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Town of Century
Regional Market Area Analysis
Town of Century
Town of Century
Freddie W. McCall, Sr.—Mayor, Town of Century
The Haas Center
Brice Harris, PhD—Interim Director
Project Team
Rod Lewis, PhD Aaron Schmerbeck, MS
Matthew Schwalb, MA, MSA Sarah Trenton, MA
Primary Contact
Rod Lewis, PhD Haas Center
The University of West Florida, Emerald Coast
1170 Martin Luther King Jr. Boulevard Building 2, Room 250
Fort Walton Beach, Florida 32547 (850) 510-0771
about us
Located in the Sun Trust Tower in historic
downtown Pensacola, Florida, the Haas
Center collects, analyzes and distributes
economic data for clients seeking expert
economic advice. We exist to help entre-
preneurs and industry leaders—from tradi-
tional manufacturing to emerging technolo-
gies—meet their information needs in the
modern economy.
The Haas Center specializes in data analy-
sis for the purposes of economic forecast-
ing, marketing research, business expan-
sion, tourism, and real estate development,
as well as industry and academic studies.
The Haas Center’s staff combine academic
credentials with varied experience, ranging
from economists to survey specialists.
Each professional combines innovation
with attention to detail to produce high-
quality research products for Center cli-
ents.
For further information please visit our
website at haas.uwf.edu, or contact Rod
Lewis at [email protected].
Town of Century
Table of Contents
Introduction .......................................................................................................... 4
Regional Market Opportunities ......................................................................... 5
Greater Regional Market Labor Shed ............................................................... 5
Regional Market Data .......................................................................................... 5
Regional Market Labor Demographics ............................................................. 13
List of Tables
Table 1: Regional Employment by Super Sector ............................................. 10
Table 2: Top 25 Industries in Mobile County ................................................. 11
Table 3: Regional Occupation 5-YR Growth Forecast .................................. 12
Table 4: Regional Market Labor Demographic Profile .................................. 13
Table 5: Regional Market Educational and Industrial Profile ....................... 14
List of Figures
Figure 1: Distribution of Residency for Workers Employed in the Town of Century .................................................................................................. 8 Figure 2: Regional Labor Concentration .......................................................... 9
Contents
Town of Century
The Haas Center has been commissioned by the Town of Century, Florida to create an
economic development strategic plan as part of the Comprehensive Planning Technical
Assistance Grant Program administered by the Florida Department of Economic Oppor-
tunity, Division of Community Development. Utilizing funds from this program, the Town
of Century, in conjunction with the Haas Center, will create an Economic Development
Strategic Plan for the purposes of outlining existing local and regional market conditions, as
well as assessing the area’s challenges and opportunities associated with the Town’s eco-
nomic development. By doing so, in a collaborative manner, with local and regional stake-
holders (citizens, policymakers and businesses), the Center will assist the Town of Century
with developing a long-term plan to take advantage of the area’s innate economic ad-
vantages, while leveraging regional resources in an efficient and effective manner. These
actions will better position the Town and its citizens to compete for jobs and investment in
the 21st century economy.
In accordance with the requirements set forth by the Planning Technical Assistance Grant,
the strategic plan includes a series of five tasks, which outline the project’s goals:
Task I: Development of Regional Economic and Demographic Profile
Task II: The Identification and Analysis of the Local and Regional Market Area
Task III: The Collection of Input from Local and Regional Stakeholders
Task IV: Challenges and Opportunities in the Local and Regional Market
Task V: Prepare the Final Economic Development Strategic Plan
In fulfillment of Task II, working from the Economic and Demographic Profile provided
previously, this report defines the regional market area for which the Town of Century can
consider its primary and secondary sources of labor. The pages that follow provide an over-
lay of Century’s regional labor shed, thus signifying where target industries will draw from
the pool of available labor. 4
Introduction
Introduction
Town of Century
In this deliverable, we identify the geographic boundary of the regional economic develop-
ment market area and assess, from a holistic perspective, key labor force characteristics and
data to examine the regional market area characteristics. The local and regional market area is
determined by two key factors: the distribution of where residents of the Town of Century
work and the distribution of where residents who work in the Town of Century live. This is
captured, largely within the seven-county region as displayed in Figure 1 (page 8). However,
the regional market is more narrowly defined as consisting of Escambia, Baldwin and Mobile
Counties in Alabama along with Escambia and Santa Rosa Counties in Florida, and is con-
sistent with the data in Figure 2(page 9), which displays labor concentration patterns in the
said market.
