Towards a new lifestyle

WE BRING More than health,

HEALTH EDUCATION CAMPAIGN

Life

SEVENTH-DAY ADVENTIST CHURCHCorporation of the Seventh-day Adventists of EcuadorMariano Paredes N72-49 and Rodrigo de Villalobos, Ponciano Alto, QuitoPhone: (593) 2 2471 146 (593) 2 2807 489Fax: (593) 2 2801 739 Ex. 106E-mail: [email protected]: www.adventistas.ecPostal Box: 17-21-1908Quito - Ecuador

NORTH REGIONAv. Atahuallpa Oe 3-92 and Ulloa Phone: (593) 2 2527 631Quito - Ecuador

SOUTH REGIONTulcn 901 and Hurtado Phone: (593) 4 2451 205Guayaquil - Ecuador

Presentation of the campaign 4

What is the campaign about? 6

Why the campaign is done? 8

What goals does the campaign have? 10

Who is the campaign for? 14

Where the campaign is done? 16

When the campaign is done? 18

Who does the campaign? 20

How the campaign unfolds? 24

How the campaign is spread? 40

Attachments 42

CONTENT

PRESENTATION OF THE CAMPAIGN

Lets start a healthy lifestyle

With joy I present to the Ecuadorian people a campaign that has been designed with much love and care by your adventist friends. A campaign that aims to be a turning point in the life of Ecuadorians. A campaign that will provide knowledge and skills to start a Healthy Lifestyle and will bring great satisfaction to individuals and families in our country.

Fundamentally, the campaign informs and instructs you on the proper use of the eight divine secrets of health given by God to humanity in the creation week. Thus, each secret is presented in a simple language showing their value to human health.

Our mission is to serve society, using the guidance of God recorded in the Holy Bible. We therefore believe that the welfare, full life is a gift from the Creator.

Therefore, I invite you to live, but to live Gods way.

Leon e l Lo zan oPresident of the Seventh-day Adventist Church in Ecuador

Beloved, I wish above all things that thou mayest prosper and be in health, even as thy soul prospereth.

3 John 1:2

f

#SaludIASD

5

WHAT IS THE CAMPAIGN ABOUT?6

It is an educational campaign to promote health. A campaign that seeks to create awareness among the general population to adopt a Healthy Lifestyle which allows people to significantly reduce the risk of chronic disease or early death.

The healthy lifestyle, described by the BBC as a potent recipe for wellbeing... It is a compelling model for a world struggling with the scourge of obesity, diabetes and the chronic diseases of old age. 1 is part of a creationist worldview of life. It was proposed by writer Ellen White 152 years ago (1863), long before science highlighted it.

Thus, the campaign addresses the issue of health with a holistic approach: physical health, mental health and spiritual health.________1 http://www.bbc.co.uk/mundo/noticias/2014/12/141208_loma_linda_adventistas_vida_sana_ac [Spanish]

http://www.bbc.co.uk/programmes/p02d7gf2 [English]

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WHY THE CAMPAIGN IS DONE?

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Because nowadays, much of chronic disease and early death, is basically caused by peoples bad lifestyle: inadequate nutrition, sedentary lifestyle, regular consumption of tobacco and alcohol among others.

Precisely the National Health and Nutrition Survey (ENSANUT 2011-2013) 2 conducted by the Health Ministry and the National Institute of Statistics and Census (INEC) of Ecuador, revealed that of the total population, nearly seven million are overweight or obese, and only 3 out of 10 Ecuadorians do any physical activity or sport. It also revealed that 414,514 people over 10 years suffer from diabetes, and more than one third of Ecuadors population is pre-hypertensive. And 717,529 people aged 10 to 59 years suffer hypertension. Unfortunately figures are rising every year.

Currently there is little doubt that the main causes of death by disease in Ecuador, are related to metabolic, respiratory, gastrointestinal and mental and other cardiovascular diseases. Largely caused by harmful habits and unhealthy life styles. Diseases that could be prevented by adopting The healthy lifestyle proposed by this campaign, at no cost to the Ecuadorians.

