Presented by:Maggie Hall

Stephanie HymanJeanne Luczynski

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Toy Story 3 Trailerhttp://www.youtube.com/watch?v=JlTTqqHjzbg

Purpose• Interest and awareness in the new film• Producers looking for Record Box Office• Target Audience: “Kids at heart!”• Reach international market• Drive feet to the theatre

Objectives• Keeping with the “Disney Magic”• Merchandise Marketing outside of Disney Theme

Parks (clothing, party favors, and figurines) • Theme park tie in (Toy Story Mania & Buzz

Lightyear’s Space Ranger Spin)• Expand Disney/Pixar fan base• Increase college student ticket sales

Tactics

• Buzz Lightyear in 2008 & 2011 Macy’s Day Parade

• Walt Disney World Toy Story Block Party Bash• Original voiceovers, promoted star power• Disney Pixar’s Toy Story On Ice• Facebook promotion• Toys “R” Us promotion• Power of Apple

Tactics

• Twitter’s ad platform “Promoted Trends”• Targeting International Market• Video Games• Trailer in the Theatres• TV and Radio Commercials• Sneak Preview Screenings• Youtube Trailer

Results

• Grossed over 1 billion dollars• #9 on All Time Highest Grossing Films List

($1,063,171,911.00 for year 2010)• Won Academy Award for Best Animated Picture• Won Best Original Song (We Belong Together by

Randy Newman) in the 83rd Academy Awards• Won 2011 Grammy Awards for Best Score

Soundtrack Album for a Motion Picture

Results

• Won 2010 Teen Choice Awards for Best Animated Film

• Won 2010 People’s Choice Award• Universal acclaim from film critics• Received over 3 million Facebook “Likes”• Over $8 Billion in merchandise sales for the

Toy Story Franchise.

And the winner is…http://www.youtube.com/watch?v=kB-kX5-RCA8