TRACK EVENT May 2013 SPONSORSHIP PROPOSALtower.com.ky/wordpress/wp-content/uploads/2013/03/CN-events... · SPONSORSHIP PROPOSAL ... CBC, Vancouver Sun, Pakistan Daily, Malaysia Star

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SPONSORSHIPPROPOSAL

TRACK EVENTMay 2013

Value Proposition....................................................................................................................2

About Us.................................................................................................................................5

Our Marketing Objectives.......................................................................................................5

Target Audience......................................................................................................................6

Professional Marketing and Sponsorship Management Expertise ........................................7

Community Development.......................................................................................................8

Event Details...........................................................................................................................9

Title Sponsor - CI $250,000 .................................................................................................10

Platinum Sponsor - CI $75,000 ............................................................................................12

Gold Sponsor - CI $25,000 ..................................................................................................13

Silver Sponsor - CI $15,000 .................................................................................................14

Bronze Sponsor - CI $9,000.................................................................................................15

Join the Winning Team .........................................................................................................16

Table of Contents

1

Never underestimate the power of dreams and the influence of thehuman spirit. We are all the same in this notion: The potential forgreatness lives within each of us.

‘‘

’’- Wilma Rudolph

Value Proposition

2

The inaugural Cayman Invitational athletics track meet was held in May 2012 and was deemeda resounding success by all. The meet comprised of 11 track and 2 field events and featuredover eighty professional track athletes from around the world.

A key ingredient of the success of the event was that it attracted BIG names:

Yohan Blake – 3 medal winner at the London Olympic Games. Blake claimed gold as a keymember of the Jamaica relay squad which, for the second straight time at a global showpiece,broke the world record. He also won silver medals in both the 100m and 200m. Blake endedthe 2012 season as the second fastest man ever at both the 100m and 200m having clockedthree of the fastest 11 runs ever over 100m and three of the nine quickest over 200m.

Carmelita Jeter – “The Jet”, the fastest woman in the world and key member of the USAathletics team. At the 2012 Olympics, Jeter led the USA 4x100m relay team to victory, breakingthe world record. She won silver in the 100m and bronze in the 200m.

Other 2012 Olympic medal winners competing at the Cayman Invitational included Blake’steam mate and gold medalist, Michael Frater (Jamaica, 4x100m relay); bronze medal winnersKeston Bledman and Marc Burns (Trinidad & Tobago, 4x100m relay); and gold medal winnersChris Brown and Ramon Miller (Bahamas, 4x400m relay); silver medalist Samantha Henry(Jamaica, 4x100m relay); bronze medalist Novlene Williams-Mills (Jamaica, 4x400m); and silverand bronze medalist Will Clay of the USA triple and long jump teams.

There were many other Olympians and former Olympians in attendance.

And of course, Cayman’s own Cydonie Mothersill won the hearts of the island by placing firstin the Cayman Invitational 200m sprint. And now we’re gearing up for 2013 and we want youto be a part of it.

The 2012 Cayman Invitational was attended by 3,500 people. Over 100,300 visited the websiteduring the event and over 11,300 watched the races online during the event. Sponsor airline,Cayman Airways and event hotel, Comfort Suites, each received over 8,000 hits to theirwebsites from the link on the Cayman Invitational site. The event received widespreadinternational media attention being picked up by such media as the Washington Post, ESPN,CBS, Star Daily Mail UK, Chicago Tribunal, CBC, Vancouver Sun, Pakistan Daily, Malaysia Starand the Jamaican Observer.

Value Proposition - continuedThe Cayman Invitational brand is unique, modern and dynamic. It has relevance from grassroots and community participation to the elite and has the power to reach your target marketwith the following messages:

• an inclusive and socially aware sport

• an exciting and dynamic sporting experience

• some of the fastest, most determined men and women on the earth

• something for all bodies and minds

• the original and base sport

• inspires patriotism in athletes, supporters and the community

• an emerging event with world-class athletes creating national awareness

• a truly international sport

• a lead sport in the Caribbean’s fight against youth obesity

The 2013 Cayman Invitational promises to be one of the sporting highlights of the year for notonly the Cayman Islands, but the Caribbean region, as well as internationally. With the fullsupport of NACAC (North American Central American and Caribbean Athletics Association),the Cayman Islands Government and the Cayman Islands Athletic Association, the 2013Cayman Invitational is sure to attract some of the world’s best athletes along with manythousands of spectators.

We are offering a highly valuable opportunity to sponsor the sport of athletics and partner withone of the biggest events on the Cayman sports calendar.

