION HEALTHCARE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

SECOND HAND GOODS

TRAVEL

GAMING

INTERNET OF THINGS

3D PRINTING

BITCOIN

PAYMENTS

EDUCATION IT

SELF LEARNING

LIFE SCIENCES

DIGITAL HEALTH

BIGDATA INFRASTRUCTURE

ENTERPRISEINFRASTRUCTURE

Data as a Service

BUSINESS INTELLIGENCE

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

ENTERPRISEAPPLICATIONS

Data as a Service Report, January 2016

Sector Overview

Scope of report

This report covers the companies which are:

• Aggregating, crawling, collecting data using technology or from the different sources such as government, internet,data partners, offline sources etc.

• Doing some level of curation

• Selling data to all its customers when demanded

• Facilitating data exchange between buyers and sellers (Marketplace).

This report does not include companies which:

• Provide solution to access siloed data within an organization

• Provide solution that unifies the data trapped into disparate channels in an organization

• Provide first part data

• Aggregate data but not generate revenue by selling that data

5

Data as a Service Report, January 2016

Cont…

The companies are categorised on the basis of type of data that they are offering and its use case. Companies falling underfollowing categories have been included in the report

Marketplace: Companies providing platform where buyers can buy data from registered sellers on the platform.

Finance: Companies which provide financial market data for investment in public companies, data on start-ups and privatecompanies, and consumer & business credit reports.

Marketing: B2B lead generation data providers, consumer behaviour data provider based on different attributes such aspurchasing history, location, preferences etc. to marketing and advertising professionals.

Public Data: Aggregator of government released data and publicly available data.

Geospatial: Satellite based earth imagery data and location data providers.

Traffic: Companies which provide traffic movement and navigation data.

Weather: Weather condition & forecasting data providers.

Social Data: Companies specialising in aggregating social media data i.e. tweets, FB posts etc. and make it available tocustomers.

6

Data as a Service Report, January 2016

• Number of companies founded inthe last 5 years has seen adownward trend with over 100companies founded in the last 3years in the given business models

7

# The chart Includes a total of 204 companies

Number of companies founded between 2011 and 2015

Number of Companiesin each business model

37

54

46

38

29

0

10

20

30

40

50

60

2011 2012 2013 2014 2015

No

. of

Co

mp

anie

s

31

139

119

25

42

28

2616

Marketplace Finance Marketing

Public Data Geospatial Traffic

Weather Social Data

Number of companies founded between 2011 and 2015

Data as a Service Report, January 2016

• Number of funding rounds hasseen a steady increase since 2011

• Financial market data providersalone received over $300M in2015 followed by companiesproviding B2B lead generation &behavioral targeting data.

8

2011 2012 2013 2014 2015

YoY Funding $29,77,93,162 $33,67,79,592 $41,14,44,225 $68,68,78,220 $96,14,14,820

No Rounds 53 48 68 65 65

0

10

20

30

40

50

60

70

80

0

200

400

600

800

1,000

1,200

No

. of

Ro

un

ds

Fun

din

g A

mo

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tM

illio

ns

YoY Funding

YoY Funding No Rounds

$175M$55M$52M$70M$42M

$25 M

$728 M

$806 M

$95 M

$390 M

$159 M

$204 M

$287 M

Amount Invested in last 5 years (in USD)

Marketplace

Finance

Marketing

Public Data

Geospatial

Traffic

Weather

Social Data

2015 saw the highest funding of over $960M

Data as a Service Report, January 2016

2015 saw the highest funding of over $960M

9

Notable early & late stage investments in last 5 year

Finance Marketing Geospatial Traffic Weather Public Data Social Data Marketplace

Early Inventure($10M, 2015)

Ninth Decimal($20M, 2011)

Axelspace($15.8M, 2015)

MetroTech($650K, 2013)

Spire($25M, 2014)

Ally($5M, 2015)

DataSift($7.2M, 2012)

Quandl($5.4M, 2014)

Late Credit Karma($175M, 2015)

RainKing($67M, 2015)

Planet Labs($118M, 2015)

Inrix($55M, 2014)

The Climate Corporation($50M, 2012)

Enigma Technologies($28.2M, 2015)

Dataminr($130M, 2015)

Quandl($12M, 2015)

• Number of early stage fundingrounds has remained slightlyhigher than the number of latestage funding rounds

29 2840

3237

23 21

2833 27

0

10

20

30

40

50

60

70

80

2011 2012 2013 2014 2015

No

. of

Ro

un

ds

YoY Early & Late Stage Rounds

Early Late

Data as a Service Report, January 2016

Data as a Service – Market Map

10

(Platforms where data buyers and sellers can exchange data)Quandl, Big Data Exchange, Data Wallet

MARKETPLACE $28M

(Traffic movement and navigation data providers)

TRAFFIC

Inrix

(Weather condition and forecasting providers)

WEATHER

Spire

$263M $241M

(Satellite based earth imagery data and location data providers)

GEOSPATIAL

Location DataLocaid

Earth Imagery DataPlanet Labs

(Social data aggregators)

SOCIAL DATA

Data Sift

$460M $313M

(Aggregators of government released data and publicly available data)

PUBLIC DATA

EnigmaSocrata

$110M

(Data about financial market, private companies and credit reports)

FINANCE

CREDIT REPORTSEquifax

PUBLIC MARKET INVESTMENTBloomberg

PRIVATE MARKET INVESTMENTOwler

MARKETING

(Data providers for B2B lead generation, behavioral targeting)

ADVERTISINGData Logix

LEAD GENERATIONDun & Bradstreet

$1B$1B

Data as a Service Report, January 2016

Most Active Investors

11

Emergence Capital

First Round Capital Founders Fund IA VenturesGoogle

VenturesFelicis

VenturesAugust Capital

Marketplace Quandl

Finance CrunchBaseDatafox,

Inventure, Premise Data

Credit Karma, Mattermark

MarketingInsideView

LotamexAd

Aggregate Knowledge

Clearbit

LiveRampRapleafRunTitle

MetamarketsPlaceIQ

DatanyzeRapleaf,

LiveRamp

Public Data

Geospatial Planet LabsSimpleGeo

Planet Labs Planet Labs

WeatherThe Climate Corporation

The Climate Corporation

The Climate Corporation

The Climate Corporation

Traffic Urban Engines Inrix

Social Data Gnip Topsy Labs DataSift

Data as a Service Report, January 2016

Finance teardown: Highest no. of rounds and funding seen in 2015

12

Summary and Trends

• Financial market data for public market investment is the highestfunded sector followed by credit reporting companies and thendata providers for private market investment.

• Consolidated sector. Bloomberg and Thomson Reuters are twobiggest players with more than 50% market share.

• Bloomberg is the largest player. Bloomberg is a privately heldcompany and has revenue more than 8 billion USD with a 32%market share in financial market data sector. More than 80%revenue comes from its flagship product Bloomberg Terminal.

• Future Trends: There is not much opportunity for startups tobuild a Bloomberg replacement but there are somequintessential concepts and technologies which startups canleverage such as networks, crowdsourcing, big data or developniche products to remain in the game.

• In total Financial Market Data has 56 funded companies whichhave raised over $1B in funding spread across 116 rounds.

• Interactive Data Corporation’s acquisition by IntercontinentalExchange for $5.2B is the biggest exit in financial market data in2015.

$21

$49$67

$253

$340

99

1922

29

0

5

10

15

20

25

30

35

0

50

100

150

200

250

300

350

400

2011 2012 2013 2014 2015

No

. of

Ro

un

ds

Fun

din

g A

mo

un

t

Mill

ion

s

YoY Funding in Finance

Funding No of Rounds

Data as a Service Report, January 2016

Marketing teardown: Highest no. of funding seen in 2014

13

• Highly fragmented sector. More than 20 companies got acquiredin last 5 years.

• Consumer behavioral data (based on location, past purchasingetc) providers are the highest funded sector.

• Future Trends: Valid consumer data acquisition is highlyimportant for sales and marketing. With the recent advance intechnology, startups are looking for new ways & technologies ofacquiring accurate data such as beacons, mobile location, sensordata etc.

• In total Marketing data has 55 funded companies which haveraised over $1B in funding spread across 167 rounds.

• eXelate's acquisition by Nielsen for $200M is the biggest exit in2015.

Summary and Trends

$116

$88

$127

$258

$217

0

50

100

150

200

250

300

2011 2012 2013 2014 2015

Fun

din

g A

mo

un

t

Mill

ion

s

YoY Funding in Marketing

Funding

Data as a Service Report, January 2016

Public Data teardown: Highest funding seen in 2014

14

Summary and Trends

• In recent years, open data (publicly available data)- machinereadable data, particularly government released data hascreated a great deal of excitement among the people.

• Public data can potentially generate significant economic values.

• Public data is in its nascent stage, can create multiple businessopportunities.

• Socrata is the highest funded startup in this space with morethan $50M funding.

• In 2014, Socrata and Enigma Technologies received significantamount of funding.

• Datamarket’s acquisition by Qlik for $13.5M in 2014, is thebiggest exit in this segment.

$5

$1

$20

$35$33

0

5

10

15

20

25

30

35

40

2011 2012 2013 2014 2015

Fun

din

g A

mo

un

t

Mill

ion

s

YoY Funding in Public Data

Funding

Data as a Service Report, January 2016

Geospatial Data teardown: Highest funding seen in 2015

15

Summary and Trends

• Satellite based imagery is the most funded sector.

• Use of UAV for collection of geospatial data will increase. But,here we are focusing on the geospatial data collected bysatellites.

• Nano satellite and microsatellite industry have been growingrapidly in recent years.

• Low cost involved in launching microsatellites has revolutionizedthe geospatial data industry.

• Planet Labs is the highest funded company which has raised$183M in venture financing through 3 rounds.

• Skybox Imaging’s acquisition by Google for $500M in 2014 is thebiggest exit in this sector.

$43

$88$95

$24

$141

0

20

40

60

80

100

120

140

160

2011 2012 2013 2014 2015

Fun

din

g A

mo

un

t

Mill

ion

s

YoY Funding in Geospatial

Funding

Data as a Service Report, January 201616

Weather Data teardown: Highest no. of rounds and funding seen in 2015

Summary and Trends

• Weather data and forecasting industry is a mature industry.

• The Climate Corporation is the highest funded company with $109M and has exited successfully. The company was acquired byMonsanto for $930M in 2013.

• This industry is expected to benefit from the increasedproliferation of smartphones and mobile devices.

• Through extended service offerings, including weather riskmanagement consulting and other enterprise solution, thesecompanies can generate more revenue.

$43

$50

$22

$30

$60

0

10

20

30

40

50

60

70

2011 2012 2013 2014 2015

Fun

din

g A

mo

un

t

Mill

ion

s

YoY Funding in Weather

Funding

Data as a Service Report, January 201617

Traffic Data teardown: Highest no. of rounds and funding seen in 2015

Summary and Trends

• Inrix and TomTom are the two largest players.

• Traditionally, traffic data used to be collected using sensorslocated at fixed location and probe vehicles.

• Nowadays, data collection, processing and delivery is goingthrough a change. Crowd sourced data collection is expected togrow with hybrid delivery methods using combinations ofanalogue radio, digital radio, satellite radio and cellular.

$46

$6$2

$82

$24

0

10

20

30

40

50

60

70

80

90

2011 2012 2013 2014 2015

Fun

din

g A

mo

un

t

Mill

ion

s

YoY Funding in Traffic

Funding

Data as a Service Report, January 2016

DETAILS OF MORE THAN 400 COMPANIES

COVERS THE FOLLOWING SECTORS

Finance Geospatial Marketing Marketplace Public Data Social Data Traffic Weather

Data as a Service – Company list

18

Data as a Service Report, January 201619

Finance (1/34)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Premise Data Corporation [San Francisco, 2012]: Premise is a global crowd-sourced economicinformation gathering platform. Provides a way for corporations, financial services firms including hedgefunds and governments to collect business and economic data. Individuals get paid to take pictures ofitems or report prices at grocery stores, food markets and more via a proprietary mobile app for bothAndroid and iOS. Allows granular level of data insights for inflation tracking, food security monitoring,channel checks for brands, etc. Backed by Google Ventures, Andreessen Horowitz and Harrison Metal.Customers include Bloomberg, which redistributes Premise data via its terminals. Based in San Francisco,with offices in New York City, Hong Kong and Buenos Aires.

$66.5M

Andreessen Horowitz, Google Ventures, Bowery Capital, Harrison

Metal Capital, The Social+Capital Partnership, Valor Capital Group,

Social Capital Partners

Xignite [San Mateo, 2000]: Xignite is a financial market data cloud provider that integrates real-time andreference market data into apps and devices. Xignite Market Data Distribution is a private-labeledservice that helps exchanges, over-the-counter (OTC) brokers, multilateral trading facilities and datavendors distribute tick data directly to their clients. The company also offers Xignite Enterprise DataDistribution which is a fully managed, cloud-based solution designed to help financial institutions drivedata adoption and reduce data costs.

$18.2MStarVest Partners, Altos Ventures,

Startup Capital Ventures

BrightScope [San Diego, 2008]: BrightScope is a financial information company that delivers datathrough web-based software, BrightScope data caters to individual investors, corporate plan sponsors,asset managers, broker-dealers, and financial advisors. They primarily operate in two major segments:Retirement Plans and Wealth Management. They provide a BrightScope Rating suite which reviews morethan 200 unique data inputs per retirement plan and calculates a single numerical score which definesplan quality at the company level. Additionally, they also offer a suite of data analytics software productsto asset managers, broker-dealers, financial advisors, and other market participants

$5.9M Steelpoint Capital Partners

Mercaris [Chicago, 2012]: Mercaris, Inc. provides market data and trading platform for organic, nonGMO and certified agricultural commodities in USA. Data is collected from over 50 different firsthandlers of grains, located across the United States and Eastern Canada who participate in a weeklysurvey on IP grain cash price information. The company charges per bushel service fee for its tradingplatform. Transportation is handled by buyer/seller. It offers services for growers,mills/elevators/merchandisers/brokers, and industry analysts and researchers; and manufacturers, co-packers, and retailers.

$2.3M

Data as a Service Report, January 201620

Finance (2/34)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Activist Insight [London, 2012]: Activist Insight provides detailed information on shareholder activismincluding news, profiles and performance. Activist Insight Online provides live filing and news alerts on,over 800 detailed activist investor profiles, unique stats on activist campaigns and proxy battles, andmuch more. A free trial of the database and a monthly newsletter subscription is available on request.Activism Monthly Premium is an online and print magazine featuring interviews with activist investors,fund managers and advisers, as well as unique data from its database.

Proxy Insight [London, 2013]: Proxy Insight is the source for global shareholder voting data.Combiningdetailed investor voting information with the actual principles used by each institution, Proxy Insight isan essential tool for issuers, their advisors and asset owners. Helps corporations understand why andhow their shareholders vote their proxies. With over 45 million voting records covering 22,000corporations, Proxy Insight is the most comprehensive source for the actual voting behavior of key globalshareholders. In addition, the service offers over 500 profiles detailing the corporate governance policiesof the world’s top investors.

PriceStats [Massachusetts, 2010]: PriceStats collects price information from hundreds of retailers acrossnearly 70 countries and publishes daily inflation series for over 20 countries and PPP indices for 6economies. Most of their series start in 2007-2008. PriceStats has partnered withState Street Global Markets to update daily inflation series in more than 40 countries through their clientresearch portal, IR3. PriceStats gathers price information for key economic sectors: food &beverages; furnishing & household products; recreation & culture; clothing & footwear;housing, electricity & fuel; and health. BPP - MIT Sloan spun off company.

Dealogic [London, 1983]: The company provides a platform for investment banks to conduct deals in theareas of fixed income, equity capital markets, mergers and acquisitions, institutional sales and equityresearch, as well as Financial Industry Regulatory Authority (FINRA), SEC & FTSEregulatory andinvestment banking strategies. Dealogic also provides a real-time analytics platform. In November 2014,Carlyle group acquired Dealogic for $700 m.

Data as a Service Report, January 201621

Finance (3/34)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

SimFin [Berlin, 2015]: SimFin is a crowdsourcing platform for fundamental financial data. Currently,providing data free. In beta testing mode.

Avox Limited [Wrexham, 2003]: Avox, a wholly owned subsidiary of The Depository Trust &Clearing Corporation, DTCC, provides legal entity data (LEI) services. LEI includes data such as corporatehierarchies, registered address information, industry sector codes and company identifiers. Avox sourcesand manages legal entity data for financial institutions across 255 jurisdictions and has validatedreference data associated with more than 1.8 million entities. Company's clients and partners sharesbusiness intelligence which the firm centralises, anonymises, verifies and publishes out to eachparticipant. Financial institutions participating in Avox form a community that collectively addressesclient, issuer and counterparty data quality issues. Subscription based monetization model. The companywas founded in 2003 and is based in UK.

Sharadar Fundamentals [ , 2013]: Sharadar is an independent research and analytics firm whichspecializes in extraction, standardization and organization of US public company financial data fromcompany filings. Has partnered with Quandl to sell its data sets. Provides redistribution rights tosubscribed developers. Subscription based monetization model.

LegiStorm [Washington, 2006]: LegiStorm LLC is a non-partisan, for-profit company that researches,verifies and publishes information about Members of Congress and congressional staff. LegiStormprovides phone numbers, verified email addresses, detailed background information on staffersincluding social media links, salary and employment history, educational history, privately funded traveldisclosures and much more.

Data as a Service Report, January 201622

Finance (4/34)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Credit Information Credit Karma [San Francisco, 2007]: Credit Karma offers a web-based credit and financial managementservice that provides credit tools with Credit Report Cards, which summarizes a consumer’s credit reportinto components graded with an A-F letter grade. Credit Score Simulator, which simulates the effect ofcertain financial actions on credit scores and credit monitoring, sends an email alert when somethingimportant changes in a consumer’s TransUnion credit report. It also offers financial account monitoringthrough account aggregator service Yodlee which allows consumers to track their bank, credit card,savings and loan transactions and balances in Credit Karma’s interface. Their revenue model includespaid advertisement of relevant financial products to its consumers.

$368M

QED Investors, SV Angel, Ribbit Capital, Susquehanna Growth Equity, Felicis Ventures, Tiger Global, Viking

Global Investors, Google Capital

Credit Information FactorTrust [Atlanta, 2006]: FactorTrust provides underbanked consumer data, analytics and risk scoringsolutions to a variety of lenders. The Atlanta-based company utilizes an internal team of predictiveanalytics experts and statisticians combined with a deep, proprietary database of underbankedconsumer loan performance and best-in-class third-party data sources. As a result, providers of short-term or installment loans, credit and pre-paid cards, automotive loans, retailers, wireless services andcollection agencies have an unparalleled view of the underbanked community. This unique data, alongwith FactorTrust’s data modeling and analytics, serves lenders throughout the US, UK and Canada in oneof the largest and fastest growing consumer segments, the underbanked.

$43.62M ABS Capital Partners, MissionOG

Credit Information Credit Information Bureau (India) Limited [Mumbai, 2000]: CIBIL is a credit information company thatcollects and maintains records of an individual's payments pertaining to loans and credit cards. Thisinformation is then used to create Credit Information Reports (CIR) and credit scores which are providedto lenders in order to help evaluate and approve loan applications. TransUnion International, a leadingglobal credit information provider, owns 55% shares in the company, while the remaining 45% are heldby SBI, ICICI Bank, Bank of India, Bank of Baroda, Union Bank of India, Indian Overseas Bank, HSBC andAditya Birla Trustee Company.

$19MAditya Birla PE (Sunrise Fund), India

Infoline Finance Ltd.

Credit Information

Lenddo [Makati, 2011]: Lenddo is a provider of social network based credit scoring for individuals. Userslink their social networking accounts to their Lenndo account and complete their profiles to generate theLenddoSqwcore. This score can be used on websites providing financial products to consumers forfinancing or to get a better interest rate.

$14M

Accel Partners, Blumberg Capital, Omidyar Network, iNovia Capital, Metamorphic Ventures, Kickstart Ventures, Golden Gate Ventures,

Lumia Capital, Life.SREDA

Data as a Service Report, January 201623

Finance (5/34)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Credit Information

Inventure [Los Angeles, 2011]: InVenture is a mobile technology company providing simple creditscoring and accounting tools for emerging markets. Collects business owners data through SMS andbuilds a credit score which then lenders can refer to while providing the growth capital. Apart fromfinancial help Inventure also offers financial literacy and vocational training to micro business owners.

$11.2MMESA+, Lowercase Capital, Google Ventures, Collaborative Fund, India

Internet Fund

Credit Information Nav (fka Creditera) [South Jordan, 2012]: Nav (fka Creditera) helps small business owners access thefinancing they need to grow and effectively manage their business. They do this giving business ownerstools to take control over their credit profiles--offering both personal and business credit data andinsights for free. With the goal of empowering business owners with better transparency into their creditlives, the site includes easy-to-read personal and business credit reports, contextual advice andmonitoring all in one spot. It also provides tools that help members build business credit and amarketplace that makes it easy for them to use credit to create the business of their dreams.

$6.5MPeak Ventures, Rock and Hammer

Ventures, Kickstart Seed Fund, Kleiner Perkins

Credit Information

L2C [Atlanta, 2000]: L2C is a provider of advanced consumer scoring and analytics solutions. L2Cleverages alternative payment and asset data to create new predictive credit, collection and marketingscores for over 260 million Americans. L2C’s clients include leading institutions in the financial service,retail, healthcare, automotive, telecommunication, and media and entertainment industries.

$4.01M Core VC, QED Investors

Credit InformationOpen Book Ben [Golden, 2013]: Open Book Ben is a business credit reporting agency. BEN has abusiness credit score for nearly every company in the United States. These scores are based on publiclyavailable data, as well as data provided by their users. This approach allows business owners to haveactive and meaningful impact on their credit reputation and opens the door to additional featuresincluding better trade agreements, new customers, and more favorable capital opportunities.

$3.45M

Credit Information modeFINANCE [Trieste, 2009]: modeFinance is a Credit Rating Agency. Its products and services help itsclients in the decision making, giving the best information in terms of quality, efficiency, transparency.Utilizing the modeFinance products, their clients have easy access to the knowledge of the credit risk ofcompanies, sectors, holdings, countries, suppliers’ chains, vendors, etc. modeFinance providesinternational credit reports on every company across the world. modeFinance elaborates the ratings byusing proprietary method: MORE Multi Objective Rating Evaluation.

$1.4M CORVALLIS

Data as a Service Report, January 201624

Finance (6/34)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Credit Information Aire [London, 2014]: Aire is a London-based company which provides credit scoring of individuals viamachine-learning algorithms. It allows users to enter their information in the application and generates acredit score for them, especially users with no prior credit history. It also provides APIs to lenders, to beintegrated in their systems, to provide credit scores of the applicants applying for the loans on theirplatform. The API was built to provide real time response.It has been counted amongst the 10 hottestFin-Tech startups in London and in Top 15 Financial startups in Europe.

$1.4MSparkLabs Global Ventures, Barclays

Accelerator

Credit Information Equifax [Atlanta, 1899]: Equifax Inc. is a consumer credit reporting agency. It gathers and maintainsinformation on over 400 million credit holders worldwide. Equifax sells businesses credit reports,analytics, demographic data, and software. Equifax collects and provides data through the NCTUE, anexchange of non credit data including consumer payment history on telco and utility. Business customersinclude retailers, insurance firms, healthcare providers, utilities, government agencies, as well as banks,credit unions, personal and specialty finance companies and other financial institutions. From 1999,Equifax began offering services to the credit consumer sector in addition, such as credit fraud andidentity theft prevention products.

$1M

Credit Information Callcredit Information [Leeds, 2000]: Callcredit Information Group manages consumer data forbusinesses across every various sectors. The Group focuses on developing innovative products andservices to help businesses make smarter, more informed decisions throughout the customer life cycle.The Group counts many of the UK's leading companies, including all of the clearing banks, several majorinternational lenders, media communications businesses, and petroleum, automotive, power and retailorganisations as its customers. GTCR, a leading private equity firm, announced acquiring CallcreditInformation Group Limited, in February 2014, in partnership with its management team

GTCR Golder Rauner

Data as a Service Report, January 201625

Finance (7/34)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Credit Information TrustingSocial [New York City, 2013]: Trusting Social provides consumer credit score based on social,web and mobile data. It provides three major scores on an applicant: 1.Authenticity: Measures howlikely an online identity is real and trustworthy.; 2.Network quality: Measures the depth of the network,based on interactions with other people and their background.; 3.Financial Credibility: Estimates aperson's income percentile based on her work history and education. Their solution enables lenders inemerging markets to lend to billions of “financially invisible” consumers who are not covered by creditbureaus. The platform modules can be tailored for social marketing, sale lead scoring, personalizedofferings, and credit risk. Trusting Social is the winner of Future of Money and Technology StartupCompetition (2014), and among top 10 fintech startups in Americas presenting at the Innotribe StartupShowcase New York (2014).

Kima Ventures

Credit Information TransUnion [Chicago, 1968]: TransUnion provides risk and information solutions. The company operatesin three segments: U.S. Information Services, International, and Consumer Interactive segments. The U.S.Information Services segment provides consumer reports, risk scores, analytical services, and decisioningcapabilities; and online data, marketing, and decision services. The International segment offers onlinedata services, marketing services, credit reports, analytics, decision services, and other value-added riskmanagement services; and consumer services, which enable consumers to manage their personalfinances.

QED Investors

Credit Information

Credit Angel Ltd. [Macclesfield, 2014]: Credit Angel provides credit scores and reports to UK basedindividuals to help them understand and improve their credit score. It offers credit report and score,social report and score, credit and social alerts, savings and vouchers and tailored financial deals. Thecredit reports are provided by CallCredit.

Credit InformationClearScore [London, 2014]: ClearScore provides free credit score and reports of individuals in the UK. Asopposed to other credit rating agencies which charge for the credit reports after trial, ClearScore claimsto provide lifetime free access to credit score and reports to the consumer. The credit score and reportsare extracted from Equifax. The company generates revenue from commission it gets after a consumerbuys a financial product suggested by ClearScore offered by a partner.

Data as a Service Report, January 201626

Finance (8/34)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Credit Information

Destacame.cl [Santiago, 2014]: Destácame helps people to use their utility bills like electricity, waterand telephone in order to demonstrate to banks and large stores that they are responsible and worthy ofgood credit conditions.

Credit InformationCredit Kudos [England, 2015]: Credit Kudos uses consumer transaction data to build highly accurate andtransparent credit score-cards and affordability metrics. The product makes decisioning possible forunbanked as well as those with nonexistent or thin credit files. It is backed by Entrepreneur First,Europe-based leading pre-seed investment programme for technical founders. Offers APIs to onlinelenders wherein the borrowers have to authorize access to their data.

Credit Information Entrepreneurial Finance Lab [EFL] [Lima, 2010]: The Entrepreneurial Finance Lab (EFL) is an innovativefinancial-technology company which employs psychometric and nontraditional applicant data to createcredit scores to measure risk and potential among new and existing small businesses. EFL, a product ofits early Harvard research, has been recognized by the G-20 as one of the most innovative approaches toSME finance globally, and is supported by numerous international organizations, both public (IFC, IADB,G-20) and private (over a dozen of the largest financial institutions across 26 countries in Africa, LatinAmerica, South Asia, and Southeast Asia.) EFL identifies high potential entrepreneurs by measuring riskamong micro and SME borrowers with insufficient credit history.

Credit Information

Check Business [London, 2013]: Check Business is an online service that provides credit and risk rating ofbusinesses in the UK in partnership with Equifax. It allows members to look up and monitor credit scoresfor any UK business, partnerships and sole traders. The reports and ratings can be accesses by searchingfor company name, registration number or VAT number.

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SMBscorecard™ [ , 2013]: SMBscorecard provides the information behind business credit scores to the26 million SMBs and 6,416 banks in the United States. SMBscorecard is a product and trademark ofCorporate Legacy, Inc.