Northwest Florida’s two key economic drivers include tourism and the military, both of
which combine to account for well over a third of all economic activity in the Northwest
Florida region. The tourism sector, of course, is well connected to the leisure and hospitality
industry, the transportation industry and the retail sales industry. As the data in Table 1 (page
10) indicates, these industries are well represented across Northwest Florida and South Ala-
bama – particularly (and unsurprisingly) in the coastal counties. From the perspective of the
Town of Century, there is little to be gained in leveraging the tourism market to any ad-
vantage. The Town is well away from the cost. This is not to say, long term, that there are
not potential eco-tourism prospects in the northern reaches of Escambia County, Flori-
da. Those opportunities exist across the Northwest Florida region. However, the fit is slight-
ly less “natural” in the Town of Century.
However, the data also indicate that the region has a very strong manufacturing presence with
Mobile County accounting for nearly 19,000 manufacturing jobs (well over 10% of total em-
ployment) and other counties in the region seeing a fairly substantial manufacturing presence
as well. Across Northwest Florida the region’s manufacturing presence is closely tied to the
presence of the US military. Indeed, in Okaloosa County, for example, nearly $1 billion annu-
5
Introduction
Regional Market Opportunities
Town of Century
ally flows into the region’s manufacturers in the form of federal procurement dollars. Es-
cambia and Santa Rosa counties in Florida see similar, if weaker connections. Thus, at least
in the Northwest Florida region, the manufacturing market is strongly linked to federal pro-
curement. Thus, the bulk of the employment and, therefore the broader economy, across
the Northwest Florida Region is closely linked to the two traditional sectors of tourism and
defense.
On the manufacturing side, the region is poised to secure substantial benefits from the con-
struction and operation of the Airbus assembly plant in Mobile. It is important to realize
that the plan, as designed, is slated to receive shipments of large aircraft components and
assemble those large components into an airplane. There is little reason to suspect, at least
initially, that the supply chain will immediately consolidate itself into the South Alabama,
South Mississippi and Northwest Florida regions. However, the presence of Airbus in the
Mobile, Alabama area does bode well for the region in terms of future marketing for aero-
space manufacturers. Moreover, the Airbus operation is designed to build commercial air-
craft which diversifies the industry base away from military related aerospace operations.
Mobile County also maintains a robust Ship Building and Repair industry with employment
figures of nearly 6,000 and a 5-year growth forecast of 24% (see Table 2, page 11). While
the industry does rely heavily on activities within a shipyard, it also includes manufacturing
and other facilities outside of shipyards. Accordingly, industries pertaining to the Mainte-
nance, Repair and Overhaul cluster may prove worthy of pursuing as they are linked closely
to a number of manufacturing industries in the region—most notably Aerospace and Ship
Building & Repair. As can be seen from Table 3 (page 12), occupations linked to the Instal-
lation, Maintenance and Repair classification are projected to grow by an average of over
10% in Baldwin, Escambia (AL) and Mobile counties over the next 5 years.
The Town of Century is uniquely located on a four-lane highway that connects Interstate
10 to the south and Interstate 65 to the north. The Town therefore holds a solid position
6
Introduction
Town of Century
in the regional market with respect to transportation connections. The Town also is home
to an industrial park that has initial infrastructure advantages along with readily developable
(and developed) sites. As the Town looks to the future, the core economic development
plan that evolves around the key strengths of the Town’s position must include:
A core plan for community development. The Town of Century has some core pov-
erty issues along with disengaged/under-educated segments of the population which
could (and should) provide key skill sets to developable industries in the re-
gion. Marshalling this talent and preparing it to meet the needs of current and future
industries in the region will be critical.
A comprehensive approach to workforce development. The town has excellent re-
sources available from the local workforce development board and Pensacola State
College. These resources must be closely aligned in any potential future attempts to
recruit industries to the Town’s industrial park.
A measured approach to industry and talent recruitment. The Town of Century should
adopt a measured approach to economic development which attempts to attract indus-
tries that provide jobs for emerging and retrained talent at solid wage rates (basic or
light manufacturing, for example). The Town could then build upon this solid base
and attract more (and higher wage) positions to the industrial park over time.
7
Introduction
Town of Century
8
Greater Regional Market Labor Shed
Figure 1: Distribution of Residency for Workers Employed in the Town of Century, FL
Town of Century
9
Figure 2: Regional Labor Concentration Greater Regional Market Labor Shed
Town of Century
10
Regional Market Data
Table 1: Regional Employment by Super Sector (Source: EMSI, Inc.)
