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U-M Campus Sustainability Town Hall October 4, 2012

Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

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Page 1: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

U-M Campus Sustainability

Town Hall

October 4, 2012

Page 2: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!
Page 3: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Current Initiatives

North Campus Chiller Plant (NCCP)• Results in more than 2 

million kWh of electricity purchases being avoided /yr.

• Annual Greenhouse Gas reduction of more than 1400 MTCO2e.

Sustainable BuildingsFour LEED certified buildings:• Dana• Ross• C.S. Mott/Von Voigtlander• Law School’s South Hall  

Scheduled for certification: • ISR Addition• GG Brown Addition 

scheduled 

Energy Conservation Measures (ECMs)  2012 ECMs will result in a GHG avoidance of more than 1000 MTCO2e/yr. 

• Scope 1 emissions: stationary and mobile source emissions• Scope 2 emissions: purchased electricity. • Emissions have been adjusted in an effort to include University expansion at NCRC.   • 2006 baseline is 680,000 MTCO2e.  • Target for this goal is a 25% reduction of the FY2006 baseline or 510,000MTCO2e.

Cut GHG by 25% by 2025

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012

University of Michigan Greenhouse Gas Emissions (Adjusted for NCRC Acquisition)

Source: Utilities and Plant EngineeringSource: Utilities and Plant Engineering

MTCO2e

Goal (510,000)

Page 4: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Proposed Initiatives

Category BuildingAnnual Projected Savings ($)

Annual Projected Carbon Savings (MTC02 /yr)

WindowsDentistry

Hatcher SouthModern Languages Building

39,00043,00028,000

137147101

Chiller PlantsPalmer‐Fletcher

Rackham‐Dentistry or  Rackham‐MLB

950,000140,000 

3,600?

VAV ProjectsChemistry (partial)

Dow (partial)SPH II (partial)

373,000130,00050,000

2,006?70

Other ECMsMLB lighting upgrades

SPH II occupancy sensorsBotanical Gardens heat pump

24,00025,00015,000

129124?

Energy Conservation Projects

Page 5: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Decrease Vehicle CO2 Output by 30% by 2025

• Commute Optionso Transit

• M-Ride (AATA)• Commuter Express Bus Service (ExpressRide)• U-M Bus Service• Link with Park & Ride and Commuter Lots

o Ridesharing [Carpool , Vanpool and Car-sharing (Zipcar)]o Emissions Free (Bike, Walk and Telecommute)

• Bike Rental Program• Bike Friendly University

o Other (Guaranteed Ride Home Cab Service)

• Largest university alternative fuel fleeto 7 Hybrid buses

Page 6: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Decrease Vehicle CO2 Output by 30% by 2025

• Upcomingo Electric Vehicle Charging Stationso Fleet replacements with more efficient modelso Further growth of commute options

• Bike Share in 2013

0.00

0.20

0.40

0.60

0.80

1.00

1.20

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011

University of Michigan Passenger Trip Carbon Intensity

Source: Source: Parking & Transportation Services

Kg CO2e/trip

Goal (0.82)

Page 7: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Reduce Waste to Landfills by 40% by 2025

o New Initiatives• Back-to-Basics Campaign• Food Waste Composting Pilot

o Ongoing Initiatives• Student Move In &

Move Out Programs• Zero Waste Events• Pre-Consumer Waste

Food Composting

o Challenges• Expanded Campus• Financial Constraints

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012

University of Michigan Waste to Disposal Facility

Source: U-M Waste Management Services

Waste Tonnage

Goal (7900)

Page 8: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

40% Fewer Chemicals, 30% Less Stormwater Runoff by 2025

• 2006 + data• Developed Guidelines

o Reducing applicationso Prioritize environmentally

friendly optionso Reduce maintenance

area and levels• Compost-tea pilot• Golf-course eco-certifications

• OSEH/UPO Best Practices guidelines, NPDES permitting• Best Practices Checklist• Integrated approach to open space and stormwater management