Credit Information Experian [Costa Mesa, 1980]: Experian is a global information service company. Provides credit report,credit score, credit monitoring, and identity theft protection services to individuals; and customeracquisition, customer management, risk management, fraud management, debt recovery, regulatorycompliance, business resources, and consulting services to businesses. One of the three big creditreporting agencies in USA. Total revenue for the year ended March 31, 2014 was US$4.8 billion andsupport clients in more than 80 countries and employ more than 16,000 people in 39 countries. As ofDecember 2015, Brian Cassin Serves as a group CEO

Credit Information

Creditjam [San Mateo, 2011]: Creditjam.com is a service of Infofree, providing businesses credit ratingsand estimated credit capacity on over 14 million businesses. Creditjam.com credit reports are built onthe information that comes from Database101, founded by Vinod Gupta.

Credit Information Experian plc [Dublin, 1980]: Experian is a global information services company, providing data andanalytical tools to clients across the globe. Experian's principal lines of business are credit services,marketing services, decision analytics and consumer services. The company collects information onpeople, businesses, motor vehicles and insurance. It also collects 'lifestyle' data from on- and off-linesurveys. The company's largest operation is Experian North America, a consumer credit reporting agencythat is considered one of the three largest American credit agencies along withEquifax and TransUnion.

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ESG ASSET4 AG [Zug, 2003]: ASSET4 AG provides investment research information on economic,environmental, social, and governance (ESG) aspects of corporate performance. The company provides adatabase containing ESG information of publicly listed companies, countries, local authorities, state-owned companies, and supranational entities in a Web based architecture. It also provides equity-focused solutions and fixed income solutions for professional investors and corporate executives; extra-financial information for fixed income investments; and carbon data and estimates. It serves financials,consumer, technology/telecommunication, healthcare, and industrials/energy/materials/utilities sectorsin Switzerland and internationally. ASSET4 AG was founded in 2003 and is headquartered in Zug,Switzerland. As of November 30, 2009, ASSET4 AG operates as a subsidiary of Thomson ReutersCorporation.

$4.9M Goldman Sachs

M&A Data MandAsoft [New York City, 2009]: MandAsoft.com is provides mergers and acquisitions data via ahosted, graphically enhanced, searchable database. MandAsoft.com is launched by Berkery Noyes IT& Research team in 2009. MandAsoft specializes in the Information Industries such as Online,Mobile, Media, Software, Traditional Media and Publishing both in the consumer and Business toBusiness spaces including the Healthcare, Education and Financial Information and Technology sectors.Claiming to have over 26000 transactions and almost 41000 companies in the MandAsoft databasewhich has been continuously updated since 2000.

Private Market Investment Owler [San Mateo, 2011]: Owler (formerly InfoArmy) is a free mobile and online platform to track andresearch company information and interactive business news. Owler keeps you up to date by providinghand-curated, real time updates about companies and competitors along with exclusive companyinsights from the Owler community. Company offers this data free of cost to users. Founding team fromJigsaw, which got acquired by Salesforce.com for $142M in 2010. Headquartered in US with marketresearch team in Coimbatore, India

$19.3MNorwest Venture Partners, Trinity

Ventures

Private Market Investment Mattermark [San Francisco, 2013]: Mattermark is a data platform for VCs which uses machine learningto access data from Twitter, news sites, SEC filings, LinkedIn, AngelList, CrunchBase, and the company’sown proprietary Startup Index in order to spot potential opportunities and track existing startups.Besides it also offers users to query, track and organize companies by stage, vertical and geography anddownload this data to Excel or PDF. Subscription based revenue model. The platform was launched in2013 and is based San Francisco.

$10M

Andreessen Horowitz, Ignition Partners, New Enterprise Associates, 500 Startups, Foundry Group, Data Collective, Sherpa Ventures, Felicis

Ventures, Version One Ventures

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Private Market Investment CB Insights [New York City, 2010]: CB Insights is a data as service firm that offers comprehensiveinformation, intelligence and insights about private companies that have received venture capital,private equity, angel or government funding. Its products include the CB Insights database platformwhich offers structured, searchable data on companies and investors as well as FundingFlash, a dailyemail detailing venture capital, growth equity and angel investment deals. The company was founded in2008 and is based in New York. NEA, Cisco, Salesforce, Castrol, Comcast are some of its prominentcustomers. Subscription based monetization model.

$10M National Science Foundation, RSTP

Private Market Investment

CrunchBase [San Francisco, 2007]: Crunchbase is a simple crowdsourced database to track startupscovered on TechCrunch. Anyone can access the data free of cost. Crunchbase announced its spin-outfrom AOL in September 2015 and now functions like an independent company.

$7M Emergence Capital Partners

Private Market Investment PitchBook Data [Seattle, 2008]: PitchBook is a research firm for Private Equity and Venture Capital.PitchBook provides comprehensive M&A, private equity and venture capital transactions, alongwith the limited partners, funds, companies and advisors involved. PitchBook meticulously collect,organize and analyze hard-to-find private equity deal data. PitchBook’s flagship product is the web-based PitchBook Platform, as well as its daily newsletter and research reports. Subscription basedmonetization model. Customers are from PE investors, VC firms, I-Banks, law firms, lenders, strategicacquirers, LPs and media & academics.

$3.8M Morningstar Japan

Private Market InvestmentTracxn [Palo Alto, 2013]: Tracxn is a venture capital database that offers comprehensive and curatedinformation about startups across the world. It is a market intelligence platform that offers dealdiscovery, on-demand analyst services, and other tools for exploring private market investmentopportunities. As of Jan 2016, Tracxn has over 130 analysts that track more than 230 sectors. Tracxnsecures funding from Ratan Tata.

$3.7M SAIF Partners

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Funderbeam [Tallinn, 2013]: Funderbeam is a startup & investor research platform. Mines thedata from various public and private sources, including CrunchBase. Plans to launch syndication platformand aftermarket for startup investments that will be secured by the blockchain. Subscription basedbusiness model.

$2.01MAAR KEI ENTERPRISES, Rock Springs Capital, Rock Spring Ventures, 3TS

Capital Partners

Private Market Investment Asoko Insight [London, 2014]: Asoko Insight is an information services company focused on deliveringup-to-date management information, profiles, insights and data on unlisted companies across Africa toinvestors, global corporates and institutions. Data is gathered through a combination of in-countrycollection teams, online data mining, media syndication and institutional data partnerships. Verifiedinformation is available via subscription access to our extensive database or individual companysnapshot purchase.

$1.35MNorth Base Media, Emergo Partners,

Jonathan Berman

Private Market Investment Oddup [Hong Kong, 2014]: Oddup is an online platform that rates startups in China, Hong Kong,Singapore and Taiwan and assesses their invest-ability. Rates startups on a scale of 1 to 100, with ahigher score signifying a less-risky investment for VCs and angels. Ratings are based on various factorssuch as expected future valuations, previous investors, strength of management teams, quality ofproduct, competitive landscape, media buzz etc. Also gives qualitative commentary by its analysts onaspects such as chance of success, investment risk, etc. along with buy/hold/sell ratings. Claims that itsrating methodology is patent pending. Clients include J.P. Morgan, Goldman Sachs, and BNP Paribas.Plans to cover startups based out of Sydney, London, Melbourne, Bangalore, and Bangkok by mid-2016

$1M Kima Ventures, Big Colors Limited

Private Market Investment

Mill River Labs [Mountain View, 2007]: TradeVibes is an online database of private companies. Offresfeatures such as sharing data, discussion, and evaluation of company information. Part of Mill River Labs.Mill River Labs is a company founded by four former PayPal employees. Their first product, TradeVibes,was purchased in September 2009 by VentureBeat.

$900k

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Fuelup [Amsterdam, 2012]: FUEL UP is a subscription based digital platform that features new businessideas, products and startups. Provides an overview of the global startup market and a ranking systembased on business plan, team and traction. FuelUp was a participant of Startup Bootcamp Amsterdam2013.

$521K Startupbootcamp

Private Market Investment BrightSun [London, 2013]: Brightsun offers a database containing information about private companies,including the amount of funding that a startup has raised to date, its burn rate, approximately how muchmoney it has in the bank, a prediction of whether the founders are currently looking for funding, biosetc. News, company databases, information from incubators and university labs, and many more datasources are used as inputs into an algorithm that surfaces appropriate start-ups based on a user'sspecific criteria.

$200k

Private Market InvestmentInkwire [Cupertino, 2010]: Inkwire is a data-as-a-service company that provides instant analysis platformfor VC's evaluate investment oppurtunities. The platform converts unstructured big data from the publicsources into actionable investment intelligence for banks, investment firms and private investors and letsthem build their own measurement criteria. This intelligence allows investors to objectively andaccurately measure momentum across a set of key metrics. The company is now closed.

Private Market InvestmentVenture Market Index [London, 2011]: Venture Market Intelligence offers VM Index, a market indicatorthat has analysed over 50,000 venture capital transactions and is updated daily to provide detailedinvestor profiles based on their actual activity and track record. VM Index is a predictive search platformdesigned to help companies identify the right investors for their business and find funding faster, whilstreducing costs and the drain on management time.

Private Market Investment

Globerly [San Francisco, 2015]: Globery is a digital platform for investors, funds, startups and globalbrands to discover, connect, invest in and partner with. Globerly strategy is to point to prominent globaltrends via their database of startups. Users can discover startup information from the database andconnect to the teams via the platform.

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Private Market InvestmentXeler8 [Delhi, 2015]: Xeler8 is a deal-sourcing and research platform tracking, and analyzing startupswith focus on consumer agnostic Indian startups. Tracks more than 50 startups every week in variousemerging segments including HealthTech, FinTech, Online Travel, FoodTech, E-commerce. Claims to useprimary and secondary research to bring a curated feed. On registering, startups will also get assistancein pitching to VCs. Investors will be provided information on startups and founder details.

Private Market InvestmentStartup Genome [New York City, 2011]: Startup Genome is a non-profit organization that builds andmaintains database of startup companies and entrepreneurs in the world. Curators are appointed at thecity, state or country level and are given the ability to add, delete and change entries in order to makethe data in their city more useful and accurate. Offers API, dynamic map and interactive charts to thedevelopers.

Private Market Investment TechSG [Singapore, 2015]: TechSG is a digital platform for Singapore's technology entrepreneurialecosystem. TechSG integrates and augments the information resources already existing to providecomprehensive information on the key players in Singapore’s entrepreneurial ecosystem.Also, TechSGwill provide curated research insights and analytical tools for visualising and tracking the diversity,interdependency, growth dynamics and vibrancy of Singapore’s entrepreneurial ecosystem. TechSG hasbeen developed by NUS Enterprise and has been sponsored by IBM.

Private Market Investment Preqin [London, 2003]: Preqin provides comprehensive data and research on alternative assets industry.Preqin provides data and information on the private equity, real estate, hedge fund, infrastructure,private debt and natural resources asset classes, encompassing the areas: funds & fundraising,performance, fund managers, institutional investors, deals, and fund terms. Preqin's team of multilingualanalysts based around the world directly contact and collect the data from industry professionals. Also,Preqin monitors regulatory filings, make FOIA requests and track news sources. Preqin has a strategicpartnership with Baxon Solutions, a company that delivers market leading cloud-based softwaresolutions for monitoring, managing and reporting private equity portfolio performance.

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Lglist [Hanoi, 2015]: Lglist features a comprehensive list of Vietnamese promising startups. It helps angelinvestors easily discover the best targets in Vietnam. The site also features a discussion forum for thecommunity and a job board that help startup founders finding employees.

Private Market Investment

StartupStats [San Francisco, 2012]: Startupstats is an automated startup discovery system that findsupcoming companies. Through its "automated newsroom" system, the company send out alerts forthose companies user is tracking.

Private Market Investment

Deal Intelligence [Rotterdam, 2014]: Deal Intelligence is a data base to understand and track privatecompanies. It brings automation and data science to dealmaking. Helps to generate insights whenresearching, prospecting and tracking fast growing private companies. Uses a subscription basedmonitization model.

Private Market Investment

Exitlist [New York City, 2014]: ExitList is a platform for discovery, research and track startups, theirfounders, and investors. The platform aggregates, refine and organize data from multiple sources. Theirreports dissect complete companies profiles in well structured layouts. In stealth mode as in November2015.

Private Market InvestmentVentureSource [New York City, 1987]: VentureSource is a comprehensive venture capital databasetracking more than 67,000 venture-backed companies in the U.S., Canada, Europe, China, Israel andIndia. It provides in-depth financial, product and service provider details for companies in all stages ofdevelopment and working in every industry and sector. Also tracks private investment firms and the keyexecutives managing each company and firm.

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Private Market Investment WhoGotFunded? [Paris, 2012]: Whogotfunded is a database that provides global VC funding details.The platform extracts relevant funding information through text-mining technologies, from acombination of Twitter, web news and the US Securities and Exchange Commission (SEC). The platformthen transform unstructured text into structured data and presents data points like funds received, howmuch was invested, investor name, industry and geographical region. Follows a subscription basedmonetization model.

Private Market Investment VBProfiles [San Francisco, 2013]: VB Profiles is a partnership between Spoke Intelligence andVentureBeat. The platform aggregates, curates and organizes up-to-date business data and information,to create insights around industries, companies and people. Users can enter searches by keyword (IaaS,for instance) or company name (Cloudscaling) and get a list of matching records from the database:companies, significant executives, or in some cases products. Each match has a corresponding profilecard, which shows basic data about the company or person along with links to recent news articles froma variety of sources.

Private Market Investment

myFrenchStartup [Paris, 2012]: MyFrenchStartup is an analytic French startups database. It's theoriginator and re-distributor of the French startups value-added data including entrepreneurs profile,funding round and amount, investors, competitors, market size etc.

Private Market Investment

Startup Ranking [Lima, 2013]: StarupRanking is a platform that track, research and provides insights ofall startups registered in their database. The platform rates the company (SR Score) based on their socialinfluence. SR Score is a number between 0 and 100,000. Follows a subscription based monetizationmodel.

Private Market Investment

StartupList [San Francisco, 2010]: StartupList is a discovery tool for startups. The platform provide socialprofiles for startups. The information is aggregated from social information from Twitter, Facebook,CrunchBase, AngelList, LinkedIn etc. Early Adopters, entrepreneurs, tech enthusiasts, and investors canview these profiles to discover investment oppurtunities.

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Startup Tracker [London, ]: Startup Tracker combines information from leading providers and completesmissing knowledge by crowdsourcing directly from startups. Data sources include leading startupinformation databases such as CrunchBase, AngelList, Product Hunt etc. Startup profiles of interest canbe annotated and saved to Evernote.

Private Market Investment VCCEdge [Noida, 2009]: VCCEdge is a research platform providing comprehensive data and analyticaltools to professionals. VCCEdge was initially launched as a deal database offering information onhistorical and current private equity & venture capital, and merger and acquisition transactions inIndia. Since then the product has evolved into a holistic financial research platform used by clients fordeal origination, deal structuring and valuations, gaining market insights, carrying out due diligence, andtracking competition.

Private Market Investment

BetaList [Eindhoven, 2010]: BetaList is the place for early adopters to discover upcoming internetstartups. Features only those startups whose product is not live, features a custom designed, decent-looking landing describing the product and a way for people to leave their contact information.

Private Market Investment

Venture Scanner [San Francisco, 2013]: Venture Scanner tracks startups in emerging technology sectors.They have their in house analyst team that is powered by data aggregation and clustering technology.Hitachi, Deloitte, JP Morgan, EY are some of its customer. The company was founded in 2013 and isbased in San Francisco.

Private Market Investment

Venture Intelligence [Chennai, 2002]: The Venture Intelligence service is a source of information andanalysis on private company financials, transactions (private equity, venture capital and M&A) andtheir valuations in India. Customers include PE / VC Firms, Limited Partners, Investment Banks,Corporate Law Firms and other Services Providers. Subscription based monetization model.

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Dashboard [Arlington, 2013]: Dashboard is a product of Disruption corporation which serves as a toolfor start-ups and provides investors data and analysis on start-ups to investors. The platform providespublic data tools to gain exclusive insights into private market companies. Helps in researching startups,monitor investments, and create watchlists of companies.

Private Market Investment

VC Experts [Shreveport, 1999]: VC Experts provides data on the financing of private companies alongwith content on fundraising. Conduct exhaustive analyses of all state and federal regulatory filings byprivate companies. Information gathered includes valuations, share prices, terms and conditions, boardmembers, and behind the scenes details for improved deal context.

Private Market Investment DealIndex [London, 2014]: DealIndex is an intelligent data and deal aggregator of private companies andassets raising capital across leading alternative finance platforms globally. The platform providesextensive data, research and analytics as part of its service to clients. The company offers crowdfundingaggregator dashboard that allows investors to navigate and track deals in real-time, manage theirportfolio of private company investments, and make informed investment decisions backed by extensiveanalysis, data and research. The dashboard provides single sign-on access to hundreds of privatecompanies seeking capital.

Private Market InvestmentRating.VC [Helsinki, 2014]: Rating.VC is a startup analytics tool that uses all available information todiscover and evaluate new promising companies. It scans all sources about new startups (media,competitions, accelerators, directories, etc), collects all information about it's traction, team, market,fundraising, then structures it and makes it searchable. Also benchmark startups with their competitorsand compare with data about successful startups.

Private Market Investment

OpenCorporates [London, 2010]: OpenCorporates is the open database of companies in the world. Thecompany has a database of over 84 million companies in 104 jurisdictions. Its data is used by WorldBank, LinkedIn, Stripe, Creditsafe, and others. Awarded the Open Data Business Award (2015) by theOpen Data Institute. Offers APIs on subscription basis to access the data. Part of Chrinon Ltd.

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Private Market Investment PrivCo [New York City, 2009]: PrivCo is a provider of financial data on major privately-held companies.From private company financials to M&A and venture capital transactions, deal terms and valuationmultiples and ownership breakdowns, PrivCo is the source. Customers are from wall street banks,private market investors, law firms, market research and consulting firms, and major business media.The company has been called the "Bloomberg on Private Companies". Subscription based monetizationmodel.

Public Market Investment

Markit [London, 2001]: Markit is a global diversified provider of financial information services. TheCompany provides pricing and reference data, indices, valuation and trading services, trade processing,enterprise software and managed services. End-Users include front and back office professionals, such astraders, portfolio managers, risk managers, and research professionals.

$250M General Atlantic

Public Market Investment Oanda [San Francisco, 1995]: Oanda uses innovative financial technology to provide Internet-basedForex trading and currency information services to individuals, large corporations, portfolio managersand financial institutions. Has one of the world's largest historical, high frequency, filtered currencydatabases. Offers API for HTTP based access to foreign currency exchange rates daily. Has WorldFirst aspartner for international bank account to bank account money transfer.

$117M

Index Ventures, Next Generation Finance Invest, Cascade Investment,

Legg Mason, New Enterprise Associates, T. Rowe Price

Public Market Investment Morningstar [Chicago, 1984]: Morningstar, Inc. specialises in providing independent investmentresearch in North America, Europe, Australia, and Asia. Provides data on more than 500,000 investmentofferings, including stocks, mutual funds, and similar vehicles, along with real-time global market data onmore than 17 million equities, indexes, futures, options, commodities, and precious metals, in additionto foreign exchange and Treasury markets. Morningstar also offers investment management servicesthrough its investment advisory subsidiaries, with more than $170 billion in assets under advisement ormanagement as of Sept. 30, 2015. Serves individual investors, financial advisors, asset managers, andretirement plan providers and sponsors.

$91M Softbank Mobile

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Public Market Investment Snowball Finance [Beijing, 2011]: Snowball Finance is an internet financial information service provider.The company’s investment & communication platform xueqiu.com, provides investors with cross-market and cross-species data query, newsletter subscription and interactive communication services,which has covered Hong Kong stocks and U.S. stocks market. In addition, Snowball Finance also ownsthe iMeigu (imeigu.com) which serves the U. S. stock investors in China.

$53.2MRenren Inc., Morningside Private Investors Limited, Sequoia Capital

Public Market Investment ACTIV Financial Systems, Inc. [Chicago, 2002]: ACTIV Financial is a provider of real time, multi-assetfinancial market data and solutions. ACTIV offers neutral, managed services for buy and sell-side firmsand technology providers seeking a complete market data solution that encompasses both globalcontent management and data delivery across the enterprise. Product offerings includeActivWorkstation (AWS) - enables traders' to access to market data including advanced charting, timeand sales, and option analytics, MPU Gen3- tickerplant device that facilitates large-scale, real-time datadistribution, ActivFeed Direct- for implementations demanding the lowest possible latency, or for firmsthat have a desire to own and operate its own dedicated ticker plant, ActivFeed - highly compresseddatastream, delivering every tick on every instrument, but in a small band-width footprint.

$25M Bessemer Venture Partners

Public Market Investment Cogencis [Mumbai, 2007]: Cogencis Information Services (previously known as NewsWire18), is a realtime market data and financial news terminal provider. Cogencis is among the few market data vendorsin the world that have proprietary data and news which helps it serve discerning customers. It offerthree main products in the real time market data and financial news terminal business: Money, Equity,and Commodity. In each product vertical the company provides bespoke versions that allow customersto choose a product that works best for them. They also offer data feeds and newsfeeds, both for endusers as well as for redistribution. Their customers include finance professionals, money managers,policy makers, and others who want to keep track of what is happening in the financial world. SamaraCapital has bought out Network 18's 77.5% stake in Cogenics Information Services.

$16.5M Samara Capital

Public Market Investment

YCharts [Chicago, 2009]: YCharts is an investment and economic data terminal containing informationon equities, mutual funds, ETF's etc. Offers 450,000 economic indicators on countries around. Allowsintegration with Microsoft Excel. Pricing model ranges from less than $500 a year for limited use forstudents and individual investors to $4,000 a year for professional advisors.

$14.7MHyde Park Angels, I2A Fund, Amicus

Capital, Social Leverage, Morningstar Japan, Reed Elsevier Ventures

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Public Market Investment Estimize [New York City, 2011]: Estimize is an open financial estimates platform that aggregatesfundamental estimates from independent, buy-side, and sell-side analysts, along with those of privateinvestors and students. Analysts are scored based on track record, and the platfform algorithmically flagestimates that are very unlikely to be in good faith. Estimize provides an API to investment professionalsto integrate Estimize data into their financial models. As of May 2015 Estimize has over 40,000registered users and 7,500 contributing analysts. Makes money by selling a feed of all estimates madeon the platform through an API in real time to investment firms which write algorithms against it to tradequantitatively.

$8.23MContour Venture Partners, Longworth Venture Partners, ValueStream Labs

Public Market Investment

Seeking Alpha [New York City, 2004]: Seeking Alpha is a crowd sourced content service for financialmarkets. Research covers a broad range of stocks, asset classes, ETFs and investment strategies. Incontrast to other equity research platforms, insight is provided by contributor base of investors andindustry experts (Buy-side) rather than sell side.

$7MBenchmark, Accel Partners, DAG

Ventures

Public Market Investment

DataFox [Mountain View, 2013]: DataFox provides important business information to customers usingits data platform based on Stanford's machine learning and natural language processing algorithms. Thecompany was founded in 2013 and is headquartered at Mountain View. Subscription based monetizationmodel.

$6.8MGoogle Ventures, Goldman Sachs,

Green Visor Capital GP I LLC

Public Market Investment

Chaikin Analytics [Philadelphia, 2009]: Chaikin Analytics offers a financial decision making tool forprofessional and individual investors. The data is aimed to reduce risk, identify profitable stock and ETFopportunites and improve workflow. The Analytics are based on the technical and fundamental work ofstock market expert Marc Chaikin.

$5.12M

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Public Market Investment

iSentium [Miami, 2008]: iSENTIUM ingests millions of finance-related tweets and extracts informationthat is consumed by financial institutions and business professionals.iSENTIUM’s patented NaturalLanguage Processing (NLP) technology currently supports over 8,500 U.S. stocks, indices and ETFs.

$5.1M

Public Market Investment

Leverfun [Beijing, 2015]: Leverfun is a mobile app (also called "Fried Rice") for experienced stockinvestors. The app provides data as well as risk analysis to users. It allows users to perform arbitragetrading. Available on iPhone and Android.

$4.84M

Public Market Investment Heckyl [Mumbai, 2010]: Heckyl offers a Big Data-based analytical platform for investors, traders andresearchers of the financial industry. It provides the product 'FIND', a real-time news and data analyticplatform to brokerage firms, short-term traders, investors and fund managers. Its integrated solutionwith trading terminals provides information, visuals, heat maps of sentiments and market data to helptraders find the trading opportunity in the market. The company covers Forex, Commodities, over 15000Public listed companies, a few hundred private companies & startups, along with the world topPrivate equities players, Hedge funds, Fund Managers and Venture capitalist firms. It aims to launch a BigData mining platform for financial institutions and the hedge fund industry soon.

$4.75M SeedFund, IDG Ventures India

Public Market Investment Eagle Alpha [Ballsbridge, 2012]: Eagle Alpha provides asset managers with alternative research, tools,data, analytics, marketplace and resources. Its research analysts leverage technologies (proprietary andlicensed) and a team of data scientists to produce actionable research on specific stocks and macrotopics. Also, Eagle Alpha has built, and is building, specific tools for users to do their own proprietaryanalysis. Apart from research and analytics, Eagle Alpha is building a platform for Wall Street researchanalysts and fund managers to access, query using natural language and conduct complex research onunique datasets aggregated from the Web.

$4.5M

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Public Market Investment Infinancials [Paris, 2000]: Infinancials specialises in providing fundamental data and analytics for listedcompanies. Provides web based products- Equity Analysis Platform and Financial Web Components. Itsplatform accesses data from FactSet, WVB, and Morning Star. Infinancials serves investment banking,private equity, consulting, asset management, universities, and corporate clients. Infinancials wasacquired by Norwegian market data vendor Infront in June 2012.

$2.75M BNP Paribas, A Plus Finance

Public Market Investment Scutify [New York City, 2013]: Scutify is a social aggregator of grapewine for stocks, FX andcommodities. It take expressions on the web, scuttles, news and articles from respected industry leadersand provide a user friendly platform for users to rapidly identify trends. Users are able to collaborate,research and then have an option of placing trades directly on the Scutify platform through the TradierBrokerage API.

$2.5M

Public Market Investment Vuru [Montreal, 2010]: Vuru is an automated analysis engine that converts financial statements intotransparent reports for investors.The company offers three core product: Stock Fundamentals – In-depthstock reports based on company fundamentals and valuations, Stock Screener: A powerful stockscreener that allows investors to easily find great stocks and Portfolio X-ray: A robust tool that identifiesstrengths and weaknesses in an investor's current portfolio.

$1M

Public Market Investment investFeed [New York City, 2014]: Investfeed is a is a marketplace for stock traders and investors thatgathers quantifiable trading data and uses it to build a performance stats tracker into every user profile.It then uses the data it has collected to assign an overall ranking to each user. It gives other users(referred to as “feeders”) and potential subscribers the transparency they covet in order to make thebest decisions possible for their own investment portfolios. Premium feed holders can set a monthlysubscription fee to their investfeed profile and earn directly from users who want to access theircontent.

$1M

Data as a Service Report, January 201642

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Public Market Investment FinancialContent [San Carlos, 2000]: FinancialContent provides stock market data, business news andcontent syndication to publishers, widgets, web pages. The company focuses on providing financialcontent, such as stock quotes and Dow Jones Industrial average data, to various web sites. The companypowers websites such as CNET, CBS, San Francisco Chronicle, Cablevision, Nielsen, 24-7PressRelease, andMinyanville. The company currently owns and operates SocialPicks.com, a stock idea community,PRConnect.com, a press release distribution network, StreetIQ.com, a business podcast directory,GoInvest.com, a stock market tracking service, MarketMinute.com a blog about the US financial markets,and FinancialMedia.org, which tracks news related to content and monetization in the Financial industry.

$1M

Public Market Investment

StockStreams [Dublin, 2013]: StockStreams filters streams of data from social media to provideinformation on financial markets. The company has developed algorithms that enable the system to rankusers and has built up around half a million different sources on stocks that the company follows.

$80K

Public Market Investment

Stockbit [Jakarta, 2012]: Stockbit is a financial data platform that provides fundamental investment datato retail investigators. Some of the features include key stat summary, charting tools and a member'scommunity to share investment ideas. Follows a subscription based model for monetization.

Ideosource

Public Market Investment

Style Research [London, 1996]: Style Research is a provider of global investment research and portfolioanalysis applications. Specialize in holdings and returns based style, risk and performance analysis ofportfolios, funds and markets and offer a variety of analysis and research services to professionalinvestment institutions.

