Tourist Loyalty ProgramMSCMS

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MSC Management Services Sdn Bhd

17 March 2006

Tourist Loyalty Program


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Intellectual Property Clause

This proposal is strictly confidential.

It is made available to Malaysia Tourism Promotion Board(MTPB) at its request and on the strict understanding that it

will not be shown, read, or passed on to any other party.

This proposal has been developed by MSC Management Services

Sdn Bhd (MSCMS) and will remain its property until such timethat a formal contract will have been signed by and between

MTPB and MSCMS. As such, its contents may not be disclosedby MTPB to any third party. If MTPB decides not to proceed withthe engagement or selects another entity to execute the work, werequest the return of this proposal together with assurances that

no photocopies have been made.


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Table of Content

1.0 Introduction

2.0 Project Engagements....

3.0 Tourist Loyalty Program Proposal.. ..


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1. Introduction


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MSC Management Services Sdn Bhd

MSC Management Services Sdn Bhd (MSCMS)was incorporated in February 1999 and is awholly owned subsidiary of MultimediaDevelopment Corporation Sdn Bhd (MDC).The MDC was set up in June 1996 and wasentrusted by the Malaysia Government tospearhead and oversee the development &implementation of the Multimedia SuperCorridor (MSC). Through MSCMS, MDC is ableto provide the services comprising of quality

business consulting services, professionalismand quality client relationship withgovernment agencies and public sector,making it a well mandated, value based andhighly effective corporation with back-upsupport and services.

MISSION STATEMENT

To become the preferred provider of selected services and solutionsthrough the application of ICT, by

adding value and helping ourclients grow .

VISION STATEMENTTo be a TRUSTED partner in

helping clients manage, promoteand grow their businesses.

We are dedicated to ensure that

clients are provided with world-class quality of service that

enhances clients competitivenessadvantage and the MSCs vision is

achieved, focusing effort onclient satisfaction.


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MultimediaDevelopmentCorporation

MSCTrustgate

MeiTechInvestment

Holdings

MSCTechnology

Center

MSCVentureCapital

MSCManagement

Services

Total Staff Strength : approx 1200

MinistryOf Finance

ImplementationCouncil

Chairperson : YAB Prime Minister

G-Tech

Manufacturingof wirelessproducts andtechnologies

Business,technical,operationalOutsourcingand consultingcompany

Managementconsultingcompany

Seed andVentureCapitalcompany

StrategicInvestmentscompany

CertificateAuthorityCompany

Policy, Governance,ProgramManagement,Marketing andCommunications

MDC Group Relevant companies and competencies


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Fully integrated consulting services

Our services span each area of consulting specialisation across all segments of the industry giving MSCMSan unparalleled ability to provide integrated service across all aspects of our clients business

By partnering with our clients to navigate all aspects of change and competition, we have the ability to deliver the full range of services from concept through execution on a fully integrated basis

Strategy People Operations Technology

BusinessStrategy

OrganizationalStructure

Reengineering InformationStrategy

SystemsStrategy

SystemsManagement

MSCMS

Strategy Firms

Human Res. Firms

Traditional Consulting Firms Large Systems Integrators

Systems Development Firms

HR Planning

Our Services are Fully Integrated


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MSCMS Capabilities

MSCMS is an professional services company, whose competencies includeoutsourcing, consulting, training and systems development and infrastructuremanagement. We achieve these by utilizing a leveraged network model, leveraging our partners and supplies to bring maximum value to our customers.

HardInfrastructure

SoftInfrastructure

(people and processes)

Technology Operations

Solution Integration

Business ProcessOutsourcing

StrategyPlanning

AllianceManagement


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Why MSCMS?

The technology professionals in MSC Management Services, a business andtechnology outsourcing company, have been involved in technology relatedprojects and initiatives since the inception of the Multimedia Super Corridor.Our key value proposition is to bring our culmination of experience in variousoutsourcing projects . We have achieved this by working as a team player,leveraging on our vast experience in technology outsourcing services to developsolution for our clients.

