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TOURIST DEVELOPMENT COUNCIL (TDC) QUARTERLY MEETING
June 16, 2020
ESCAMBIA COUNTY TOURIST DEVELOPMENT COUNCIL
Quarterly Meeting – June 16, 2020 3:00 p.m. – 5:00 p.m.
BOCC Chambers
AGENDA
1) Call to Order - Chairwoman Shirley Cronley
2) Public Comment - Chairwoman Shirley Cronley
3) Welcome new TDC member Tish Patel – Chairwoman Shirley Cronley
4) Approval of March 2020 Tourist Development Council Meeting Minutes* -Chairwoman Shirley Cronley
5) Status of Funds Available, TDC Collections and Receipts - Office of Management andBudget
6) New Businessa. Sunshine Law Presentation – Stephen West, County Attorney
b. Marine Resources TDT – Robert Turpin, Manager, Escambia County Marinex Resources Division
c. Memorandum of Understanding with Visit Pensacola, Pensacola Sports and Arts,x Culture and Entertainment – Darien Schaefer, Visit Pensacola
d. Visit Pensacola Updates – Darien Schaefer, Visit Pensacola
e. Updates from Pensacola Sports, ACE, Naval Museum and UWF Historic Trust
7) Other Business
*Requires Council vote
TOURIST DEVELOPMENT COUNCIL (TDC) QUARTERLY MEETING
June 16, 2020
TDT Minutes / TDT Collection Report
ESCAMBIA COUNTY TOURIST DEVELOPMENT COUNCIL
March 10, 2020 Meeting Minutes
BCC Chambers, 221 Palafox Place 3:01 p.m. – 4:54 p.m.
TDC Members Present Shirley Cronley, Chair David Bear, Vice-Chair Commissioner Robert Bender Councilwoman Sherri Myers Jim Reeves Ronnie Rivera Nan Harper
TDC Members Absent Councilman P.C. Wu, PhD
1. Call to Order- Chairwoman Shirley Cronley called the meeting to order at 3:01 p.m.The meeting was duly advertised in the Pensacola News Journal on Saturday, March7, 2020.
2. Public Comment – Jason Nicholson with Innisfree Hotels addressed the council. Mr.Nicholson provided reports to Council members showing a forecast of bookings.According to the forecast, they project the TDT collections will fall drastically. Mr.Nicholson would like activation of Escambia County Emergency fund to help mitigatelost wages.
3. Approval of the December 2019 Tourist Development Council MeetingMinutes- Jim Reeves called for the approval of the December 2019 meetingminutes. The motion was seconded by Nan Harper. The meeting minutes wereapproved by unanimous vote.
4. Status of Funds Available, TDC Collections and Receipts- Stephan Hall, Manager,Office of Management and BudgetTDT collections through February were up .52% for the same time period last year.We are at 31.12% of our revenue projection through February. The collections are24.32% above the expected anticipated budget for February. TDT collections at thistime are $3,267,447.
5. New Businessa) Nash Patel resignation – chairwoman Shirley Cronley
Chairwoman Cronley presented Nash Patel’s resignation to the Council. A newx member should be in place by the next meeting.
b) Perdido Key Beach Access – Stephan Hall, Office of Management and BudgetMr. Hall presented the request for the Perdido Key Public Beach AccessInfrastructure Project. The Council is being asked to accept the independentanalysis by UWF HAAS Center, reflecting the Perdido Key Beach accessinfrastructure’s positive impact to tourism and associated economic activity inEscambia County were tourists that visit Perdido Key Beach have sufficient accessto the Gulf of Mexico. The Council is also being asked to approve the use of TDTfunding in the amount of $228,208 to be used in conjunction with possible otherfunding sources toward the Perdido Key Public Beach Access Infrastructure Project(total estimated cost of infrastructure improvements: $402,509, that includes$80,600 for red clay removal if necessary). This investment of TDT Funding willprovide additional public beach access. Tim Day gave a brief history of the project.At the February County Commission meeting the use of TDT was identified as thefunding source for the improvement. David Bear asked Stephan to send Councilmembers a list of the breakdown of 4 cents and the supplemental for the currentyear and last year. Mr. Reeves stated that he believes the Council should have abudget workshop to gain a better understanding of the budget matters.Councilwoman Myers wants to meet with Tim Day to see specifics in relation to theUniversal Access Project. After Council discussion, Jim Reeves made a motion toapprove use of TDT funding in the amount of $228,208 for beach access, not toexceed $311,608 to be taken from the $1.3M windfall in reserves. The motion wasseconded by Nan Harper.Public Comment: Mel Pino addressed the Council to express support for the beachaccess. She asked for the Council to please not hold up the process. Kevin Wadespoke in support of the public beach access. Meredith Crawford voiced objectionto passing, stating it was not a valid use of TDT dollars.
