Tracking and Measuring SocialMedia

Savior Joseph

Outline• Social Media and Return on Investment

• Resourcing

• One versus three

• Growth in engagement and conversation

• Online brand building

• Radian6

• Facebook

• Twitter

• Google

• Instinct

• Learning

• Questions

Social media and ROI

Resourcing

Engagement and conversation

Online brand building

Radian6

Facebook

Twitter

E: savior@colour.caT: twitter.com/saviorF: facebook.com/savior.joseph