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Tourist Expectations in Goa
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Consumer Expectations while travelling to Goa
Group Saish Haridas 1324Rishikesh Satardekar 1352Rohan Haldankar 1322Ashwin Lawande 1332Nishant Pokale 1347
Who is a Tourist?Tourist is someone who travels for recreation, leisure, religious, family or business purposes, usually for a limited duration. It can be commonly associated with international travel, but may also refer to travel to another place within the same country.
What is an Expectation?Expectation is defined as believing that something is going to happen or believing that something should be a certain way.a looking forward to; anticipation
Methodology• Personal Interviews The methodology used was personal interview Wherein we interviewed 15 tourists from
different segments. • No of questions : 5
Segmentation of samples
• Individual Tourists: 3• Family Tourists: 5• Business Tourists: 2• Group Tourists: 5
Questions Asked 1. Tell me something about yourself.2. Why you have chosen Goa as a destination?3. What do you expect from Goa as a tourist destination?4. What are the unique attractions of Goa ?5. Based on your experiences in Goa, How would you rate its overall attractiveness on scale of 1-10 (10 being the best).
Demographic variablecase gender age occupation status Native
placeincome
1 Male 25 Student Single Afghanistan
2 Male 23 Student Single Mumbai
3 Male 40 Photographer Married UK
4 Male /Female
28/24 manager/housewife
Married Andhra Pradesh
5 Male /Female
23/26 marketer/housewife
Married Delhi
case gender age occupation status Native place
income
6 Male /Female
24/28 Teacher/housewife
Married Delhi
7 Male /Female
23/26 Govt. employee/housewife
Married Mumbai
8 Male /Female
25/30 Architect /housewife
Married Bangalore
9 Male 35 Manager Married Mumbai
10 Male 40 Manager Married Gujarat
Case Gender Age occupation Status Native place
Income
11 Male /Female
25 Students Single Delhi
12 Male 24 Students single Mumbai
13 Male /Female
29 Musicians Single Mumbai
14 female 25 Call center employee
single Delhi
15 Male 35 service Single /married
Bangalore
Variables Case Why Goa? Expectation from Goa Unique Attraction(as
per tourist observation
1 Beaches, Alchohol Safety, Transportation,Proper food
Dudhsagar waterfall
2 Weather, Christmas week.
Ease of transportation,Helpfulness
Sweet lake Arambol,Old Goa Church,Shigmo
3 Scenic beauty,Peacefullness,Ease of travel.
Cleanliness,Diversity in Nature
Tanshikar spice farm,Valpoi trek,Old goa church
4 Enjoyment,Safety,Beaches.
Good Food,Nightlife,Accommodation
Titos’ night club, Old Goa,Mangeshi temple
5 Enjoyment, SafetyEase of travel
Economical,Helpful people
Donapaula jetty, Calangute Beach
Case Why you will choose Goa?
Expectation from Goa Unique Attraction(as per tourist observation
6 Safety,Climate,Events
Cheap liquor,Accommodation,Cleanliness
Floating casinos, Palolem beach, Spice farm
7 Climate,Enjoyment, Affordable
Clean Beaches,Fresh sea food,Ease of travel
Arambol beach, Calangute beach,Shacks
8 Enjoyment,Accommodation
Freedom, Liquor,Nightlife
Mambos night club,Casino royal, Cruise boat
9 Accommodation,Connectivity
Food, Facilities, Hospitality
Casino pride, H20 Shacks
10 Accommodation,Connectivity,Climate
Hospitality, Liquor, peacefulness
Miramar beach,Cruise boat
Case Why Goa? Expectation from Goa Unique Attraction(as per tourist observation
11 Beaches,Alchohol,party
Transportation,Supportiveness
Dudhsagar waterfall,Candolim beach
12 Weather, new year Freedom,Food, Cheap liquor
Old Goa Church,Benaulim beach,Bodgeshwar temple
13 Enjoyment,Weather,Travel
Cheap liquor,Adventure
Baga beach, Shacks, Vagator beach
14 Boating, Beaches, Enjoyment,
Good Food,Nightlife,Cheap accommodation
Dudhsagar waterfall,Donapaula jetty, Old goa church, Titos night club
15 Fun, Weather,Beaches
Economical,Helpful people, Good sea food
Palolem beach, Palm Discoveries
Ratings from tourists on Attractiveness
0
1
2
3
4
5
6
7
8
9
10
Case1
Case2
Case3
Case4
Case5
Case6
Case7
Case8
Case9
Case10
Case11
Case12
Case13
Case14
Case15
Statements
“people are very supportive and helpful as they come forward to help willingly if any problem occurs ,when we fell down from our bike ,people helped us by providing water , ice pack and helped us with first aid ”(case 6 )
“ Shops closing very early in cities ..Buses not operating after 8:30 pm “ (case 2)
Statements
• “ Police are pathetic in Goa…very rude behavior towards non -Goans ..not cooperative” (case 14)
• “ very enjoyable experience, good food, good music, and very friendly environment “case (4)