After Council discussion, the vote was unanimous for approval of the motion. c) Sunshine Law Presentation -Stephen West, County Attorney
Mr. West was unable to attend. This item is postponed until the June meeting.d) TDT Workgroup Report – Jack Brown, Visit Pensacola
The group has not met since the last TDC meeting, so there was nothing new toreport.
e) Visit Pensacola Event Grants – Nicole Stacey, Visit PensacolaNicole Stacey presented the Council with a synopsis of grants awarded from VisitPensacola. For the period of April 1-September 30, 2020, Visit Pensacola grantedover $58K to 7 applicants. There was only one application that did not meet thequalifications for funding.
f) Sun Belt Conference – Extend Commitment of Visit Pensacola from 3 to 5 yearsLast week it was announced that the Sun Belt Conference will come to Pensacola.Nicole is asking that we extend our commitment from 3 to 5 years. A motion wasmade by Ronnie Rivera to extend the contract from 3 to 5 years. The motion wasseconded by Commissioner Robert Bender. The vote was unanimous for approval.
g) Visit Pensacola Updates – Nicole Stacey, Visit PensacolaAs of 1:00 p.m. this afternoon at a special Visit Pensacola Board meeting, DarienSchaefer was selected as the new President/CEO of Visit Pensacola. D.C. Reevesgave a brief update of the search process. He will start on April 20, 2020. RonnieRivera suggested that the number 2 position also be filled.Visit Pensacola Appropriations Agreement – Kimberly Sparks presented to theCouncil a copy of the amendment to the Miscellaneous Appropriations Agreement.This was submitted to the County on March 5. This will be presented to the CountyCommissioners for approval next month.PR Update – Nicole Stacey gave a PR update. TripAdvisor named Pensacola Beachthe #4 beach in the US. We hosted a writer from AAA Midwest a couple of monthsago. She makes reference to the Pensacola Beach RV Resort. We also hosted awriter for Canadian Traveler, Unexpected Florida and she published a piece onPensacola in January. Dreamscapes, which is another Canadian publication, did anarticle on the Emerald Coast, but you can see she included the Lighthouse and theNaval Museum. Working with Visit Florida, we hosted Graham McKenzie and hewas very appreciative of our area’s hospitality. We recently attended NorthwestFlorida Days at the Capital and are looking forward to attending next year as theevent grows. In March we will be hosting travel writers from Switzerland’s biggestSunday newspaper. In April we look forward to participating in Visit Florida’sCanada Media Mission. In May Jan Schroeder with The Travel 100 will visit. National
Travel and Tourism Week will be celebrated May 3-9. We encourage everyone to nominate a “Hospitality Hero” – one of your front-line staff that goes above and beyond for their guests. She attended the DMO meeting, and we have transitioned our fly ads to our drive market. Showcase Update – Dickie Appleyard In the last few days, we had to change our messaging and strategy. We are shifting from the fly market to the drive markets that are critical to us. Jim Reeves asked how much money is needed to jump start the change in message. Council discussion on marketing strategies. Jim Reeves moved to set aside an emergency fund of $200,000 out of the $1.3 million County reserve. We will have a special meeting in two weeks for Showcase to present the marketing plan. Ronnie Rivera seconded the motion. It was decided the Council will meet again on March 24 at 3:00 p.m. Commissioner Bender called Stephan Hall to speak on what funds would be available. A call for questions on the motion made by Jim Reeves, seconded by Nan Harper. Councilwoman Sherri Myers, Commissioner Robert Bender and David Bear voted against the motion. Nan Harper, Shirley Cronley, Jim Reeves and Ronnie Rivera voted in favor of the motion. The motion passes and discussion was closed. A motion was made by Jim Reeves, seconded by Ronnie Rivera to recommend to the Board of County Commissioners to set aside an emergency fund of $200,000 out of the $1.3 million County TDT reserve. Councilwoman Sherry Myers and Commissioner Robert Bender voted against the motion, and Nan Harper, Shirley Cronley, Jim Reeves and Ronnie Rivera voted in favor. The motion passes. A motion was made by Jim Reeves, seconded by David Bear, to have a workshop for the Council to include members of TDC, County Administrator and Stephan Hall. The vote was unanimous for approval. There may be a conflict with the June meeting and the commissioning of the USS Tripoli.