In such considerations and because of the Ecuadorians limited information and general instruction about healthy lifestyles, it is fully justified to implement the HEALTH EDUCATION CAMPAIGN: MORE THAN HEALTH, WE BRING LIFE.__________2 http://www.ecuadorencifras.gob.ec/documentos/web-inec/Estadisticas_Sociales/ENSANUT/

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WHAT GOALS DOES THE CAMPAIGN HAVE?

LLEVAMOS

Ms que salud

Campaa Educativa de Salud

10

In general, the campaign aims to:

To raise awareness in the Ecuadorian society to adopt the Adventist lifestyle; consisting of eight healthy habits that will enable them to have a good health and quality of life.

Specifically considering that the human being is an integral being, composed of body, mind and spirit, it is intended that all Ecuadorians are motivated to adopt the following eight habits: 1. Do phisical exercise 30 minutes every day.2. Drink 8 glasses of water a day.3. Breathe fresh air every morning.4. Sunbathing 15 minutes a day.5. Eat three times a day and adopt a vegetarian diet.6. Sleep 8 hours a day.7. Avoid everything that is harmful to the body, mind and spirit.8. Read the Bible daily and pray three times a day.

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T H E A DV E N T I S T L I F E S T Y L E

Eight habits to stay healthy, young and fit no matter how old you are.

Do EXERCISE 30 minutes every day

Avoid ANYTHING HARMFUL to your body, mind and spirit

Read the BIBLE daily and pray 3 times a day

SLEEP 8 hours a day

Drink 8 glasses of WATER a day

Take a SUNBATH for 15 minutes a day

Eat 3 times a day and adopt a vegetarian diet (NUTRITION)

Breathe fresh AIR EVERY morning

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The exercise, water, air, sun, a vegetarian diet, rest, balance and faith; these are the EIGHT SECRETS given by God to humanity in the creation week, to have health and quality of life.

Ellen White june 1863

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WHO IS THE CAMPAIGN FOR?

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The campaign is aimed at the Ecuadorian population in general, with special emphasis on youth and adults.

15

Dnde se realiza la campaa?

WHERE THE CAMPAIGN IS DONE?

16

The campaign covers 32 major cities in Ecuador, and virtually, in all other cities and towns that have internet services.

17

WHEN THE CAMPAIGN IS DONE?

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Launching of the campaign. La Mitad del Mundo museum, QUITO

JANUARY

1304 27

IBARRA, Imbabura

TULCN, Carchi

ESMERALDAS, Esmeraldas

06 12 16

SANTO DOMINGO, Santo Domingo

CHONE, Manab

BAHA DE CARAQUES, Manab

MARCHFEBRUARY

22 3124

PORTOVIEJO, Manab

MANTA, Manab

SALINAS, Santa Elena

11 22 3014 26

GUARANDA, Bolvar

BABAHOYO, Los Ros

QUEVEDO, Los Ros

LATACUNGA, Cotopaxi

AMBATO, Tungurahua

01 05 09

AZOGUES, Caar

MACAS, Morona Santiago

RIOBAMBA, Chimborazo

JUNE

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The campaign takes place over a period of six months. It begins Monday January 26 and ends on August 31, 2015, according to the following schedule:

03 08

BAOS, Tungurahua

PUYO, Pastaza

JULIO

10 20 3117 30

TENA, Napo

EL COCA, Fco. de Orellana

LAGO AGRIO, Sucumbos

SANGOLQU, Pichincha

Closing of the CampaignPLAZA MAYOR, Pichincha

2410 28

GUAYAQUIL, Guayas

MACHALA, El Oro

HUAQUILLAS, El Oro

APRIL

05

MACAR, Loja

MAYO

19 23-2920 30

ZAMORA CHINCHIPE, Zamora

LOJA, Loja

CUENCA, HEALTH FAIR

GREAT FREE BOOK DISTRIBUTION in the city of Cuenca 200.000 books Live with Hope

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WHO DOES THE CAMPAIGN?

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More than 100,000 Adventists living throughout Ecuador.