0

10,000

20,000

30,000

40,000

50,000

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011

University of Michigan Synthetic Land Management Chemical Applications

Source: U-M Office of Campus

Pounds Active Ingredient

Chemical Reduction

Stormwater

Page 9: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

20% Sustainably Sourced Food by 2025

• Establishing baseline & tracking system• Working with vendors• Res Halls, Hospital & Unions: local menu items, locally sourced

dairyo Res Halls: Go Blue, Eat Localo Meals prepared with locally sourced items

• Local produce cartso (Hospital, Wolverine Tower and student cart at League)

• Farmers market pilot expands• Efforts to establish UM Sustainable Food Program and Campus

Farm• Cross-disciplinary “cluster” hire re: Sustainable Food Systems

Page 10: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Community Awareness

• PBA Programs• Planet Blue Room• Planet Blue Student Innovation Fund • Sustainable Labs & Workplace Certification• Faculty, Staff and Student Sustainability Survey (SCIP)• Events

o Earthfest – Party for the Planet!o DSA Sustainability Fairo Erb Speaker Series o Wege Lectures on Sustainabilityo Regular town halls

Page 11: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Welcome

Dr. Raymond De YoungAssociate Professor of Conservation Behavior, SNREAdjunct Associate Professor of Program in the Environment, LSA

Page 12: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Enduring BehaviorThe need for patience and perseverance

Raymond De Young Environmental  Psychology and Planning

Page 13: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

1. Behavior is hard to change, but its stability is good

2. Behavior has multiple causes offering options

3. Use interventions that match goal of durability

4. Change can happen, but experts need to change first

Promoting Enduring Behavior

Page 14: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Science Policy Making

Behavior Change

Page 15: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Behavior Change

What can be stored:5  Megabytes = All of Shakespeare2  Gigabytes = 20 meters of shelved books10  Terabytes = Library of Congress200  Petabytes = All printed material

100 billion neurons in brain, each with up to 10,000 branches Thus 1015 connections (petabyte)

Page 16: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Behavior Change

World View

Character Strengths(wisdom, courage, 

humanity, justice, temperance, transcendence)

Values

Declarative Knowledge(know why)

NormsAttitudes

Procedural Knowledge(know how)

… 

Sense of Responsibility

Intrinsic Motives(competence)(participation)(frugality)

Page 17: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Behavior Change

World View

Sense of Responsibility

Intrinsic Motives

Character Strengths

Values

Declarative Knowledge(know why)

Declarative Knowledge(know why)

NormsAttitudes

Procedural Knowledge(know how)

Labile     Stable

Page 18: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

NormsNorms

Behavior Change

World View

Intrinsic MotivesIntrinsic Motives

Character Strengths

Values

Declarative Knowledge(know why)

Declarative Knowledge(know why)

Attitudes

Procedural Knowledge(know how)

Sense of ResponsibilitySense of 

Responsibility

Labile     Stable

Page 19: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Sense of Responsibility

Intrinsic MotivesIntrinsic Motives

Declarative Knowledge(know why)

NormsNormsAttitudes

Procedural Knowledge(know how)

Behavior Change

World ViewWorld View

Character StrengthsCharacter Strengths

ValuesValues

Labile     Stable

Page 20: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Intrinsic MotivesIntrinsic Motives

Character StrengthsCharacter Strengths

ValuesValues

Declarative Knowledge(know why)

Declarative Knowledge(know why)

NormsNorms

Procedural Knowledge(know how)

World ViewWorld View

Sense of Responsibility

Behavior Change

Attitudes

Attitude change

Page 21: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Behavior Change

World ViewWorld View

Sense of Responsibility

Intrinsic MotivesIntrinsic Motives

Character StrengthsCharacter Strengths

ValuesValues

Declarative Knowledge(know why)

Declarative Knowledge(know why)

NormsAttitudes

Procedural Knowledge(know how)

Changing social norms

Page 22: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

NormsNorms

Behavior Change

World View

Intrinsic MotivesIntrinsic Motives

Character Strengths

Values

Declarative Knowledge(know why)