6. Other Business
The meeting was adjourned by Chairwoman Shirley Cronley at 4:54 p.m.
Respectfully submitted, Barbara Williams, Administrative Assistant, Visit Pensacola
FOUR PERCENT TOURIST DEVELOPMENT TAX COLLECTION DATA
REPORTED IN FISCAL YEAR FORMAT
ESCAMBIA COUNTY FLORIDA
AS OF APRIL 2020
Zip
Code
Fiscal Year
2020
YTD Collected
Fiscal Year
2019
YTD Collected Difference
%
Change
32501 227,306 221,975 5,331 2%
32502 245,702 214,965 30,737 14%
32503 59,990 62,395 (2,405) -4%
32504 698,636 858,214 (159,578) -19%
32505 156,433 137,227 19,206 14%
32506 105,310 131,868 (26,558) -20%
32507 615,481 735,963 (120,482) -16%
32514 322,338 373,977 (51,639) -14%
32526 171,003 198,437 (27,434) -14%
32534 80,381 98,477 (18,096) -18%
32535 1,411 1,156 255 22%
32561 1,705,965 1,850,965 (145,000) -8%
32562 - - - 0%
32577 $ 174 215 (41) -19%
Total $ 4,390,129 $ 4,885,834 $ (495,705) -10%
$0
$50
0,0
00
$1,0
00,0
00
$1,5
00,0
00
$2,0
00,0
00
$2,5
00,0
00
$3,0
00,0
00
Se
pte
mb
er
Octo
be
rN
ove
mbe
rD
ece
mbe
rJan
uary
Fe
bru
ary
Ma
rch
Ap
ril
Ma
yJun
eJuly
Au
gu
st
Tour
ist
Dev
elop
men
t Ta
x Co
llect
ions
5-
Year
Com
pariso
n Re
turn
s th
roug
h M
arch
31,
202
0 (C
ollect
ed in
Apr
il 20
20)
201
6
201
7
201
8
201
9
202
0
$0
$1,0
00,0
00
$2,0
00,0
00
$3,0
00,0
00
$4,0
00,0
00
$5,0
00,0
00
$6,0
00,0
00
32501
32502
32503
32504
32505
32506
32507
32514
32526
32534
32535
32561
32577
Tour
ist
Dev
elop
men
t Ta
x Co
llect
ions
5-
Year
Com
pariso
n on
a M
onth
ly B
asis
Retu
rns
thro
ugh
Mar
ch 3
1, 2
020
(Collect
ed A
pril
2020
)
20
16
20
17
20
18
20
19
20
20
$0$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
$550,000
$600,000
$650,000
$700,000
$750,000
$800,000
$850,000
$900,000
$950,000
$1,000,000
$1,050,000
$1,100,000
$1,150,000
$1,200,000
$1,250,000
$1,300,000
$1,350,000
$1,400,000
$1,450,000
$1,500,000
$1,550,000
$1,600,000
$1,650,000
$1,700,000
$1,750,000
$1,800,000
$1,850,000
$1,900,000
$1,950,000
$2,000,000
$2,050,000
$2,100,000
$2,150,000
$2,200,000
$2,250,000
TOURI
ST D
EVEL
OPM
ENT
TAX
