7
TRACTOR AND FARM EQUIPMENT LIMITED GOKUL S 1 ST YEAR PGDABM CCSNIAM

Tractor and farm equipment limited

  • Upload
    gokul-s

  • View
    71

  • Download
    1

Embed Size (px)

Citation preview

Page 1: Tractor and farm equipment limited

TRACTOR AND FARM EQUIPMENT LIMITED GOKUL S

1ST YEAR PGDABM CCSNIAM

Page 2: Tractor and farm equipment limited

• SECTOR PROFILE (TRACTOR SEGMENT)• TOTAL MARKET SIZE -- > 500000 NUMBERS• MAJOR PLAYERS1. MAHINDRA TRACTORS – 38 PERCENT2. TAFE – 25 PERCENT3. JOHN DEERE – 9 PERCENT4. ITL(SONALIKA) – 9 PERCENT 5. NEW HOLLAND – 6 PERCENT 6. ESCORTS – 10 PERCENT7. OTHERS – 3 PERCENT

Page 3: Tractor and farm equipment limited

• SECTOR PROFILE(CONT..)• MONSOON PLAYS A MAJOR ROLE• 10 PERCENT DIP IN SALES 2015-16 DUE TO MONSOON FAILURE.• THOUGH MONSOON FAILURE, TAFE WITNESSED A LITTLE CHANGE IN THEIR

TURNOVER• DUE TO GOOD MONSOON(2016) THIS YEAR IT HAS BEEN EXPECTED A RAISE

OF 10 PERCENT IN TOTAL MARKET• THIS YEAR STARTED WITH AN UPWARD TREND IN SALES.

Page 4: Tractor and farm equipment limited

COMPANY PROFILE• INCORPORATED IN 1960 IN CHENNAI• CHAIRMAN & CEO – MALLIKA SRINIVASAN• TURNOVER – INR 93 BILLION(2014-15)• PRESENCE- 85 COUNTRIES• PRODUCTS– TRACTORS, FARM EQUIPMENT, HARVESTERS.• HOLDS 25 PERCENTAGE OF INDIAN TRACTOR MARKET• THIRD LARGEST TRACTOR MANUFACTURER IN THE WORLD.• ACQUIRED EICHER IN 2005• 55 YEARS OF COLLABORATION WITH MASSEY FERGUSON AND AGCO

TRACTORS USA

Page 5: Tractor and farm equipment limited

• SALES TREND

IN 2015-16, NET TURNOVER IS AROUND 90000 MILLION INR.

Page 6: Tractor and farm equipment limited

• SALES CHANNEL1. DEALER NETWORK2. EXPORTS• SALES STRATEGY1. PRODUCT TRAINING2. SERVICE SUPPORT(MORE THAN 1000 DEALER WORKSHOPS)CUSTOMER SATISFACTIONDOOR STEP INSTALLATIONFEEDBACK 3.PARTS SUPPORT(GENUINE SPARES)FUTURE:TO INCREASE THE SALES TURNOVER WITH NEW TECHNOLOGY IN GENSETS AND ENGINES.

Page 7: Tractor and farm equipment limited

THANK YOU