With the returning athletes from the London Olympic Games, the eyes of the country will beon the 2013 Cayman Invitational throughout this event:

• wide-spread print and radio exposure and full integration on a national advertising campaign

• integration with social media and online platforms, including Facebook, Twitter, Cayman Invitational website, YouTube and e-communications

• launch press conference and athlete press conferences

• intensive media relations campaign

3

Value Proposition - continued• signage around the Island and at the event itself

• live streaming of the event

Other promotional opportunities for sponsors include:• welcome bags

• souvenir magazine, of keepsake quality

• welcome party

The event will also be promoted at the high-profile Island Air show, a must-attend event inCayman’s social calendar.

This document contains details of sponsorship packages available to businesses wanting tosupport an exciting and unique event and in doing so increase exposure to a wide audience.

These opportunities can be tailored to your specific objectives and are a very real opportunityto connect your brand to the world’s most outstanding athletes whilst communicating with ameasurable and engaged audience.

4

About Us

Our Marketing ObjectivesThe marketing and public relations objectives of the Cayman Invitational are to:

• meet sponsorship goals, exceed sponsors expectations and create a feeling of pride amongst sponsors

• create excitement and buzz around the event in order to increase not only event attendance but also media coverage and interest from potential sponsors

• create a professional atmosphere for all stakeholders – not only at the event itself but pre- and post-event

• create a fun, memorable experience for athletes, attendees, media, sponsors and the community

In short, we will get the community talking about and attending the Cayman Invitational.

5

The Cayman Invitational was born from an idea by Commonwealth Gold medalist and WorldChampion bronze medalist, Cydonie Mothersill and her husband Ato Stephens. Together theyformed KyStar Athletics, a pending not-for-profit organization, and through this companyorganised the first Cayman Invitational track event in May 2012.

The 2013 Cayman Invitational is listed on the North American Central America and CaribbeanAthletics Association (NACAC) calendar as an area permit meet, and is certified by NACAC.NACAC is the governing body for athletics for national and multi-national track federationswith the North America, Central America and the Caribbean.

The vision for this event is for it to be held annually and achieve International Amateur AthleticFederation (IAAF) – the governing body for professional track events - recognition as a WorldChallenger meeting, which means that the event will be included on the official IAAF calendar.Obtaining IAAF recognition would mean the Cayman Invitational would offer a wider range ofdisciplines and the IAAF would oversee the meet along with our area representatives.

Target AudienceOur media and promotional campaign is aimed directly at the following groups:

• Track enthusiasts - people from all over the world who are interested in the sport and who follow recognized track stars such as Usain Bolt

• Professional athletes – coaches, current athletes, future athletes, and anyone else affiliated with the sport on a professional level

• Media – local, regional, trade and international media

6

Professional Marketing and Sponsorship Management Expertise

7

We have engaged the services of well-respected local marketing communications agency,Tower Marketing. Tower Marketing will be responsible for not only advertising and promotingthe event and managing the media relations, but has been retained to ensure your sponsorshipdollar is maximized and all your sponsorship needs are met.

Tower Marketing will help create a successful relationship between you and the CaymanInvitational to ensure a return of value for each party by identifying and achieving establishedgoals. Tower excels at understanding the sponsor's goals and in knowing how to best use theevent’s assets to meet and exceed those goals.

In working with you, Tower Marketing will ensure that every sponsor activation meets allobjectives – enhancing the event experience for the attendee, finding and creating unique waysfor sponsors to connect with attendees, ensuring we leverage sponsorship involvement tocreate media opportunities, and managing sponsor partnerships to ensure maximum returnon investment.

Community Development

I have learned many valuable lessons from track and field and

I hope to assist our younger athletesto strive to become better athletes

and well-rounded individuals.

‘‘

’’- Cydonie Mothersill

8

The core objective of KyStar Athletics is the development of athletics in the Cayman Islands andit remains their top priority. A series of appearances and presentations by the visiting athleteswill be made throughout Cayman’s primary schools to motivate and encourage them in sports.

In addition, a youth camp will be held with those Cayman children currently participating in, orinterested in, the sport of athletics.

Event Details

9

Dates & Times - (tentative)Monday, May 6, 2013

• AM: Arrival of Athletes

• Afternoon: Press Interviews (Group 1 – Athletes)

• PM: Welcome Dinner w/ Sponsors

Tuesday, May 7, 2013• AM: Training (time block)/ school visits

• Afternoon: Press Interviews (Group 2 – Athletes)

• PM: Training (time block)

Wednesday, May 8, 2013• Competition, Truman Bodden Sports Complex 5:45pm – 9pm

LocationTruman Bodden Sports Complex - Grand Cayman, Cayman Islands

AttendeesWe are targeting to fill the Truman Bodden Sports Complex on the day of the competitionas well as attract an online audience through streaming video online.

Target DemographicsOur primary target demographic is track enthusiasts of all ages around the world.