The key reasons why we are the best choice for our clients :

have proven track record to ensure that we can deliver

have the financial capability have the skills available in our teams to ensure success of the

implementation


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Evaluation Considerations

Attractiveness of the Concept Approach and Solution

Attractiveness of Technology Transfer

Capability of the Proposing Organization

Experiences and Involvement in Government andnon-Government Clients on Similar Projects


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2. Project Engagements


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Some of our International Engagements and Experiences

Islamic Development Bank (IDB) Saudi Arabia Model IT Strategy for 53 member countriesincluding benchmarking, initiative audit andreview, resource planning and prioritization

Vietnam and Myanmar Formulation of National ITStrategy including review of existing initiative, risk

identification, process implementation review anddefine KPIs

Lao PDR - Smart School Implementation

Myanmar - Smart SchoolImplementation

Iran eCommerce Master Plan

Bahrain An assessment of GovernmentBahrains Electronic Government Initiatives

Syria Played an advisory role to the PMs Office

focusing on organizational structure, operation,technology and process

Saudi Arabia ,E-Medina Strategic Studies for E-Government
http://www.cia.gov/cia/publications/factbook/flags/bm-flag.htmlhttp://www.cia.gov/cia/publications/factbook/flags/la-flag.html


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List of some of our local clients

Bernama Systems & Solution Advisor Sdn BhdBMW Malaysia (M) Sdn BhdBritish American Tobacco GSD (KL) Sdn bhdCyberview Sdn BhdDHL-Asia Pacific Information Services Sdn Bhd

Ericsson Malaysia Sdn BhdFujitsu Malaysia Sdn BhdHCL Infosystems (M) Sdn BhdHSBC Electronic Data Processing (Malaysia) Sdn BhdHuawei Technologies (Malaysia) Sdn BhdIBM Malaysia Sdn BhdKnowledge Worker Exchange Sdn Bhd

Lim Kok Wing University

Lotus Engineering Malaysia Sdn BhdMotorola Multimedia Sdn BhdMSC Technology Center Sdn BhdMultimedia Development Corporation Sdn BhdMultimedia University

Nokia Malaysia Sdn BhdPrima IT MSC Sdn BhdRaine Horne International Zaki & PartnersSatyam Computer Services LimitedShell Information Technology International Sdn BhdSiemens Multimedia Sdn BhdSymphony House Berhad


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Corporate Recognition

Multimedia DevelopmentCorporations MSC Status

Malaysian Ministry of FinanceCertification

Carnegie Mellons CMMi Level 3(Q1 2006)

ITIL (UK based IT Outsourcing)


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3. Tourist Loyalty Program Proposal


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- Loyalty Program for Tourist collaboration with Tourism

Malaysia Promotion Board

Proposal


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Tourist Loyalty Program Portal

Tourism Portal


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Tourist Reward Card

Sample Tourist Loyalty Card


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System Architecture

Data entry of merchants information

Reader

ISP

Primary Database Server

Secondary Database Server

Zone 1(KlangValley)

Web Server &Payment Gateway

Web 1 Web 2

Zone 2(Penang)

Zone 3(Johor Bahru)

Zone 3(Ipoh)

Zone 4(Sabah /Sarawak)

Web 3

Kiosk

Smart Card

App 1 App 2 App 3

StreamingServer

Application Server


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- Increase spending to stimulate economic growth from

incentive offered.- Participating Merchants can enjoy impact through marketing

campaign

- Tourist spending pattern can be monitored.- Demographic Data.

Benefit to the Government


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YEAR TOURIST

2003 10,580,000

2004 15,700,000

2005 N/A

Number of Tourist

Source: http://www.tourism.gov.my/statistic/default.asp


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- Enjoy Return From Spending. e.g discount, promotion- Extensive Points Redemption. e.g cash rebate , gifts ..etc- Increase customer life time value .- Real Time Information.- Immediate Redemption of Awards at Participating Outlet.

Benefit to the Tourist


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Malaysia Tourism Promotion Board- Project Owner Kendali Tower SDN. BHD.

- Loyalty Program Manager and Operator MSCMS SDN BHD

- Outsourcing Partner

Proposed Project Structure


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Thank you

Documents

Tourist Loyalty ProgramMSCMS