Lyceum Capital

Data as a Service Report, January 201643

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Public Market Investment ZimStocks [Harare, 2013]: ZimStocks uses reported data to provide an in-depth analysis of companies onthe Zimbabwe stock market. The platform also includes professional investment advice. Features ofZimStocks include, week day market commentary, an alert to give an overview of the market, round upof the market performance at weekends, stock prices (current, historic and average), local business newswith a sentiment grade and Portfolio to help you keep track of investment or to test out strategy.Available on iOs and android.

Public Market Investment BullBear Device [Ahmedabad, 2014]: Smartphone app that provides financial data to users and real-time commodity quotes, of Indian as well as global indices. Features include viewing buy, sell and tradingrates of commodities, real time news from Dow Jones Commodities Newswire, communication withmarker experts and traders, real-time quotes of international commodity market, access to daily marketoutlook and free commodity tips among others. Offers pricing plans ranging from INR 800 - INR 7000 /year subscription.

Public Market Investment

Mometic [Dallas, 2014]: Mometic offfers a financial data app MOMO, that evaluates over 6500 stocksfrom Nasdaq, NYSE, and AMEX in real-time to deliver a live stream of stocks. Also allows to shareinformation on iMessage, Twitter, and StockTwits.

Public Market Investment

Trendlyne [Bangalore, 2015]: Trendlyne is an online information portal on stock market for investors. Ittracks news articles and reports it to users in a visually appealing fashion (charts & visualizations).Also has a discussion forum for opinion on various stocks.

Public Market Investment

MajorGainz [Mumbai, 2013]: MajorGainz provides live share/stock market statistics and updatedfinancial market information. Provides all investment related info like Equity, Derivatives, Currency,Commodity, Mutual Fund, IPO, News, Economy, Research, etc. Has tied up with Finapple Ideas to offerFNO advisory services and equity advisory services.

Data as a Service Report, January 201644

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Public Market Investment Capital Mind [Bangalore, 2013]: Capital Mind provides analytics on financial markets in India, includingcoverage on bonds, stocks, derivatives and macroeconomics. Soon to launch its 'Next Gen FinancialAnalytics Platform' for viewing live data in raw and synthesized form. Offers a weekly newsletter onMacroeconomic concepts, with detailed data on bonds, broad market picture, RBI actions, government,fiscal data and a premium offering around derivatives (futures and options) which talks about tradingwith a real portfolio behind it. Quarterly and annual subscription pricing.

Public Market Investment Snolr [Lucknow, 2010]: Snolr offers a web platform that enables beginners and expert traders to registerand get market analysis of 100+ companies and indices including nifty and midcap stocks for smarterinvestment decisions. Has developed a proprietary algorithm, GutFeel that analyzes news based on howa similar news affected a particular stock price in the past. Also offers sentiment analysis based on socialmedia reports analysis and gives a dynamic sentiment score of each index. Offers visual analysis in theform of graphs and market feed for the indicators. Offers beginner, trader and professional packages.Currently its services are available only on invitation basis. Founded in 2010 by Shashi Singh &Arihant Agarwal.

Public Market Investment PortAlchemy [Brighton, 2013]: PortAlchemy is a resource for investors of over 10,000 annual reports.PortAlchemy offers an organised platform for corporate reporting. The annual report PDF should meetcertain standards, be user friendly and be highly functional. Companies can add this standard to theirreporting PDFs for the benefit of investors and other stakeholders. Also offers Radar, an advancedannual report search tool spanning 10 years of UK reporting.

Public Market Investment

CrowdKast [Norfolk, 2015]: Crowdkast is using crowd-sourcing to analyse how investors evaluatefinancial markets and interpret market risk. Their real-time feeds provide actionable and forward-looking volatility forecasts, fundamental ratios, technical indicators, and portfolio risk and return metricsto investors of all experience levels.

Data as a Service Report, January 201645

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Public Market Investment Coronis [Bangalore, 2012]: Coronis is a online portal which provides stock buy and sell signals fortraders. Traders can access various features such as intraday calls, stock related information, stockperformance history (price+volume against time), health and pulse. Other features include an eventcalendar and a progress report (percentage return generated on stocks invested over the last few years).Package costs Rs 7000.

Public Market Investment Quantheta [New York City, 2014]: Sentiquant,, harnesses the power of social media for investors of allkinds. Provides with actionable insights that allow investors to make more informed investmentdecisions. Using sophisticated machine learning and natural language processing techniques, SentiQuantextracts stock sentiment and delivers it in an easily digestible form, allowing investors to betterunderstand the underlying tone of market in real time.

Public Market Investment SIX Financial Information [Zurich, 1930]: Six Financial Information (Subsidiary of Six Group) specializes inthe procurement, processing and distribution of international financial information. Provides itsclients with the necessary tools for the settlement of financial transactions and the implementation ofinvestment decisions or the risk management of investment positions. Banks and asset managersare the principal users of this financial information. The main focus is on reference data andinformation used for valuing financial investments. However, SIX also delivers price information inreal time. On the basis of its range of reference and market data, SIX also offers standardized displayproducts and solutions tailored to specific client requirements. The Financial Information business areaalso includes the Group companies Rolotec (software solutions) in Biel, EuroPerformance (fund data)in France and CETREL Securities (software and financial data solutions for reference data) inLuxembourg.

Data as a Service Report, January 201646

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Public Market Investment Money.Net (Official) [New York City, 1998]: Money.Net is a platform that empowers customers toanalyze and monitor markets in real-time. For a flat $95 per month. It provides real-time US equityprices, options, international equities, foreign exchange, bond and commodity futures. Money.Net alsoincludes a professional technical charting system, live breaking market news, an Excel API to updatespreadsheets with live feeds and updatable historical data, graphical market analytics, and much more.Money.Net has built many custom market information tools for NASDAQ, CBOE, Capital IQ,OptionsXpress, ThinkOrSwim, TD Ameritrade, E*Trade, InvestTools, and Investor's Business Daily, amongothers. The Money.Net platform is designed to be able to run from anywhere. A standalone application,run from any browser as a cloud-based application.

Public Market Investment Tick Data [Great Falls, 1984]: Tick Data provides research-ready historical intraday data for the world’sEquities,Futures, Options and Forex markets. These are offered as complete data sets, or specificsymbols, dates and granularities of data that can be customized. They also provide as-traded or timeseries data. Other features include 1) Flexible storage and access choices, with historical data API anddata hosting solutions. 2) Integration of data into R, MATLAB, MongoDB, Kdb+, etc. 3) TickWrite timeseries building tools are also additionally offered.

Public Market Investment Genscape [Louisville, 1999]: Genscape, Inc. provides market insights and intelligence to globalcommodity and energy markets. It offers market intelligence across the commodity and energyspectrum, including power, oil, natural gas, petrochemical and NGL, agriculture, biofuels, and maritimefreight markets. The company provides data and intelligence through a Web-based interface, as PDFreports, and/or via direct data feeds into customer or third-party trading and publishing systems. Itscustomers include global commodity and energy trading hedge funds, banks, producers, and marketers,as well as various government entities, including the U.S. Department of Energy and the Federal EnergyRegulatory Commission. The company was founded in 1999 and is based in Louisville, Kentucky.

Public Market Investment

ETF Toolkit [ , 2014]: The ETF Toolkit provides research, analysis, investor applications and education forETFs. Offers a 21 day free trial and thereon charges $30/month.

Data as a Service Report, January 201647

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Public Market Investment Interactive Data Corporation [Massachusetts, 1968]: Interactive Data Corporation pioneers in providingfinancial market data, analytics and related solutions to financial institutions, active traders andindividual investors. Interactive Data provides reference data and listed markets pricing, ultra-lowlatency data and trading infrastructure services to facilitate electronic trading, sophisticated analyticaltools for investment managers, customized web-based financial information systems, and desktopsolutions, including eSignal Suite of Products. Supports clients around the world with mission-criticalfunctions, including portfolio valuation, regulatory compliance, risk management, electronic trading andwealth management. The company was founded in 1968 and was acquired by two PE firms WarburgPincus and Silver Lake Partners for $33.86 per share or $3.4 billion in an all-cash transaction in July 2010.In October 2015, Intercontinental Exchange acquired IDC from PE firms for $5.2 billion.

Public Market Investment FactSet Research Systems [Norwalk, 1978]: FactSet provides financial information and analyticalapplications to global buy and sell-side professionals, including portfolio managers, market research andperformance analysts, risk managers, sell-side equity researchers, investment bankers, and fixed incomeprofessionals. FactSet aggregates third party content from more than 220 data suppliers, 100 newssources and 80 exchanges into its own dedicated online service which the client accesses to performtheir analyses. FactSet's software platform, also called FactSet, includes real-time news and quotes,company and portfolio analysis, multi-company comparisons, industry analysis, company screening,portfolio optimization and simulation, predictive risk measurements, alpha testing and tools to value andanalyze fixed income securities and portfolios. FactSet is available via wireless devices such as iPad andiPhone and is integrated with Microsoft Office applications.

Public Market Investment Islero [Trondheim, 2013]: Islero is a platform organizing the useful information being created by manyanalysts, and sharing it in a simple way. Anyone who has been analyzing and coming up with interestinginformation about the market are able to upload their analyses. The quality of analysts and analyses areassured by a community based rating system. Users can ask the analysts for critical information, andread historical analyses for free. Also allows to follow companies or analysts.

Data as a Service Report, January 201648

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Public Market Investment

Capp.io [New York City, 2014]: Cappio is stock data platform that aggregates and analyzes informationon stocks and provides ratings and information to facilitate investing. Uses the Piotroski score (algorithmdeveloped by a professor at the University of Chicago) to rank stocks.

Public Market Investment MarketWall [Milano, 2014]: MarketWall is a global market data platform. It is connected to 80 equitymarkets with more than 50,000 companies. They guarantee their clients up to the minute market data,fundamentals, competitor information, videos and news. MarketWall users have access to the firstfinancial ecosystem compatible Apps (iOs, Android)Smart TVWearables (Gear II, Gear S). USA and Canadareal-time market data are available at $1.99 USD per month. End-of-day market data is also available foradditional 80 financial markets.

Public Market Investment

stockpulp [Boca Raton, 2015]: Stockpulp is an online platform which provides access to informationabout stocks, gathered from Social Networks like Twitter and LinkedIn. Based on noise and sentiment,the data is mixed with other variables.

Public Market Investment StocklFlare [London, 2013]: Stockflare is a research tool for self directed investors which providesinformation about stock prices. It provides users with the tools they need to value, understand andmanage their portfolio by simplifying investment data and news. Sources its data from Thomson Reuters.The available data is published with a 15 minute delay. Revenue model does not exist yet, but they planto introduce it in near future

Public Market Investment Kognetics [ , 2015]: Kognetics financial insights is a data platform that gives professionals the ability toaccess qualitative and financial data on US-listed companies. It applies custom analytics, and createpresentations instantly. It has a suite of tools that automate processes like extracting company sourcedata, analyzing footnotes for adjustments, developing company comparables, and creatingpresentations.

Data as a Service Report, January 201649

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Public Market Investment S&P Capital IQ [New York City, 1999]: S&P Capital IQ provides web-based information services thatcombine information on companies worldwide along with a variety of software applications that allowfinancial professionals to analyze company fundamentals, build financial models, screen for investmentideas, and execute other financial research tasks. Capital IQ serves more than 4,200 clients, includinginvestment banks, investment management firms, private equity firms, universities, consultants, andcorporations. Components of Capital IQ’s offering include data on public companies, private companies,auditable company financials, M&A/financing transactions, public offerings, corporate executivesand board directors, compensation, news, filings, screening tools, chart builder, Excel Plug-In modelingtool, real-time market data and news, relationship tree, macroeconomic data, industry analyses andinvestment research.

Public Market Investment

Robur Investment Resources [Makati, 2013]: Robur publishes financial data on companies listed on theglobal stock markets - aimed at individual investors who need access to quality data. Product offeringincludes a stock screener, company financials presented in a standard database and research.Institutions can use their platform via their API offering.

Public Market Investment Intrinio [Saint Petersburg, 2012]: IIntrinio provides access to financial data through an API, Excel Add-Inand Google Sheets add-on. Can be accessed from any device (Apple, Microsoft, Google). Data includesbasic company information, company metrics, historical stock prices, 120 valuation ratios, as-reportedfinancial statements, standardized financial statements, sales, earnings, and growth estimates, as well aseconomic data. The platform also provides a free valuation engine.

Public Market Investment Stock Rover [Braintree, 2011]: Stock Rover is an equity research platform that uses an IntegratedDevelopment Platform and web 2.0 technology to make an investment research dashboard in user'sbrowser window. Dashboard acts like a spreadsheet of all the financial data of all the companies in whichan investor is interested. Users can organize, view, and compare stock information using more than 50financial metrics available with the program. Stock Rover take all that information that’s readily availableon Google or in financial statements and consolidates it

Data as a Service Report, January 201650

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Public Market Investment Finviz [Maastricht, 2007]: Finviz provide leading financial research, analysis and visualization toindividual traders and institutional clients. The site aims to make market information accessible andprovides a lot of information in visual snapshots, allowing traders and investors to quickly find the stock,future or forex pair they are looking for. Also provides advanced screeners, market maps, analysis,comparative tools and charts. It offers most of the site's functionality for free and charges a fee for moreadvanced features.

Public Market Investment Bloomberg [New York City, 1981]: Bloomberg L.P. is a privately held financial software, data and mediacompany. Provides financial software tools such as an analytics and equity trading platform, dataservices and news to financial companies and organizations through the Bloomberg terminal (via itsBloomberg Professional Service), its core money-generating product. Bloomberg L.P. also includes a wireservice(Bloomberg News), a global television network (Bloomberg Television), a radio station (WBBR),websites, subscription-only newsletters and three magazines: Bloomberg Businessweek, BloombergMarkets and Bloomberg Pursuit. In 2014, Bloomberg launched a multiplatform media property that willmerge the company's political news teams.

Public Market Investment FlashRatings [San Francisco, 2014]: FlashRatings owns and operates an online platform that providesequity analyst research coverage for retail investors. Its platform provides access to analyst explanationsand rationales, predictions, and price targets on various stocks; and provides email alerts and watch list.The company also delivers real-time news feed for professionals, as well as into intranet and tradingfloor platforms of institutions; and display news feed on client’s Websites. FlashRatings LLC was foundedin 2012 and is based in Palo Alto, California.

Public Market Investment Interactive Data [Bedford, 1968]: Interactive Data Corporation provides financial market data andrelated offerings to institutions, active traders and individual investors. The company's businesses offersreal time market data, time sensitive pricing, evaluations and reference data for securities trading,including hard to value instruments. In July 2010, the company was acquired by two PE funds, WarburgPincus and Silver Lake Partners, for $3.4 billion in all cash transaction. In Ocotober 2015, IntercontinentalExchange bought IDC for $5.2B.

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Public Market Investment Arcontech [London, 1979]: Arcontech Group PLC specializes in providing real time financial data to theusers. Its award winning CityVision product suite collects, aggregates, and redistributes the market datain real-time from multiple sources to multiple destinations. Sources can include Vendor feeds exchangesand other trading venues as well as data contributions from spreadsheets and internal pricing systems.Destinations include multiple vendor contributions, dealing desk displays, MS Excel, real-time streamingweb updates and on-line trading applications. CityVision incorporates with other systems via existing defacto & via its own APIs. In late December 2000, the company went public.

Public Market Investment - Frontier Market Data

Frontier Data Corp [New York City, ]: Frontier Data Corp delivers unique, high-fidelity, and continuousdata on Frontier Markets across the Middle East, Africa, Asia and South America. FDC collects highlygranular and unique market and pricing data on a weekly basis from the most promising and difficult-to-penetrate markets. FDC have collection capability in numerous countries and have launched datasubscription services in Iraq, Saudi Arabia and Vietnam—with many more on the way. Subscriptions areavailable via web access and are readily downloadable. Custom reporting for all covered countries isavailable immediately.

Public Market Investment - Frontier Market Data Abacus [Nairobi, 2014]: Abacus provides real time financial data, news, analysis and analytics tools and

market access. It is a licensed as a data vendor by the Nairobi Securities Exchange. Allows offers a socialcommunity where members can see, follow and copy the best traders in the investment network byreviewing the trading history and risk profile of a trader and subscribing for their trades on email.

Public Market Investment - SEC Filings

Calcbench [New York City, 2011]: Calcbench is a financial data platform powered by XBRL. Providesfinancial and accounting data covering over 9,000 US listed public companies. Financial analysts,accountants, academics and investors can access the data online or with excel add-in. Also provides APIaccess, XBRL analysis, and white labeling services to enterprise customers. Calcbench was the winner ofthe 2012 XBRL challenge, is a 2012 MassChallenge finalist, and was a resident of the DogPatch Labsincubator.

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Last10k [Irvine, 2015]: Last10K is a mobile app that displays an in-depth catalog for every part of acompany's financial statement from earnings and revenue to cash flow trends, debt load and more. Theapp optimizes raw financial values for mobile viewing for easy reading and sharing. Users can viewAnnual and Quarterly reports along with their amendments and press releases pertaining to results ofoperations and financial conditions in one consolidate user interface. The service is completely free. Thecompany rely on advertisements to fund this free service.

Public Market Investment - SEC Filings

My Logiq [San Juan Capistrano, 2001]: MyLogIQ, (formerly LogixData) is a provider of SEC complianceand disclosure intelligence products. MyLogIQ has digitized all unstructured SEC filings since 1994 usingartificial intelligence. The company collects data from multiple sources blends it and give access tocustomers through Software-As-A-Service: SECAnalyzer™ or Data-As-A-Service: CompanyIQ™. MyLogIQsolutions are used by External Reporting Teams of public companies, Big 5 Auditing Firms, Law Firms,Academia and Regulatory body.

Data as a Service Report, January 201653

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MapmyIndia [Delhi, 1992]: MapmyIndia provides digital map data, navigation, tracking, and LBSproducts, and GPS & GIS based systems integration services. Its product range includes portableGPS navigator devices, in-dash navi-tainment systems, mobile apps and printed maps & books,among others. Raised four rounds of funding between 2006 and 2011 totalling over $42 million frominvestors like KPCB, Sherpalo India, Qualcomm Ventures, Nexus and Zenrin Co. In April 2014, LightboxVentures acquired stake in the company held by Sherpalo India and KPCB. In December 2015, Flipkartbought 34% stake in the company in a deal that values the company at around $260 million or Rs 1,600crore. In that round, Flipkart invested up to $5 million in primary capital, and bought a stake of about32% from MapmyIndia's early investors - Lightbox and Nexus.

$41.4MSherpalo, Kleiner Perkins, Nexus

Venture Partners, Qualcomm Ventures, ZENRIN, Flipkart

BlackBridge Corporate [Berlin, 1998]: BlackBridge provides end-to-end solutions across the geospatialvalue chain. This includes satellite operations, ground station services, data center and geocloudsolutions, and worldwide satellite imagery distribution through over 100 BlackBridge partners, combinedwith the creation of value added products and services. Their product RapidEye consists of Spacesegment with 5 satellite constellation for multispectral imagery and Ground segment to process andanalyze the imagery.

$22MBusiness Development Bank of

Canada, Bank of Montreal (BMO)

exactEarth [ , 2009]: exactEarth Ltd. provides maritime vessel data for ship tracking and maritimesituational awareness solutions worldwide. It operates through three segments: Subscription Services,Data Products, and Other Products and Services. Its product offerings include exactAIS- subscription dataservice; exactAIS Archive- satellite AIS historical data; exactEarth ShipView- web based ship positionmonitoring; exactAIS geospatial web services- instant access to exactAIS data; exactAIS density map-delivers vessel pattern analysis, and exactAIS Trax- information as a service.

$5k

Satellite Imaging Corporation [Houston, 2001]: Satellite Imaging Corporation (SIC), a privately heldtechnology company, provides global satellite imaging and processing services for a number ofindustries, including oil and gas, mining, cadastre, tax mapping, construction, environmental, forestryand agriculture.The company specializes in mono and stereo satellite imaging technology producingseamless orthorectified Satellite Imaging mosaics DEMs and 3D terrain models for many industries usingGIS and CAD applications including, flight simulations, terrain modeling, engineering and constructionusing high and medium resolution mono and stereo satellite image data.

Data as a Service Report, January 201654

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HERE [Berlin, 2012]: Built on more than 25 years of experience in cartography and drawing on morethan 80,000 sources of data, HERE offers "Maps for Life" for more than 190 countries, voice guidednavigation in 95 countries in more than 50 languages and live traffic information for 41 countries. Entirecity or country map can be downloaded at a time. These maps are developed by Nokia. It is formerlyNavteq from 1986 to 2008 upon acquisition by Nokia, Ovi Maps from 2008 to 2011, and Nokia Mapsfrom 2011 to 2012 and now owned by Nokia.

Location Locaid [San Francisco, 2005]: Locaid is a Location-as-a-Service (LaaS) company. The company specializesin providing location-based API services for its enterprise and consumer-facing business clients. Theirservice is utilized through over 415 million mobile devices, such as those from AT&T, Bell, BoostMobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, Verizon, and others. They enable mobile developers tolocate over 350 million devices for enterprise authentication, fraud management, consumer locationservices and opt-in mobile marketing. It is merged with Location smart on 19th Feb,2015.

$37.7MInterSouth Partners, H.I.G. Ventures, H.I.G. Capital, Florida Growth Fund

Location Location kit [Washington, 2013]: Location Kit offers SDKs for developers to enable location basedservices on their mobile applications. They claim to provide high accuracy location, low battery drain,automatic venue recognition, contextual location data and the location analytics. They also enableenhanced location capabilities and personal experiences to the mobile applications without needing topossess the location expertise. They even provide custom reporting and advanced data services forenterprises.

$12.75MNew Enterprise Associates, Grotech Ventures, SWaN & Legend Venture

Partners

Location

SimpleGeo [San Francisco, 2009]: SimpleGeo provides a ready-to-use location infrastructure (API) thatmakes it easy to ad location-aware features to applications. The company was founded in 2009 by MattGalligan and Joe Stump and was acquired by Urban Airship in October 2011 for approximately 3.5 millionUSD.

$9.81MRedpoint Ventures, First Round

Capital, Lowercase Capital, Foundry Group

Location Cityzenith [Chicago, 2009]: Cityzenith aggregates data from sources such as: public (Open Data), IoT andM2M (real-time operational) and citizens (Social Media) and makes it available through a standard andopen platform. They also have a facility to build apps called 5D smart apps that leverage this data in theform of apps. An app marketplace is available as well (5D Smart App Market). Their product is notpublicly available as of late Dec. 2014. Has announced partnerships with Amsterdam, Barcelona, and SanFrancisco to develop apps for their respective cities.

$6.2M Mumbai Angels, Sequoia Capital

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Location AirSage [Atlanta, 2000]: AirSage pioneers in providing population location, analytics and movementinformation based on wireless signaling data. AirSage captures the location when a device makes contactwith a cell tower. These locations are stripped of personally identifiable information and bundledtogether into a compressed CSV file format. Currently, providing data for for the majority of the U.S. andPuerto Rico, with some exceptions for very rural or remote areas. AirSage collects, stores, and analyzesdata in real-time and data is typically delivered in a compressed CSV file format. AirSage can provide databack to January 2009 for year-over-year or seasonal comparisons.

$6M

Location Digital Map Products [Irvine, 1997]: Digital Map Products provides tools for location based analysis.Their product portfolio comprises of spatial development Platform-as-a-Service, Software-as-a-Serviceapplications, and location data. They also provide various mapping APIs for developers. They cater tomore than 600 customers in sectors including real estate, government, utilities, and claim to reachmillions of users with our innovative cloud-based solutions.

$4.4MTechnology Venture Investors,

Keiretsu Forum

Location

Mapsense [San Francisco, 2013]: Mapsense is a mapping and geospatial analysis company. It providestools to filter, search, and visualize location data at any scale. They also provide APIs for developers foruse in their apps or websites. Currently in beta phase. Apps, advertisers, financial institutions,researchers, governments etc can be potential customers.

$2.5MAmplify.LA, Redpoint Ventures,

General Catalyst Partners, Formation 8

Location SpazioDati [Trento, 2012]: SpazioDati is a Semantic Big Data curation company. By leveraging Big Data& Semantic Web technologies, SpazioDati develops APIs and Web Widgets that tap intomultidimensional live dataspaces, which aggregate hundreds of open and proprietary european datasources. SpazioDati also offers Data Augmentation services to help small and large organizations toexploit the value of their information as well as services to help them manage the entire data lifecycle.

$1.9M TrentoRISE, CervedPA

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Location Planet OS [Sunnyvale, 2012]: Planet OS provides platform which enables users to access geospatialsensor datasets. Originally, founded as Marinexplore to discover ocean public datasets soon extended itsservice to cover land, air, and space based sensor and machine data. It offers Data Manager that isdesigned for real-time ocean, air, and climate data to organize and distribute data assets in one location;Data Studio, a map-based interface for data exploration, visualization, and aggregation; and DataBrowser, a solution to locate individual entities within data repository and explore the relationshipsbetween them. The company’s solutions are used in offshore and maritime, aerial and land, and remotesensing/satellite. Planet OS Inc. was formerly known as Marinexplore Inc. and changed its name toPlanet OS Inc. in June 2014. The company was founded in 2012 and is based in Sunnyvale, California.

$1.4M Intertrust

Location Location Inc [Worcester, 2000]: Location, Inc. builds and sources location-based data and tools for riskanalysis for corporate users in the United States. It offers crime data and crime risk, fraud risk/ecommerce loss prevention, vehicle collision risk index, real estate and house values, appreciation rates,school data and ratings, lifestyle and demographics data, neighborhood reports, and site selection searchengine. The company has developed a search engine for location analysis called NeighborhoodScout.Customers are from real estate, property and casualty insurance, direct marketing, corporate andemployee relocation, site selection, and fraud detection industries. Licenses data via an XML feed usingan API. Pricing is based on types of data required, type of use, and volume. Has raised seed, Series A andSeries B funding.

$1.17M Slater Technology Fund

Location

Kites [Hong Kong, 2012]: Kites empowers developers to build revolutionary location based applicationby supplying location data updating in real time. In 2014, the company had built a database of over 100thousand place listings in 200+ categories. Started building location database on additional cities acrossAsia. The company was acquired by Cathay Pacific Airways in 2014.

$500K Cyberport Hong Kong

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Location Urban Mapping [San Francisco, 2004]: Urban Mapping provides mapping functionality and on-demanddata services to enable the development of online mapping applications. Mapfluence is a powerfulmapping platform, offering over 10,000 variables to visualize and analyze data using maps, tables andcharts which are accessible via APIs. Their product Context is a suite of lifestyle and behavorial analyticscombined with geaographies which gives context to a location. Bing, MapQuest and Yahoo! as well asenterprises like CoStar Group, Tableau Software and CoreLogic have been utilizing Urban Mapping’sgeospatial data and technology. Maponics acquired Urban Mapping.

$400k STN Labs

Location StreetLight Data [San Francisco, 2010]: StreetLight Data collects, refines, and contextualizes data toprovide actionable information for the retail and transportation industries. The StreetLight Data productsuite features StreetLight InSight, an online application which provides empirical, dynamic data about thevisitors to nearly any site in the U.S. in just a few seconds. StreetLight's Route Science engine utilizes aunique approach to organizing data across space and time organizes and provides useful informationabout consumer mobility. Access and maintain data repository a wide variety of sources, both public andprivate. The company serves retail, financial services, commercial real estate, and urban planning andtransportation engineering sectors.

T-Venture, Vision Ridge Partners, LLC

Location

PiinPoint [Kitchener, 2013]: PiinPoint enables businesses to make intelligent decisions about where tolocate. Geo-enable business data by using mapping and location analytics tools and maximize return oninvestment.

