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Dreamz tours and travels
INDUSTRY ANALYSIS
BASIS OF SEGMENTATION
Holiday: Mass market, Individual market, and Popular market.
Demand: Primary, Secondary, and Opportunity.
Geography: International, according to regions, etc.
Psychology: Lifestyle, Personal motive, and Knowledge.
Demography: Age, Sex, and religion.
Socioeconomic: Rich, poor, rural, urban, literate, illiterate.
Purpose: Business travel, Cultural Tourism, and common interest convention.
Age: Teens, kids, youth and senior citizen.
COMPETITORS
Kesari tours and travels
Sachin tours and travels
Raj tours and travels
Online travel agencies like makemytrip.com,yatra.com
Other local agencies like Manish travels, Cosmos travels, Eagle travels
DESCRIPTION OF VENTURE
Size of the business
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Office EquipmentServices Provided
Size of the business
Medium size business.1 main office situated Borivali (W), Mumbai18 employees all over Maharashtra including 10 tour guides, 6Drivers and 2 peons .
Office Equipments
Particulars Units
Table 2
Chairs 5
Computers & Laptops 4
Office Telephone 2
Vehicle 1
Internet Connection 1
Air Conditioners 1
Services Provided
Pre-arranged tours, custom packages according to clients requirmentsIndividual, Couples and group travel to leisure clients.Good level of customer service and reasonable tour packages
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Products & Tour Packages
o Goa Tour & Packageso Pune Tour & Packageso N agpur Tour & Packageso N ashik Tour & Packageso Aurangabad Tour & Packageso Mumbai Tour & Packageso Mahabaleshwar, Lonavala Packages
Goa Tour & Packages
Stay
3 Days and 2 N ights
Rents
Per Couples :- Rs. 9999
Per Adult :- Rs. 2999
Places
Dono Paulo BeachTaj Hotel Fort&Aguada Beach.Alorna Beach.Goa State Museum etc.
Pune Tour Package
Stay
3 Days & 2 N ights
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Rents
Per Couple:- 8999 Rs.
Per Adult:- 2999 Rs.
Places
Osho AsharamAga Khan PalaceSaras BaugSinhagad Fort
Nagpur Tour Package
Stay
3 days & 2 nights
Rents
Per Couple:- Rs. 12999
Per Adult:- Rs. 3999
Places
Ambazari Lake&GardenBalaji Mandir Gandhi BaugRamtek Mandir etc.
Nashik Tour Packages
Stay
3 Days & 2 N ights
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Rents
Per Couple:- Rs. 7999
Per Adult:- Rs. 2999
Places
Muktidham TempleTrimbakeshwar templeShirdi
Aurangabad Tour Package
Stay
4 Days & 3 N ights
Rents
Per Couple:- Rs. 11999
Per Couple:- Rs. 2999
Places
Ajanta & Ellora cavesDaultabad FortBibi ka MakbraKailasa Temple
Mumbai Tour Package
Stay
3 Days & 2 Nights
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Rents
Per Couple:- Rs. 14999
Per Couple:- Rs. 2999
Places
o Haji Alio Gateway Of Indiao Siddhi Vinnayak Templeo N ehru Planetorium
Mahabaleshwar, Lonavala & Khandala Tour Package
Stay
2 Day &1 N ights
Rents
Per Couple:- Rs. 3999
Per Couple:- Rs.1999
Places
Pratap GadhVeena LakeGokarn Temple
MARKETING PLAN
We believe in providing innovative holidaying ideas to our guests hence createdunique concepts to cater to their ever evolving needs, which will be acknowledgedas innovations in the Indian Tourism Industry and translate into smiles on the facesof our happy guests.
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SPECIAL TOURS
Adam n Eve tours:
These are the exclusive tours for newly married couples. The most special holidayfor a couple is their honeymoon. This tour is designed according to the requirementand mood of the couple. Couples get their privacy and also the opportunity to meetand enjoy the company of other couples. These tours include trip to Mabaleshwar,Goa, Matheran, Kandala and Lonavla.
Age No Bar Couple Tours:
These are Second Honeymoon tours for all middle age couples to rejuvinate their love, which is lost somewhere in the hustle and bustle of life for all those years of raising the family, looking after business or career.
Apple Pi:
Apple Pi offers escorted non-classroom learning tours to science centers acrossMaharashtra, where students gain hands-on experience in learning the key
scientific concepts. These tours take teaching out of the textbooks and prove thatlearning can actually be fun. Different games, quiz, puzzles will be carried out inthis trip. It includes trip to N ehru Planetarium, N ehru Science centre and Industrialvisits.
My Fair Lady:
This tour is born with an idea to give a chance to an Indian lady to explore andenjoy her freedom by visiting destinations around Maharashtra with woman alike.
Activities like Rangoli competition, Mehendi competition, Master Chef cookingcompetition, Womens cricket, Fashion show and Dreamz Queen Beauty contest.
Chota Break:
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These are the escorted short tours to Mahabaleshwar, Matheran, Alibaug, Lonavalaspecially conducted for those who cannot go on a long holiday. Chota Breaks areconducted on weekends or on a long weekend or during the vacation. The trips costfrom- Rs.1000-Rs.2000
Marigold:
These are the yatra tours to spiritual places like Ashtavinayak yatra. Other popular temples are trimbakeshwar temple, mahalaxmi temple etc. This tour will help u torelieve your stress and enable you to have a blissful spiritual experience.
