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©2019 Toyota Motor Corporation 1 RIETI Blockchain Symposium
Towards Blockchain-native Economy
Sei Kato, Oct. 7, 2019
©2019 Toyota Motor Corporation 2 RIETI Blockchain Symposium
Source: https://www.nature.com/nature/volumes/529/issues/7587, http://www.bitcoin.org/bitcoin.pdf, https://www.tri.global/, https://www.flickr.com/photos/ibm_research_zurich/
The Fourth Industrial Revolution Moves On
©2019 Toyota Motor Corporation
Now blockchain has become the core for the trustless systems
3 RIETI Blockchain Symposium
bitcoin
blockchain
blockchain
2008
Cryptocurrency (BTC, ETH, XEM, ….), STO/ICO, Sharing, SCM… PHR/HER, e-GOV, IoT, PDS… blockchain platforms,… IAM, distributed ledger, smart contract, cryptography, P2P computing, consensus mechanism, …
2019
©2019 Toyota Motor Corporation 4 RIETI Blockchain Symposium
Let us recap the current data-driven business
©2019 Toyota Motor Corporation
The growth of IoT systems and data consumption is fueled by a set of emerging data-driven business models
5 RIETI Blockchain Symposium
Category Examples Revenue Models
Augment Core Product
Adding sensors, processors, and connectivity to existing core products.
• GECAS Engine Leasing
• Google Nest
• Premium Pricing
• Product as a Service
Data-Driven Solutions
Directly or indirectly monetize IoT data, either by selling data outright or develop solutions on top.
• GE Predix
• Siemens Mindsphere
• Ayla Networks
• Data / Analytics Subscriptions
• Managed Services
• Customized Solutions
Ecosystem Orchestration
Monetize the ecosystem from an orchestrator’s role, by enabling ecosystem players to build & succeed through a platform.
• Airbus Skywise
• Schneider Electric Exchange
• Ecosystems Services
• Platform Licensing
• Platform Revenue Sharing
Source: Taraxa Analysis
©2019 Toyota Motor Corporation
One common feature in these models is that they all require the centralized control of critical resources
6 RIETI Blockchain Symposium
Centralized Data Aggregation Centralized Platform
Data aggregator
Data generators Data consumers
Platform owner
Participants
Source: Taraxa Analysis
Augment Core Product
Data-Driven Solutions
Ecosystem Orchestration
©2019 Toyota Motor Corporation
The market is naturally addressing these concerns by experimenting with decentralized models across a variety of verticals
7 RIETI Blockchain Symposium Source: Taraxa Analysis
Energy
Media
Healthcare
Real Estate
Distributed energy DApp platform
Distributed blog & rewards platform
Distributed DNA data platform
Distributed real estate listing & registry
Distributed energy market
Distributed gaming video platform
Distributed patient data for pharma.
Distributed short-term rentals platform.
Distributed energy exchange
Distributed video encoding network
Distributed insurance claims data exchange.
Distributed real estate escrow & purchase.
©2019 Toyota Motor Corporation 9 RIETI Blockchain Symposium
Automotive data exchange
MaaS x Blockchain
SCM
Traceability
…
©2019 Toyota Motor Corporation
Distributed automotive data exchange market use case
10 RIETI Blockchain Symposium
Generator Storage Broker Buyer
Blockchain
Buyer submits a purchase request
Broker synchronizes data availability & sales records
Generator uploads encrypted data
Generator defines data permissions on the blockchain
Blockchain notifies purchase intent
Storage pushes encrypted data upon request
Broker consolidates and delivers encrypted data
0
0
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Storage synchronizes data permissions
Broker queries pricing and locks payment in escrow
Generator grants permission & gets paid
Source: Taraxa Analysis
©2019 Toyota Motor Corporation
(Reference) Who would be the owner of our data?
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Theorem (Coarse 1960)
If trade in an externality is possible and there are sufficiently low transaction costs, bargaining will lead to a Pareto efficient outcome regardless of the initial allocation of property. In practice, obstacles to bargaining or poorly defined property rights can prevent Coasean bargaining.
Coase, Ronald H. (1960), "The Nature of the Firm". Economica. 4 (16): 386–405.
©2019 Toyota Motor Corporation
Let us build a new economy towards “Society 5.0”
12 RIETI Blockchain Symposium
blockchain
blockchain-native economy
2019
Cryptocurrency (BTC, ETH, XEM, ….), STO/ICO, Sharing, SCM… PHR/HER, e-GOV, IoT, PDS… blockchain platforms,… IAM, distributed ledger, smart contract, cryptography, P2P computing, consensus mechanism, …
Vision
Token Economy Data Democratization Distributed Data Exchange …
+
MaaS Autonomous Vehicle …