Y Combinator, Garage 76, Rotmans

Location Navteq [Chicago, 1985]: NAVTEQ is a provider of maps, traffic and location data enabling navigation,location-based services and mobile advertising around the world. The company is a wholly-ownedsubsidiary of Nokia, and fully merged into Nokia in 2011 to form part of the Here business unit. NAVTEQdigital maps provide a representation of the detailed road network including up to 260 attributes such asturn restrictions, physical barriers and gates, oneway streets, restricted access, relative road heights,addresses, signage, and speed restrictions. NAVTEQ database also contains millions of Points of Interests(POIs) for routing applications. NAVTEQ maintains its own map database, street level imagery, andutilizes multiple sources of data to provide traffic information. The company was founded in 1985 byBarry Karlin and Galen Collins.

Data as a Service Report, January 201658

Geospatial (6/11)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

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Location URBAN4M [Miami, 2011]: URBAN4M is producing hyper-local analysis and informative visuals usingtheir urban analytics to enable location based decisions more logical. For this they’ve created acustomizable platform that allows users to indicate their individual preferences. They use their licensed,public and proprietary in-house data, proprietary modeling, methodologies and deliverables to brunganalytic perspective on location.They provide apps and ranking metrics for people to discover, compareand evaluate the PLACEs that best match their needs.

Location inAtlas [Barcelona, 2010]: InAtlas provides location analytics and competitive intelligence solution toenterprise and SMBs. It offers InAtlas Places which is a location analytics solution to improve criticaldecision making such as right location for new businesses, geographic patterns of economic behaviour,for public authority strategies and private investments etc. Also offers InAtlas Enterprise solution inwhich they design tailored location reports and generate them online with information and KPIscontinuously updated. These solutions are based on the data sourced from public databases withdemographic, social and economic components as well as business.

Location Loqate [San Bruno, 2010]: Loqate develops global location intelligence solutions for its clients. Itsservices enable customers to make better use of their location data in areas, such as data quality, directmarketing, fraud detection, insurance risk assessment, transaction monitoring, logistics and supply chain,and online payment processing, as well as geolocation information systems (GIS), mapping, and locationbased services. Offers solutions such as Data Quality & Master Data Management, Location/GIS,address management tools for CRM, location big data solutions. The company serves large Fortune 1000companies worldwide.

Location UberRetail [Pasadena, 2011]: UberRetail (Part of UberMedia) collects location data about the peopleand provide it to its clients based on which they can make informed decision about retail site selection.User has to input a polygon drawn around the address of the retail business where he is interested inlearning about visitor traffic and the report will provide valuable data about the customer base in thatarea. The Service uses data collected from mobile phone users who have agreed within their apps andphone settings to enable location information. It combines mobile phone data with proprietarytechnology to generate the information. Provide three proprietary data views that are designed to helpmake intelligent business insights: Common Evening Location, Common Daytime Location, and Path-to-Purchase. Subscription based revenue model.

Data as a Service Report, January 201659

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Location Competitive Analytics Professionals [Northport, 2004]: Competitive Analytics Professionals (CAP)provides comprehensive competitive intelligence data for retail, restaurant, and service businesses.CAP's location database has over 39000 shopping center, over 1.1 million retail stores, and over 3.5 lacsrestaurant across USA & Canada. Its data can be purchased through its web portal or from its dataresellers.

Location Maponics [White River Junction, 2001]: Maponics specialises in defining and building geographicboundaries at hyperlocal level. The company’s GIS mapping data products include Neighbourhood-delineates the geographies in the areas where people live, work, and socialize; Residential- data aboutthe residential areas in and around metros; Hospital- data and attributes for more than 4,900 acute andemergency care hospitals and VA medical centers in the U.S. and over 600 emergency care facilities inCanada; Social Places- comprehensive geofence product consisting of destination and venue boundaries,shopping boundaries, and college campus boundaries; School- comprehensive dataset that includesschool districts, school attendance zones (SAZ), and public as well as private school locations; Contextand Maps & Reports covering US & Canada geographies. Data is accessible through API andother formats.

Location

LotaData [San Francisco, 2015]: LotaData connects the digital and physical realms by providing location-based real-time situational context to service providers, ad networks, mobile operators, devicemanufacturers and app developers. Provides mobile SDK integration to call for location-intents for theusers' devices.

Location ALLMAPDATA [Brentford, 2012]: allmapdata (part of Mapmechanics) is a provider of spatial data forGIS, BI and logistics applications. Data ranges from maps with detailed speed and navigational attributeinformation (such as bridge heights, banned turns etc), to hourly population counts derived from mobilephone usage to detailed public transport timetable information embedding in an app that helps userscreate catchments and routes based on walking, using buses and trains etc. Clients include Tesco,Henkel, RISCAuthority among others.

Data as a Service Report, January 201660

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Location Hyllo [Oakville, 2015]: Hyllo enables developers to generate hyper-location apps using variety of sensorsand data from multiple venues and vendors. Hyllo uses Ambient temperature sensors, people counters,proximity beacons, and sound level meters to give apps hyper-location awareness. Ideal for SaaS, webapps, mobile apps, desktop apps, wearables and everything IoT related. With Hyllo users are able to getanswers of questions such as how many people are at their favourite bar/restaurant/theatre? Where is aplace to study that's not too cold? When is the best time to go to the grocery store? Which are the mostrelevant sensors my app should monitor. Hyllo API as part of a browser plugin, directly website and evenin mobile applications allows you to see how users behave across all channels. Also, Hyllo gives chance ofmonetizing to persons who owns sensors by giving them up to 10% of the monthly subscription fees paidby each developer to access sensors.

Satellite Based

Planet Labs [San Francisco, 2010]: Planet Labs was founded on the idea of taking a new approach tosatellite imagery. The company boasts that it has created a cost-effective model for photographing theEarth’s surface. It sends dozens of low-cost satellites into space at once, which end up circling the planetand providing imagery for collecting radical datasets for numerous applications such as measuringagricultural yields, monitoring natural resources, or aiding first responders after natural disaster. Theseimages updates at a much faster cadence than previous satellites. Has launched more than 65 microsatellites as of Jan 2015.

$183M

O'Reilly AlphaTech Ventures, First Round Capital, Innovation Endeavors,

Founders Fund, Draper Fisher Jurvetson (DFJ), Capricorn Investment

Group, Data Collective, Lux Capital, Felicis Ventures, Industry Ventures,

AME Cloud Ventures, Western Technology Investment, International

Finance Corporation

Satellite Based Skybox Imaging [Mountain View, 2009]: Skybox Imaging (Skybox) offers high-resolution satelliteimagery, high-definition video & analytics services by combining web technologies and aconstellation of microsatellites. By operating the world’s first (claimed) coordinated microsatelliteconstellation (Cubesat based), Skybox serves commercial and government customers to make moreinformed, data-driven decisions. Acquired by Google in June of 2014. Co-founded by Dan Berkenstock,Julian Mann, John Fenwickand Ching-Yu Hu.

$91M

Khosla Ventures, Draper & Associates, Bessemer Venture Partners, Norwest Venture Partners, Asset Management

VC, CrunchFund, Canaan Partners

Data as a Service Report, January 201661

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Satellite Based Axelspace [Tokyo, 2008]: Axelspace is Tokyo based company specialises in developing microsatellites forearth imagery collection. The company's first satellite "WNISAT-1" was launched in 2013. It is a purelycommercial satellite ordered by Weathernews, a weather information company. Axelspace launched itssecond satellite "Hodoyoshi-1" in 2014, and demonstrated the possibility of micro-satellite businesses.Currently the company is in a process of developing three micro-satellites that are anticipated to launchin 2017. The satellites are dubbed “GRUS,” which will be utilized for agriculture, forestry, fisheries, anddisaster monitoring.

$15.8M

Alvin Shof, Energy & Environment Investment, SMBC Venture Capital,

SBI Investment, SKY Perfect JSAT Corporation, Mitsui & Co, Itochu

Technology Ventures, Weathernews

Satellite Based Urthecast [Vancouver, 2010]: UrtheCast provides the world’s first (claimed) near-live HD video feed ofEarth from space. Its camera systems and service are accessible online and will allow users to access thetwo UrtheCast cameras from their homes to examine places or events. Customers include Pepsi. Hasannounced a new contract valued at approximately US$9M, to provide a range of engineering servicesand related space hardware to an international customer. Announced a profit of $6M in Q4 2014.

$14.5M

Satellite Based GeoOptics [Pasadena, 2006]: GeoOptics Inc., an environmental data company, provides data and relatedservices to scientists and decision-makers around the world from sensors deployed on a constellation ofsmall satellites in low Earth orbit. It develops constellation of small satellites to perform atmosphericsensing for weather forecasting, climate monitoring, and long-term environmental monitoring andresearch. The data is used in industries such as transpacific shipping, trans-polar air-traffic, crop yields,power grids, technological infrastructure, off-shore oil exploration, wind power generation, and carbontrading.

$5.15M

Satellite Based

Satellogic [Buenos Aires, 2010]: Satellogic aims to build a constellation of nano-satellites to image earthin high resolution and real time. Satellogic's satellites are quicker to build and more affordable comparedto traditional satellites. They plan to deploy enough satellites to cover every point on Earth. Its primarycompetitors are Planet Labs, UrtheCast and SSL.

$2M NXTP Labs

Data as a Service Report, January 201662

Geospatial (10/11)

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Satellite Based

DigitalGlobe [Longmont, 1992]: DigitalGlobe is a provider of commercial high-resolution earth imageryand geospatial solutions. DigitalGlobe owns and operates a constellation of high-resolution commercialearth imaging satellites and aerial network. Together they are capable of collecting over 1 billion km² ofimagery per year. They provide map platforms for Microsoft's Bing and Nokia's Here.

Siemer Ventures

Satellite Based ImageSat International [Tel Aviv, 1997]: ImageSat International, the owner and operator of the EROS-Aand EROS-B high/very high resolution earth observation optical satellites, is provider of advanced,integrated, remote sensing based solutions. Its services include Integration of imaging sensors,Interpretation and analysis of imagery, Photogrammetry and mapping, Training in geospatial intelligencetopics, Establishment of imaging satellites ground stations

Satellite Based Geospatial [Minneapolis, 1995]: East View Geospatial (formerly East View Cartographic) is a provider ofauthoritative geospatial data and GIS production services and solutions. EVG's holdings include all typesof geospatial data including vector & raster data, digital elevation models (DEM), satellite &aerial imagery, topographic maps, nautical & aeronautical charts, geological maps, bathymetric dataand atlases. Serves Energy & Natural Resource, Avionics, and Telecom companies, Defense andIntelligence contractors, Land Use & Engineering firms, Humanitarian organizations and Academicinstitutions.

Satellite Based EarthDefine [Issaquah, 2013]: EarthDefine is a provider of high resolution spatial data products. Hascreated high volume Geographic Image-Based Analysis (GEOBIA) data platform that can integratemultiple streams of geospatial information to create high value products. Currently, they are creating thelargest high resolution baseline tree cover database for the coterminous United States through theirSpatialCover Tree Canopy product.

Data as a Service Report, January 201663

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Satellite Based Earth-i [Guildford, 2013]: Earth-i provides satellite imagery and data services from the DMC3/TripleSatConstellation of three Low Earth Orbit high resolution multispectral optical satellites. The DMC3Constellation provides capabilities, including daily global revisits, supporting unique operationalapplications across a range of market sectors such as defence, security & intelligence, energy andnatural resources, environmental and disaster response, maritime monitoring and observation,agriculture, civil and local government, urban management/Smart cities, mapping, commercial andinsurance.

Satellite Based DEIMOS IMAGING [Boecillo, 2006]: Deimos Imaging, S.L. owns and operates satellites that provide earthobservation imagery services for agriculture, forestry, and monitoring applications. It offers single strip,multi-pointing, single pass stereo, and tessellation imaging services. The company also providesgeospatial products and services for government agencies and defense contractors for border andmaritime surveillance; and products for the detection of potential illegal, unreported, and unregulatedfishing activities and identification of probable polluting vessels; and information for specific areas ofinterest, which include biodiversity hot spots, water bodies, and urban areas. The company servesaerospace, defense, transport, telecommunications, security, energy, and environment markets. It offersproducts through a network of distributors and resellers in Europe, North America, Latin America, theMiddle East, Africa, the Russian Federation, the CIS countries, Asia, Oceania, and internationally, as wellas through its online catalogue.

Satellite Based DMCii [Guildford, 2004]: DMC International Imaging specialises in earth imaging. It provides satelliteimagery, archived data, related project services, and manages the DMC satellite constellation. Thecompany manages the Disaster Monitoring Constellation (DMC), a constellation of Earth observationsatellites. It is a satellite constellation that delivers high frequency imaging anywhere on the globe froman established and growing collection of satellites. The constellation is coordinated by DMCii to deliverhigh quality commercial earth imaging services. DMCII is a wholly owned subsidiary of Surrey SatelliteTechnology Ltd (SSTL)

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eXelate [New York City, 2007]: Exelate's MAX DMP delivers both first party and third-part party data fora fixed cost to marketers and publishers. It offers distribution across 125 media platforms, nativemodeling based on signal-level data and real-time offline/online profiling and attribution. It's eXchange isthe online data marketplace that provides smart data to maximize the return on audience targeting andis comprised of premium demo, interest, and intent data verified by Nielsen OCR and comscore. It has 2Bunique users and devices worldwide, 200+ online data providers, mobile browsing data, and 1 trilliondata points served monthly. The partners are appnexus, DataXu, Mediamath, Acxiom and Nielsenamong others. The company is ranked as as one of America's Most Promising Companies and selected asa Deloitte Technology Fast 500™ award winner.

$32MCarmel Ventures, Menlo Ventures, Trident Capital, NewSpring Capital

DataMentors [Wesley Chapel, 1999]: DataMentors provides a suite of data quality software solutionsthat help companies identify, cleanse, standardize, match, analyze, and manage business and customerinformation. Its DaaS solution leverages data from online searches, social purchase signal, web mining,crowd sourcing, and transactional data. DataMentors’ products and services are targeted towardmarketing and/or IT professionals to: Build clean, centralized, consistent marketing data mart or datawarehouses. Perform intelligent analysis of cleansed data in order to segment, cross-sell, up-sell andmine the customer base. Segment and execute marketing campaigns (mail, email, print, etc.) targeted atexisting and prospective clients. Analyze campaign responses and associated research.

Brook Venture Partners, Bay Capital

Nielsen [New York City, 1922]: Nielsen is a global information and measurement company that enablescompanies understand consumers and consumer behavior by measuring and monitoring whatconsumers watch and the brands consumers associate with on a global and local basis. Delivers criticalmedia and marketing information, analytics and manufacturer and retailer expertise about what andwhere consumers buy and what consumers read, watch and listen to on a local and global basis. Alsoprovides a constant, real-time stream of information, revealing tuning behavior during programs andcommercials.

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Avention [Concord, 1986]: Avention, Inc., formerly OneSource, provides real-time, actionable B2B data.Avention empowers sales, marketing and research professionals with global B2B data available andleverages that data with its cutting-edge software. Through four key capabilities – Conceptual Search,Business Signals, Ideal Profiles and SmartLists – users find leads, market segments and the businessinsights. Headquartered in Concord, Mass. with offices across North America, Europe and APAC,Avention has more than 4,000 customers worldwide. GE Capital, Aon Risk Solutions, Spectrum CorporateFinance, Access Self Storage Ltd, Denali Group are some big names among its customers.

Discovery Data [Eatontown, 2002]: Discovery Data operates a database that provides data on firms andprofessionals in the financial services industry. The company also provides data hygiene analysis andrecommendations report; data feeds that supply dataset for integration into any custom relationshipmanagement or other data systems; discovery profile for custom relationship management; andconsulting services. It serves asset managers, broker-dealers, insurance companies, service providers,investment managers/wholesalers, recruiters, marketing organizations, and clearing firms/custodians.Subscription based monetization model.

Advertising

Metamarkets [San Francisco, 2010]: Metamarkets is a real-time analytics platform for the programmaticadvertising space build on open-source time-series db Druid. The company gives Twitter, OpenX,Millennial Media and dozens of other buyers, sellers, and marketplaces the ability to visualizeprogrammatic trends & opportunities as they happen .

$43.5M

IA Ventures, Village Ventures, True Ventures, Founder Collective, AOL

Ventures, Anthemis Group, Floodgate, Neu Venture Capital, Khosla Ventures,

Data Collective, City National Bank

Advertising Near [Singapore, 2012]: Near, previously known as AdNear, uses location specific data to drive audiencetargeting for advertisers across mobile devices without need of GPS or operator assistance. Advertiserscan serve dynamic ads based on context like location, weather, time etc. and see real time userengagement analytics. Publishers and app developers can integrate SDKs and APIs to serve mobile ads.Headquartered in Singapore. Has presence across Australia, South East Asia, Japan and India. To date,the company has reached 530+ million device users and works with marquee brands such as P&G,Woolworths, Audi, Unilever, BMW, Adidas, Ford, Samsung, and IKEA. Expanded to Europe in June, 2015.

$25.5MSequoia Capital, Canaan Partners, Telstra, Global Brain Corporation

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Advertising Verto Analytics [Espoo, 2013]: Verto Analytics Inc. provides cloud-based media measurement serviceswith a focus on syndicated research and analytics. To gather its data, Verto uses a variety of panels, andhas consumers install smart meters on their devices. It also collects data from consumer-facing apps inorder to track mobile app usage. Offers its services to hardware vendors, media companies, traditionaland mobile publishers, and buy-side investors globally. Data can be accessed through web basedplatform for a price starting at $50 K to $150K per year and and for larger companies with moreadvanced data needs, the prices range from $5 to 10 million annually. Yahoo, Cisco, EA, and Johnson& Johnson are some of the big names among its clients. It has a research and development facilityin Espoo, Finland.

$7.8MConor Venture Partners, Open Ocean

Capital

Advertising BIScience [Tel Aviv, 2009]: BIScience provides business intelligence solution for online media industry.Its product offering includes AdClarity- provides complete picture of the entire display advertisingecosystem of any website, brand, ad campaign or ad network; GeoSurf- enables users to access premiumproxy servers in 120+ global locations to surf and view geo-targeted local content from other areas.Serve media buyers, sales managers, affiliates and internet professionals with a stake in online mediaand advertising. Monthly subscription based revenue.

$5MBright Capital, Cyhawk, Viola Credit,

iAngels, OurCrowd

Advertising Acxiom [Little Rock, 1969]: Acxiom is an enterprise data, analytics, and software as a service company.Offers solutions in Marketing and data services and IT infrastructure management segments. Inmarketing and data services company enables its clients in data sourcing; data activation via analytics,integration and enhancement; the building and managing of customer marketing databases; partnerintegration; providing a neutral connectivity platform to enable the use of first- and third-party data.Also included within Marketing and Data Services is the execution of e-mail and mobile marketingcampaigns for clients. IT infrastructure segment provides mainframe, server hosting and cloudcomputing services. Pricing is based on industries in which clients operates and has one of the valuebased recurring revenue models, transactional models, subscription or license models, and professionalservices models, among others.

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Advertising - Audience Data Datalogix [Westminster, 2002]: Datalogix is a consumer data collection company. Primarily the companycollects and tracks offline and online data purchasing behavioral patterns, with the use of informationobtained from retailers' loyalty card programs. Retail stores, grocers, travel agencies. Pepsico, Ford, andthe Dr Pepper Snapple Group are among its customers. In December 2014 the company was acquired byOracle and now it operates as a part of the Oracle Data Cloud. Charges percentage of media spend withguaranteed minimums.

$86.5M

Institutional Venture Partners, General Catalyst Partners, Costanoa

Venture Capital, Sequel Venture Partners, Wellington Management,

Breyer Capital

Advertising - Audience Data Aggregate Knowledge [San Mateo, 2006]: Part of Neustar now. Aggregate Knowledge is a mediaintelligence company that offers advertisers and agencies an exact science to pinpoint where to reachhighest performing customers in a single platform. AK’s patented media intelligence platform (MIP) is adata management solution that combines both media and audience data, enabling marketers to mosteffectively allocate media dollars, resulting in increased reach, higher sales and dramatically improvedmedia spend efficiency. Aggregate Knowledge was acquired by Neustar in October 2013 for $119M.

$74.31M

Foundation Capital, Kleiner Perkins Caufield & Byers, OVP Venture

Partners, First Round Capital, DAG Ventures, NSV

Advertising - Audience Data BlueKai [Cupertino, 2007]: BlueKai is the cloud-based big data platform that enables companies topersonalize online, offline and mobile marketing campaigns with richer and more actionable informationabout targeted audiences. BlueKai's Data Management Platform (DMP) centrally organizes a company'scustomer and audience data in the cloud to help implement personalized marketing campaigns across allchannels and deliver better results and higher marketing ROI. BlueKai also runs 3rd party datamarketplace to augment a customer's proprietary data with actionable information on more than 700million profiles.. In 2013 BlueKai was named to Forbes “50 Most Promising US Companies” list as well asFast Company’s “10 Most Innovative Global Companies in Big Data".

$56.89MBattery Ventures, Redpoint Ventures,

e.ventures, GGV Capital, Split Rock Partners

Advertising - Audience Data Lotame [Columbia, 2006]: Lotame's data management platform, Crowd Control collects audience databased on specific behaviors (such as click, download, comment), interests (such as sports, football,parenting, museums, travel) or demographic information. These data points can be used to betterunderstand an audience, create effective RFP responses, enrich an audience using third-party data andextend an audience's reach to address campaign commitments. Marketers and agencies have access tofull audience profile reports inside Lotame's DMP and marketers can use information mid-campaign toadjust the audience segment details in real-time. Lotame acquired Admobius in 2014. Admobiusaggregates data to create audience segments that mobile ad networks, publishers, and demand-sideplatforms can use to improve their ad targeting. The company was founded in 2006 with offices in NewYork, Maryland, Chicago and Boston.

$51M

Battery Ventures, Hillcrest Management, Betaworks, Emergence Capital Partners, Pinnacle Ventures,

TrueBridge Capital Partners

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Advertising - Audience DataKrux [San Francisco, 2010]: Helps companies deliver personalized commerce, media, and marketingexperiences to the right audience. Provides a cloud-based data management platform (DMP) unifyingpeople data from multiple screens and sources into a single view of the individual, analyzing the data tounderstand each individual’s preferences, and activating the data across every channel (desktop, mobile,social, display, web, set-top) in real time. Clients include Kellogg, Time Warner and Meredith.

$48MUlu Ventures, Accel Partners, IDG

Ventures, Temasek, Sapphire Ventures

Advertising - Audience Data OwnerIQ [Boston, 2006]: OwnerIQ is the leading programmatic advertising solution digitally connectingbrands and retailers. Transforms retailers' and product brands' 1st party data into digital advertisingopportunities. Provides an audience-sharing platform, CoEx, which enables product brands and retailersto share 2nd party audience data and target unique and relevant audience segments along their path topurchase in order to influence buying decisions. Offers a Purchase Intent Impact Report which enablesmanufacturers to connect measurement back to their campaign's retail objective.

$39.3M

Atlas Venture, Egan-Managed Capital, Massachusetts Technology Development Corporation,

CommonAngels, Longworth Venture Partners, Kepha Partners

Advertising - Audience Data 7Park Data [New York City, 2012]: 7Park Data, Inc provides a cloud based data intelligence platform thatcombines real time mobile, web and purchasing data in real time. Offers reporting services throughapplications that include real-time on-device monitoring of mobile phones and tablets streaming datapoints on key metrics, such as active users, engagement trends (time spent and session volume), andretention rates and penetration etc. Also, it provides direct access membership solutions that includedata extraction and aggregation leveraging data collection tools; transaction-level details covering creditand debit card purchases; and in-stores receipts and email purchase confirmations covering eCommerceand subscription purchases.

$3MCerebellum Capital, Inc, Bain Capital

Ventures

Advertising - Audience Data

Cross Pixel [New York City, 2010]: Cross Pixel is a provider of audience data and audience informationfor the real time advertising industry. Provides a fully transparent audience marketplace so that theadvertisers know the source of the audience data they are targeting. Gives clients better insight,confidence of authenticity, and control around the data powering their online advertising campaigns

$1.8M kbs+ Ventures

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Advertising - Audience Data Brilig Data Marketpl [New York City, 2009]: Brilig provides an environment for the listing, combination,analysis and buying or selling of audience information for online advertising targeting. Data sellers gainthe ability to sell their data alone or in combination with other data sources to create unique, previouslyunavailable segments. Data buyers gain access to a vast library of data sources to better target theironline advertising and to predict campaign outcomes. Websites "merchandise" their consumer segmentsto data buyers (behavioral targeters, retargeters, ad exchanges, agencies) via Brilig's open central datadictionary. Segment makers can either distribute their existing segments or create new ones from theavailable data sets.

$1.8M

Advertising - Audience DataTail Target [Sao Paulo, 2012]: Tail Target is the provider of DMP with a suite for data activation andbusiness insights. Tail Target offers an unique and proprietary system which collects and organizesconsumer data from multiple touch points, finding the best audience targeting to be reached bycustomized on line campaigns in real time. For data-driven marketers, agencies and brands aimingsuperior advertising performance.

$500k

Advertising - Audience Data

Eyeota [Berlin, 2010]: Eyeota specialises in audience targeting data. Claims to have aggregated over 1.3billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas. Eyeota suppliesthird party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPsand ad networks. The company is backed by Project A Ventures.

Project A Ventures

Advertising - Audience Data

Retargetly [Buenos Aires, 2014]: Retargetly is a DMP (Data Management Platform). DMP works oncookies, it tracks users and their behaviour inside first and third party data providers. It sells the ability toaccess rich target audiences to companies based on first and third party data across all major Exchanges,Adnetworks, trading desks & DSPs

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Advertising - Audience DataPrecision Match [Gurgaon, 2012]: Provides 3rd party audience data using look-alike targeting andaudience retargeting solutions for digital advertising in India, SEA(Singapore) and MEA(Dubai). Workswith publishers that identify audience intent and demographics without using PII. Provides data acrosscategories such as auto, handsets, online buyers, travel etc. Has 50M+ unique users. Precisionmatch ispart of the SVG Media Group.

Advertising - Audience Data

aidata.me [Moscow, 2012]: Aidata.me aggregates, processes, segments and delivers data about age,gender, interests and intents of more than 1 000 000 000 unique cookies per month to ad servingsolutions to deliver impressions to their advertisers.

Advertising - Audience Data WhoToo [Seattle, 2012]: WhoToo is a data as a service and marketing platform provider company. Thecompany offers a marketing platform that gives marketers with on-demand access to data sets; andprovides tools that enable clients to look at their users with a combination of metrics based ondemographics, technology, usage, and more. It also provides a network of public data exchanges, privatedata exchanges, and on-demand marketing tools for marketing data providers. In addition, the companyoffers WhoToo Profile Cloud, a cloud-based compilation of data available to marketers through a suite ofon-demand tools; and WhoToo On-Demand Tools that enable marketers to directly access the WhoTooProfile Cloud and utilize various data sets for reporting, analysis, targeting, and personalization.

Advertising - Audience Data Cxense [Oslo, 2010]: Aggregates and segments the user data to engage and monetize your audience.Provides a DMP that captures structured and unstructured data in real time across mobile, tablet anddesktop devices; combines it with other 1st and 3rd party data; analyzes the combined data; developsindividual user profiles and useful audience segments, and puts the data to work across the publisher'ssite. Provides targeted advertising solutions through which publishers can segment their audience andtarget ads to specific site visitors. Clients include Wall Street Journal, Guardian, Gannett, Rakuten,Viacom to name a few.

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Advertising - Audience Data DataXpand [Buenos Aires, 2012]: DataXpand is the Audience Data Marketplace and DMP with globalscale and reach. The platform provides premium, rich data for previously untouched markets focusing onaudiences from Latin America and Europe, as well as US-based Hispanics. Through their premiumpublisher partners, DataXpand creates audience clusters based on how users browse, search, showinterest and intent, as well as based on demographics, age & gender. Dataxpand was recentlyawarded as “Most Innovative Company in Latam” by the Portada Awards

Advertising - Audience Data - MobileZeotap [Berlin, 2014]: Provides a data platform that connects mobile network operators (MNOs) withthe app and advertising ecosystem. Provides an end-to-end solution for data aggregation, activation andmonetization for deterministic mobile in-app targeting. Has integrations with 100+ leading adtechplatforms and enables complete compatibility with many ad formats including banners, interstitials,video and native. Plans to set up a global engineering centre in Bangalore.