5 YE
AR
TREN
DLI
NE
FY 2
016
-FY
202
0 Re
turn
s th
roug
h M
arch
31,
2020
(Co
llect
ed in
Apr
il 20
20)
FY
20
16
FY
20
17
FY
20
18
FY
20
19
FY
20
20
FO
UR
PE
RC
EN
T T
OU
RIS
T D
EV
EL
OP
ME
NT
TA
X C
OL
LE
CT
ION
DA
TA
ES
CA
MB
IA C
OU
NT
Y F
LO
RID
A
FIS
CA
L Y
EA
R 2
020
AS
OF
Ap
ril
2020
Zip
Co
de
32501
32502
32503
32504
32505
Do
wn
tow
n%
OF
O
the
r D
ow
nto
wn
%
OF
Co
rdo
va
Ma
ll &
So
uth
Davis
& S
cen
ic H
wy
So
uth
of
Mic
hig
an
Av
% O
F
ou
th
of
I-1
0 i
nc
lud
in%
OF
E
ast
of
Mo
bile H
wy
% O
F
Mo
nth
of
Co
lle
cti
on
Are
aT
ota
lA
rea
To
tal
Are
aT
ota
l A
irp
ort
Are
a
To
tal
West
of
Pace B
lvd
T
ota
l
10/1
9$
38,8
64
4%
$
4
3,3
90
5%
$
10,3
19
1%
$
115,9
10
13%
$
18,7
85
2%
11/1
9$
38,2
78
4%
$
4
1,0
85
5%
$
9,1
74
1%
$
115,1
76
14%
$
41,3
40
5%
12/1
9$
28,9
81
5%
$
3
2,7
75
6%
$
8,1
57
2%
$
95,1
80
18%
$
15,5
98
3%
01/2
0$
27,9
40
6%
$
2
8,4
19
6%
$
7,5
93
2%
$
82,5
70
17%
$
16,3
14
3%
02/2
0$
26,7
79
5%
$
3
0,4
89
6%
$
6,8
69
1%
$
87,7
18
18%
$
20,8
50
4%
03/2
0$
36,0
41
6%
$
3
9,9
54
7%
$
9,1
41
2%
$
109,7
48
18%
$
22,8
54
4%
04/2
0$
30,4
23
6%
$29,5
90
6%
$
8,7
37
2%
$
92,3
34
17%
$
20,6
92
4%
To
tal
$
227,3
06
5%
$
245,7
02
6%
$
59,9
90
1%
$
698,6
36
16%
$
156,4
33
4%
Zip
Co
de
32506
32507
32514
32526
32534
Lil
lia
n H
wy
& H
igh
way 9
8
% O
F
Bayo
u C
hic
o t
o
Perd
ido
Key S
ou
th
% O
F
Pala
fox &
Scen
ic
Hw
y N
ort
h o
f %
OF
Mo
bile H
wy N
ort
h
of
Mic
hig
an
%
OF
I-10 &
Pen
saco
la
% O
F
Mo
nth
of
Co
lle
cti
on
Are
aT
ota
lo
f S
orr
en
to A
rea
To
tal
I-10 A
rea
To
tal
Aven
ue A
rea
To
tal
Blv
d N
ort
h A
rea
To
tal
10/1
9$
15,0
41
2%
$
140,7
39
16%
$
53,0
89
6%
$
27,9
38
3%
$
15,6
92
2%
11/1
9$
15,8
12
2%
$
130,2
28
15%
$
50,9
90
6%
$
25,8
89
3%
$
12,5
21
1%
12/1
9$
12,7
99
2%
$
5
7,4
18
11%
$
45,6
49
9%
$
23,7
53
4%
$
9
,95
7
2%
01/2
0$
11,2
18
2%
$
5
1,9
24
10%
$
41,7
81
8%
$
35,6
39
7%
$
10,8
00
2%
02/2
0$
21,9
68
5%
$
7
1,1
09
15%
$
39,3
47
8%
$
23,9
83
5%
$
8
,68
9
2%
03/2
0$
15,7
40
3%
$
7
3,0
54
12%
$
35,8
90
6%
$
16,4
81
3%
$
10,8
40
2%
04/2
0$