Ashtavinayak yatra- Rs.5975 per adult, Child-Rs.3975
Second Innings:
This is a celebration of Golden Age. Second Innings is a tour full of masti, mazzaand magic. This tour also gives the much desired confidence to our beloved parentsand grand parents, that even they can enjoy life to the fullest.Relaxation andsightseeing is not all that the tour program is about tough -be prepared for addeddoses of group games, fashion shows, dances, cricket, other activities and totalentertainment.
Chocolate Grand Parents Grand Children Saath Saath :
The loving relationship that exists between grandparents and grandchildren issomething you cannot measure. This tour aims to bring different generations of families together, increasing the bonding between them as they see sights, sharenew experiences and have loads of fun together. It includes trips to beaches alongthe coastal line and amusement parks.
Jungle tours:
Jungle Tours will give you a unique jungle experience. It is the break you cravefrom your tiring, boring, artificial routine. An amazing opportunity to recharge andrefresh yourself in the lap of nature. N ature trails in open jeeps through lush greenforest, calls of various birds, freely moving wild animals, pug marks on the pathyou will experience the unexpected and delightful world of wildlife on Jungle
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Tours. All these enlivening experiences will inspire you to become a friend of nature and that is the main purpose of Jungle Tours. It includes trip to Tadobaforest near Gadchiroli and Sanjay Gandhi N ational Park. Special photography tipswill be given to the customers by our trained guides. Tour will also include tiger
Safari and Lion Safari.
PROMOTION
Printed Ads in newspapers like Times of India, D N A, Mumbai Mirror andmagazines like Femina, Readers Digest, Filmfare mentioning special tourswith special pricesLaunching own website with the option of online booking
Participating Printing pamphlets and brochuresAds on local channels of television and radioin tours and travels Exhibitions held in Bombay Exhibition Centre andBandra Kurla ComplexPosters will be displayed on our buses and will be promoting throughhoardingsTie-up with Engineering and Business schools for organizing Industrialvisits
Tie-up with schools and colleges for educational and short toursSpecial discounts will be given to our repeat customers ranging from 10% to40%Special gifts will be given to the winners of the fun activities which will beconducted during the tour Every customer will be given a token of thanks at the end of the tour whichincludes vouchers and small giftsDuring festivals special trips will be arranged for people who like tocelebrate in their hometown:Makarsankranti- trip to GujaratChristmas-trip to Goa
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FINANCIAL PLAN
SOURCES OF FUNDS
EACH PART N ER IS GETTI N G 15 lakh
6 PART N ERS = 90 lakh.
ADDITO N AL FU N DS ARE TO BE BORROWED FROM AXIS BA N K OF 5 LAKHS.
FINANCIAL PLAN of Income Statement
Particulars (RS . In lakh ) 1 st year 2 nd year 3 rd year
Sales revenue 94.08 131.71 184.39
Cost of goods 56 30 30
Gross profit 38.08 101.71 154.39
Salary 4.56 6.96 8.96
Office expenses 1.5 0.50 0.75
Electricity and telephone bills 1.56 1.66 1.75
Maintenance expenses 16.8 30.56 35
Advertisement 5 8 10
Office rent 7.2 7.2 7.2
N et profit before tax 1.46 46.83 90.73
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Less- tax N il 14.04 27.21
N et profit after tax 1.46 32.80 63.72
ESTIMATION OF BREAK EVEN
INTITAL INVESTMENT 95 LACS
(90 LACS FROM PARTNERS AND 5 LACS FROM BANK .)
PROFITS
1ST YR PROFIT 1 .46 LACS
2ND YR PROFIT 32 .8 0 LACS
3RD YR PROFIT 6 3.7 2 LACS
OUR BREAK EVEN WILL BE ACHIEVED AT THE 3 rd YEAR .
CONTINGENCY PLAN
Contingency plan is an alternative plan in the event of the changes in theoriginal plan due to unforeseen circumstances like delayed arrival ordeparture, accidents, floods, fire or unexpected disaster, snow storms ortyphoon . Therefore, unconventional arrangements should be made by the tourguide as follow:
Itinerary will be reschedule because the place of interest not available for visits or there is a flight delay bad weather caused. Action to take:
(a) Inform the tourist agency of the latest development
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(b) Recommend familiar with places of interest or new places on the itinerary.
(c) Inform to the relevant parties. For example hotel, restaurant and drivers.
(d) Obtain tour leader and tourist signatures on consent of the changes made.
(e) To keep the photocopy of the consent letter which are the tourist signature.
Accommodation is change when there is an increase in the rooms requested by thetourists or the hotel is full house or numbers of the room are incorrect. Action to
take:
(a) To from the travel agency before any additional room is booked.
(b) To get approval from the travel agency to arrange alternative same rate hotelfor the tourist.
(c) To get the Hotel to arrange alterative same rate or upgrade hotel for the tourists.
(d) Should the number of the room required is correct, the travel agency will benotified and approved on any arrangements to be made.get approval
The transportation is rearranged or alternative transport is provided if the coach breaks down, delay or accident and fire on the board of the coach. Action to take:
(a) Obtain authorization from the tour agency.
(b) Inform tourist of the changes in the tour.
(c) N otify relevant parties of changes in the hotel arrangements.
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Meals .:Rearrange the meals if the restaurants are closed or full house. Action totake:
(a) In this instance to identify a similar restaurant for the tourist
(b) Obtain authorization from the tour agency.
(c) Make a proper arrangement with the restaurant concerned.
Other contingency may arise like losing of document for examples passport or credit card. If the situation arises the tourist agency be informed and arrangements
be made to the tourist concerned for the lost document with the relevant embassy.
To overcome such contingencies, keep a photocopy of each and every tourist passport in your group. If any mishap occurs, the records you have will assist them.