Declarative Knowledge(know why)

Attitudes

Procedural Knowledge(know how)

Sense of ResponsibilitySense of 

Responsibility

Deepest cognitive structures resist change

Page 23: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

World View

Sense of Responsibility

Intrinsic Motives

Character Strengths

Values

Declarative Knowledge(know why)

NormsAttitudes

Procedural Knowledge(know how)

Weakerrelationships Moderate

Stronger relationships

Labile    Stable

EnduringBehavior

Page 24: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

HOW EXPERTS CAN facilitate BEHAVIOR

CHANGE THAT STICKS

Different approaches result in different levels of stability

DiscussionMultiple CausesIntroduction Envisioning & Patience

Page 25: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

World ViewWorld View

Intrinsic MotivesIntrinsic Motives

Character StrengthsCharacter Strengths

ValuesValues

Declarative Knowledge(know why)

Declarative Knowledge(know why)

NormsNormsAttitudes

Procedural Knowledge(know how)

Common behavior change approaches

• Education• Information• Media campaigns• Rules, regulations

Labile    Stable

Sense of Responsibility

Page 26: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

World View

Sense of Responsibility

Intrinsic MotivesIntrinsic Motives

Character StrengthsCharacter Strengths

ValuesValues

Declarative Knowledge(know why)

Declarative Knowledge(know why)

NormsNormsAttitudes

Procedural Knowledge(know how)

Less common approaches

• Education• Information• Media campaigns• Rules, regulations• Social marketing• Norm marketing

Labile    Stable

Page 27: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

World ViewWorld View

Sense of Responsibility

Intrinsic MotivesIntrinsic Motives

Character StrengthsCharacter Strengths

ValuesValues

Declarative Knowledge(know why)

Declarative Knowledge(know why)

NormsNormsAttitudes

Procedural Knowledge(know how)

Ideas for promoting stable behavior change?

• Education• Information• Media campaigns• Rules, regulations• Social marketing• Norm marketing• ________________• ________________• ________________

Labile    Stable

Page 28: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

1. California community‐based water conservation

1. Berlin neighborhood source reduction

Examples of un‐common approaches

Page 29: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

World ViewWorld View

Sense of Responsibility

Intrinsic MotivesIntrinsic Motives

Character StrengthsCharacter Strengths

Values

Declarative Knowledge(know why)

Declarative Knowledge(know why)

NormsNormsAttitudes

Procedural Knowledge(know how)

Some un‐common approaches

• Lifelong education• Information• Media campaigns• Rules, regulations• Social marketing• Norm marketing• Participatory

behavior changeo Community-basedo Eco-teams

• Envisioning

Labile    Stable

Page 30: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

• Use un‐common strategies:o Patiently alter social normso Leverage values, character strengths, world‐views

• Anticipate behavioral continuity

• Reframe our role as experts.   Stable change requires:o Facilitators of participatory problem solvingo Developing our own character strengths of: 

• Courage to be patient • Wisdom to be steadfast

If goal is durable behavior then:

Page 31: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Raymond De YoungAssociate Professor of Environmental Psychology and Planning

School of Natural Resources and EnvironmentUniversity of Michigan, Ann Arbor, MI, USA

[email protected]‐personal.umich.edu/~rdeyoung

4 October 2012

Page 32: Town Hall Presentation - Planet Bluesustainability.umich.edu/media/files/ocs/TownHall... · 2015. 10. 13. · Foods Initiative, SNRE Student Government, RecycleManiacs and many more!

Get Involvedhttp://sustainability.umich.edu/involved

• Student groups: SSI, Kill-A-Watt, EnAct, Michigan Sustainable Foods Initiative, SNRE Student Government, RecycleManiacsand many more!

• Planet Blue Ambassador Program• Submit proposal for Plant Blue Student Innovation Fund• Certify your lab, workplace or room• Faculty and Staff can sponsor/support student efforts• Attend events and join discussions