12,7
31
2%
$91,0
09
17%
$
55,5
90
11%
$
17,3
20
3%
$
11,8
81
2%
To
tal
$
105,3
10
2%
$
615,4
81
14%
$
322,3
38
7%
$
171,0
03
4%
$
80,3
81
2%
Zip
Co
de
32535
32561
32562
32577
Cen
tury
(Oth
er)
Are
a
% O
F
To
tal
Pen
saco
la
Beach
Are
a
% O
F
To
tal
Oth
er
% O
F
To
tal
Mo
lin
o
Are
a
% O
F
To
tal
Mo
nth
of
Co
lle
cti
on
To
tal
Mo
nth
% O
F
To
tal
10/1
9$
17
4
0%
$
420,2
58
47%
$
-
0%
$
-
0%
$
900,2
00
100%
11/1
9$
26
5
0%
$
370,0
64
43%
$
-
0%
$
6
7
0%
$
850,8
90
100%
12/1
9$
18
8
0%
$
198,7
84
38%
$
-
0%
$
1
8
0%
$
529,2
57
100%
01/2
0$
21
1
0%
$
185,4
32
37%
$
-
0%
$
-
0%
$
499,8
40
100%
02/2
0$
14
6
0%
$
149,3
14
31%
$
-
0%
$
-
0%
$
487,2
61
100%
03/2
0$
19
3
0%
$
224,7
12
38%
$
-
0%
$
-
0%
$
594,6
50
100%
04/2
0$
23
4
0%
$157,4
01
30%
$
-
0%
$
8
9
0%
$
528,0
32
100%
To
tal
$
1
,41
1
0%
$
1,7
05,9
65
39%
$
-
0%
$
17
4
0%
$
4,3
90,1
29
FO
UR
PE
RC
EN
T T
OU
RIS
T D
EV
EL
OP
ME
NT
TA
X C
OL
LE
CT
ION
DA
TA
ES
CA
MB
IA C
OU
NT
Y F
LO
RID
A
FIS
CA
L Y
EA
R 2
019
AS
OF
Ap
ril
2019
Zip
Co
de
32501
32502
32503
32504
32505
Do
wn
tow
n%
OF
O
the
r D
ow
nto
wn
%
OF
Co
rdo
va
Ma
ll &
So
uth
%
OF
Davis
& S
cen
ic H
wy
So
uth
o
f I-
10
in
clu
din
g
% O
F
So
uth
of
Mic
hig
an
Av
East
of
Mo
bile H
wy
% O
F
Mo
nth
of
Co
lle
cti
on
Are
aT
ota
lA
rea
To
tal
Are
aT
ota
lA
irp
ort
Are
a
To
tal
West
of
Pace B
lvd
T
ota
l
10/1
833,0
60
4%
29,0
38
3%
8,3
40
1%
120,5
68
14%
16,4
01
2%
11/1
833,9
59
4%
40,2
18
4%
10,1
54
1%
159,3
94
17%
29,4
04
3%
12/1
827,4
15
5%
26,5
88
5%
8,2
06
1%
116,4
96
20%
15,9
01
3%
01/1
928,2
40
6%
23,7
82
5%
7,4
69
2%
91,1
84
20%
15,2
05
3%
02/1
923,5
98
5%
24,0
54
5%
7,4
52
2%
104,2
69
22%
12,8
33
3%
03/1
929,6
58
5%
27,8
44
5%
8,4
83
2%
108,9
84
19%
13,8
46
2%
04/1
946,0
45
4%
43,4
42
4%
12,2
91
1%
157,3
18
15%
33,6
38
3%
To
tal
221,9
75
5%
214,9
65
4%
62,3
95
1%
858,2
14
18%
137,2
27
3%
Zip
Co
de
32506
32507
32514
32526
32534
Lillian
Hw
y
Bayo
u C
hic
o t
o
Pala
fox &
Scen
ic
Mo
bile H
wy N
ort
h
I-10 &
Mo
nth
of
& H
igh
way 9
8
% O
F
Perd
ido
Key S
ou
th
% O
F
Hw
y N
ort