$7.7MHitFox Group, Capnamic Ventures, Iris

Capital

Advertising - Audience Data - MobileReveal Mobile [Raleigh, 2015]: Reveal Mobile levels the playing field for app publishers and developerseverywhere by providing them with rich mobile audience data. Reveal Mobile's audience platform allowstargeting by demographics, behaviors, interests, political affiliation, and voting districts. Builds audienceanalytics from three distinct sources including but not limited to traditional latitude & longitude,app behaviors, and a beacon-powered audience database.

$2.05M

Alerion Ventures, Bull City Venture Partners, Capitol Broadcasting

Company, IDEA Fund Partners, River Cities Capital Funds

Advertising - Audience Data - Mobile Datamonk [Berlin, 2010]: Provides a data enrichment technology that allows programmatic advertisersto run targeted campaigns while maintaining scale. Also provides audience segmentation to betterunderstand the target group and also provides app store analytics through Metricsmonk for facebookand mobile applications. On the demand side, provides targeting data that helps mobile advertisersreach the right audiences at the right price. On the supply side, helps publishers increase the value oftheir inventory by segmenting their audiences.

Data as a Service Report, January 201672

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Advertising - Audience Data - Mobile - Location

xAd [New York City, 2009]: xAd is a location based Demand Side Platform that pinpoints targetaudiences by neighborhood, across the country and around the globe at pivotal moments during theconsumers’ path-to-purchase and helps in creating meaningful mobile advertising experiences. Theirtechnology platform also enables marketers to monitor the analytics behind how well those campaignswork enabling marketers to use these insights to drive offline store traffic and sales. xAd serves morethan 1.5 million national and local advertisers, while managing more than 30 billion location-verified adrequests per month.

$74M

SoftBank Capital, Palisades Ventures, Silicon Valley Bank, SoftBank, Emergence Capital Partners,

Institutional Venture Partners, Siemens Venture Capital, Sorrento

Ventures, Acumen Venture Partners

Advertising - Audience Data - Mobile - Location

Factual [Los Angeles, 2007]: Factual is a location platform that provides global location data and toolsenabling mobile app developers, publishers, and advertisers to create personalized, contextuallyrelevant mobile experiences. Its core product is its Global Places data, which provides location datacovering 65 million local businesses and points of interest in 50 countries. It creates real-world userprofiles with demographic, geographic, and behavioral information generated by analyzing geo-behavioral patterns. Factual Place Rank is a relative approximation of the place’s significance accordingto its electronic footprint; it is supported as a sort option by default. The rank itself is not available as avalue in the API or download. Commercial consumers of the datasets include MoPub, Groupon, Smaatoand Adelphic among others.

$62M

Andreessen Horowitz, Index Ventures, SV Angel, Founder Collective, Altpoint

Capital Partners LLC, a16z, Data Collective, Heritage Group, Miramar Venture Partners, Upfront Ventures

Advertising - Audience Data - Mobile - Location PlaceIQ [New York City, 2010]: Provides location intelligence for mobile advertising. Aggregates and

Analyse location data from multiple sources (e.g. Twitter) to add context of a location and allowsadvertisers to do more accurate consumer segmentation based on real life behavior, interest and time.Uses patented technology for profiling a user based on his mobile device.

$27M

Harmony Partners, Iris Capital, US Venture Partners, IA Ventures,

Valhalla Partners, kbs+ Ventures, Neu Venture Capital, Social Leverage

Advertising - Audience Data - Mobile - Location

Skyhook Wireless [Boston, 2003]: Skyhook is a global location network with more than 2 billiongeocoded access points and over 2.5 million venues. Its products are Context Accelerator &Precision Location which can be used by apps, publishers, adtech, devices. Context Accelerator enablesadvertisers to build contextual personas of their audience based on their real-world activities. Skyhookaggregates these anonymous consumer personas into layers of context assigned to areas and venues.Precision Location combines Wi-Fi with GPS, Cell Towers, IP address and device sensors to give theaccurate positioning. Their customers include giants like Apple, Samsung, Sony and Mapquest. Gotacquired by TruePosition in 2014 for an undisclosed amount.

$16.8MNokia, CommonAngels, Intel, Bain

Capital Ventures, RRE Ventures

Data as a Service Report, January 201673

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Advertising - Audience Data - Mobile - Location Placed [Seattle, 2011]: Placed is a location-driven insights and mobile ad intelligence platform providing

reports on consumers’ offline behaviors. Connecting the physical and digital worlds, Placed gives brands,agencies, publishers and ad networks the ability to target location at scale, measure the offline impact ofmobile ads, and deliver actionable insights into consumer behavior.

$13.4MMadrona Venture Group, Two Sigma

Ventures

Advertising - Audience Data - Mobile - Location

Sense Networks [New York City, 2003]: Sense Networks provides a technology platform, MacroSense®,builds proprietary mobile user profiles which incorporate over 1,000 behavioral attributes that areextracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to betterunderstand human activity and apply the insights to mobile advertising. Also provides AdMatch, a real-time bidding advertising platform that targets and serves the advertisements through mobile advertisingexchanges by acting as a demand side platform with brand and agency clients; Retail Retargeting, asolution that identifies and reaches shoppers and prospects of the top retailers with relevant mobileadvertisements when they are near the retailer, and mClick-to-Visit Analytics, a solution that reportswhen mobile users who have been served a mobile advertisement subsequently visit the retailer.

$9MIntel Capital, Drobny Global Advisors, The Challenge Funds, Passport Capital

Advertising - Audience Data - Mobile - Location

Placecast [San Francisco, 2005]: Placecast is a location-based digital advertising company that providesShopAlerts, an opt-in marketing service via mobile devices designed to drive customers to specificphysical spaces like retail stores. ShopAlerts is a white-label service that works automatically on anyphone and does not require an app. Users opt-in to a given brand’s program and receive text messageson their phone with information, coupons and offers from places of interest around them. Also launchedPlaceAd in Sep 2013. PlaceAd is a DSP that connects Placecast’s location technology with mobile adnetworks so advertisers can deliver campaigns based on location, as well as other user-specific criteria.Partnered with MoPub, PubMatic and Smaato for publisher inventory. Has offices in SFO and NYC.

$8M Voyager Capital, ONSET Ventures

Advertising - Audience Data - Mobile - Location

Unacast [Oslo, 2014]: Unacast offers hyper-local offline data in real-time though Unacast PROX, aleading proximity network, enabling global online media players to extract a higher value fromadvertisers and launch new innovative campaigns. Enables advertisers of Unacast's partners, reach andretarget customers in the online space based on the customer interacton with beacons in the physicalspace. Allows Unacast's partners, to precisely target their consumers and thereby charging higher CPMfrom their advertisers.

$1.6M

Data as a Service Report, January 201674

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Advertising - Audience TargetingcomScore [Reston, 1999]: comScore is internet analytics company that provides marketing data andanalytics to enterprises, agencies, and publishers. Measures what people do as they navigate the digitalworld and turns that information into insights and actions for its clients to maximize the value of theirdigital investments. Offers a suite of products in Audience, Advertising and Enterprise analytics. Theirproduct Xmedia measures content consumption across all digital platforms and TV in a single metric.

$68.24M

Adams Street Partners, Accel Partners, Institutional Venture Partners, Flatiron

Partners, Lehman Brothers, Topspin Partners, vSpring Capital

Advertising - Audience Targeting NinthDecimal [San Francisco, 2003]: NinthDecimal is a mobile audience intelligence platform. Usingboth data and proprietary technology it constructs hundreds of customized audience segments which isbuilt on one trillion data points from over one billion devices. It also offers one-to-one audience targetingwith the launch of the Location Graph™, the platform that builds audiences using historical location data.Some of its partners include Media Math, Bright Roll, exelate, Tube Mogul, the trade desk, dataXuamong many others. JiWire rebranded to Ninthdecimal in June 2014.

$47M

Draper Fisher Jurvetson (DFJ), Comcast Ventures, Trident Capital,

Panorama Capital, Norwest Venture Partners, DFJ Frontier, DFJ

Advertising - Audience Targeting LiveRamp [San Francisco, 2011]: LiveRamp specialises in data connectivity. LiveRamp data onboarderenables companies to use their offline customer data in online advertising. Customer uploads the datafiles via SFTP on LiveRamp dashboard, then it anonymises the data through de-identification process.Then it matches customer records to devices and digital ids and lastly delivers data segments to anymarketing application of choice with new integrations for better customer targeting. LiveRamp is focusedsolely on data onboarding and is integrated seamlessly with all the leading online ad techplatforms.Acquired by Acxiom in 2014.

$16M

Felicis Ventures, Founders Fund, rembrandtvc, SoftTech VC, North

Bridge Growth Equity and Venture Partners

Advertising - Audience Targeting Gravy [Leesburg, 2011]: Gravy provides customer insights, data analytics, and marketing segmentationsolutions for brand marketers and media companies in the United States. Its solutions include GravyGOLD, a platform that include local activity and venue data, and meta-data; Local Analytics Engine thatdelivers actionable insights, analytics, local experience profiles, and persona-based segmentation. It alsoprovides GOLD SDK, a platform that captures local event and activity data; and local content services. Itserves retail and hospitality brands and businesses, as well as media and digital publishers.

$14M

Data as a Service Report, January 201675

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Advertising - Audience Targeting Adsquare [Hennigsdorf, 2012]: Adsquare is a mobile audience targeting platform that enables mobile adnetworks and publishers to optimize the effectiveness of ads. Adsquare's solution uses huge amounts oflocation data from multiple sources and creates dynamic local audience profiles for mobile targeting andlocation analytics. The real-time data solution handles location and user data in a privacy-friendly wayand enables brands and agencies to better reach their target audiences as well as understand theirbehavior and intent.

$5.7MFrühphasenfonds Brandenburg, Berlin

Ventures, Target Partners

Advertising - Audience Targeting locomizer [Manchester, 2013]: Locomizer offers a set of Cloud-based, real-time data APIs powered by itscore geo-behavioural user interest profiling technology - The Audience Discovery Engine. Geo-Behavioural User Interest Profile API: Retrieves customer interests from their location history andoutputs distinctive user interest profiles essential for relevant targeting, recommendations, all kinds ofpersonalization and user matching. Geo-Behavioural Interest Graph (Footfall API): Provides a detailed,rich, contextual knowledge of any given place by footfall interests and day part. The data feed is a resultof aggregating, anonymising, and extrapolating of individual user interest profiles to the wholepopulation. Accepted to B2B startup accelerator Collider12 (London, UK).

$238K Collider12

Advertising - Audience Targeting Information Resources Inc [Chicago, 1979]: IRI provides clients with consumer, shopper, and retailmarket intelligence and analysis focused on the consumer packaged goods (CPG) industry. The companyoffers market performance and strategy solutions that range from market measurement and point-of-sales tracking of online and offline purchases, to strategy and growth diagnostics, in-store performanceaudits, and new product forecasting; and consumer and shopper intelligence solutions that focus onleveraging shopper marketing cloud data to develop shopper insights, segment planning, opportunitysizing, and activation strategies. It also provides analytics and in-market execution solutions, includingprice and promotion, assortment, supply chain, joint business planning, and gateway portals; cross-channel media, social, and online/offline purchase data sets; and IRI Liquid Data, a data managementplatform.

New Mountain Capital

Advertising - Audience Targeting I-Behavior [Louisville, 1999]: I-Behavior specialises in data and information services needs of multi-channel marketers. Products include a co-operative database with transactional data on over 120 millionactive direct channel buyers, supported by an integrated suite of services, including Marketing DatabaseConsulting, Analytical Services, and an online behavioral targeting division. I-Behavior was the first tocapture transactions at the SKU-level, to provide attitudinal targeting, and to apply the co-op businessmodel to Internet advertising (aCerno division).

Data as a Service Report, January 201676

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Advertising - Audience Targeting

TARGUSinfo [McLean, 1993]: Targus Information Corporation provides real-time and on-demandinformation services. The company offers IAN (identifiers, attributes, network), an insight engine formarketing analytics, customer acquisition, identification and verification, scoring, location, caller id,customer retention, display marketing, and real-time analytics.

Advertising - Audience TargetingDatonics [Long Island City, 2011]: Datonics LLC (formerly AlmondNet Data Division) is the aggregatorand distributor of highly granular and proprietary behavioral purchase intent, life-stage and demographicdata. The company’s pre-packaged and custom keyword-based segments enable the delivery of relevantadvertisements to online consumers based on their recently observed behavior and attributes. It collectsdata from data provider partners and distributes to platform partners and their marketers.

Advertising - Audience Targeting Semcasting, Inc. [North Andover, 2009]: Semcasting is a primary analytics and data provider for onlinedisplay advertising and offline direct marketing solutions. Its patented IP Zones targeting enablesmarketers to define an audience using automated predictive analytics and convert them to qualifiedtarget-ready online audiences. Its offline compiled data for the U.S. consumers is used by the consumermarketing organizations in CRM and database marketing platforms for customer intelligence andprospecting solutions. The company serves financial services, advocacy, auto, political, and non-profitclients.

Advertising - Audience Targeting

Datomik Oy [Helsinki, 2015]: Datomik collects visit level data from multiple publishers, anonymizes it,and inserts it into large data pools. The data pool is then analyzed to create custom segments thatadvertisers can use to target their campaigns across the web.

Advertising - Audience TargetingBombora [New York City, 2014]: Bombora (formerly Madison Logic Data), a sister company of MadisonLogic specializes in aggregating B2B intent data. The company tracks over 2,300 granular B2B topicsacross actions including search, white paper downloads, webinars, trade show sign ups, article reads,video, social, IP and more. Then aggregates users into 60+ scalable predictive segments, and make themeasily accessible through BlueKai’s Data Exchange.

Data as a Service Report, January 201677

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Lead Generation Spoke [San Mateo, 2002]: Spoke Software provides information on companies, people, corporatemilestone, breaking news, trends, funding, opinion leaders, and more to help managers, salespersons,investors, and research professionals make decisions of taxonomy of their industry. Allows users tobrowse structured content and relevant feeds to find what they need on its sites. Spoke Softwarepowers the VBProfiles and SpokeIntel.

$25.1MUSVP, US Venture Partners, Sierra Ventures, Partech Ventures, DCM

Lead Generation Rapleaf [Chicago, 2006]: Rapleaf provides a database for marketers to access and personalize contentfor their customers. Rapleaf aggregates consumer data from data providers, cleanses it, and maps it toemails. The company’s Rapleaf is used by SMBs, large corporations, agencies, B2B platforms, and more.Rapleaf, Inc. was founded in 2006 and is based in Chicago, Illinois. As of October 1, 2013, Rapleaf, Inc.operates as a subsidiary of TowerData, Inc.

$16M

Rembrandt Venture Partners, Founders Fund, Felicis Ventures, Pilot

Group, North Bridge Venture Partners, SoftTech VC

Lead Generation

RunTitle [Austin, 2012]: RunTitle operates an online database of mineral ownership information that issourced from oil and gas companies, mineral owners, investors, operators, independent landmen, andmineral buyers—companies in the United States. It offers mineral ownership reports, chains of title, titleopinions, and associated court documents. The company serves oil and gas professionals.

$12MAustin Ventures, Founders Fund, Deep

Fork Capital

Lead Generation aiHit [London, 2007]: aiHit is a provider of business information services and solutions to the businessinformation, market research and lead generation industries. Through its knowledge of ArtificialIntelligence and Machine Learning, the company has developed a platform that monitors millions ofwebsites, extracting static and dynamic data direct from public websites. Offres company datasets,executive datasets, URL, email, and telephone datasets to the customers. Customers such as Informa,Equifax, EuroPages, S&P Capital IQ are using its datasets.

$7.5MVTB Capital Investment Management,

Amadeus Capital Partners

Data as a Service Report, January 201678

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Lead Generation eDataSource [New York City, 2003]: eDataSource is the provider of independent competitiveintelligence for email marketing, social media and ecommerce activity, based on real-time monitoring of1 million active consumer inboxes and nearly 10,000 brands. Provides strategic analytics products andservices for online marketers, publishers and their service providers. eDataSource has a database ofmillions of digital marketing messages dating back to 2003. Its products and services include:Competitive Tracker- web based tool for social media intelligence, Customized Strategic Reports,Customized data feeds, and ecommerce monitoring- insights into sales trends and specific product salesat major online retailers and subscription services by analyzing purchase receipts received by email.Acxiom Digital, Barnes & Noble, e-Dialog, Experian CheeetahMail, Macy’s, OgilvyOne Worldwide,Oriental Trading Company, Publishers Clearing House, Responsys and Staples are among its customers.

$2.05M TWJ Capital

Lead Generation Clearbit [San Francisco, 2014]: Clearbit provides business intelligence APIs to help research and qualifyleads, amongst other use cases. The REST APIs take an email address, or a domain name, and return awhole host of person and company information, from names, titles, and social handles to companyheadcount, market verticals, funding and more. Claims to have 1.2 million companies indexed.Prominent clients include Stripe, Zendesk, Asana and Intercom. Angel investors include Naval Ravikant,Othman Laraki, Hiten Shah, Ariel Poler, and Ilya Sukhar.

$2MSV Angel, First Round Capital, Fuel Capital, Zetta Venture Partners, S2

Capital

Lead Generation MixRank [San Francisco, 2011]: MixRank is a Customer Discovery Platform that helps B2B sales teamsautomate lead prospecting and find new customers. MixRank has effectively created a search engine forAdSense that crawls pages running Google ads, and since Google sorts these ads by effectiveness,MixRank indexes this data and estimates ad performance. After crawling these pages, MixRank takesinto account Google’s sorting of the ads by effectiveness, then uses this data to serve essentialperformance analytics. Its is integrated with major CRMs to enable a one click import of leads into theCRM. Major customers include Bizo, OpenX, Smaato etc.

$1.5MAlex Fries, Y Combinator, TEEC Angel

Fund

Lead Generation MightySignal [San Francisco, 2014]: Mighty Signal is a predictive sales tool that tells sales teams whothey should be selling to. Part of the Techstars Seattle class (formerly known as Exploration Labs). Thesoftware crawls the web and indexes company signals like adoption of specific technologies or expiry ofcontracts. Integrated to salesforce.com, it is planning to integrate with more CRMs in the future. Thecompany is backed by Techstars Seattle managing director Andy Sack, TA McCann, Aaron Bird and otherangels.

$1.2MDraper Associates, QueensBridge

Partners, Western Technology Investment

Data as a Service Report, January 201679

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Lead Generation IKO System [Paris, 2010]: IKO uses machine learning algorithms to detect buying patterns and signalsfrom raw data, and also generates proprietary lead intelligence based on the collected structured orunstructured information. IKO works with more than 60000 sources of information, including Reuters,Zoominfo, Bloomberg, Marketmonitor, LexisNexis, etc. Premium sources are press articles, news feeds,contact databases, company databases, industry reports, corporate transcripts, etc. Claims 80% ofsources are private or require premium subscriptions. Also monitors over 700m corporate web pages todetect buying signals and sales activities. Enables users to import third party sources such as your CRMdata, marketing automation leads, address books, Excel files or social contact files. Integrates withSalesforce, Pardot, Marketo or Hubspot.

$700k

Lead Generation ProvenProspects [Los Angeles, 2007]: ProvenProspects pioneers in providing B2B transaction data tosales and marketing team enabling them keep track of potential prospects. ProvenProspects usesadvanced data processing and analysis techniques to collect, clean, categorize, and enhance majorpurchasing and financing transactions. Has collected data about the major purchasing and financingtransaction for all 50 States, over the past eight years, over 22.5 million major transactions. Primarysource of data is publicly disclosed uniform commercial code financing statements, or UCC-1 filing. Dataattributes are- Transaction date, lender information, Company Information, Equipment/TransactionCategory, Financing/Lender Category, Cleaned Equipment/financing description, Custom fields likeopportunity size and predicted sales cycle start date etc. Monthly / yearly subscription based revenuemodel.

$164k

Lead Generation Sidewalk [New York City, 2013]: Sidewalk helps marketers and salespeople close more sales throughtargeting and automation. Sidewalk collects and matches disparate web data on 20 million plus SMBsand makes it easy for companies to identify businesses that use social media, advertise, are popular andare receptive to products. Sidewalk’s simple and actionable insights save companies time and increaserevenue.

500 Startups

Lead Generation LeadVie [Las Vegas, 2015]: Leadvie offers premium lead buying solution to auto insurance companies.Leads are generated by its internal media team. Leadvie's internal media team purchases all media foronline ads then the company tracks the visitors who have visited the ads and then identify the potentialleads. The company double verifies the information about the leads before they are sold. HIPAAcompliant IT infrastructure to make sure all data passed through its platform is secure.

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Lead Generation Canadian Lead Generation [London, 2015]: Canadian Lead Generation is a B2B lead generation and dataservice company. Its offerings include lead generation, appointment setting, response management,win/loss analysis, lead management, lead nurturing, B2B marketing solution, and database marketing.Clients are from various industries including healthcare, manufacturing, retail, financial services, lifesciences and high tech.

Lead Generation True Influence [Vienna, 2008]: TrueInfluence is a data driven lead generation company. Its offeringsinclude Demandgen- enables clients to target and interact with key decision makers through its ContentSyndication and OpportunityBase platform; Data Products such as InsightBase- provides predictive,behavioral and social insights to help sales and marketing teams; TechInstallBase. True Influence DataProducts are based upon a rapidly-expanding repository of over 20 Billion Intent Signals, Over 3 Millioncompanies and 28 Million business-to-business contact records. The company collects these datathrough signalling sources such as email opens & clicks, webcast reg, content download, websitecontent read, blog content read, social media activity, and search. The company also has a verificationteam to verify all the data which has been collected. Amazon, Cisco, Comcast, Dell, HP, IBM etc areamong its customers.

Lead Generation

Relato [San Francisco, 2015]: Relato is a Bay Area startup devoted to mapping entire markets toimprove sales and marketing efforts. Using data companies share about themselves on the web Relatocreate a graph of companies and how they relate to one another. It uses this graph to drive sales andmarketing efforts of its customers. As of December 2015, the company is in beta mode.

Lead Generation Spiderbook [San Francisco, 2013]: Spiderbook uses data science to give users qualified leads by trackingbehavioral signals of prospects. Possesses a connected data set of companies along with suppliers,partners, competitors and customer lists, and the key decision makers. Utilizes social algorithms andmachine learning to identify the best person to contact in the company. Some of the data points includepublic social data, news, logs, job posts and sec filings.

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Lead Generation Leady [Prague, 2012]: Leady.com is a marketing tool which identifies the visitors of your web. Thesystem identifies the companies which visited your website, finds out what they were interested in andfills in their returns, emails, phones, names etc. Able to identify over 4 million companies in more than37 countries. In some countries, such as Germany, the Czech Republic and others, the application caneven identify small businesses and include more information, such as turnover, telephone numbers,people to be contacted and more. Collect the following data: type of browser, resolution, installedextensions, fonts, device type, color depth, IP address and more. Sources most of the data from GoogleAnalytics & Adwords.

Lead Generation Dataline, Inc [Princeton, 2000]: Dataline is a provider of consumer marketing information, digitalaudiences, and custom modeling and analytic services. Dataline has over a billion consumer database.Apart from data it offers analytics tool: Audience Predictor and DataLink Taxonomy which can beleveraged by marketers in formulating multi channel marketing strategies. The company was founded in2000 and is headquartered at Princeton.

Lead Generation

All Global Resources [Santa Ana, 2002]: All Global Resources, a subsidiary of AGR Group, specialises inproviding lead database for the retail energy industry. Has collected data using satellite, internet, andproprietary Global-Net system. Delivers leads in the format of your choice: .txt, .csv, .xls or .mdb

Lead Generation Zauba Corp [Bangalore, 2014]: Zauba Corp is a business research platform gathering info on companies,trading and documents . It provides officially sourced information on businesses incorporated in Indiaand United Kingdom. It also provides financial data, shareholder information and contact information oflimited companies. New home buyers can use it to assess financial capacity of developers. It alsoprovides information to exporters and importers regarding India's bilateral trade reports that shows toptraded products and their values. Claims to track all Indian major ports on daily basis and import detailsfor more than 6000 ports across world. Businesses use Zauba Crop for customer acquisition andmarketing.

Data as a Service Report, January 201682

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Lead Generation

Immaculate Prospects [ , 2003]: Immaculate Prospect is a provider of opt-in email list of consumers,businesses and technology with a broad range of selections. Business mailing lists are compiled frommultiple data sources such as telephone directories, government filings, annual reports and over 20million phone calls to verify information.

Lead Generation infofree.com [Omaha, 2010]: infofree.com is a cloud-based software-as-a-Service (SaaS) system thatprovides sales leads, mailing lists, business credit reports, e-maill lists, and other relevant databases. Canbe connected with CRM package for $49.95 a month. Freemium monetization model. The Infofree.comcontent is compatible with the following platforms: Oracle CRM, Salesforce CRM, Microsoft CRM,Nutshell CRM, Goldmine CRM, Sage ACT! CRM, Highrise CRM, Zoho CRM, NetSuite CRM, SAP CRM,Constant Contact, RightNow Technologies, Responsys, Vertical Response, and Dun & Bradstreet.Founded by infoUSA founder Vinod Gupta.

Lead Generation The Data Partnership [Suffolk, 2001]: The Data Partnership provides data for businesses in a wide rangeof sectors across the UK including finance, insurance and charity to use for direct and telephonemarketing purposes. Its data service offerings includes consumer data, business email & mailingmarketing list, data auditing and creative marketing solutions. Founded by Victoria Pooley and JohnPooley in 2001.

Lead Generation iLeads.com [Newport Beach, 1996]: iLeads is a a lead generation company focused on the insurance,mortgage and financial service verticals. It offers customer acquisition solutions, such as insurance lead,mortgage lead, real estate lead, and LiveConnect solutions; lead analytics, including real-time collateralanalysis and fraud prevention platforms, lead level quality and funding metric reporting solutions (forlenders), up to date collateral analysis and dispositioning solutions (for existing leads or customerdatabases), and lead real-time qualification solutions (for call based sales organizations). The companyalso provides home and mortgage lead generation sites; and marketing mailing list, data applicationprogramming interface, and call center compliance solutions.

Data as a Service Report, January 201683

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Lead Generation Infogroup [Omaha, 1972]: Infogroup Inc provides business and consumer databases for sales leads,mailing lists, direct marketing, database marketing, e-mail marketing and market research solutions.Operate three principal business groups Data Group, Services Group, and Marketing Research Group.Proprietary databases include- business databases, and consumer databases. Data is aggregated fromyellow page companies, public filings, phone calls, newspaper articles, and annual reports. Productofferings based on databases include Salesgenie- for sales lead generation, MarketZone Gold,MarketZone Platinum, infoConnect ONE PAS, OneSource Global Corporate and Executive Database,Credit.net, Polk City Directories, and other services. subscription based revenue model. The companywas founded by Vinod Gupta an IIT Kharagpur alumnus in 1972 and was acquired by CCMP Capital in July2010.

Lead Generation GoLeads [Omaha, 2000]: GoLeads specialises in providing sales leads and mailing lists to companies.Database offerings include 15 million US business leads, 220 million US residential leads, 200 millionemail addresses, 2 million new businesses, and 2.5 million farmers and ranchers. Their leads searchparameters for businesses include geography, annual sales and number of employees, while theirresidential lists can be narrowed by home value, age, annual income, and more. GoLeads.com also offersSpecialty Databases, with access to brand new businesses, new homeowners, renters and more. Theyalso have marketing programs, which when registered for will help you to maximize the success of leadsyou pursue. Has a number of different membership giving a different level of access.

Lead Generation Bureau van Dijk [London, 1991]: Bureau van Dijk specialises in providing company information andbusiness intelligence. Product range includes databases of company information and businessintelligence for individual countries, regions and the world. Have extensive coverage of privatecompanies, detailed company hierarchies, standardised financial reports. Source contents fromregulatory and other sources.

