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Toward Public Broadcasting 2.0Digital Future Initiative Summit Briefing

Dennis L. HaarsagerKWSU/KTNW-TV, Northwest Public RadioWashington State University

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Changes in media usage

People are taking control over their media usage. Non-real time is the fastest growing

segment of media usage. “I want what I want, when I want it, the

way I want it.” The important media divide is no

longer audio vs. video or print vs. electronic, it’s “my time” vs. real-time.

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Media über trends

Digitization – content meets mathematics Noiseless generations Asset management

Personalization – content meets self-organization Self-curation Communities of interest more important than

aggregator brands Democratization – content escapes its keepers

Inexpensive production tools Low cost barriers to effective distribution

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Public broadcasting 2.0 Characteristics

Many-to-many On-demand for use in “my time” Abundance rules – content limited only by storage Content is branded and has a useful life outside the

confines of aggregator brands (podcasting, VOD) Rewards cumulative access over time New business models apply; financial return can be

orders of magnitude more per contact hour Programmers and users are curators.

Provide huge choice. Make content personalized and accessible.

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Open Media Network (omn.org)

Project of non-profit Open Media Foundation with pubcaster support

Distributing a broad range of public service media, audio and video

More a platform than a destination Includes community & economic tools Powered by Kontiki (ditto BBC, AOL) Now in public beta 3

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Transfer to TIVO Device

Transfer to Windows Media player or device

Transfer to iPodSyncSync

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Contact information

Dennis L. Haarsager, Associate VP & GMEducational Telecommunications & TechnologyWashington State University [KWSU/KTNW-TV, Northwest Public Radio]PO Box 642530Pullman, WA 99164-22530

Contact info: haarsager.org/contactWeblog: technology360.comResources: technology360.orgPublic Service Publisher weblog: pspblog.orgOpen Media Network: omn.org