Toys R Us vs. KB Toys

Group 3

Jess Myers Mike Perdomo

Chris Corkery Steve Glichoski

Sandy Chang

Overview

• Market Segmentation– Geographic and Demographic– Mass Marketing and Multisegment Marketing

• Product

• Place

• Price

• Promotion

Market Segmentation

CommonBases for

SegmentingMarkets

Geographic

Psychographic

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Courtesy of Prof. Brunel’s Lecture

The Products- Toys and Games

• Selection

• Quality

• Service

The Place and The Price

• Mall vs. Plaza

• Neighborhood

• Surrounding Stores

The Promotions

• Sales

• Signs

• Displays

• Trail Toys

In Conclusion…

• Market Segmentation– Geographic and Demographic– Mass Marketing and Multisegment Marketing

• Product

• Place

• Price

• Promotion

Thank You

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