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M O R E T H A N H E A L T H , W E B R I N G L I F E

BALANCEAIR

SUN

NUTRITIONEXCERCISE

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Ejercicio Agua Aire Sol Nutricin Descanso Equilibrio Fe

M O R E T H A N H E A L T H , W E B R I N G L I F E

EXCERCISE

FAITHWATER

REST

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HOW THE CAMPAIGN IS DONE?

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1. Reality Show: Move for life2. Did you know that?3. Can I ask?4. Health Capsules.5. This is my history.6. Enjoy Life.7. The Villain of the Week.8. Versus.9. How to die faster10. Eight Divine Secrets.

11. Count on me.12. Greeting the Celebs.13. Facebooknovel: Eight Extreme Decisions.14. Awakening with God.15. Your Health in 140 characters.16. Song of the campaign and Video Clip.17. The Health Week.18. Health Fair.19. Vegetarian Food Studio20. Live with Hope.

The campaign is implemented with the following

20 programs:

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mu etepor la VIDA


1. Reality Show: Move for lifeProgram name: Move for LifeFormat: Reality ShowNumber of programs: 56 VideosDuration of each video: 4 to 5 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorEmission Days: Monday and Thursday at 10:00 am

With Caleb (70 years old) and his team.A project that brings personally to Ecuadors 23 provinces the eight divine secrets of good health.

Caleb, in the biggest race of his life, runs over four thousand kilometers (certain sections by bike) with a message of change for all Ecuadorians, that it is possible to adopt a healthy lifestyle and have a good health and quality of life.

PROGRAMS

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Name:AicardodeJessArrubla(CALEB).WasborninColombiaonMarch15th,1946.HehaslivedinEcuadorfor40years.Formerprofessionalboxer.

Immersedindrugsandalcohol,attheageof 40yearsfellseriously illwithcirrhosis.Needingalivertransplant,Godmiraculously restored his health. Since then, he adopted the Adventist lifestyle.

Hehasrunfor24yearstheLTIMASNOTICIASrace(15Km)inQuito.PlaystherolofthebibleheroCaleb,oneofthe12spiesthatMosessenttoCanaan.Nowhecarriesamessagethatitispossibletoleavetheaddictionworldandliveahealthylifestyle.

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Caleb ROUTE

La Concordia

Carlos JulioArosemena

Tola

Sucua

Santiagode Mendez

Logroo

NuevoRocafuerte

Puerto ElCarmen delPutumayo

SanLorenzo

Valdez

RioVerde

Atacames

Rosa Zrate(Quinind)

Bahia deCarquez

Manta

Puerto Lpez

Salinas

Chone

Quevedo

Alfredo

SanMiguel

San Josde Chimbo

Montalvo

Valencia

Echeandia

PimampiroUrcuqui

HuacaSanGabriel

Bolvar

Cayambe

El Doradode Cascales

Lumbaqui

SangolquiEl Chaco

Loreto

Baeza

Archidona

PelileoPatate

QueroTisaleo

Pujili

Saquisili

Guano

Villa La Unin

CevallosMeraMocha Baos deAgua Santa

El Salitre

Santa Clara

La ManMontecristi

Baba

Duran

Paute

La Victoria

Arenillas

Santa Rosa San Felipe de Oa

Saraguro

Gonzanama

Macara Cariamanga

Alamor

Huaquillas

Catamayo

Celica

Franciscode Orellana(El Coca)

Cuenca

San Miguelde Ibarra Nueva Loja

(Lago Agrio)

Machala

Guayaquil

Quito

Azogues

Macas

Loja Zamora

Latacunga

Ambato

Guaranda

Riobamba

Tulcn

Puyo

Tena

Santa Elena

Santo Domingode los

COLOMBIA

PER

.

.

.

.

Guamote

.

.

.

Portoviejo

Rocafuerte

.

.

.

FlavioAlfaro

Colorados

Esmeraldas

Ventanas

Naranjal

.

.

PuebloViejo

Babahoyo

Mitad delMundo

.