Data as a Service Report, January 201684

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Lead Generation Global Data [Delhi, 2010]: Global Data specializes in producing and providing B2B and B2C leads acrossvarious sectors. Its internet generated leads are 100% opt-in, which means they are compliant with theCAN SPAM ACT 2003. Consumer data sector specializes in live and 24 hour data for businesses. This datais all permission based where consumers have declared an interest in a third party contacting them foradvice. Business data sector targets both commercial and new business opportunities as well as keepingextensive lists on business trends, profile and company statistics. The company's data can be used formultiple purposes which include telemarketing, direct mailing, telesales, lead generation, socialcampaigns, email marketing campaigns etc.

Lead Generation Olympus Research [London, 2014]: Olympus Research provides commercial data for SMBs. Thecompany primarily focuses on providing UK GAAP accounting data. Other than that the company alsoprovides commercial property data, consumer segmentation data and other 40 more data sets. Thecompany's datasets are widely used for research in: corporate finance and M&A, compliance,competitor intelligence, site location analysis, academic and business development. The company wasfounded in 2014 and based in UK.

Lead Generation Dun & Bradstreet [Short Hills, 1841]: Dun & Bradstreet provides commercial data to businesses oncredit history, B2B sales and marketing, counterparty risk exposure, supply chain management, leadscoring and social identity matching. Dun & Bradstreet has been listed on the Fortune 500 and wasone of the first companies to be publicly traded on the New York Stock Exchange. The company wasfounded in 1841 and is headquartered at New Jersey.

Lead Generation

Invision Holdings INC [ , 1997]: Invision Holdings Inc. is a privately held, self-funded company offeringlead database in almost all verticals to the companies. The company also provides email verification,license to resell the data, lead management platform, and B2B data compiling services. The company isbased in North Carolina, USA, and offers lead database on a monthly subscription basis.

Data as a Service Report, January 201685

Marketing (22/31)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Lead Generation - Business information

InsideView [San Francisco, 2005]: Insideview provides a platform that aggregates information aboutcustomers and updates the CRM systems. The company aggregates 30,000 sources, such as Twitter,Facebook, Reuters, and SEC filings. It feeds this data through APIs into a company’s marketing or saleslead environment. InsideView for Marketing is used by customers to fill in data such as a contact’s title orother data that can be used to augment a lead profile. InsideView’s sales tool adds information that tellsthe salesperson more about the prospect, the size of the customer and additional related insights. Wonthe 2013 Software & Information Industry Association (SIIA) CODiE™ Award for the Best Sales& Marketing Intelligence Solution. The company is courting Linkedin developers who will be cut offdue to the policy change by Linkedin.

$88.96M

Emergence Capital Partners, Rembrandt Venture Partners, Greenhouse Capital Partners,

Foundation Capital, Spring Lake Equity Partners, Big Sky Partners, Split Rock

Partners, JDM CAPITAL CORP

Lead Generation - Business information

DueDil [London, 2010]: DueDil is the largest source of free private company information in the UK andIreland. Its offerings include private company information, key financials, legal dealings, reviews, andratings regarding companies and professionals. Corporate financiers, lawyers and business owners areamong its customers. DueDil has been shortlisted for two Guardian Digital Innovation 2012 awards andhas been featured in publications such as Telegraph, TechCrunch, the FT, Wired, The Guardian, GigaOmand The Wall Street Journal.

$22MPassion Capital, Notion Capital, Oak

Investment Partners

Lead Generation - Business information

ZoomInfo [Waltham, 2000]: ZoomInfo is a source of business information on people and companies inthe world. ZoomInfo enables sales and marketing professionals to find leads, recruiters to uncover talentand business professionals to find detailed information on people and companies. ZoomInfo’s semanticsearch engine gathers publicly available information from the Business Web — millions of companywebsites, news feeds and other online sources, then automatically compiles it into easy-to-search andeasy-to-read profiles. ZoomInfo currently has profiles on more than 95 million people and 7 millioncompanies, and its search engine adds over 20,000 new profiles monthly. Major customers includeYahoo!, Microsoft, Oracle, PepsiCo, and 20% of the Fortune 500 companies. recently won Silver awardsin three categories of the ninth annual Stevie® Awards for Sales & Customer Service

$7M

Ascent Venture Partners, Commonwealth Capital Ventures,

Flagship Ventures, Venrock, Vulcan Capital

Lead Generation - Business information

Data.com [San Francisco, 2004]: Earlier known as ZigSaw Data, Data.com is an online business directoryof companies and business professionals used by sales, marketing and IT professionals to generatebusiness leads. A large database allows members to exchange and share the business information ofmore than 29 million contacts from over 4 million companies. Jigsaw for Salesforce is a cloud-basedautomated system for acquiring and managing CRM records within a user's Salesforce.com account.

$2M

Data as a Service Report, January 201686

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Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Lead Generation - Business information

Corporama [Paris, 2010]: Corporama, a french firm specialises in aggregating legal and financial data ofFrench companies. User can identify relevant contacts and access their mail and phone contact, enhancethe business dialogue (latest news, key documents, web 2.0), follow all the new business of a company(email alert), generate list of companies targeted for new business opportunities. Monthly subscriptionbased monetization model.

$512K

Lead Generation - Business information

Tofler [Gurgaon, 2013]: Web platform that delivers comprehensive and up-to-date information on allcompanies, particularly unlisted and private companies in India. Information ranges from master data,directors, charges, financials, shareholding details, compliance filings etc. Also provides customizedreports on a variety of facets of companies in India. Claims to have 50k+ unique visitors a month. Clientsinclude big banks and private equity firms. Also offers a browser plugin to get instant access toinformation on a company and allows for building marketing list for email or direct mailing campaigns.

Lead Generation - Business information

Companywiki [Delhi, 2003]: Company-Wiki is platform which provides information on variouscompanies in India along with a feature of content collaboration, where owners of the company, also thegeneral public, can provide content about company. Provides information about the registration statusof the company, its registered office address, contacts details, directors and other useful information.The information is collected from the information provided by the companies by way of regulatoryfilings. Part of Corporate Professionals eSolutions Pvt Ltd (CPES), part of the Corporate ProfessionalGroup.

Lead Generation - Business information

Global Business Register [Waterford, 2007]: Global Business Register Ltd provides a single access pointto official company documents from official registries all over the world. From status to accounts, all thedocuments come directly from official company registers and are provided on customers' screen inminutes. Core product, the official information retrieval, is available online at any time and in any place.It helps compliance officers, accountants, lawyers and consultants to access official information withoutthe language or currency difficulties. Also provides multiple compliance and accountancy tools, such asthe VAT number check, which allows you to check VAT numbers of thousands of companies. Developingtools such as automated sign-up process, which means that a customer will kick start the complianceprocess, while registering. Headquartered at Waterford, Ireland.

Data as a Service Report, January 201687

Marketing (24/31)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Lead Generation - Business information Ventes [Singapore, 2013]: VENTES delivers ideal new prospects, buying signals and business intelligence

on companies and executives in the Asia Pacific region. The Intelligence Engine uses predictive analyticsand machine learning to build ideal customer persona and identify sales opportunities. Subscriptionbased revenue model.

Lead Generation - Business information

aiHit [ , 2007]: aiHit has created and maintains a database of over 16 million company profiles fromacross the world. The aiHit engine automatically identifies corporate web-sites and extracts structureddata from these sites to create a profile including a description of the organisation, the names and titlesof key executives, contact information, clients and investors. These profiles are updated every few daysand aiHit is unique in providing a structured history of changes to organisations, based on the historicsnapshots of their web-site. The database currently used by academics, corporate researchers, businessand market analysts, financial services and credit scoring companies. User can look at aiHitdata free ofcharge but will need to register to look at more than a few companies or to download data, butregistration is free. Will be releasing a range of advanced, chargeable products as well. aiHit wasacquired by Matchdeck, the business-to-business matching engine in August 2015.

Lead Generation - Business information

Orb Intelligence [Palo Alto, 2013]: Orb Intelligence crawl information on the Web and from governmentfilings , curates it and provide it via API to marketing software vendors. Database contains standardfirmographics such as address, number of employees, estimated revenue and SIC/NAIC category, as wellas specific information such as technologies installed on the website, if the company raised any fundingand when and other. Besides, the company offers algorithms for smart marketing decisions andprospecting solutions for B2B marketing agencies.

Lead Generation - Business information

Lead411 [Santa Fe, 2001]: Lead411 provides company profiles, business news, sales leads, businessaddresses, and daily lead alerts. Monthly subscription based monetization model. The company wasfounded in Santa Barbara in 2001.

Data as a Service Report, January 201688

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Social Data

Traffic Weather

Company Details Funding Investors

Lead Generation - Business information

Data Publica [Paris, 2011]: Data Publica specializes in aggregating information on french companieswhich is being offered to businesses by its product C-Radar. Develops datasets through various datasources (Public/Open). Subscription based revenue model.

Lead Generation - Business information

Companyinfoz [Pune, 2015]: Companyinfoz is an online search engine for company details and directorsinformation of Indian companies. Companies can be searched by their type like LLP, Pvt Ltd, limited andalso by city and state. Provides information about address, registration date, ROC code, the active andinactive status of the company along with the details of working directors. Also providesrecommendations about similar and nearby companies to the company searched. Aggregates publicinformation from sources like official registries and published government data.

Lead Generation - Business information

Unomy [Tel Aviv, 2012]: Unomy is a unique Sales & Marketing Intelligence platform. with adatabase of more than 80 million professionals and 7M companies, the platform enables marketers togain more information about the company as a whole, including revenue, investments, employees,news, competitors and more. the company was founded in 2012 and is headquartered at Tel Aviv.Monthly subscription based monetization model. The company is backed by Altair Capitals, WingateVentures, and ValueShine Ventures.

Lead Generation - Business information

Hoovers [Austin, 1990]: Hoover's Inc., a subsidiary of The Dun & Bradstreet Corporation, offersproprietary business information through its online platform and integrated workflow solutions. Hooversgather information by semi-legitimate means such as scouring SEC filings, cold calling companies, andreviewing other public documents. The company was founded in 1990, went public on July 21, 1999, andwas acquired by The Dun & Bradstreet in 2003.

Data as a Service Report, January 201689

Marketing (26/31)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

Traffic Weather

Company Details Funding Investors

Lead Generation - Contacts Relationship Science [New York City, 2010]: Relationship Science LLC develops a Web based platform tobuild business relationships. The RelSci Platform provides real-time, people-driven intelligence oninfluential decision makers and across the public, private, financial and nonprofit sectors. Path Finderand the other relationship mapping tools on the RelSci Platform give users the ability to run pathsbetween any entity (person, place, list) to any other entity and get a sense of how they might beconnected. It serves clients in investment banking, private equity, hedge fund, wealth management,corporate, marketing and professional service, non-profit, and accounting and law companies, as well asFortune 1000 companies. The company was formerly known as Connectivity Data Systems LLC andchanged its name to Relationship Science LLC in September 2012.

$121.3MHearst Ventures, RIT Capital Partners,

MacAndrews & Forbes Holdings

Lead Generation - Contacts

NetProspex [Waltham, 2006]: Netprospex offers B2B professional contact data and data management.Features include continuous data management, target market analysis, improved inbound leadintelligence and targeted audience acquisition. Partners with 3rd party data sources to increase leadintelligence and provides lists for marketing. Claims info on over 2 million companies.

$27.5MEdison Ventures, Spring Lake Equity

Partners

Lead Generation - Contacts Jigsaw [San Mateo, 2004]: Jigsaw is a marketplace for contact information. It consists name, title, emailaddress, direct phone, address of any executive of any company. Jigsaw used to pay people to uploadother people's information but later they changed their business model. Users are awarded point foruploading contacts that can be used to download other people's contact. In April 2010, the company wasacquired by Salesforce.com for $142 million in cash, plus a performance based earn out of upto 10% ofthe purchase price.

$12M

Lead Generation - Contacts Salezeo [Paris, 2011]: Salezeo provides a SaaS Sales Prospecting Software with an integratedcrowdsourced prospect data base. Salezeo works as a Social Network for Sales Professionals with acrowdsourced database of decision makers. To obtain contact details of a prospect, members have toprovide a new contact or update an existing contact. In addition relevant social and business informationabout companies and prospects is added via web crawling of social networks and websites by searchengines developed by Salezeo. Salezeo develops and markets a software in SaaS mode for prospectmanagement with built-in access to the crowdsourced database. This Sales Prospecting Software (SPS)provides the possibility for sales directors to allocate territories and targets, and monitor and measurethe sales team’s prospecting activities.

$1.9M Newfund

Data as a Service Report, January 201690

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Public Data

Social Data

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Company Details Funding Investors

Lead Generation - Contacts Email Database Store Pvt Ltd [Pune, ]: Email Database Store specialise in providing email database.Provides Indian email database pack, separate database pack for each state & city of India, Indianprofession-wise email database packs, apart from this it also has world email database pack. Databasepacks of some most popular countries like USA, UK, UAE, etc. also available. According to the companyall email database packs is collected from highly trusted and genuine resources like well-known onlineshopping mall, websites related to particular category, websites related to particular geographical area,etc. Claims to have internal contacts in such trusted and genuine resources, they are providing fresh andquality database on monthly basis. Fixed price and accepts money through Paypal and PayU money.

Lead Generation - Contacts

SMARTe Inc [San Jose, 2005]: SMARTe provides B2B Contact Databases with business name datadiscovery, append, opt-in data solutions. Smarte inc focused industries like Software, NetworkingServices, Telecom, Financial Services to generate higher ROI through sales & marketing campaigns,companies need valid and relevant contact information.

Lead Generation - Contacts ReadyContacts [San Jose, 2012]: ReadyContacts is a B2B marketing intelligence company.Productofferings include Targeted - curated database creation solution; Attendbase- attendee intelligencesolution that analyze social data streams around events and conferences to discover attendees,influencers and interest groups with full contact information; Listmunk - platform from where customerscan acquire curated marketing lists; ReDiscover - helps B2B marketers to re-identify business contactswho were customers or prospects but moved on to another company.

Lead Generation - Contacts

TowerData [New York City, 2001]: TowerData, Inc. provides multi-channel direct marketing serviceswith a specialty in Email solutions. It offers Email, postal, postal data processing, phone, real-time data,demographic, and list services. The company serves retail, business services, publishing, non-profit, andpolitics clients. TowerData, Inc. was formerly known as Eppend Inc. and changed its name in 2003.

Data as a Service Report, January 201691

Marketing (28/31)

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Public Data

Social Data

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Company Details Funding Investors

Lead Generation - Contacts Social123 [Roswell, 2010]: Social123 is a social sourced data solution that offers B2B contact database.The company identify all the missing or inaccurate records in its customers databases and enrich it withmore than 35 fields of social data like industry, title, company, skills, group, affiliations and more. Apartfrom recovering and enriching existing database, Social123 will validate the email addresses todetermine validity as well as a risk assessment. Also, provides B2B search engine to create hyper-targeted lead lists. The company aggregates the self reported data from various sources and cross checksit. Monthly subscription based revenue.

Lead Generation - Contacts

Direct Marketing Data, LLC [Simi Valley, 2012]: Direct Marketing Data (DMD) offers a multitude ofmarketing solutions from direct mailing lists, consumer mailing lists, business mailing lists, opt-in emailmarketing, data append, telephone append, and customer database hygiene, to general consulting.

Lead Generation - ContactsAmerium Data [Plano, 2009]: Amerium Data offers direct B2B marketing solutions. The company ownsand maintains over 30 million opt-in mail records that are sourced through subscriptions from theironline portals, surveys and monthly newsletter mail outs. Provides services such as lead generation,market research, SEO services, data appending, email campaign, business lists, and competitiveintelligence lists. Google, Dell, SAP, Oracle are among its customers.

Lead Generation - Contacts Spokeo [Pasadena, 2006]: Spokeo is a people search platform. User can find people related informationsuch as phone, address directories, social networks, photo libraries or any other digital footprint.Spokeo’s people search platform uses proprietary technology to organize information intocomprehensive yet easy-to-understand online profiles. Spokeo curates data from various sourcesincluding public data and data accessed through third party vendors. Founded in 2006 by a group ofStanford graduates, Spokeo is a privately-held company based in Pasadena.

Data as a Service Report, January 201692

Marketing (29/31)

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Public Data

Social Data

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Company Details Funding Investors

Lead Generation - Tech Leads RainKing [Bethesda, 2007]: RainKing provides sales intelligence information on technology, marketingand finance professionals in North America and Europe. The company offers RainKing IT that deliverscustomer-contact intelligence reports to the user; and RainKing Marketing that delivers sales andmarketing intelligence reports. It also provides RainKing DealStorm that delivers leads to the users. Inaddition, the company offers IT and marketing sales support services. Customers access RainKingthrough a simple SaaS application, and can easily integrate data and intelligence seamlessly withSalesforce, Microsoft Dynamics, Marketo, Eloqua and other platforms. Cients include Siemens Enterprisecommunications, TrackMaven, CAST Software, and Global Knowledge.

$67.5M Spectrum Equity

Lead Generation - Tech Leads BDNA Corporation [Mountain View, 2000]: BDNA Corporation offers Technopedia, a categorizedrepository of information on enterprise software and hardware; and BDNA Normalize that aggregatesdeployment data from configuration and discovery sources, resolves conflicts and duplicates, andnormalizes data using the industry’s catalog of IT product data. The company also offers BDNA Discover,an IT asset discovery tool and asset inventory solution that discovers physical and virtual hardware andsoftware products; and BDNA Normalize for Purchase Orders that provides data clarity and consistencyacross purchasing systems and other IT systems of record for purchasing officers and organizations. Itoffers solutions in the areas of IT service management, configuration management database, ITprocurement, asset management, and vulnerability management; solutions for various platforms,including ServiceNow, HP, Microsoft, BMC, and Troux; and solutions for government organizations. Thecompany serves various industries, including financial services, public sector, high tech manufacturing,consumer goods, healthcare and pharmaceutical, and more in the United States and internationally.

$35.9M

Motorola Mobility, Newbury Ventures, Crescendo Ventures,

Flagship Ventures, Kaiser Permanente Ventures

Lead Generation - Tech Leads HG Data Company [Santa Barbara, 2010]: HG Data indexes more than one billion unstructureddocuments across the open Internet, the archived Web and offline resources to produce a detailed,accurate census of B2B technology installations in use at companies globally. Included among the manyresources indexed are B2B social media, case studies, press releases, blog postings, governmentdocuments, content libraries, technical support forums, website source code, job posting and muchmore. HG tracks technologies such as cloud services, CRM, data centre solutions, enterprise applications,network computing, communication technologies, enterprise content, hardware, marketingperformance management, web oriented architecture, IT governance, productivity solutions, projectmanagement, software, and vertical markets. HG sells subscription-based access to its database totechnology firms who use the data for sales, marketing and competitive intelligence.

$9.95MEPIC Ventures, Rincon Venture

Partners

Data as a Service Report, January 201693

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Lead Generation - Tech Leads Datanyze [San Mateo, 2012]: Datanyze is a sales prospecting tool powered by technology data. Bycrawling tens of millions websites each day, Datanyze helps businesses understand who is using theircompetitors' software and when they started or stopped using it. Datanyze integrates with 3rd partysolutions to provide information about leads and contacts directly in the web app. Customers also haveaccess to all of Datanyze’s information right from their Salesforce.com accounts. Customers includeKISSmetrics, Brightcove, Edgecast and Dyn.

$2MIDG Ventures, Google Ventures,

AngelList

Lead Generation - Tech Leads Corporate360 [Singapore, 2012]: Corporate360 is a IT sales information company. Offers IT installed-base and competitive intelligence data sets through its Tech SalesCloud platform. Platform is powered byBig Data Analytics, Predictive Analysis, Patterns & IT Sales research, Tech SalesCloud offers sales-ready campaign data for technology marketing teams. SalesCloud features include IT contacts, IT Orgcharts, IT installation details, Lead Score, Upsell-Cross sell indicators and Sales leads. The data platform isoffered as a subscription service with real-time data refresh and on-going data maintenance support.Claims Oracle, HP, Dell (with 300+ global customers) as its clients and a revenue over $1M as of May,2014 with 90% of revenue coming from North America and European markets. Incubated at StartupVillage in Kochi. HQ is in Singapore with most employees based in Kollam, India.

$200k

Lead Generation - Tech Leads BuiltWith [Manly, 2007]: BuiltWith is a website profiler, lead generation, competitive analysis andbusiness intelligence tool providing technology adoption, e-commerce data and usage analytics for theinternet. BuiltWith tracks widgets, analytics, frameworks, content management systems, advertisers,content delivery networks, web standards and web servers. Products include a sales intelligence, leadgeneration and market analysis tool for web technology, and an API for automating web technologyrequest lookups. Also, provides weekly trends in internet web technology usage and global e-commercesales trends.

Lead Generation - Tech Leads iProfile [ , 1993]: iProfile focuses on providing insights on companies’ IT departments. iProfile maintainsidentities on professionals that work in companies with over $10M in annual revenue, across most majorgeographies in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. In additionto providing intelligence iProfile provides instant notifications when major IT purchasing decisions areabout to be made, and when key IT decision makers move to or from customer's target account. Also,iProfile provides REST API which can return XML or JSON output. Leading technology companies, such asAdobe, CSC, Dell, and IBM are among its customers. The company was acquired by DiscoverOrg inAugust 2015.

Data as a Service Report, January 201694

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Lead Generation - Tech Leads DiscoverOrg [Washington D.C., 2006]: DiscoverOrg is an IT Sales Intelligence Platform. The companyoperates a call center designed to gather extensive information on the information technology andFinance departments of 15,000 Fortune Ranked Mid-Market and SMB companies. The data gathered andconstantly updated includes IT Org Chart, contact name, direct phone number, direct email address,exact title, reporting structure, exact address, IT budget, number of IT employees, key technologyinitiatives and technologies deployed. DiscoverOrg customers are both Fortune Ranked and Startupcompanies selling both hardware and software and recruiting and staffing services.

Lead Generation - Tech Leads Salesify [Redwood City, 2005]: Salesify specializes in offering B2B customer intelligence products.Products are Techleads Online and Market Insights. Techleads Online enable users to track the installbase of 10,000+ different hardware, software, and SaaS products for complementary or competitivereplacement technology campaigns, with a 90% accuracy on B2B install base data. Market Insightscollates and analyzes billions of data points to provide customer business intelligence and B2B dataanalytics through intelligence tools like interactive reports, charts and visualizations. Salesify, Inc. wasformerly known as SaleBuild, Inc. and changed its name to Salesify, Inc. on August 21, 2008. Thecompany was founded in 2005 and is based in Redwood City, California. As of September 30, 2015,Salesify operates as a subsidiary of j2 Global, Inc.

Data as a Service Report, January 201695

Marketplace (1/8)

Finance Geospatial MarketingMarketplace

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Infochimps [Austin, 2009]: The Infochimps Platform provides a suite of cloud services that that helpsdevelop and deploy big data applications faster. It allows to easily collect data into cloud and offersstreaming, batch and ad-hoc querying for that data while configuring and managing hadoop cluster.While native tools for hadoop like Map Reduces, Pig, Hive etc can be used It offers a web-based GUI forcontrolling and monitoring Infochimps Cloud applications and data flows. It is acquired by CSC.

$5.65Mff Venture Capital, Dundee Venture

Capital, Stage One Capital

Big Data Exchange [Coral Springs, 2014]: BDEX's data exchange platform (DXP) is a real time datamarketplace. Its technology enables data buyers to acquire data in real time similar to stock exchange.Data Partnerships include: Neustar, LiveRamp, CrossPixel, Signal and more

$2.33M

DataCoup [New York City, 2012]: Datacoup is a personal data exchange. Lets users to aggregate and selltheir own anonymous personal data. Users connect their social profile (FB, google+, twitter etc) anddebit card to the platform. It creates a dashboard which shows the data attributes (gender, education,monthly spending etc) that have been pulled from each connected account. Each attribute contributes tothe overall base price listed for uploaded data. When data is uploaded and reviewed then Datacoup putsthe data into data market where retailers, brands buys that data. When the data is purchased, Datacoupwill notify by email and the purchase will be recorded in user's market activity log and displayed on agraph. User gets paid out. Currently support social and financial data.

$440k

DataStreamX [Singapore, 2014]: DatastreamX provides a platform to enterprises to generate revenuevia selling the data they generate. It has an API for both buyers to stream data to their apps after theysubscribe to it and sellers to transfer data from their sensors to the platform and offer it for sale. Itgenerates revenue via the subscription of buyers and sellers. The company was incubated at JFDI Asia in2014.

$370K

Data as a Service Report, January 201696

Marketplace (2/8)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

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Company Details Funding Investors

Terbine [Nevada, 2014]: Terbine is a data marketplace for world's physical data (such as carbonemissions, power line loading and crop density). Businesses can sell data they’re already collecting, buydata generated by myriad sources, or both. The renewable energy division of a power utility mightstream solar farm data into the Terbine Marketplace, or a commodities brokerage could buy datacollected from millions of smart meters for analysis. The possible uses for sensor data are endless, andtimely with the growing waves of big data analytics, cloud computing systems, robotics, autonomousvehicles, virtual and augmented reality displays, and much more. As of December 2015, the company isin stealth mode.

$250K

CercaClienti.it [Rimini, 2015]: Customapp is a marketplace for lead generators through a smart andinteractive map easy to use. Companies can select their customers in real-time filtering leads based onPlace, Price, Urgency, Budget and more. Customapp is the reverse eBay. Finalist of the Wind StartupAward.

$118.82K

weogeo [Portland, 2006]: WeoGeo Market is a complete web-based platform that unleashes datalocked up in proprietary formats. WeoGeo connects customers with data providers, accelerating thesales process that makes both much happier. Customers get data within minutes of discovering it and inthe format they need. Providers know their data is being sold around the clock and around the worldwithout them needing to lift a finger. It was acquired by Trimble.

$80k

Data Marketplace [California, 2010]: Data Marketplace is a marketplace for financial data. User submitsrequest to Data Marketplace, and the site will send those requests to its database of data aggregators,programmers, and consultants who specialize in finding financial data and essentially transferring it intoa readable format. Providers then post data resources to Data Marketplace site, provide descriptivemetadata, and also set a price. Data can also be posted on the site without a request, that users cansearch for. Data Marketplace takes a 14% cut of each transaction on the site, from the provider. DataMarketplace handles all of the payment processing and allows users to directly purchase and downloadresources in an accessible format online. Data Marketplace is funded by Y Combinator. The company wasacquired by Infochimps in 2010.

Y Combinator

Data as a Service Report, January 201697

Marketplace (3/8)

Finance Geospatial MarketingMarketplace

Public Data

Social Data

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Company Details Funding Investors

Geocento [ , 2011]: Geocento is a online provider of satellite and drone imagery, leveraging theirtechnology for free image search, selection and planning. They provide "EarthImages" which is a suite ofonline applications and APIs that provide users of satellite images with the tools that they need to locate,select and plan imagery from the multitude of civilian satellites, both in terms of new acquisitions anddata archives.

Tranquant [Toronto, 2014]: Tranquant is a data marketplace to match buyers and sellers of data inadvertising industry. Sellers can sell their data collected through a mobile app or service. Buyers can buydata for marketing and advertising for specific segment audience that they need.

Data4You [Wilmslow, 2015]: Data4You is a marketplace for targeted, accurate and affordable B2C andB2B data. The company provides B2C data for customer acquisition, retention and enhancement for anysector from leisure & travel to motoring, healthcare and finance. Data attributes can be age,gender, household income or their purchasing habits, our selection criteria, mobile, landline, and email.Its B2B data includes the contacts of senior decision makers in the sales targeted companies, and is forconstruction, finance, retail, services, and wholesale. Data4You also provides services for emailbroadcasting and database cleansing and auditing. ICO registered company and sources data fromtrusted ICO and DMA registered sources.

VenPath [Brooklyn, 2015]: VENPATH is the data marketplace for apps to monetize valuable user data inan anonymous, and privacy compliant manner. Only approved buyers can access the marketplace, andapps can select what data they provide, how often they provide it, and who has the ability to purchasetheir data.

Data as a Service Report, January 201698

Marketplace (4/8)

Finance Geospatial MarketingMarketplace

Public Data

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Company Details Funding Investors

Diggen [San Diego, 2012]: Diggen offers cloud based marketplace platform Middleware using whichmarketers can access consumer data and integrate that with their marketing tools. Diggen’s horizontalservice reduces the total cost of ownership eliminating development, integration and maintenance costs.

