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Colleen Israel
The Automotive Industry
Highly Competitive
Cutting Edge Technology
Constant Change & Innovation
Reputation is Everything
Industry Leaders
Toyota
GM
Ford
Honda
Nissan
Toyota: The Innovators
Developed a strong company culture
“The Toyota Way”
A Methodology copied by many.
Possess Innovative Patents that
provide advantages over competitors
“The Toyota Way”
Respect
Teamwork
Challenge
Kaizen: Concept of continuous
improvement
Genchi Genbutsu: Go and See, for
managers
The Toyota Way &
Consumers Years of satisfaction
Consumer Loyalty based on:
Trust
Safety
Quality
Reliability
Innovation
Design
Toyota 2009
A tragic event: a family dies in their 2009
Lexus ES350.
Accelerator issues are uncovered.
Company deflects blame.
Company concealments become
evident.
Eventual admission of fault.
Customer & investors trust is shaken.
2009 Aftermath
Financials all plummet in 2009.
All aspects suffer
Competitors take advantage of downfall
Company struggles to recover
Toyota works to regain trust
Ratio RankingsColleen Israel
Toyota GM Ford Honda Nissan
Profitability Ratios:
RANKINGS Best =1
worst = 5
Compared to one anotherReturn on Investment
Return on Assets (ROA) 5 2 1 4 3
Return on Equity (ROE) 5 2 1 4 3
EBITDA 4 5 1 3 2
Earnings Before Interest
and Taxes Depreciation
and Amortation
Liquidity Ratios
Quick Ratio 4 3 5 2 1
Current Ratio 4 3 5 2 1
Debt Management
Total Debt to Equity 3 5 1 4 2
Asset Management
Total Asset Turnover 5 1 3 4 2
Inventory Turnover 4 3 5 1 2
total score 34 24 22 24 16
lower = better
Ranking: Best Investment
16
22
24
24
34
Nissan
Ford
Honda
GM
Toyota
Toyota’s Future
Aggressive Innovation
Rebuild trust
Better negotiation with consumer
Return to putting customer 1st
Revisit original mission of continuous
improvement.
Investors: moderate investment for
moderate improvements.
Thank You