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U-M Campus Sustainability
Town Hall
October 4, 2012
Current Initiatives
North Campus Chiller Plant (NCCP)• Results in more than 2
million kWh of electricity purchases being avoided /yr.
• Annual Greenhouse Gas reduction of more than 1400 MTCO2e.
Sustainable BuildingsFour LEED certified buildings:• Dana• Ross• C.S. Mott/Von Voigtlander• Law School’s South Hall
Scheduled for certification: • ISR Addition• GG Brown Addition
scheduled
Energy Conservation Measures (ECMs) 2012 ECMs will result in a GHG avoidance of more than 1000 MTCO2e/yr.
• Scope 1 emissions: stationary and mobile source emissions• Scope 2 emissions: purchased electricity. • Emissions have been adjusted in an effort to include University expansion at NCRC. • 2006 baseline is 680,000 MTCO2e. • Target for this goal is a 25% reduction of the FY2006 baseline or 510,000MTCO2e.
Cut GHG by 25% by 2025
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012
University of Michigan Greenhouse Gas Emissions (Adjusted for NCRC Acquisition)
Source: Utilities and Plant EngineeringSource: Utilities and Plant Engineering
MTCO2e
Goal (510,000)
Proposed Initiatives
Category BuildingAnnual Projected Savings ($)
Annual Projected Carbon Savings (MTC02 /yr)
WindowsDentistry
Hatcher SouthModern Languages Building
39,00043,00028,000
137147101
Chiller PlantsPalmer‐Fletcher
Rackham‐Dentistry or Rackham‐MLB
950,000140,000
3,600?
VAV ProjectsChemistry (partial)
Dow (partial)SPH II (partial)
373,000130,00050,000
2,006?70
Other ECMsMLB lighting upgrades
SPH II occupancy sensorsBotanical Gardens heat pump
24,00025,00015,000
129124?
Energy Conservation Projects
Decrease Vehicle CO2 Output by 30% by 2025
• Commute Optionso Transit
• M-Ride (AATA)• Commuter Express Bus Service (ExpressRide)• U-M Bus Service• Link with Park & Ride and Commuter Lots
o Ridesharing [Carpool , Vanpool and Car-sharing (Zipcar)]o Emissions Free (Bike, Walk and Telecommute)
• Bike Rental Program• Bike Friendly University
o Other (Guaranteed Ride Home Cab Service)
• Largest university alternative fuel fleeto 7 Hybrid buses
Decrease Vehicle CO2 Output by 30% by 2025
• Upcomingo Electric Vehicle Charging Stationso Fleet replacements with more efficient modelso Further growth of commute options
• Bike Share in 2013
0.00
0.20
0.40
0.60
0.80
1.00
1.20
FY2006 FY2007 FY2008 FY2009 FY2010 FY2011
University of Michigan Passenger Trip Carbon Intensity
Source: Source: Parking & Transportation Services
Kg CO2e/trip
Goal (0.82)
Reduce Waste to Landfills by 40% by 2025
o New Initiatives• Back-to-Basics Campaign• Food Waste Composting Pilot
o Ongoing Initiatives• Student Move In &
Move Out Programs• Zero Waste Events• Pre-Consumer Waste
Food Composting
o Challenges• Expanded Campus• Financial Constraints
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012
University of Michigan Waste to Disposal Facility
Source: U-M Waste Management Services
Waste Tonnage
Goal (7900)
40% Fewer Chemicals, 30% Less Stormwater Runoff by 2025
• 2006 + data• Developed Guidelines
o Reducing applicationso Prioritize environmentally
friendly optionso Reduce maintenance
area and levels• Compost-tea pilot• Golf-course eco-certifications
• OSEH/UPO Best Practices guidelines, NPDES permitting• Best Practices Checklist• Integrated approach to open space and stormwater management
0
10,000
20,000
30,000
40,000
50,000
FY2006 FY2007 FY2008 FY2009 FY2010 FY2011
University of Michigan Synthetic Land Management Chemical Applications
Source: U-M Office of Campus
Pounds Active Ingredient
Chemical Reduction
Stormwater
20% Sustainably Sourced Food by 2025
• Establishing baseline & tracking system• Working with vendors• Res Halls, Hospital & Unions: local menu items, locally sourced
dairyo Res Halls: Go Blue, Eat Localo Meals prepared with locally sourced items
• Local produce cartso (Hospital, Wolverine Tower and student cart at League)
• Farmers market pilot expands• Efforts to establish UM Sustainable Food Program and Campus
Farm• Cross-disciplinary “cluster” hire re: Sustainable Food Systems
Community Awareness
• PBA Programs• Planet Blue Room• Planet Blue Student Innovation Fund • Sustainable Labs & Workplace Certification• Faculty, Staff and Student Sustainability Survey (SCIP)• Events
o Earthfest – Party for the Planet!o DSA Sustainability Fairo Erb Speaker Series o Wege Lectures on Sustainabilityo Regular town halls
Welcome
Dr. Raymond De YoungAssociate Professor of Conservation Behavior, SNREAdjunct Associate Professor of Program in the Environment, LSA
Enduring BehaviorThe need for patience and perseverance
Raymond De Young Environmental Psychology and Planning
1. Behavior is hard to change, but its stability is good
2. Behavior has multiple causes offering options
3. Use interventions that match goal of durability
4. Change can happen, but experts need to change first
Promoting Enduring Behavior
Science Policy Making
Behavior Change
Behavior Change
What can be stored:5 Megabytes = All of Shakespeare2 Gigabytes = 20 meters of shelved books10 Terabytes = Library of Congress200 Petabytes = All printed material