h o
f %
OF
o
f M
ich
igan
%
OF
Pen
saco
la
% O
F
Co
lle
cti
on
Are
aT
ota
lo
f S
orr
en
to A
rea
To
tal
I-10 A
rea
To
tal
Aven
ue A
rea
To
tal
Blv
d N
ort
h A
rea
To
tal
10/1
823,3
43
3%
148,1
06
17%
47,6
57
6%
25,7
67
3%
13,9
22
2%
11/1
827,6
59
3%
145,6
82
16%
64,8
24
7%
37,9
69
4%
18,7
67
2%
12/1
816,2
53
3%
68,9
14
12%
50,1
81
9%
29,8
78
5%
14,9
44
3%
01/1
911,0
89
2%
46,1
82
10%
46,0
77
10%
23,4
26
5%
13,2
88
3%
02/1
916,7
29
4%
66,2
90
14%
41,5
88
9%
20,8
89
4%
10,1
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Tourist Development Council Visit Pensacola Financial Statement
June 16, 2020
Tourist Development Council
June 16, 2020
Visit Pensacola/Pensacola Sports/ACE Memorandum of Understanding
Tourist Development Council
June 16, 2020
Marketing &
Communications
Visit PensacolaPublic Relations Report
April 2020
OUTREACH
5**PRESS
RELEASES 23MEDIA
PITCHES
72MEDIA
ASSISTS
0BLOGS
SOCIAL MEDIA 6,838 sessions via social referral • 6,607 total social conversions
377 total Social conversionsTotal Engagement: 2,416 Replies, retweets and likes +179 followers, engaged 59 unique people, 244K Impressions
2,877 TOTAL SOCIAL CONVERSIONS656 New Page Likes48,449 Engaged Users with the potential of 1.3 million total impressions (all generated from likes, shares and comments on posts)
658 TOTAL SOCIAL CONVERSIONSEngaged 858 people, 853 pins, 9,981 link clicks
f
Including: UPROXX, Travel Weekly
Highlight: Visit Pensacola Set To Lead Virtual National Travel and Tourism Week Celebrating May 3-9
* Three press releases wereregarding COVID-19
0FILM
REQUESTS
864 TOTAL SUBSCRIBERS
26 TOTAL SOCIALCONVERSIONS
760 New Followers Total Engagement: 18,583(likes and comments) INSTAGRAM STORIES26 total social conversions63k story impressions51k story interactions• Thank you, Pensacola – 540 views
• Happy Earth Day – 15 views
ASSET REQUESTS
• Personal requests (I.e. Zoom backgrounds,phone backgrounds etc.)
• Images used in travel agents video to promote the “top ten things to do in the Florida panhandle.”
