By

Jeni, Kimberly & Mussa

Our Future

To Gain Market Share

And Maintain our Leadership position through a strong

promotional strategy focusing on going Green

New Product Strategy

• Make more consumer products using our expertise in automotive development and production engineering

• Continuous improvement on current offerings

Promotional Strategy – Prius(and other hybrids)

• Focus communications on going “Green”– Target market

• Environmentally friendly• $$ on gasoline prices• 18-30 year olds

• channel of communication– Concentrate on innovative technological devices

ex. Cell-Phone television ad space

Promotional Strategy – con’t

“Go Green” hybrid car to promote around town (major cities)

– Offer tax incentives to trade in gas guzzlers

Brand Management

• Brand position – Capture “environmentally friendly” perception

• Focus on Increasing Brand Loyalty (life customers)

• Brand expansion (Diversifying into other markets) ex. Housing, robotics, finance, farming…

– “We make things and … cars, too.”

• Work towards becoming an “American” name brand

New CRM emphasis

• Identify strong new prospects

• Prevent Customer Defection– (brand switching)

• Keeping car with customer longer

• Incentives to move laterally or trade up

How we will meet our Customer’s Needs

Need• Safety

• Better fuel efficiency

• More features

Benefit• Go to 5 stars

• Continuous improvement

2005 Toyota Prius 4-DR. Crash Ratings (5 star scale)

Frontal Impact Side Impact

Driver's Side 5 Front Occupant

4

Passenger's Side

4 Rear Occupant

4

MPG – CityMPG – HwyMPG – Combo

Fuel Efficiency

Features

• “Stock” stereos

• “Hybrid” - increased horsepower

• Broader warranty

Current Corporate Social Programs

• Sponsorship with the Bass pro shop

• National Labor Day Foundation

• Have our own “Summer Concert Series”

Future Social Responsibility Programs

• Implement safe driving classes in high schools

• Increase Global Awareness on Poor Air Quality

• Donate funds to research future flex fuel technology