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Tracking Content in Google Analytics November 17, 2016 Jon Silver Golin New York @jonmsilver

Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

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Page 1: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Tracking Content in Google Analytics November 17, 2016

Jon Silver Golin New York @jonmsilver

Page 2: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

What Content Are They Looking At?

Page 3: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Behavior > Site Content > All Pages

Page 4: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Behavior > Site Content > All Pages > Select Page > Secondary Dimension > Acquisition > Source

Page 5: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Behavior > Site Content > All Pages > Select Page > Secondary Dimension > Acquisition > Source

Page 6: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Real-Time > Overview

Page 7: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Intelligence Events > Overview

Page 8: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Tracking Visitors

Page 9: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Behavior > Site Content > All Pages

Page 10: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Behavior > Behavior Flow

Page 11: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Setting Goals

Page 12: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Admin > Goals

Page 13: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Admin > Goals

Page 14: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Admin > Goals

Page 15: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Conversions > Goals > Overview

$59.50

Page 16: Tracking Content - PR News · 2020. 1. 1. · 857,100 24560 12463 346,297 32" 24.330 283 9.998 58.28% 9329% w_023g 32.78% 2837% 49.61 a 17 24 25 21 28 n Oct 6, 2016-Nov 5, 2016 Nov

Thank You

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