CLOUDEO [Munich, 2012]: CloudEO is a geo collaboration platform for geodata and GIS softwareproducts. Its CloudEO Workbench brings together geodata and GIS software from multiple vendors.Solution is fully virtualized, based on VMware, and typically provide access to the Virtual Machines viaHorizon View, which utilizes the PCoverIP protocol. Offers a wide variety of products, that ranges fromsatellite and aerial imagery to elevation data, vector maps and various value added products. Pay per usemodels for data and software.

V10 Data inc. [Laval, 2013]: V10 Data Inc is the automotive data marketplace. V10 collects, tags,standardizes, analyzes, resells and makes universally accessible the vast amount of data. Data on cars(engine, make, mechanics, road tests, etc.), different automotive markets (news, market data, etc.), andautomotive consumers (profiles, purchasing processes, etc.). Charges commission on the data thatsellers sells.

Kyper [Cambridge, 2015]: Kyper Data Technologies allows user to view and buy professional grade data.Also, offers web based technologies to analyse the data. Data can be accessed with Kyper’s standardizedAPI technology. Its data catalogue includes datasets related to market, news, financial, social media, webtraffic, real estate, census, weather and agriculture. Has partnered with the data partners. Kyper's dataand analytics tools can be used in quantitative research, real time monitoring (market, weather, brandinfo etc), and apps and website construction.

Red Lion Data [Ottawa, 2011]: Red Lion Data is a marketplace for business location and point of interest(POI) data in USA & Canada. Data comes from retailer (business) locator service. Data is available inCSV format. Data is updated in three months. Customers uses data in application mash-ups, mobile apps,business locator services, business directories, geo-mapping products and services, market andcompetitive analysis and business intelligence.

Data as a Service Report, January 201699

Marketplace (5/8)

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Company Details Funding Investors

vitaTrackr [Baltimore, 2013]: vitaTrackr is a health data marketplace. vitaTrackr marketplace consists of4 architectural components: data source interface, data destination interface, consumer portal,vitaTrackr marketplace engine. All aspects of vitaTrackr's operations that involve health care data arefully HIPAA and HITECH compliant. The patient/consumer gets their personal data for free, since the costof gathering and housing it is borne by the businesses and organizations that find value both in specific,individual data, and in depersonalized aggregate data

Geolocarta [Brisbane, 2012]: Geolocarta is an online spatial data and survey record databasemarketplace. User need to register and then he is able to download the survey datasets uploaded byother surveyors. Geolocarta enables users to be paid whenever their datasets are used. As of November,2015 the company is in stealth mode.

Social Data Collective [New York City, 2014]: Social Data Collective allows consumers to share theirpersonal data in exchange of product and services. Social Data Collective has partnered with the brandswho will use this data for better customer acquisition. Consumers can share personal data such asbrowsing history, mobile apps data, financial transaction history, wearable & IOT data. In exchangethe company will give them gift coupons, products and other services. Launched in 2015.

Powr of You [London, 2013]: Powr of You is a personal data marketplace. Platform helps individuals getpaid for the data that they share online while staying anonymous. Individuals need to login & signupand then platform will collect their social media activity data, anonymises it and sells it to the brands.Shares revenue with the individuals.

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Big [Tassin-la-Demi-Lune, 2001]: BIG is a user data exchange that enables publishers and advertisers totrade anonymous data about web users. BIG has developed an exclusive algorithm that makes it possibleto apply the bidding principle to data and determine price on a supply and demand basis. The BIG webapp is accessible on a self-service basis and open to all. Data transmission is compatible with all displayad buying platforms and leads databases. SaaS solution. Also, offers the first DMP free. Advertisers needto create an account, declare & tag data sources, build segments, generate audience analyticsreport, and consolidate first party data for free. To acquire 3rd-party data based audiences usingSegment Targeting, Search History Targeting or Browsing History Targeting they need to pay a minimumamunt of $ 100. Part of AdThink Media Group.

dmi.io [Denver, 2013]: dmi.io is an online B2B marketplace for buying and selling business data acrossindustries and across data types (with an early focus on value-added public records, Oil & Gas data,and Internet-of-Things data). Conceptually a hybrid between “eBay for data” and “a CommoditiesExchange for Data.”

Dawex [Lyon, 2015]: Dawex is a secure platform designed to operate data transactions for allbusinesses. Sellers gives the precise description of their data, decides who can use that data sets, setsconditions and usage rights for the data. Buyer can search and evaluate the quality of data and cannegotiate price for customized data-sets directly with the seller or via Dawex platform. Dawex ensuresthe data's compliance with data rules and regulations and synchronizes the technical transfer of datawith the actual payment. Once the buyer commit to purchasing Dawex locks the data so that seller cannot edit the datasets.

Data as a Service Report, January 2016101

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qDatum Data Exchange [Berlin, 2014]: qDatum Data Exchange is a single point exchange for selling andbuying raw and aggregate data. Data provided on the marketplace comes from the different industries.Customers are from various industries including NGO, research organizations or public institutions.qDatum Data Exchange also provides SaaS solution for the organizations. The qDatum platform caters forintense machine-to-machine (M2M) data exchanges and provides a standard API to use for both dataproviders and data consumers. The interaction with the qDatum Data Exchange can be carried out eitherthrough the user-interface or the API. Supports multiple formats, such as XML, Json, xlsx, CSV, geo-Jsonetc. once a dataset is in the system, a data consumer can extract it in any other format. Still in a betaform. Accepted into the Microsoft Ventures Accelerator Program. Raised undisclosed amount in aventure round in August 2014.

Exversion [New York City, 2013]: Exversion aggregates thousands of open datasets and providecollaboration tools to the data professionals that interact with these sets. Exversion crawls and indexesthe world's open data, and makes it easily accessible and searchable in a single API. Additionally, thecompany provides collaborative data management tools and also serve as a data publishing platform forenterprise, non-profit, government, and academia, with a deep focus on the developer market. Socialcollaboration tools for open data are free to use. API users are charged per API call, with tiers fordifferent levels of usage. StartupBus 2013 finalist.

The Data Exchange [Bangor, 2011]: The Data Exchange facilitates the purchase and sell of data andcreation of contracts formalizing these relationship. Buyer can see the sample and ask the questionbefore buying data. Uploaded and purchased data directly moves to the DataVault only accessible tomembers of user's organization. All user data is encrypted at rest using AES 256 standards. Data isprotected in transit via SSL & TLS cryptography.

xDayta [Phoenix, 2013]: xDayta is an open marketplace where one can sell and buy datasets. Thecompany facilitates trades, brokers transactions, indexes data pricing, and regulates trading. Datasetsare available in variety of formats including spreadsheets and word documents. Also available in variouscategories such as marketing, sells, technology, demographics etc.

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Financial & EconomicQuandl [Toronto, 2011]: Quandl is a data marketplace which provides financial and economic datathrough API, website, and libraries for Excel, Python, R, MATLAB and more. Aggregates data fromauthoritative sources like NASDAQ, Zacks, EDI, Data Yes and others. Its collaboratively-curated portalhosts over 8 million time-series datasets. Open platform. Anybody can buy, sell, store or share data onQuandl.

$18.4M August Capital

Personal DataWallet [San Mateo, 2015]: DataWallet is an online marketplace that allows user to sell their data tocompanies looking to buy data. Companies looking for data come on to the platform and post therequirement and purpose and then DataWallet match the request with data submitted by users. All datais 100% anonymized so one can not trace back the source of data. DataWallet pays to users in exchangeof their data. Customers are from well known consumer facing companies to lesser known B2B firms.The company is backed by angel investors Tim Draper and Marc Benioff.

$300K

PersonalHandshake.uk.com [Southall, 2012]: Handshake is a secure marketplace for personal data. User canshare data with the brands of their choice and get rewarded for it. User have to make a profile and thenbrands will contact the user through the app depending on their profile and then both can negotiate onthe price of data. The company has been audited by SSAE 16 and has applied for ISO 27001 certification.Currently in beta mode.

$150K

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Socrata [Seattle, 2007]: Socrata is a Seattle-based cloud software company, focused exclusively ondemocratizing access to government data. Socrata invented 'Socrata API Foundry' to make the rapidimplementation of an API-first, digital strategy at scale, easy and cost-effective to empowers a businessanalyst to create an open developer-ready API in minutes, enables administrators to optimize APIs fordifferent access and workload patterns, supports device-agnostic security and privacy controls, withmetadata management and turnkey cloud infrastructure scales elastically to handle fluctuating demand.

$54.5M

Frazier Technology Ventures, Morgenthaler Ventures, OpenView

Venture Partners, Sapphire Ventures, OpenView, Morgenthaler

Enigma Technologies [New York City, 2011]: Enigma centralizes and connects thousands of siloed publicdatabases. Enigma taps into 100,000 public data sources from state and federal records to SECfilings to lists of frozen assets in the UK all the way to Crunchbase. Then develops simple and smart wayto sift through and find connections in publicly available data. Potential customers are from journalism,academia, and finance industries. Has partnership with HBS, Gerson Lehrman Group, S&P CapitalIQ, and the New York Times. Subscription based monetization model. Won TechCrunch Battlefieldcompetition at TechCrunch Disrupt NY in 2013.

$34.62M

New Enterprise Associates, American Express Ventures, Comcast Ventures, Two Sigma Ventures, The New York Times, Crosslink Capital, TriplePoint Capital, Expansion Venture Capital

Ally [Berlin, 2014]: Ally is a free, local transport app. Ally is an urban mobility app that lets you comparetimetables, prices and durations for different routes and modes of transport. Routing across variousmodes of transport including public transport, taxis, your own bike route, car sharing or bike share. Theapp works in Germany, Zurich and London.

$5M KfW Bankengruppe

DataMarket [Reykjavik, 2008]: Datamarket is an Icelandic company which specialises in providing accessto and visually displaying data from public and, to a lesser extent private institutions and companies. Itoffers country statistics, industry topics, data providers, topic pages, recently updated data, andhighlights. The company also provides data related services, data aggregation, interactive dataapplications, and custom integration projects. Datamarket accesses data from various public institutionsand private consultancy firms. Won 'The Most Interesting Web' and 'The Best Service and InformationWeb' by Iceland web industry association in 2011. As of 31 October, 2014 DataMarket is operating as asubsidiary of Qlik Technologies Inc.

$1.2M Frumtak Investment Fund

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Public Insight Corp [Hudson, 2012]: Public Insight is a software platform that analyses publicly availabledata. Public Insight integrates and interconnects data from a variety of data sources including the CensusBureau, American Community Survey, Integrated Postsecondary Education Data System (IPEDS),National Center for Education Statistics, Common Core of Data, U.S. Federal Student Aid, Bureau ofLabor Statistics, Centers for Medicare and Medicaid Services, and many others. Public Insight offers afree subscription level that provides users with access to current and historical data with limited analysis.Cost-effective subscription plans are available for additional graphing options, data export, filtering,custom reporting and analysis, and advanced visualizations.

$620K

Evolita [Caesarea, 2011]: The Evolita platform is a Web based service that essentially functions as a sortof Wikipedia for business intelligence. It gathers data from a variety of trusted sources, processes the thedata based on parameters set by the user and presents them in a visual report framework. The companyserves business and academic customers.

$550K

Ontodia [New York City, 2011]: Ontodia specialises in big linked open data solutions for smart cities. Itdoes this by using its "crowdknowing" technique to create Collective Knowledge Systems that leverage"semantics, statistics, algorithm and the crowd" to develop self-reinforcing Linked Data Networks.Provides solutions for government of all sizes and sectors that utilize open data. Its offerings includeAnalytics as a service- actionable insights from raw data aggregated from various public and privatesources, Data Publishing- professional support for hosting, installing, customizing, and maintaining yourData Portal using CKAN, and Data Services- data gathering, cleaning, enriching and visualization services.

$350k

DataWeave [Bangalore, 2011]: DataWeave provides actionable data by aggregating, parsing, organizingand visualizing a large number of data points from the web. Provides users with APIs, dashboards andvisualizations. Its services are targeted at ecommerce companies, OTAs, app developers, marketresearch companies, data driven companies among others. Also offers PriceWeave, competitiveintelligence product for e-retailers, brands, and manufacturers and offers relevant and structured datathrough dashboards, notifications, and reports. Clients include clients include Rediff, IndiatimesShopping, Puma, eBay, Jabong, Paytm among several others. Raised seed funding from TLabs, 5ideas,BlumeVentures.

$270k Blume Ventures, TLabs, 5ideas

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HDScores [Baltimore, 2012]: HDScores is a food safety focused data informatics startup that putspublicly available data into a actionable and consumable format (easy to read, search and understand),starting with restaurant health department inspection reports. Restaurant & Chains can accessnationwide food safety database for their establishments and their competitors for food safety qualityassurance/control, reputation and brand protection. While consumers can access the portal to gaininformation about food sanitation and cleanliness specific to a restaurant. Has created a single source forover 615,000 establishment's data, available via Web, Apps (iOS/Android) & API. Updating entiredatabase on a weekly basis. Founded in Baltimore, Maryland in 2012 and completely bootstrapped bythe founders

Datafiniti [Austin, 2011]: Datafiniti provides instant access to web data for businesses. It enables usersto compare prices, assortment, and reviews across multiple online retailers; acquire lists for leadgeneration, review monitoring, and directory sites; and view data for a global real estate market andtrack new listings. Offers three kinds of API- Business API, Product API, and Property API. Experian,Acxiom, Mailchimp, DHL are among its customers.

Statista [Hamburg, 2007]: Statista is the statistics data portal which has aggregated data on over 80, 000topics from over 18, 000 sources onto a single professional platform. Categorized into 21 marketsectors, Statista.com provides companies, business customers, research institutions, and the academiccommunity with direct access to quantitative data on media, business, finance, politics, and a widevariety of other areas of interest or markets. data sources include market research reports, such as theIpsos Affluent Survey published annually by Ipsos Media, Simmons National Consumer Studies andConsumer Insights from Scarborough Research, as well as trade publications, scientific journals, andgovernment databases. The portal has over 3.5 million users a month. Some of the datasets available onthe platform is free but premium account is required to access much of the platform.

Inzyte [Ernakulam, 2014]: Inzyte, product of Quadloops Technologies, is a platform for extractingstructured data out of the web and exporting it to variety of formats. Unstructured and semi-structureddata from all over the web can be provided to the user in structured formats - CSV, SQL, NoSQLdatastores, JSON, API etc. The product is currently in private beta. Quadloops technologies wasincubated at the Startup Village.

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Anomaly 42 [London, 2013]: Anomaly42 develops products that collects, connects, extends and refinesunstructured and structured data to understand it quickly and identify anomalies. Offres productsConfero & Contextus. Confero aggregates and unifies vast amount of data from sources such as logfiles, spreadsheets and tables, emails, documents, images and videos, external data such as open data,mobile data, sensor data (Internet of Things) and web data. Contextus enables users to track the datalineage, enrich it, and visualize the anomalies & trends. Anomaly42 recognised as a “Cool Vendor inInformation Governance and MDM, 2015" by Gartner.

Data-Planet [Bethesda, 1989]: Data-Planet's Data-Planet™ platform delivers a massive repository ofpublicly, privately, and commercially sourced statistical data. All of the data in the system are time-seriesdata. The data available in the Data-Planet repository are accessible through two complementaryinterfaces: Data-Planet Statistical Datasets and Data-Planet Statistical Ready Reference. Product costvaries according to type of institution and size of user population.

FedAPI [Washington, 2012]: FedAPI uses crawlers, algorithms, crowdsourcing, and other methods tocapture the US government data. They correlate it and then give access to enterprise and governmentapplication developers through easy to use APIs.

ThinkData Works [Toronto, 2014]: ThinkDataWorks provides Namara platform which allows users tobrowse Open Data released by all levels of government in a single instance. By opening up access to dataabout transportation, education, health care, and more, Namara is helping app developers, civil societyorganizations, and businesses find innovative ways to tackle problems and digest new information.

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Doorda [London, 2013]: Doorda aggregates and provides local and national open datasets and hascreated unique reference datasets. UK government's initiative to promote transparency, accountabilityand efficiency in government has resulted into growing number of open data releases covering areassuch as health, crime, property and the census. Doorda aggregates these open datasets periodically andprovide access to people and businesses via Doorda API and extract via JSON or CSV format. Thecompany also provide Data as a service to provide customized mash-ups and investigate the availabilityof open data sources relevant to your area of interest.

Knoema [Washington, 2011]: Knoema provides access to a large number of databases related tosocioeconomics and environmental, and provides visualization tools. Knoema claims to have 450 milliontime series data across 900+ topics. Knoema allows users to build charts/tables, download data in excelformat, save data views and share with friends. Currently, they are focusing on Universities as theirpotential customers. Founded in 2011, the company is based in Washington, DC, with R&D and datateams located in Perm, Russia and Bangalore, India.

Building Permits BuildFax [Asheville, 2008]: BuildFax, a division of BUILDERadius, is the creator of a national database ofhistorical building permit data across the United States. It collects data on new construction, majorsystems repair, additions, renovations, roofs, pools, demolitions, contractors and more. Customers arefrom insurance, financial services, inspection, and appraisal industry as well as real estate industry.Currently covers over 60 percent of the U.S. commercial and residential building stock with 6 billion datapoints.

$13M Environmental Data Resources

Building Permits

Civic Insight [San Francisco, 2012]: Civic Insight makes official information about buildings andconstruction projects available to the public in an easy-to-use interface. Also, develops visualizations thatshow how a city is changing over time

Data as a Service Report, January 2016108

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Energy EnerKnol [New York City, 2012]: EnerKnol is a New York based energy policy data and analyticscompany. Product offerings are EnerKnol Data which is a web based subscription software enabling usersto access comprehensive range of federal, state, and local energy policy information, in real-time using aproprietary algorithm; EnerKnol Research which is a macro and industry level analyses around thefragmented government policies that affect the energy market. Launched New York energy week tofoster collaboration and investment in New York's rapidly growing energy economy. The company isbacked by On Grid Ventures LLC.

Public ProcurementSpend Network [London, 2013]: Spend Network is a comprehensive and publicly available repository ofgovernment transaction data. Government and the businesses that sell to government can access thisdata on public purchasing. Spend Network has published over 30m transactions, worth in excess of£878bn. The company has grown out of Ticon, a small consultancy focused on government procurementand payments, founded by Ian Makgill and is based in UK.

Socio-Economic Headlight [Austin, 2011]: Headlight is an online data system that enables local economic and workforcedevelopment agencies to produce data-intensive websites on their local economy. Headlight uses opendata from federal agencies, or data provided by the local organization. Headlight has two productscurrently: the Headlight portal and Career Headlight. The Headlight portal aggregates all economic,demographic, workforce, and social time-series data into a single website in customizable dashboards.All data is updated automatically when it is released through an automated batch process. CareerHeadlight is a web app that helps students and adult workers identify career that are in demand in theirlocal community and where to find the education. By matching students to job demand. A key feature ofCareer Headlight is the use of statistical modeling to simplify the ONET system and to bring job creationforecasts down to the county level.

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Socio-Economic Stat.io [Cambridge, 2012]: Stat.io is working on ways to aggregate, geo-reference and normalise thepublicly released data, creating in the process a search engine 'SmartGov' for clients such as government,corporate houses and NGOs. Its products are GeoStat which allows users to monitor the socio-economicsof their locations of interest and Budget which allows local governments to display their budget books oninteractive visualizations rather than PDF. Founded at the University of Cambridge in 2012 by a team ofeconomists, statisticians and computer scientists, SmartGov has since received many awards.Thecompany is backed by the University of Cambridge, the Royal Society of Arts, Unltd and incubated atMicrosoft Ventures.

Socio-Economic - DemographicSocial Explorer [New York City, 1999]: Social Explorer provides easy access to demographic informationabout the United States. The site contains 39 billion data points, 200,000 variables, and 15,000interactive maps.Also,the site provides thousands of interactive data maps going back to 1790.Subscription based monetization model. Customers include The New York Times, GE, MIT, StanfordUniversity, Yale University and many more.

Data as a Service Report, January 2016110

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Dataminr [New York City, 2009]: Dataminr extracts extract value from social media for clients in thefinance and government sectors. Currently servicing both buy-side and sell-side financial firms, as well asmunicipal and federal clients in the government sector, Dataminr has developed a broad suite ofmodular desktop and API products. Services include custom signal creation, integration of internalproprietary data sets, historical back-testing, and accommodation of all compliance and site-specificdeployment needs.

$179.57M

Carissa St Clair, Venrock, Institutional Venture Partners, GSV Capital, Deep Fork Capital, Wharton Equity, Fidelity

Investments, Wellington, CREDIT SUISSE, IVP, WorldQuant, Glynn

Capital Management, Goldman Sachs

DataSift [Reading, 2010]: DataSift enables companies to aggregate, filter and extract insights from thebillions of public social conversations on Twitter, leading social networks and millions of other sources.DataSift provides access to both real-time and historical social data to uncover insights and trends thatrelate to brands, businesses, financial markets, news and public opinion. Delivered as a cloud platform,DataSift clients include companies with requirements for social media monitoring, social CRM, businessintelligence, financial trading and news monitoring applications. DataSift is a certified Twitter datareseller partner.

$64.2M

Scale Venture Partners, Upfront Ventures, IA Ventures, Northgate

Capital, Daher Capital, Insight Venture Partners, Cendana Capital

Topsy Labs [San Francisco, 2007]: Topsy is a social analytics company that provides real-time analysis ofpublic conversations. Offers tools that help companies mine Twitter for sentiment analysis. Is a certifiedTwitter partner and maintains a comprehensive index of tweets, numbering in hundreds of billions,dating back to Twitter's inception in 2006. Topsy Pro Analytics is a commercial web dashboardapplication that allows users to conduct interactive analysis on keywords and authors by activity,influence, exposure, sentiment, language or geography. Acquired by Apple in Dec, 2013 for over $200Million.

$32.2MBlueRun Ventures, Ignition Partners,

SV Angel, Western Technology Investment, Founders Fund

Crimson Hexagon [Boston, 2007]: Crimson Hexagon provides a social media monitoring and analyticsplatform which can index a torrent of data points from Twitter, Facebook, Instagram, Weibo, blogs,forums, and more. It classifies online content by identifying statistical patterns in words.It benchmarksand track the performance of social media accounts to identify which content is driving engagement andunderstand conversation sentiment. Also enables companies to track competitor activity. Recentlyunveiled a new image analytics service as part of its ForSight analytics platform which lets brands analysethe social media sphere where their logos are being shared. A certified Twitter partner, it has access tothe Twitter "firehose". Recieved Series B investment from Charles F. Dolan, the founder and chairman ofCablevision Systems Corporation.

$11.2M

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Unmetric [Chennai, 2011]: Unmetric provides brands competitive intelligence about other brands by - 1.Tracking their social campaigns through hashtags, viral videos, Facebook apps etc. 2. Performing contentanalysis on social networks and 3. Comparing brands based on criteria like their social audience growth,customer engagement rate. Provides intelligence on 10,000+ global brands across 30 industry sectors.Clients includes brands like Subway, Campbell’s, Toyota and agencies like MRY, M Booth, Golin Harrisand Zocalo Group.

$8.7M Nexus Venture Partners, JAFCO Asia

Gnip [Boulder, 2008]: Gnip is a provider of social data. Gnip was the first to partner with Twitter to maketheir social data available, and since then have been the first to work with Tumblr, Foursquare,WordPress, Disqus, StockTwits and more. Gnip delivers social data to customers in more than 40countries, and Gnip’s customers deliver social media analytics to more than 95% of the Fortune 500.Gnip is headquartered in Boulder, Colo., and has offices in San Francisco, New York and Washington D.C.

$6.64MFoundry Group, SoftTech VC, First

Round Capital

Likely [Shoreditch, 2011]: Likely is a provider of social data analytics. Likely has created a unique data setof more than five billion social interactions – such as follows, shares and comments – to betterunderstand how people cluster around things they are passionate about. By looking at brands as acollection of “passion points”, Likely have found that it is significantly easier to discover the people thatare most likely to engage with a brand’s content, understand what content will resonate most with themand attract them to a brand’s social media presence. Coca-Cola and the British Government had used itsservices.

$1.6MNew World Private Equity, Charlotte

Street Capital

LeadSift [Halifax, 2012]: LeadSift helps businesses mine social data on sites like Twitter and Foursquarefor sales lead generation. Plans to incorporate Facebook and LinkedIn later on. The algorithm is able todetect the any form of short text and generates sales lead. Founded in 2012 and is based in Canada.

$1.49MInnovacorp, East Valley Ventures,

OMERS Ventures

Buzzilla [Tel Aviv, 2008]: Buzzilla is social media monitoring and analysis tool. Provides an up-to-the-minute “situation report” of online conversations about the brand, company, and product category,reflecting consumer opinions and experiences. Buzzilla's system locates all mentions of predefined termsand sends an immediate email alert whenever they occur.

$1M

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Spot Influence [Boulder, 2009]: Spot Influence is a social data provider, making it easy to find the bestpeople on any topic.The Spot Influence API identifies topical Influencers on any search term, across all ofsocial media, ranking every content creator on their topical Reach Relevance and Impact. In addition, theAPI can provide outlet, interest, and topical Influence data for any person creating content.The API iscapable of handling millions of calls per day.

$359k Techstars

KPI6 [Rome, 2015]: KPI6 listens to 500 million new daily conversations on Twitter, 80 million new Tumblrposts and 2 million WordPress articles plus all archives dating back to the first posts and analyses them.Offers Time-series and social network graphs to figure out what's going on. Use machine learningtechniques to generate predictions of future outcomes based on what is said on social media.

Rumors Monitoring [Yerevan, 2015]: Rumors Monitoring is a real-time media intelligence platformbased on traditional and social media content which monitors, analyzes and makes predictions toimprove individual’s or organization’s PR activity. Periodically collects online media content and stores bylanguage, date and country. Determines sentiment in texts using machine learning algorithms.

BuzzNumbers [Bondi, 2009]: BuzzNumbers helps companies understand the billions of conversationshappening across social media, news, blogs, forums, video and websites. Customers are typicallycorporate communications, marketing, HR, market research and customer service teams. Has patentspending on its worldwide applicable "Geographic Locational Relevance" algorithm. Customers includeMicrosoft, RedBull, Optus, Samsung, Phillips,Government, WeightWatchers and more.

Hottolink [Tokyo, 2000]: Hottolink gathers the whole social data, mainly Japanese everyday, stores it intheir system, analyzes, and develops analysis application which is very easy to use for people in Japan.Also provides consultation. Has raised series C and backed by Salesforce Ventures.

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Socialgist [Boulder, 2000]: Socialgist is the provider of social media data including Chinese Microbloggingplatform Sina Weibo. It supports the largest users of social media data in the world, including enterprise-class social media listening applications, business intelligence algorithms, and predictive models forfinance and research. Socialgist provides two core services, sourcing of specific social media data sourcesand data management. Customers not only include both global brands, but also the most diversecollection of Social Media sources in the industry.

Datagnion [Vienna, 2014]: Datagnion aggregates, filters and analyses public Facebook data such aspostings, status updates or comments. These analyses will be delivered through a powerful API to clientsand can easily be integrated into mobile apps, media monitoring systems and other applications.

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INRIX [Kirkland, 2004]: Inrix offers real-time, historical, and predictive traffic information solutions(harvested from anonymous GPS locator devices). Connected Car services include: parking, fuel POI& pricing local search & geocoding, traffic cameras and routing (SDK for integration is alsoavailable). Other offerings include Inrix Connected Services, a suite of content services providingnavigation OEMs and location-based service application developers with solutions for in-vehicle, PND,wireless phone, and other connected devices; Inrix Total Fusion, a traffic data service that combines real-time, predictive, and historical traffic information; Inrix Real-Time Flow that helps to develop real-timetraffic data and traffic speed maps; and Inrix Nationwide Traffic Alerts that provides real-time congestionalerts for roadways. The company also provides Inrix Real-Time Incidents that provides real-timereporting of traffic incidents. Acquisitions include ITIS Holdings and Parkme.