Description Escambia Coun-
ty, FL Santa Rosa County, FL
Baldwin Coun-ty, AL
Escambia Coun-ty, AL
Mobile County, AL
Agriculture, Natural Resources & Mining 165 322 678 397 1,174
Construction 6,568 2,328 2,392 421 9,687
Education and Health Services 23,774 4,711 7,830 1,083 23,222
Financial Activities 7,703 1,324 3,257 515 9,307
Government 20,312 6,386 8,657 3,954 24,477
Information 1,518 825 312 53 1,905
Leisure and Hospitality 14,863 5,039 12,327 949 15,857
Manufacturing 4,925 597 3,679 2,259 18,928
Other Services 3,666 918 1,713 269 5,258
Professional and Business Services 13,793 4,594 4,512 303 20,000
Trade, Transportation and Utilities 23,822 7,035 15,701 2,249 36,114
Total 121,126 34,091 61,059 12,451 165,929
Town of Century
11
Regional Market Data
Table 2: Top 25 Industries in Mobile County, AL by Six Digit NAICS Code (2013) (Source: EMSI, Inc)
NAICS Code Description 2013 Jobs 5 yr % Change 2013 Loca-tion Quo-
tient
2013 Earn-ings
2012 Est.
903611 Elementary and Secondary Schools (Local Government) 7,537 4% 0.85 $49,864 139
903999 Local Government, Excluding Education and Hospitals 7,392 1% 0.94 $49,974 65
622110 General Medical and Surgical Hospitals (Private) 6,128 6% 1.67 $55,222 7
722211 Limited-Service Restaurants 5,921 7% 0.92 $13,736 293
336611 Ship Building and Repairing 5,132 24% 11.09 $67,133 28
722110 Full-Service Restaurants 4,920 0% 0.92 $17,217 233
561320 Temporary Help Services 4,237 13% 0.94 $31,744 76
621111 Offices of Physicians (except Mental Health Specialists) 4,229 18% 1.25 $96,963 204
902612 Colleges, Universities, and Professional Schools (State Government) 2,815 5% 0.75 $82,617 7
452910 Warehouse Clubs and Supercenters 2,462 9% 0.89 $24,153 8
623110 Nursing Care Facilities 2,177 9% 0.88 $33,916 22
445110 Supermarkets and Other Grocery (except Convenience) Stores 1,955 (7%) 0.79 $25,435 59
238210 Electrical Contractors and Other Wiring Installation Contractors 1,946 13% 1.87 $61,887 107
902999 State Government, Excluding Education & Hospitals 1,897 0% 0.63 $61,808 48
901199 Federal Government, Civilian, Excl. Postal Service 1,883 (1%) 0.45 $119,019 41
541512 Computer Systems Design Services 1,684 33% 1.36 $64,238 63
331221 Rolled Steel Shape Manufacturing 1,668 16% 8.82 $104,584 3
902622 Hospitals (State Government) 1,650 3% 1.38 $67,116 3
721110 Hotels (except Casino Hotels) and Motels 1,645 (2%) 1.15 $21,310 80
541330 Engineering Services 1,623 25% 0.92 $96,881 98
238220 Plumbing, Heating, and Air-Conditioning Contractors 1,516 4% 1.28 $55,679 133
522110 Commercial Banking 1,512 (16%) 0.63 $64,690 134
561720 Janitorial Services 1,509 8% 1.28 $16,152 71
331111 Iron and Steel Mills 1,490 40% 2.87 $102,151 3
441110 New Car Dealers 1,473 1% 1.18 $59,956 27
Town of Century
12
Regional Market Data
Table 3: Regional Occupation 5-YR Growth Forecast (Source: EMSI, Inc)
2 Digit SOC Description
Escambia County, FL
Santa Rosa County, FL
Baldwin County, AL
Escambia County, AL
Mobile County, AL
11 Management Occupations 2.0% 11.0% 11.0% 10.0% 5.0%
13 Business and Financial Operations Occupations 4.0% 13.0% 20.0% 15.0% 9.0%
15 Computer and Mathematical Occupations 4.0% 19.0% 25.0% 12.0% 19.0%
17 Architecture and Engineering Occupations -7.0% 14.0% 13.0% 16.0% 10.0%
19 Life, Physical, and Social Science Occupations 1.0% 13.0% 20.0% 9.0% 2.0%
21 Community and Social Service Occupations 10.0% 13.0% 24.0% 12.0% 16.0%
23 Legal Occupations -1.0% 1.0% 16.0% 10.0% 3.0%
