Toyota’s Commitment To The Environment

Toyota’s Commitment To The Environment

Craig Marckwardt

Sr. Retail Trainer

Gulf States Toyota


Alternative technologies 10-20 years off


Toyota’s Earth Compact

Each American family uses 3.6 gallons of gasoline per day

100 million families in America

360 million gallons of gasoline


The World will reach its mid-point in energy reserves in 2008 or sooner

When that happens, OPEC will control over 70% of the remaining reserves


The mid-point of U.S. energy reserves was reached 20 years ago

•By the year 2010 the market will grow to 720,000.

•Toyota President Fujio Cho wants Toyota to sell 300,000 HSD powered vehicles by 2005.

•Cho-san has said Toyota will offer HSD as an option on all Toyota vehicles by 2010


•JD Powers estimates indicate that by the year 2008 the Hybrid market will be 500,000 units.

•If gas goes past $3.00, plus per gallon, what happens to these numbers?

•Another consideration…


•Projections are based on low inflation and modest increase in gas prices.

China’s 1 Billion people.


•Manufacturers have given into the demands of the buying public.

•Increased horsepower and torque through increasing engine size and supercharging.


Toyota’s mission: Toyota’s mission: provide clean and provide clean and

safe products.safe products.


• Lots of power and torque = great driving experience

and• Result was poor gas mileage

and lots of harmful emissions


• Hybrid Synergy Drive achieves the unlikely

– Increases power and performance– Has better gas mileage with AT-PZEV rating


Prius Introduced 1997Prius Introduced 1997


Toyota has sold over Toyota has sold over 300,000 hybrid vehicles 300,000 hybrid vehicles

worldwideworldwide


ElectricElectric

DieselDieselCorn Corn OilOil

Hydrogen Hydrogen Fuel CellFuel Cell

HydrogenHydrogen/Gasoline/Gasoline

SolarSolar



2004 Prius – 2004 Prius –


Aero PerformanceAero Performance

E320

C240

528i

740i

A2

A4A6GOLF

Passat

Insight

LX430/Celsior

S430

0.24

0.25

0.26

0.27

0.28

0.29

0.30

0.31Previous Model

Cd

2004 Prius

Celica 0.33

Corvette 0.29Porsche 911 0.30

NSX 0.30


Hybrid and 12-Volt Hybrid and 12-Volt BatteryBattery


Other OptionsOther Options

Honda Civic HybridHonda Civic Hybrid

AccordAccord

Jetta TDIJetta TDI

Ford FocusFord Focus


Hybrid Synergy DriveHybrid Synergy DriveLow-Speed RunningLow-Speed Running


Hybrid Synergy DriveHybrid Synergy Drive Acceleration and High SpeedsAcceleration and High Speeds


Hybrid Synergy DriveHybrid Synergy Drive Cruise and ChargingCruise and Charging


Hybrid Synergy DriveHybrid Synergy DriveRegenerative BrakingRegenerative Braking


60 mpg/51 mpg60 mpg/51 mpg

==55 mpg combined55 mpg combined

EPA RatingsEPA Ratings



Toyota RAV4 EV• California Only

• ZEV


Toyota Highlander Hybrid• Hybrid Synergy Drive

•V-8 Performance

•4-Cylinder MPG

•P-ZEV


Lexus RX 400H• Hybrid Synergy Drive

•Lexus Luxury

•P-ZEV


Toyota FCHV

• In service with UC Irvine, UC Davis

•18 FCHV in use in Japan and USA


Toyota Motor Sales Torrance, CA

South Campus• Worlds Largest Green Building

• 53,000 Sq. Ft. PV

• 536 KW Peak

• Enough to Power 500 Homes


Toyota Motor Sales

• Landscaped to Reduce Water Use by 60%

• Cooling, Landscaping and Restroom Flushing Water from Recycled Sources

•11 Million Gallons/Year Saved


Toyota Motor Sales

• 80% of Interior Materials from Recycled Content

• 95% Total Building Materials from Recycled Content

•Steel from Recycled Automobiles


Toyota Motor Manufacturing• All World Plants ISO 14001 Green Certified

• Freemont, California

• Georgetown, Kentucky

• Cambridge, Ontario

• Buffalo, West Virginia (Engine)

• Huntsville, Alabama (Engine)

• Tijuana, Baja California


Toyota Motor Manufacturing San Antonio, Texas


Toyota FTX• Hybrid Synergy Drive

•900 lb./ft. Torque

•P-ZEV

KaizenCommitted to Continuous

Improvement


Q & A


Documents

Toyota’s Commitment To The Environment