$143.1MPorsche, August Capital, Venrock, Bain Capital, Bain Capital Ventures, Kleiner Perkins Caufield & Byers, Intel Capital

Telenav [Sunnyvale, 1999]: Telenav is a provider of consumer, enterprise and automotive location-based services. Telenav’s solutions provide consumers, wireless service providers, enterprises andautomakers with location-specific, real-time, personalized services such as GPS navigation, local search,mobile advertising, mobile commerce, location tracking and workflow automation. Telenav’s partnersare wireless carriers, automobile manufacturers and original equipment manufacturers (OEMs), appdevelopers, advertisers and agencies, as well as enterprises large and small, AT&T, Boost Mobile,China Mobile, Ford, NII Holdings, Sony, Telcel, T-Mobile UK & US, Verizon Wireless and Vivo Brazil.

$33.56MMenlo Ventures, Sycamore Ventures,

iGlobe Partners

Miovision [Kitchener, 2005]: Miovision Technologies uses video and web-based technologies, to monitortraffic and analyse traffic data. Using a combination of specialized hardware, a web platform andanalytics, they can monitor and report on a variety of traffic data with an accuracy of 95% or more. Webplatform allows easy sharing and management of data. Has multiple cities as customers.

$28.5M

Investeco Capital, MacKinnon, Bennett & Company Inc., Renewal2 Social Investment Fund, Comerica

Bank, Plazacorp Ventures

Sensys Networks [Berkeley, 2004]: Sensys Networks uses hardware sensors to monitor, analyse andreport on traffic data. Applications based on this data include: real-time traffic & infrastructuremonitoring, accurate & reliable traveler information systems and enhanced incident response. Theirsystems can also be used to for automatic data based decision systems for traffic control and routing.Has over 150 customers in 40 US states, and 10 countries.

$16.8MVoyager Capital, Horizon Ventures,

Fuse Capital, Siemens Venture Capital

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ITIS Holdings [Altrincham, 1997]: ITIS Holdings plc, through its subsidiaries, provides road trafficinformation and data services in the United Kingdom, Mainland Europe, the United States, Israel, andinternationally. It offers TrafficScience, a software platform that enables users to get information abouttheir journeys through various media, such as Web, mobile phone voice messages, short message text,email, radio, digital, and phone. The company also provides a range of applications, including interactivevoice response, an automated traffic information service to users on their mobile phone; and RDS-TMCthat delivers traffic information via a sub-carrier of FM radio. In addition, it offers hosted services forTrafficScience; and deployment of TrafficScience with DRIVE, which include sourcing appropriate data,implementing the platform, and delivering the resultant traffic information to applications. It primarilyserves public sector, automotive, mobile, media, and fleet markets.

$10.9M Smedvig Capital

Intellione Technologies [Atlanta, 1999]: Urban Informatics Corporation (Formerly IntellioneTechnologies Pvt Ltd) provides real time traffic data. Urban Informatics’ (UI) has developed Metro TrafficEngine (MTE) which can instantly analyze traffic quantity and road speeds – standard information forlive-traffic reports. Also, MTE can create reports on traffic patterns and can even provide statistical anddemographic information about the traffic from any given time. The MTE anonymously monitors thelocations of mobile phones using network measurement reports (NMRs) that are already present inmobile phone networks and proprietary positioning system manages and delivers that data instantly toany third party. The company was founded in 1999 and was acquired by Intelligent Mechatronic SystemsInc. in Feb 2011. Founded by Ron Herman.

$3.8M

TrafficCast [Madison, 1999]: TrafficCast International engages develops technologies, applications, andcontent based on digital traffic data to provide travel time forecasting and traffic information. companyuses accident reports, weather conditions, road sensors and the global positioning system for its reports.Trafficcast analyzes real time data from over 450,000 miles of roadways in United States. In 2009navigation system provider TomTom NV signed a deal with Trafficcast to provide real-time informationabout traffic, weather patterns and the cheapest nearby gasoline to TomTom's first wireless navigationdevice.

$3.75MCeres Venture Fund, NEW Capital

Fund, Phenomenelle Angels, Women Angels

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MetroTech [Alpharetta, 2011]: MetroTech uses traffic and security camera feeds to gather and analysetraffic data. This data can be used to better synchronize traffic lights. City planners can take advantage ofthis data to better design intersections and widen lanes to ease traffic flow. The data also has telematicsand self driving vehicle applications. In use at a 100 intersections in Santa Clara, California. Has reducedstops by about 18k per day.

$1.1M Atlanta Technology Angels

Urban Engines [Los Altos, 2012]: Urban Engines offer a SaaS solution for tracking traffic congestion.Using data aggregated from travel cards, and GPS data from public transport, Urban Engines builds adetailed model of public transport utilization. Urban planners can utilize this data to understand andimprove traffic congestion. Their solution can also help planners implement an incentive system toalleviate congestion during peak travel times with rewards for commuters using off peak hours. Hasbeen used in Singapore (MRT system) to reduce peak hour travel time by 7% to 13%. Investors includeEric Schmidt of Google.

Andreessen Horowitz, Greylock Partners, SV Angel, Google Ventures,

Samsung Ventures

TomTom [Amsterdam, 1991]: TomTom is a provider of navigation and location-based products andservices. TomTom provides maps, traffic information and navigation technology which powerautomotive in-dash systems, mobile devices, web based applications. TomTom also designs andmanufactures its own location-based products including portable navigation devices and fleetmanagement solutions, as well as GPS-enabled sports watches. Tomtom sells its products in over 40countries. Tomtom went public in 2012.

Tele Atlas [s-Hertogenbosch, 1984]: Tele Atlas specialises in digital mapping and delivers digital mapsand real time traffic information for business and consumer application. Has map coverage of more than200 countries and territories worldwide with offices in 24 countries. Euronext exchange listed company.

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Tracsis [Leeds, 2004]: Tracsis group specialises in solving a variety of data capture, reporting andresource optimisation problems along with the provision of a range of associated professional services.The Group’s products and services comprise four principal revenue streams: Software- Industry strengthresource optimisation and rail management software that covers a variety of asset and informationclasses; Professional Services- Consulting and technology related professional services across theoperational and strategic planning horizon; Remote Condition Monitoring- Technology and reporting forcritical infrastructure assets in real time, to identify problems and aid with preventative maintenance;and Data Capture and Analytics: Collection, collation and analytical services of traffic andpassenger/customer data within rail, traffic and pedestrian rich environments. Tracsis has offices in theUK and Australia which service projects in Europe and Australasia.

Tele [Longwood, 2012]: Tele-Traffic is a major developing U.S. traffic gathering and reporting companywith U.S. operations based in sunny Orlando, FL. We are the only traffic company in the U.S. thatgathers and delivers traffic data at the local level, offering full reporting services and solutions to radioand television, as well as powering the the first on-demand, continuously updated, real-time voicedtraffic product in the world. Tele-Traffic's product offerings include: Tele-Traffic APP Product- trafficreports fully voiced traffic app, free app for iPhone/iOS and Android; Tele-Traffic DASHBOARD Product-locally gathered traffic data in the country, delivered directly through its streamlined Tele-TrafficDashboard broadcaster product; and Tele-Traffic VOICESTREAM Product.

Ma3Route [Nairobi, 2012]: Ma3Route is a mobile/web/SMS platform that crowd-sources for transportdata and provides users with information on traffic, matatu directions and driving reports. Also offers APIfor developers.

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Cellint Traffic Solutions [Lod, 2004]: Cellint is a global provider of traffic information systems based onmobile networks. Cellint’s proprietary patented technology utilizes pattern matching analysis onanonymous, real-time data extracted from the signaling links of mobile networks for all active mobilephones. This platform (TrafficSense) is used by cellular operators to provide road traffic informationservices and optimize their RF performance. The high resolution traffic information service is available tomultiple user groups such as: Mobile phone subscribers, navigation providers, government agencies,road operators, and mapping & media portals.

SpeedInfo [San Jose, 2002]: SpeedInfo provides traffic data using its solar-powered Doppler radarcombined with its wireless network design expertise. The autonomous speed sensors are attached toexisting infrastructure such as light or sign poles, and real-time traffic flow data are then sent via theAT&T® Wireless network. The company headquarters is located in San Jose, CA.

Total Traffic Network [Atlanta, 1995]: TTN sells raw traffic data to two categories of customers:personal navigation device manufacturers (e.g., Garmin, TomTom) and automakers (e.g., BMW, Mazda),which, in turn, sell subscriptions to their customers. Currently, customers with valid subscriptions canaccess the data anywhere in the U.S. or Canada with TTN’s data service (http://www.totaltraffic.com).TTN delivers real-time traffic data via in-car and portable navigation systems, broadcast media, wireless,and Internet-based services using a key journalistic approach to verify data sources. Through its networkof publicly available and privately held assets, TTN provides incident, event, construction, congestion,and impact information for customers, and claims to be the leading company in North America providinga traffic subscription service to consumers.

Citi Logik Ltd [London, 2011]: Citi Logik has developed a big data platfrom to address the planning andoperational needs of smarter cities. The platform captures and displays anonymised mobile phone datain near real time for analysis by experts in transport and town planning. Citi Logik comprises threedivisions: Data processing division, Enterprise service division- manages complex assignments whichrequire the deployment of professional services, predictive analytics and anonymised network data; andbusiness solution division- delivers replicable data offerings and services to the Intelligent Mobility,Smarter Cities and Built Environment markets. Has partnership with esri UK, Tracsis, and AWS.

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Decell Technologies [Delaware, 2000]: Decell Technologies leverages its unique technology to provideaccurate, real time traffic information. Decell performs sophisticated fusion and smart analysis of severalraw data sources, such as Cellular Floating Car Data (CFCD) derived from mobile phones and locationdata from GPS equipped devices. Decell provides the navigation, transportation, media, government,andmobile markets with swift-i traffic®, Decell's premium real-time traffic information. Data attributesinclude traffic load level, estimated travel time and delay, traffic congestion tendency &recognition, incident data and exact location of queue heads based on accurate flow measurements.Also provides predictive and historical data. Offers services in Greater Vienna, Prague, Warsaw,Bratislava, and Greater Tel Aviv. Decell has received strategic financing from Holland Venture,a leadinginternational venture capital firm, and Inventech,a subsidiary of Lapidoth Israel.

Vehicle Data Science [Oakland, 2013]: VDS offers products based on their core technology, theKinematic Map. It aggregates millions of vehicle traces to create an accurate, information-rich roadwaymap (mined from GPS and other vehicle sensors). It depicts how roads are used, which enables detectionof unsafe maneuvers, trajectories, respond to traffic controls, and provide accurate warnings to manageconflicts with other vehicles, and reliably setting an autonomous vehicle's path and speed. Solutionsbased on their Kinematic map include ADAS, driving automation, usage based insurance and fleetmanagement. Backed by the NSF, partners include Volpe, Mercedes, IBM, Aegis Tech and 2lemetry.

Sectrum Traffic Data Incorporated [ , 2012]: Spectrum Traffic Data Inc specialises in collecting streettraffic data. Its street traffic data consists of intersection turning movement counts and vehicleclassification, Roundabout count, gap and saturation flow studies, trip generation studies, travel timestudies, origin/destination and route determination studies. The company has employed the MiovisionTechnologies Inc. (Miovision) automated computer-based video analytics solution. The company wasfounded in 2012

SMART-Interaction [Rome, 2012]: Smart-I offers smart monitoring solutions. Their system is deployedon street lighting collects data such as: traffic data & flow, weather conditions, identification &classification of moving objects (cars, pedestrians, bicycles), detection of dangerous events, and naturalbrightness of the scene. A remote server allows storage, statistics, visualization, and interface with thestreet lamps remote control system. By switching on street lighting only when traffic or people arepresent, significant energy savings of up to 50% can be realized. Other applications include: accidentmonitoring, parking, adaptive traffic lights and security applications.

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Tracsis Traffic Data [Leeds, 1989]: Skyhigh (Part of Tracsis plc) specialises in traffic and transportresearch, data collections, and information analysis. The company collects traffic and transport data suchas vehicle flow data, movement data, on and off street parking demand and capacity, vehicle speeds,public transport usage, and non motorised users data through various surveys. The company wasestablished in Leeds, UK in 1989 and began operating in Australia in 2005.

Ito World [Ipswich, 2006]: ITO World Ltd focuses on collecting, aggregating, managing, and analyzingcomplex public transport and spatial data, including real time data feeds. The company providestransport DMP that delivers solutions for the travelling public using the data from the available transportservices; ITO Visualizations that provides platforms and bespoke visualization based on big datasets; ITOGo that publishes transport marketing materials with the online solution; ITO Map that allows users tomake informed decisions and share their findings with business intelligence solutions; and ITO tools thatprovides various data quality tools that validates and helps to improve data. The company was foundedin 2006 and is headquartered at Ipswich, United Kingdom.

Sensebit [Stockholm, 2007]: Sensebit develops products within the wireless sensor networks field with afocus on traffic information. Sensebits web based analytics tool Traffic web monitors development intraffic flow using sensors data. Sensebit products are used by traffic authorities, municipalities, citiesand private companies to gather and analyze traffic data. Sensebit customers include Lund and Nackacity in Sweden.

SBOING.net [Thessaloniki, 2009]: SBOING implements an internationally patented, collaborative,crowdsourcing, Web-2.0 / Web-3.0 technology for collecting, processing and distribution of roadinformation and traffic data to provide improved routing for satellite navigation devices (GPSnavigators). Users of such devices record their routes and exchange them with free maps and traffic datafrom all over the world, enjoying better routing, faster map updates and more accurate routing timeestimates, compared to all other navigators and routing services. Three kinds of commercial editions.Has contacted with 20 businesses for B2B collaboration.

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MHTC [Coventry, 2000]: MHTC specialises in traffic and transport data collection. Provides transportinformation to clients to support their transport studies and development proposals using a combinationof standard survey techniques and procedures such as traffic observation, video and registration platerecording as well as face to face interviews. Currently operates throughout the UK and Ireland. Majordata supplier to TRICS and Dept for Transport.

TransportAPI [London, 2010]: Placr's TransportAPI is a transport data aggregator that takes multipletransport data feeds and aggregates them into a restful API. The company collects public transportinformation such as timetable, live departure and disruption information from open data feeds from keyindustry sources at Traveline, Network Rail and TfL. The company has received grants from theTechnology Strategy Board in the Informed Personal Travel, Digital Services Feasibility and Internet ofThings Feasibilities programmes. Customers are Transport for London, Heathrow Airport, IKEA,Toothpick, Screenreach and hundreds of developers and digital agencies. The TransportAPI powers appssuch as CityMapper, UK TravelOptions andhttp://placr.mobi and supplies data to live transport widgetsembedded in web pages.

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The Climate Corporation [San Francisco, 2006]: The Climate Corporation's technology helpsfarmers protect and improve their farming operations with uniquely powerful software, hardwareand insurance products. They examine weather data to provide insurance program to farmers inthe United States. Their proprietary Climate Technology Platform combines hyper-local weathermonitoring, agronomic data modeling, and high-resolution weather simulations to deliver mobileSaaS solutions that helps farmers make better informed operating and financing decisions. Inaddition Climate Corporation has also developed three tangential products - Precision Planting,Solum and Field scripts to complement their services. Company was acquired by Monsanto in 2013for over $1B and it functions independently in San Francisco.

$109M

Atomico, Index Ventures, Allen & Company, New Enterprise Associates, First Round Capital, Khosla Ventures, Google Ventures, CODE Advisors, SV

Angel, Felicis Ventures, Founders Fund, Glynn Capital Management, Western Technology Investment

Spire [San Francisco, 2012]: Spire (formerly NanoSatisfi) provides micro satellite based services. Currentapplications include maritime vessel tracking using the Automatic Identification System transpondersrequired on certain ships. Another focus is providing weather data using GPS radio occultation. Aiming tolaunch 25 small sats in 2015. Targeting applications such as global trade, weather, shipping & supplychain, illegal fishing, and maritime domain awareness.

$69M

RRE Ventures, Julius Santosa, Promus Ventures, Emerge, Mitsui & Co., Ltd.,

Qihoo 360 Technology, Grishin Robotics, Shasta Ventures, Lemnos

Labs, Beamonte Investments, Bessemer Venture Partners, Jump

Capital, LLC

Earth Networks [Germantown, 1993]: Earth Networks, Inc. operates weather and climate sensornetworks worldwide. The company offers weather and lightning observations, Web-based weathervisualization and forecasting solutions, alerting systems, lightning safety solutions, early warningsystems, data feeds, lightning networks, weather cameras, weather stations, LCD weather displaysolutions, and meteorological services. It serves consumer, agriculture/food security, aviation, broadcast,energy/utility, government, oil and gas, sports and recreation, and transportation sectors, as well asbusiness operations, communities and cities, schools and universities, and gulf clubs and resorts. EarthNetworks, Inc. was formerly known as AWS Convergence Technologies, Inc. and changed its name toEarth Networks, Inc. in January 2011. The company was founded in 1992 and is based in Germantown,Maryland.

$43.9MHarbourVest Partners, Polaris

Partners, Sequoia Capital China, Allegiance Capital, WWC Engineering

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Weather Analytics [Bethesda, 2005]: Weather Analytics provides statistically stable climate and forecastdata formed by collection of historical, current, and forecasted weather content, coupled withproprietary analytics methodologies. In addition, Weather Analytics offers more than 580 weathervariables (such as air temperature, wind speed and solar radiation) for enhanced weather intelligenceand risk mitigation.

$15.8M Kinetic Ventures

ArabiaWeather [Muscat, 2006]: ArabiaWeather is built on its ability to analyze and interpret weatherinformation, transforming raw weather data into accurate forecasts and helping individuals andcorporations understand the practical implications on their daily operations. ArabiaWeather Inc.owns a consumer portal ArabiaWeather.com which produces daily weather news, daily nature andscience-related news, weather forecasts for over 5K locations in Arab World countries, the weatherforecasts is covering hour-by-bour, 5 days, and up to 14 days ahead, and life-Style weather.ArabiaWeather operates in 2 market segments: B-2-C | B-2-B, and targets all individuals in the region aswell as companies that have operations that are impacted by weather (such as aviation, agriculture,construction, oil & gas, logistics).

$7MSilicon Badia, Jabbar, DASH Ventures

Ltd., Mena Venture Investments, Wamda Capital

Weather Trends International [Bethlehem, 2006]: Weather Trends International specialises in providingyear ahead reports and long range forecast data feeds to the clients. Also provides suite of products andservices, including short range and year-ahead global forecasts and analytical assessments for grains,sugar, energy, and other weather driven commodity markets. Provides weekly and historical businessweather updates, weather versus sales analysis report, seasonal marketing planner, and weather alerts.The company serves retailers, manufacturers, pharmaceutical companies, agricultural firms, financialequity and commodity analysts, consumers, and humanitarian organizations worldwide.

$5.5M

Weather Decision Technologies [Norman, 1999]: Weather Decision Technologies is a weather contentand weather decision support provider. Product offerings include SkyWise-weather data repository forapp developers, weather radio and apps for mobile and support system to organizations internationally.WDT has been awarded Inc. 500 and Inc. 5000 status after experiencing 80 percent annual growthduring its first four years and continued rapid growth in the past few years.

$4M

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Meteo-Logic [Tel Aviv, 2011]: Meteo-Logic is a pioneer of Big Data and Algorithm based Power &Weather forecast, making forecast more accurate, scalable and affordable. Founded in 2010, thecompany had set as a mission to enable businesses all around the world receive online, high resolutionand accurate Power & Weather forecasts to allow better decision making and improveprofitability.Currently it uses the weather data and combines it with Algo-Trading to use it in EnergyCommodity Trading Markets

$3M Horizons Ventures

Stormpulse [Austin, 2007]: Stormpulse tracks potential storms from the moment they're identified byofficial sources as tropical disturbances through the entire storm life cycle. Constantly aggregates datafrom the National Hurricane Center, Joint Typhoon Warning Center, The National Weather Service, andmore. Data is being used by a broad range of industries including energy, transportation, defense,healthcare, and retail. Stormpulse also offers Riskpulse, a risk management platform that gathers,elevates and visualizes external risk data.

$2.74M 500 Startups

The Sunshine [San Francisco, 2014]: The Sunshine is a crowdsourced weather information provider.Traditional weather services utilize satellites, expensive weather stations and meteorological radars,which are often few and far in between. Sunshine has developed a weather application through which itquizzes user from time to time. It uses that information to learn their preferences and sending them themost personalized forecasts. The company aims to create the weather layer on the maps by deploying ahigh resolution ground observation network.

$2MMorado Venture Partners, Great Oaks

VC

Understory, Inc. [Boston, 2012]: Understory generates real-time, localized, weather data, gathered by apatent-pending, weather sensor. The hardware designed by Understory detects rain, hail, winds andother weather events directly at the Earth’s surface where the risk to life and property is greatest. Theinformation collected by Understory is analyzed and processed to create real-time datasets and views ofthe movement and intensity of weather events to provide better insight and early detection of risks.Understory's weather station generates three-dimensional wind, rain, and hail observations as well astemperature, pressure, humidity, lightning strikes, and ambient light. First customer is American FamilyInsurance and is being deployed in Kansas city (suffers from extreme weather conditions). Boltaccelerator alum.

$1.9MVegasTechFund, RRE Ventures, SK

Ventures, True Ventures

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Metwit [London, 2012]: Metwit enables access to crowdsourced weather and environmental data forservices that deal with geolocalized information. Allows submission of crowdsourced weather andenvironmental data from mobile apps and devices. Provides crowdsourced weather API, web weatherwidget and weather services on mobile & web.

$25k Seedstartup

Weather ex Machina [Athens, 2012]: Weather ex Machina aggregates and compares third-partyweather forecasts with real-time weather conditions in order to measure forecasting accuracy perlocation and forecasting provider. In order to do this, the company use real time data from thousands ofpublic weather stations. Also, they are developing a unique mobile app that will collect clients ownweather data using a number of techniques, essentially turning clients mobile phone into a weatherstation. The company use this information to make even better personalized predictions for clients andthe people around them. By using existing underutilized data, cutting-edge technology and unexploitedapproaches, the company provides personalized hyper-local, weather forecasts of unmatched accuracy.

OpenWeatherMap [Mountain View, 2011]: OpenWeatherMap is a crowdsourcing web service thatprovides free weather data and forecast API. Provides wide range of weather data - maps with currentweather, week forecast, precipitation, wind, clouds, data from weather stations, data from radars.Weather data is received from global meteorological broadcast services, more than 40 000 weatherstations and radars. All data are processed by unique mathematical algorithms developed byOpenWeatherMap specialists. Provides weather data to startups, developers, professionals, andenterprise. Subscription based revenue model.

Weather Underground [San Francisco, 1993]: Weather Underground provides real-time online weatherinformation for web users, and news and media outlets. It develops custom weather sites for TV stationsand Internet portals, as well as offers various newspaper weather services. The company also providesWunderPhotos, a section that enables members to upload and share photographs of weather relatedcontent; WunderMap, an interactive weather map that allows users to choose from various weatherlayers, which are plotted on a map interface; and weather related blogs. Weather Underground, Inc. wasfounded in 1993 and is based in Ann Arbor, Michigan. As of July 2, 2012, Weather Underground, LLCoperates as a subsidiary of The Weather Channel, Inc.

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Onsemble [Niwot, 2009]: Onsemble collects the high-up wind data by putting sensors on cell phonestowers, and using new tools. Onsemble takes all of this wind data — from wind speed to direction totemperature — collected every 10 minutes and sells it as a subscription package to companies thatalready sell weather forecasting services. The company was funded, incubated and acquired byHouston’s Torch Energy Advisors.

PressureNet [Toronto, 2011]: PressureNet is a product developed by Cumulonimbus. It providesweather and climate forecasting. It crowdsources weather data using its open source platform thatcollects data from Android smartphones called the PressureNet SDK, and provides a feed of this data foratmospheric research through PressureNet API. The company is also building apps on top of thePressureNet SDK such as PressureNet: for sensor data collection; Patient Zero, and Doodlecam Beta.Simple access through HTTPS and data returned in Json.

HailStrike [Plano, 2010]: Dynamic Weather Solutions has developed HailStrike, a cost effective hailtracking tool providing instant and accurate graphical meteorological data that equips and empowersroofing companies, adjustors, insurance companies and various other service industries whosecustomers were impacted by severe weather. In addition, it offers HailStrike App for iPhone and iPad.

Baron Weather [Huntsville, 1990]: Baron Services in providing critical weather intelligence to its clients.The company provides aviation solutions in the areas of in-flight aviation weather, aviation operations,pre-flight aviation weather, and aviation radar and integration solutions; and broadcast solutionscovering on-air, radar, Web tools, alerting, and weather data. It also provides ground solutionscomprising Mobile Threat Net and Threat Net Plus, which enable users to track storms and view radardata; and NavWeather, which provides view on weather and road conditions. In addition, the companyoffers integration solutions, including data processing, visualization, weather prediction and detection,and distribution; marine solutions, such as satellite-delivered marine weather, Internet-deliveredweather with subscription service options for the United States and Canada, and Internet-deliveredmarine weather data for international waters; and weather radar sensors in various configurations.

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Speedwell Weather [Harpenden, 1999]: Speedwell Weather is the provider of global weather data,forecasts, software and settlement data for the weather risk market. Speedwell supplies historical andreal-time weather data for tens of thousands of sites across the globe. Have direct data supplyagreements with a wide range of national meteorological services. Its data products include SuperPack®which provides access to world-wide weather data sets. Also provides the Speedwell Weather System(SWS), the pre-eminent weather derivative pricing and risk management software and weatherderivative service.

the climate data factory [Paris, 2015]: The Climate Data Factory provides ready to use climateprojection data. The raw climate data is hard to find, download and use (large files, different standards,and formats). We centralise and make the data easy to use (standardized, quality checked, appropriatelicence, etc.) by a larger community (scientist and businesses) so they can use it in their applications forthe benefit of all (better prepared for climate change). As of December 2015 the company is in stealthmode.

Weather Trends International [Bethlehem, 2002]: Weather Trends International specialises in providingyear ahead business weather forecasting data (temperature, rainfall, snowfall). Year-ahead forecastsand business guidance predicting seasonal sales volume, when to run advertising campaigns, commodityprice forecasts, available for 6.4 millions locations in all 195 countries. Clients include retailers Wal-Mart,Target, Kohl's, AutoZone, Walgreens and suppliers Johnson & Johnson, Anheuser-Busch, SCJohnson,3M, Energizer, financial firms JP Morgan, Citi and over a 100 more Fortune 1,000 companies.Subscription based revenue.

meteoblue [Basel, 2006]: Meteoblue is a weather company spin-off from the University of Basel,produces daily weather forecast. Has global 30-year hourly weather history. Customers in more than 20countries since 2012. Meteoblue DATA can be accessed in following ways- per meteoblue pointAPI(http-request), per FTP server, as .txt or csv files, as PORT interface, through pointPro interface, formanual download as DATA-STREAM, through pointPro interface, for automated download as .xml feed,for automated download or insertion into a website.

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AllisonHouse [Chicago, 2003]: AllisonHouse is a data aggregation and integration company providingdependable high-resolution weather data to storm chasers, emergency managers, federal and stateagencies and the general public. Its products Chaser, Hunter & Maps are available on monthlysubscription basis. Provides radar data, lightning data, Meso Analysis, surface observation data etc.

AccuWeather [State College, 1962]: AccuWeather markets weather products and services. Also runsthe free, advertising-supported website AccuWeather.com, an online weather provider. AccuWeather'sforecasts and services are based on weather information derived from numerous sources, includingweather observations and data gathered by the National Weather Service and meteorologicalorganizations outside the United States, and from information provided by non-meteorologicalorganizations such as the Environmental Protection Agency and the armed forces.

PlanetiQ [Bethesda, 2012]: PlanetIQ specialises in launching microsatellites to provide real time dataabout atmosphere and planet. PlanetIQ uses signals from GPS satellites, but not for positioning. Instead,it measures distortion in these signals to learn about the atmosphere through which they passed.PlanetIQ's satellites watch the GPS satellite rise and set on earth's horizon and calculates the bend inangle and time difference in reaching the signals to the Earth. The fleet would generate about 5.5million readings a day, which would be integrated by a computer on the ground into a 3-D map ofatmospheric data. PlanetiQ is backed by Moog, Moog Broad Reach, Millennium Engineering andIntegration, and Earth Investments LLC.