25 Education, Training, and Library Occupations 1.0% 11.0% 16.0% 9.0% 6.0%
27 Arts, Design, Entertainment, Sports, and Media Occupations 3.0% 20.0% 17.0% 3.0% 3.0%
29 Healthcare Practitioners and Technical Occupations 5.0% 12.0% 26.0% 21.0% 12.0%
31 Healthcare Support Occupations 5.0% 14.0% 25.0% 23.0% 15.0%
33 Protective Service Occupations 1.0% 9.0% 11.0% 6.0% 2.0%
35 Food Preparation and Serving Related Occupations 1.0% 11.0% 16.0% 5.0% 4.0%
37 Building and Grounds Cleaning and Maintenance Occupations 4.0% 12.0% 15.0% 5.0% 5.0%
39 Personal Care and Service Occupations 7.0% 14.0% 18.0% 9.0% 13.0%
41 Sales and Related Occupations 1.0% 13.0% 16.0% 7.0% 2.0%
43 Office and Administrative Support Occupations 1.0% 11.0% 13.0% 9.0% 4.0%
45 Farming, Fishing, and Forestry Occupations -5.0% 14.0% -18.0% 7.0% -10.0%
47 Construction and Extraction Occupations 7.0% 12.0% 4.0% 23.0% 8.0%
49 Installation, Maintenance, and Repair Occupations 2.0% 8.0% 13.0% 11.0% 7.0%
51 Production Occupations -3.0% 9.0% 0.0% 12.0% 10.0%
53 Transportation and Material Moving Occupations -1.0% 13.0% 10.0% 3.0% 7.0%
Town of Century
13
Regional Market Labor Demographics
Table 4: Regional Market Labor Demographic Profile (2011) Source: US Census Bureau, Center for Economic Studies
Total Primary Jobs
Count Share
Total Primary Jobs 391,112 100.00%
Jobs by Worker Age
Age Count Share
Age 29 or younger 94,547 24.17%
Age 30 to 54 218,961 55.98%
Age 55 or older 77,604 19.84%
Jobs by Earnings
Earnings Count Share
$1,250 per month or less 97,275 24.87%
$1,251 to $3,333 per month 167,273 42.77%
More than $3,333 per month 126,564 32.36%
Jobs by Worker Race
Racial Profile Count Share
White Alone 295,776 75.6%
Black or African American Alone 80,961 20.7%
American Indian or Alaska Native Alone 2,968 0.8%
Asian Alone 7,186 1.8%
Native Hawaiian or Other Pacific Islander Alone 325 0.1%
Two or More Race Groups 3,896 1.0%
Jobs by Worker Ethnicity
Ethnic Profile Count Share
Not Hispanic or Latino 377,298 96.5%
Hispanic or Latino 13,814 3.5%
Jobs by Worker Sex
Gender Count Share
Male 190,816 48.8%
Female 200,296 51.2%
Town of Century
14
Regional Market Labor Demographics
Table 5: Regional Target Market Educational and Industrial Profile Source: US Census Bureau, Center for Economic Studies
Jobs by Worker Educational Attainment
Count Share
Less than high school 34,798 8.9%
High school or equivalent, no college 91,100 23.3%
Some college or Associate degree 98,895 25.3%
Bachelor's degree or advanced degree 71,772 18.4%
Educational attainment not available (workers aged 29 94,547 24.2%
Jobs by NAICS Industry Sector
Count Share
Agriculture, Forestry, Fishing and Hunting 1,838 0.5%
Mining, Quarrying, and Oil and Gas Extraction 1,013 0.3%
Utilities 3,888 1.0%
Construction 23,751 6.1%
Manufacturing 25,896 6.6%
Wholesale Trade 15,962 4.1%
Retail Trade 56,289 14.4%
Transportation and Warehousing 13,288 3.4%
Information 6,014 1.5%
Finance and Insurance 14,993 3.8%
Real Estate and Rental and Leasing 7,910 2.0%
Professional, Scientific, and Technical Services 19,726 5.0%
Management of Companies and Enterprises 2,268 0.6%
Administration & Support, Waste Management and 28,014 7.2%
Educational Services 35,683 9.1%
Health Care and Social Assistance 56,639 14.5%
Arts, Entertainment, and Recreation 4,625 1.2%
Accommodation and Food Services 41,876 10.7%
Other Services (excluding Public Administration) 12,151 3.1%
Public Administration 19,288 4.9%