Ticket CostsFinish Line

CI$ 50

Mackie Seymour StandCI$ 20 (adults)

10 (children)

T.E. McField GrandstandCI$ 40 (adults)

15 (children)

BleachersCI$ 15 (adults)

10 (children)

Title Sponsor - CI $250,000

10

Company Title Recognition

What Sponsor Receives for this level:• Title of the Meet

• Naming sponsor’s logo will appear on all athletes bib numbers

• Naming sponsor can have 12-15 company banners displayed around in-field of track - strategically placed in prominent positions to garner most TV sightings (banners to be provided by the sponsor to specifications provided by the organising committee)

• All promotional materials will prominently feature the naming sponsor and/or logo in the prefix of the event name (eg “Dart” Cayman Invitational)

• Company name and /or logo on all advertisements including the cover of the official event guide

• Sponsor will be considered a long term strategic partner of the committee and future promotional materials will prominently feature the name of the sponsor

• Sponsor logo and link to sponsor’s website on official event website and other affiliated websites

• Feature web coverage - a page on the website will be devoted to providing information about the sponsor’s products/services

• Sponsors logo will be displayed on Media Backdrop during athlete press briefing

• Naming sponsor will receive two full pages of ad space in the event guide

• Naming sponsor can have 12-15 company banners (vinyl or feather banners) in area outside of event

• Sponsor will be recognised as name sponsor at event and selected to present premier awards

• Representatives from the sponsoring company will have access to the event VIP room

• Sponsors will receive reserved parking area at event

• A sponsor representative will have the opportunity to take photos at all events and have permission to use images as needed

Title Sponsor - continued

11

• Sponsor representative can give a speech at Welcome party

• Sponsor promotional materials will be included in the promotional bag given to each athlete upon arrival (materials to be supplied by sponsor)

• Sponsor promotional materials can be circulated at event (promotional materials must be provided by sponsor)

• 25 sponsor representatives may attend the main event and welcome party at no cost

• 25 general admission tickets to the event

Platinum Sponsor - CI $75,000

12

What Sponsor Receives for this level:• Sponsor will be listed as a co-sponsor on all event promotional materials

• Sponsor’s name will be given to the most prominent race and listed in program as such

• Platinum sponsor can have 8-10 company banners displayed in-field around track, placed in the most prominent running positions to garner TV sightings (banners to be provided by the sponsor to specifications provided by the organising committee)

• Company name and /or logo on all advertisements


• Web Coverage - a page on the website will be devoted to providing information about the sponsor’s products/services

• Sponsors logo will be displayed on Media Backdrop during athlete press briefing

• Platinum sponsor will receive one full page of ad space in the event guide

• Platinum sponsor can have 8-10 company banners (vinyl or feather banners)

• Sponsor will be recognised as co-sponsor at event and selected to present awards at event

• Sponsor representatives will have access to the event VIP room


• A sponsor representative will have the opportunity to take photos at main event and have permission to use images as needed




• 20 general admission tickets to the event

Gold Sponsor - CI $25,000

13

What Sponsor Receives for this level:• Sponsor’s Name will be given to second most prominent race and listed in program

as such

• Gold sponsor can have 6-8 company banners displayed in-field around track, placed in second highest running positions to garner TV sightings (banners to be provided by the sponsor to specifications provided by the organising committee)



• Gold sponsor will receive a full page of ad space in the event guide

• Gold sponsor can have 6-8 company banners (vinyl or feather banners)

• Sponsor will be recognised as a sponsor at event during broadcast announcements





• 15 general admission tickets

What Sponsor Receives for this level:• Sponsor’s Name will be given to specific race/s and listed in program as such



• Silver sponsor will receive a half page of ad space in the event guide

• Silver sponsor can have 5 company banners displayed around track (banners to be provided by the sponsor to specifications provided by the organising committee)







Silver Sponsor - CI $15,000

14

Bronze Sponsor - CI $9,000

15

What Sponsor Receives for this level:• Company name and /or logo on all advertisements


• Bronze sponsor will receive a quarter page of ad space in the event guide

• Bronze sponsor can have 2 company banners displayed around track (banners to be provided by the sponsor to specifications provided by the organising committee)



• Sponsor promotional materials can be included in the promotional bag given to each athlete upon arrival (materials to be supplied by sponsor)




Join the Winning Team

16

If you wish to discuss these sponsorship opportunities further, please contact:

Pearlina McGaw-LumsdenCayman Business ConsultingT: 345-925-6151E: [email protected]

Elissa Costello or Lynne BylesTower Marketing T: 345-623-6700E: [email protected] or [email protected]

Documents

TRACK EVENT May 2013 SPONSORSHIP PROPOSALtower.com.ky/wordpress/wp-content/uploads/2013/03/CN-events... · SPONSORSHIP PROPOSAL ... CBC, Vancouver Sun, Pakistan Daily, Malaysia Star