Puerto Ayora

Puerto VillamilPuerto Baquerizo Moreno

REGIN INSULARPROVINCIA DE GALPAGOS

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2. Program name: Did you know that?Program host: Juan Carlos Ramal MDNumber of programs: 16 videosDuration of each video: 1 to 2 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Scientists Tips on Healthy Lifestyle.

3. Program name: May I ask you?Number of programs: 17 VideosDuration of each video: 1 to 2 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Street interviews to common people of the Ecuadorian cities about the eight divine secrets of health.

4. Program name: Health CapsulesNumber of programs: 16 videosDuration of each video: 30 seconds to 1 minuteBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Meaningful phrases or tips on the eight divine secrets of health.

SABASQUE?SABASQUE?

??PREGUNTARTE?PUEDO

CPSULASSALUDde

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5. Program name: This Is My StoryNumber of programs: 17 VideosDuration of each video: 2 to 3 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Testimonies of people that changed bad habits and now live the Adventist lifestyle.

6. Program name: Enjoy LifeProgram host: Henry AvelinoNumber of programs: 16 videosDuration of each video: 1 to 2 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Tips and practical experiences on the eight divine secrets of good health.

7. Program name: The Villain of the WeekFormat: CartoonsNumber of programs: 27 videosDuration of each video: 1 to 2 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Dramatization of characters representing various bad habits that harm the physical, mental and spiritual health.

miEsta eshistoria

EL VILLANO DELA SEMANACampaa Educativa de Salud


VidaDisfruta la


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8. Program name: VersusNumber of programs: 16 videosDuration of each video: 1 to 2 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Tips based on actual conflicts of people struggling between adopting healthy habits or dropping unhealthy habits

9. Program name: How to die fasterFormat: ComedyNumber of programs: 16 videosDuration of each video: 1 to 2 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Paul Mogro shows in a funny way how ridiculous it is to continue unhealthy habits that damage health.

10. Program name: Eight Divine SecretsFormat: CartoonsNumber of programs: 16 videosDuration of each video: 1 to 2 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram description: Comedy of the eight characters of the campaign on various problems of health and quality of life.

CoMO MORIRPIDMS R

8


SUSVERCampaa Educativa de Salud

VS

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11. Program name: Sing with meFormat: CartoonsNumber of programs: 8 VideosDuration of each video: 2 to 3 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Video clips of the eight divine secrets of good health.

12. Program name: Greeting the FamousNumber of programs: 16 videosDuration of each video: 2 to 3 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Christian Gavilanes interviews celebrity and public characters. They talk about healthy lifestyles.

13. Program name: Eight Extreme DecisionsFormat: Facebook novelNumber of programs: 12 VideosDuration of each video: 3 to 4 minutesBroadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Novel proposing real problems of a professional fighting obesity, hypertension and diabetes.

CANTACONMIGOCANTACONMIGO


FamososSALUDANDO A LOS


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14. Program name: Awakening with GodProgram number: 187Broadcast medium: www.facebook.com/AdventistasdelEcuadorProgram Description: Devotions written with messages about the Adven-tist lifestyle from the Bible, in 100-150 words.

15. Your Health in 140 characters. 374 meaningful phrases or prac-tical health advices for Twitter. 2 tweets per day, posted one in the morning and another in the afternoon.

16. Song of the campaign and Video Clip. Composition and interpretation of the song of the Health Education campaign More than health, we bring life. Posted on: www.facebook.com/AdventistasdelEcuado

14Tu salud en

CARACTERESCampaa Educativa de Salud


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From May 24 to 30, seven hundred young Calebs will raise awareness in the inhabitants of the city of Cuenca throu-gh public announcements on the importance of a Healthy Lifestyle with the eight divine secrets of health. They will also conduct various social welfare activities.

17.- THE HEALTH WEEK

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DAY THEME ACTIVITY

Saturday May 23 Faith and Balance

In the morning they will make a Health Caravan and in the afternoon an artistic Show of the eight divine secrets of good health

Sunday May 24 ExerciseThe 700 young Adventists will perform different physical activities scheduled in a public park of the city

Monday, May 25 Water They will give away 30,000 bottles of Vital CADE water in strategic places of the city.Tuesday, May 26 Air They will plant 2000 trees in a strategic point of the city to improve the oxygen

Wednesday, May 27 Sun of the city They will give away thousands of free hugs in strategic points of the CityThursday, May 28 Nutrition They will donate a thousand pints of blood to the Ecuadorian Red Cross to save lives.

