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Utilizing policy control & abstraction Patrick Nijsters Head of APJC Sales Quantum Policy

LTE Asia - September 2013

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Heavy users causing network congestion, impacting quality of service for all subscribers

Traffic and network costs increasing faster than revenue growth

Unlimited plans lead to abuse and lower profits

Retailing unlimited data access, limits sales growth

Unable to monetize over-the-top content

Inability to dynamically address market segmentation

Cannot deliver differentiated Quality of Service (QoS)

Unable to offer timely, relevant promotions

Lets take a look at differentiation

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Creation or modification of new services is too slow compared to velocity of market trends

Deploying one service doesnt always help the second service

Current policy control solutions tend to have limited visibility in the overall network

There is no silver bullet use-case

Market conditions vary between regions and even operators Lets zoom in on velocity & personalization

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GiL

AN

CO

NT

RO

L

SON

API-GW

CDN

FIRE

WALL

DPI

VIDEO

OPT.

NAT

PCRF

OCS

SPR

Each use-cases require touch points in multiple network and

application elements

Existing mesh connectivity between network elements and

functions not scalable

Negatively impacting service velocity, quality, cost and

scalability

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GiL

AN

CO

NT

RO

L

SON

API-GW

CDN

FIREWALL

DPI

VIDEO OPT.

NAT

PCRF

OCS

ANALYTICS

1. Replace mesh-points with bus architecture

2. Use modular protocol plugins and API gateway

3. Add session management

4. Add complex event processor

Simplify

Reduce and centralize complexity

Ease integration of new elements and functions

Innovate

Service use-cases based on mash-ups of multiple events

Service velocity

From coding/scripting to configuring

From months/weeks to days/hours

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EPC RAN Gi-LAN / TDF

Notification Network

selection Policy control Subscriber SON Analytics

Quantum Service Bus

RAN SON Wire-line SON

Subscriber PCC Analytics SPR

/UDR

RAN SON sends congested cells to analytics engine 1

Event processor correlates congestion, subscriber location, subscriber profile and

instantiates event triggers 2

PCRF gets notified through event congestion subscription 3

PCRF triggers policy rule changes to EPC and Gi-LAN/TDF 4

ANDSF triggers congested UEs to offload of non voice traffic to Wi-FI 5

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Dynamic network configuration

Fewer tools and interfaces

Shift resources from operation to service creation

Use real-time data to improve performance and experience

Launch services quickly

Customize services per market segment

Extrapolate business intelligence from network data

MONETIZE OPTIMIZE SIMPLIFY

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Monetize Optimize

orchestration

Simplify

Thank you.