Upload
smcmediastudies
View
374
Download
5
Embed Size (px)
DESCRIPTION
PPT Y'ALL
Citation preview
Who is the audience
This film primarily appeals to children up to the age of 12, but also draws in an older audience, including grandparents.
Demographic profiling.
Gender - Both Race - White Age - 16 - 25
Social economic Status - C1 C2 D & E
Psychographic Profiling
Rob - Rich ordinary BritonWasp - White anglo-saxon protestant
Kippers - Kids in parents’ pockets
eroding retirement savings.
This man is called Roy Walker.
Psychographic Profiling
Mainstreamers Mainstreamers are 40% of the market, this is the largest
section of the markets. This group seek security in conformity and thus tend to buy well-known brand names.
What will appeal to this audience
• The use of primary colours throughout the film links with a young audience. The bright colours keeps them interested.
What will appeal to this audience
• Another element of the film that appeals to children is the characters, which are all toys. It Is very common for children to be attached to their toys and can easily get attached to the film.
This is Baby Ian and Boris, They are a gay couple and are 18 year old
university students. They were big toy story fans as a child and the release of the third film brought back lots of childhood memories, and they were
very excited for its release. They went on orange Wednesday, although there are no poor gay guys ever.
Trailer
The beginning of the trailer has been edited to give the effect that it is a video recording filmed when he was a child. This is to show the
audience that it is from his past and to expect change. The start of the trailer reminds the audience of the characters, and gives the audience
a sense of familiarly. The music is by the same person Randy Newman and is a recap of the previous two films, although the song
he sings isn't the same song which shows change. The characters are using the same catch-phrases as before which gives a sense of
nostalgia, also the idea of Andy going off to college gives the audience something to bond with.
• Personal relationships/attachments• Personal identity/surveillance, comparing our
lives to the characters. • Diversion - a form of escape or release from
everyday pressures.
•
MASLOW’S THEORY - HIERARCHY OF NEEDS
Makes the audience feel safe and secure due to their familiarity with the elements of
the trailer.
Love and belonging - the friendship the characters share is relatable.