100 billion neurons in brain, each with up to 10,000 branches Thus 1015 connections (petabyte)
Behavior Change
World View
Character Strengths(wisdom, courage,
humanity, justice, temperance, transcendence)
Values
Declarative Knowledge(know why)
NormsAttitudes
Procedural Knowledge(know how)
…
Sense of Responsibility
Intrinsic Motives(competence)(participation)(frugality)
Behavior Change
World View
Sense of Responsibility
Intrinsic Motives
Character Strengths
Values
Declarative Knowledge(know why)
Declarative Knowledge(know why)
NormsAttitudes
Procedural Knowledge(know how)
Labile Stable
NormsNorms
Behavior Change
World View
Intrinsic MotivesIntrinsic Motives
Character Strengths
Values
Declarative Knowledge(know why)
Declarative Knowledge(know why)
Attitudes
Procedural Knowledge(know how)
Sense of ResponsibilitySense of
Responsibility
Labile Stable
Sense of Responsibility
Intrinsic MotivesIntrinsic Motives
Declarative Knowledge(know why)
NormsNormsAttitudes
Procedural Knowledge(know how)
Behavior Change
World ViewWorld View
Character StrengthsCharacter Strengths
ValuesValues
Labile Stable
Intrinsic MotivesIntrinsic Motives
Character StrengthsCharacter Strengths
ValuesValues
Declarative Knowledge(know why)
Declarative Knowledge(know why)
NormsNorms
Procedural Knowledge(know how)
World ViewWorld View
Sense of Responsibility
Behavior Change
Attitudes
Attitude change
Behavior Change
World ViewWorld View
Sense of Responsibility
Intrinsic MotivesIntrinsic Motives
Character StrengthsCharacter Strengths
ValuesValues
Declarative Knowledge(know why)
Declarative Knowledge(know why)
NormsAttitudes
Procedural Knowledge(know how)
Changing social norms
NormsNorms
Behavior Change
World View
Intrinsic MotivesIntrinsic Motives
Character Strengths
Values
Declarative Knowledge(know why)
Declarative Knowledge(know why)
Attitudes
Procedural Knowledge(know how)
Sense of ResponsibilitySense of
Responsibility
Deepest cognitive structures resist change
World View
Sense of Responsibility
Intrinsic Motives
Character Strengths
Values
Declarative Knowledge(know why)
NormsAttitudes
Procedural Knowledge(know how)
Weakerrelationships Moderate
Stronger relationships
Labile Stable
EnduringBehavior
HOW EXPERTS CAN facilitate BEHAVIOR
CHANGE THAT STICKS
Different approaches result in different levels of stability
DiscussionMultiple CausesIntroduction Envisioning & Patience
World ViewWorld View
Intrinsic MotivesIntrinsic Motives
Character StrengthsCharacter Strengths
ValuesValues
Declarative Knowledge(know why)
Declarative Knowledge(know why)
NormsNormsAttitudes
Procedural Knowledge(know how)
Common behavior change approaches
• Education• Information• Media campaigns• Rules, regulations
Labile Stable
Sense of Responsibility
World View
Sense of Responsibility
Intrinsic MotivesIntrinsic Motives
Character StrengthsCharacter Strengths
ValuesValues
Declarative Knowledge(know why)
Declarative Knowledge(know why)
NormsNormsAttitudes
Procedural Knowledge(know how)
Less common approaches
• Education• Information• Media campaigns• Rules, regulations• Social marketing• Norm marketing
Labile Stable
World ViewWorld View
Sense of Responsibility
Intrinsic MotivesIntrinsic Motives
Character StrengthsCharacter Strengths
ValuesValues
Declarative Knowledge(know why)
Declarative Knowledge(know why)
NormsNormsAttitudes
Procedural Knowledge(know how)
Ideas for promoting stable behavior change?
• Education• Information• Media campaigns• Rules, regulations• Social marketing• Norm marketing• ________________• ________________• ________________
Labile Stable
1. California community‐based water conservation
1. Berlin neighborhood source reduction
Examples of un‐common approaches
World ViewWorld View
Sense of Responsibility
Intrinsic MotivesIntrinsic Motives
Character StrengthsCharacter Strengths
Values
Declarative Knowledge(know why)
Declarative Knowledge(know why)
NormsNormsAttitudes
Procedural Knowledge(know how)
Some un‐common approaches
• Lifelong education• Information• Media campaigns• Rules, regulations• Social marketing• Norm marketing• Participatory
behavior changeo Community-basedo Eco-teams
• Envisioning
Labile Stable
• Use un‐common strategies:o Patiently alter social normso Leverage values, character strengths, world‐views
• Anticipate behavioral continuity
• Reframe our role as experts. Stable change requires:o Facilitators of participatory problem solvingo Developing our own character strengths of:
• Courage to be patient • Wisdom to be steadfast
If goal is durable behavior then:
Raymond De YoungAssociate Professor of Environmental Psychology and Planning
School of Natural Resources and EnvironmentUniversity of Michigan, Ann Arbor, MI, USA
[email protected]‐personal.umich.edu/~rdeyoung
4 October 2012
Get Involvedhttp://sustainability.umich.edu/involved
• Student groups: SSI, Kill-A-Watt, EnAct, Michigan Sustainable Foods Initiative, SNRE Student Government, RecycleManiacsand many more!
• Planet Blue Ambassador Program• Submit proposal for Plant Blue Student Innovation Fund• Certify your lab, workplace or room• Faculty and Staff can sponsor/support student efforts• Attend events and join discussions