The Community Accelerator

The Community Accelerator

Towni is a suite of online services

that serves community residents,

fulfilling these missions:

Informing & EducatingResidents onCivic Matters

Strengthening Local

Economies

Funding & PromotingCommunity Initiatives

The Community AcceleratorMARKET NEED

Small and medium-size retailersseek a means of delivering promotionalinformation to prospective clients in a

geographically proximate area.

CONSUMERSMERCHANTS

WHY NOT FACEBOOK?a) Doesn't adequately target by geography b) Preaches to the converted

WHY NOT PRINT?a) Highly cost-prohibitive b) Offers no performance metrics

Many people intrinsicallyunderstand the value of shoppinglocal, knowing that it keeps wealthrecycling through the community.

WHY NOT GEO-TARGETEDDISPLAY ADS?

Display ads are coming to be seen as the 'noise' of the Internet. They serve to increase brand awareness, but do a poor job in inducing transactions.

SO WHY DON'T THEY?

They have "retail blind spots" when driving - seeing the same stores each time, and missing the same ones each time as well.

Print directories aren't cost-effective, nor compatiblewith a 21st century mobile lifestyle.

Online directories are sub-standard in both form and function, and rarely integrate an e-commerce experience.

Traditional "deals" websites don't drill down to the hyperlocal level,and their business model is proving unsustainable.

1

2

3

4

The Community AcceleratorTHE MARKET: EXPLOSIVE GROWTH

Crowdfunding

LocalOnline

Advertisingfor SMBs

$24.5 Billion in the United States

in 2013

CAGR: 34.7%Source: Borrell Associates'

Local Advertising Outlook for 2013

$396M(2011)

Philadelphiamarket

2012 2017

$51.1B

$18.7B 2012 $2.8 billion

Amount raised throughcrowdfunding projects

Source: Crowdfunding Industry Report from Massolution, as reported by VentureBeat, May 2012.

Includes equity, donation, lending, and rewards-based.

2011 $1.5 billion

CAGR: 91%

The Community AcceleratorBUSINESS MODEL

Free $28 $68 $148RECURRING MONTHLY SUBSCRIPTIONS

Each tier offers higher posting frequency and duration.

Paid levels provide analytics, and allow for ads to show on town content pages.

+ 24% + 19% + 14% + 9%COMMISSION ON E-COMMERCE TRANSACTIONS

PER TOWN TARGETSAverage Paid Subscribers ~20Average Monthly Subscription Revenue ~$800

~$800Average Monthly Commission Revenue

$19,200/town/year

$200,00012 mos. revenue target

or

The Community AcceleratorSERVICES & VALUE STRUCTURE

Shop Local

KnowledgeBase

Crowd-funding

ENABLESCOMMUNITY-BUILDING

PROMOTESENTREPRENEURSHIP

DRIVESTRANSPARENCY

BUILDSHOMETOWN

PRIDE

MAXIMIZES PROSPERITY

VALUES CULTURE

CONSERVESRESOURCES

The Community AcceleratorSTRENGTHEN LOCAL ECONOMIES

Shop LocalTowni's core is a self-service, real-time

marketplace for merchants to postofferings in the form of announcements,

coupons or e-commerce.

Subscription-based + commissions on sales

Local business directory

Filterable; mappable

The Community AcceleratorINFORM & EDUCATE

Shop Local Township

Knowledge BaseA variety of comprehensive, visual-heavybreakdowns on local-themed subjects:

BUDGET HISTORY

LEADERS GREEN

MAPS IMAGES

STATS

The Community AcceleratorFUND & PROMOTE INITIATIVES

Shop Local

CommunityCrowdfunding

A fundraising platform for non-profits, artists andentrepreneurs to showcase their projects

and collect contributions.

KnowledgeBase

Rewards- or donation-driven

Future-looking: equity-based

The Community AcceleratorTHE PRODUCT

FOR MERCHANTS:

FREE$28$68

$148

REAL-TIME, HYPERLOCAL ONLINE MARKETPLACE COMMUNITY INTEL IN GRAPHIC FORM SECURE FUNDRAISING

FOR ORGANIZATIONSRAISING FUNDS:

5% of amount raisedcommissions

9% - 24%

The Community AcceleratorCOMPETITIVE LANDSCAPE

Local OnlineAdvertising

Township Information

Crowdfunding

OFFICIAL TOWN SITES

DAILY DEALS

NON-PROFITS/NGOs

MEDIA

FOR-PROFIT

REWARDS-BASED

The Community AcceleratorGEOGRAPHY - LAUNCH

cinnaminson

delran

moorestown

mount laurel

cherry hillhaddonfield

MAPLE SHADE

Towni Localistics is based in Moorestown, New Jersey,and anticipates debuting in seven

neighboring communities in Spring 2013.

Represented Population:

200,000

The Community AcceleratorFUNDING & INVESTMENT

Towni Localistics is a New Jersey-based Limited Liability Corporation.

To date, the business is entirely self-funded by the founders, with no debt.The founders expect to pursue seed-stage funding in Summer 2013.Capital sought is in the $80,000 - $160,000 range, and will serve to scalethe service from the 7-town launch phase to a 30-town phase.

The equity holders (the two founders, in equal shares) are open to partingwith an ownership stake, but preferably seek a convertible note arrangement with a strategic partner.