Friday, May 29 RestThey will give away 30,000 pillows in strategic points of the city showing the importance of having a good rest.

Programming is as follows:

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18.- HEALTH FAIR

From May 25 to 29 we will have a Health Fair in the city of Cuenca, in the Convention Center Mall del Ro.On the eighth day various stands will present professionally the benefits of applying the eight divine secrets of health. And at night a conference will be held with the renowned Dr. Marco Albuja.

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19.-VEGETARIAN COURSES

The Adventist Technological Institute of Ecuador ITSAE-CADE, the Adventist Clinic of Quito and 13 Adventist Education Institutions, each in its facilities on dates to be published will offer vegetarian courses..

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20.-LIVE WITH HOPE.

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The project involves the free mass distribution of the book Living with Hope, both physical and digital format, written by two renowned American doctors: Dr. Mark Finley and Dr. Peter Landles.

The physical book will be distributed in the city of Cuenca on 30 May 30th, by 3000 Seventh-day Adventists coming from different parts of Ecuador. Exactly 150,000 books, one for each family in Cuenca. And for the rest of the country the distribution will be in digital form.

Live with Hope shows simple ways to avoid chronic murderers such as cancer, diabetes, heart disease and obesity. Here, you will discover the real benefits of good nutrition for the body and mind. You will also find the formula to increase resilience and see how love and forgiveness restore the heart.Walking through the pages of this book certainly you will be challenged to make adjustments in the course of your life. Implement in your life the principles revealed in this best seller, and be amazed by achieving incredible results.

Dr. Mark FinleyAuthor of many books, is a renowned lecturer worldwide

Dr. Peter LandlessDr. Peter LandlessA prolific writer, is a remarka-ble nuclear cardiologist

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HOW THE CAMPAIGNIS SPREAD?

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Facebook: Spreads the Move for Life project and the other 14 programs.

Twitter Basically promotse and advertises the programs. www.twitter.com/AdventistasEc

Instagram Presents featured photos of the campaign.

Youtube Presents featured photos of the campaign.

Video Channel available to all.

The campaign is conducted primarily by social media.

It will also be broadcasted by Nuevo Tiempo Radio and other local radio broadcasters, print and online media, television.

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ATTACHMENTSAdventist Health Studies

The US government, the BBC, National Geographic and many journals have published hundreds of studies, scientific articles and news on health or medical condition of Adventists.There is currently much interest in knowing the value of the Adventist Lifestyle, to benefit the rest of the population. We present as an example some of them:

In a world where the cost of obesity equals tobacco and armed conflict, it is surprising to find a community that does not conform to this trend. They live to a ripe old age without chronic diseases. The reason for this extraordinary longevity could be rooted in their faith. The Adventist lifestyle includes a vegetarian diet for the most part, frequent exercise and a commitment to celebrate the Sabbath as a day of rest. The Loma Linda lifestyle appears to add up to a potent recipe for wellbeing. There is little doubt, based on statistical evidence, that this community can expect to live significantly longer than most other people. It is a compelling model for a world struggling with the scourge of obesity, diabetes and the chronic diseases of old age.

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Would you believe that you can add 10 years to your life? A long and healthy life is no accident. It starts with good genes, but also depends on good habits. According to experts, if the right lifestyle is adopted, the chances are that you can live a decade longer. In recent years, researchers have searched the globe to find the secrets of long life ... In Loma Linda, Califor-nia, researchers studied a group of Seventh-day Adventists distinguished by its longevity .

https://www.youtube.com/watch?v=r8dABbS0fxk / https://www.youtube.com/watch?v=Onhtdxf8-N0 / https://www.youtube.com/watch?v=XfIm4bll3sg

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#SaludIASDAdventistasdelEcuador

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