• Images used in Florida Trend Magazine,July issue
Including: : Local Media Outlets, COVID-19 related
E-MARKETING CONSUMER eNEWS
620 new sign-ups
38% open rate
125% conversion rate
6% click throughs
Visit PensacolaPublic Relations Report
April 2020
EARNED MEDIAACTIVE COVERAGE – SECURED BY VISIT PENSACOLA TEAM
PRESS MENTIONS – STORIES MENTIONING PENSACOLA
150 storiesHighlights: • Blue Angels and Thundersbirds Will Fly Over U.S. Cities to Lift
Spirits, Honor Health Care Workers – People.com• Pensacola Beach businesses hopeful for busy beach reopening
Friday May 1
STORIES MENTIONING PENSACOLAHighlights: • Pentagon Plans to Dispatch Blue Angels and Thunderbirds in
Coronavirus Tribute – Washington Post
PRESS RELEASES• COVID-19 Weekly Update #6
• COVID-19 Weekly Update #7
• COVID-19 Weekly Update #8
• Visit Pensacola Set To Lead
Virtual National Travel and
Tourism Week
• Visit Pensacola Welcomes New
CEO Darien Schaefer
MEDIA ASSISTS• Santa Rosa Island Authority
• Travel Life
• UPROXX.com – Multiple stories
about the Pensacola bar +
cocktail scene
• Studio 850
• We3Travel
• HARO Query: Best Beaches in
the World
• The Manual
MEDIA ASSISTS, cont.• Virtual Wine Tastings
• Luxury Travel
• The Washington Post
• HARO – Help A Reporter Out
• WEAR3 – multiple interviews
and assists
• NewsRadio
• Cat Country
• SCI Building
• COVID-19 media and
consumer assists
• Downtown Crowd
• PNJ
• Destinations Florida
• Business Climate
• Innisfree Properties
• Escambia County
• Highpointe Hotels
• Gulf Islands National Seashore
• Visit Florida
MEDIA ASSISTS, cont.• NWFL DMO’s
• AL.com
• Island Times Newspaper
• Port of Pensacola
• Hoffman Media
• Taste of the South
• Cottage Journal
• Louisiana Cooking
• Travel Life
• Lonely Planet
• Boston Herald
• Naval Aviation Museum
• Pensacola Chamber of Commerce
• WSRE
• Destinations International
• Florida Trends
• Coastal Lifestyle
• Coastal Palate
Tourist Development Council
June 16, 2020
Sales & Services
ACTIVITY REPORT OVERVIEW
Sales Leads: 2 Room Night Leads: 8,545 YTD Leads: 30 YTD Lead Room Nights: 20,018 YTD Bookings: 10 YTD Room Nights Booked: 3,931
Group Leads • The Villages RV Travel Club (October 2020)
Leads/Bookings Date Changes • 2020 Small Business Conference & Expo: Original Dates
5/13-15/2020 New Dates 9/23-25/2020. • 2021 Southern Bowling Conference: Original Dates
2/26-2/28/2021 Canceled Dates under consideration2/24-3/26/2023.
• The Tennessee Travelers: Original Dates 4/18-25/2020New Dates 9/23-24/2021
Canceled Events • USS Tripoli Commissioning - cancelled due to COVID-19
Sales Update: While most large meetings and events are looking at meeting dates in 2021, smaller leisure groups are planning enjoy trips this this year. RV & camping clubs, guys fishing trips, and girlfriends beach getaways, are a few best-bet markets for summer and fall travel to Pensacola. TRADESHOWS
There are a few major conventions that are not ready to throw in the towel just yet. Connect Meetings, one of the largest domestic meetings trade events held in the United States is looking forward to implementing cutting-edge safety measures at their August 2020 event in New Orleans, LA.
“At Connect, we’re 100% moving forward with our largest event in August. We know Connect has an obligation to lead the way for our industry to get back to business. Someone has to step out in front and show everyone how we can get our events back online. So, we have put together our plan to showcase the most cutting-edge safety measures available right now and implement them at our show. We want to be a part of relaunching the meetings industry. Come join us in the reopening of meetings in America!”
Connect Meetings is scheduled to take place on August 17, 2020 in New Orleans. Follow this link for a sneak peek of their safety plan. SAFE+CLEAN+CONNECT PLAN
IPW 2021
U.S. Travel Association has recently announced that IPW will be held in Las Vegas on May 10-14, 2021. Due to concerns over COVID-19, the 2020 conference has been canceled.
New Partners:
Duh for Home and Garden
Specials/Deals:
14 specials were listed for Mother’s Day by partners and non-partners.
Are you looking for ways to increase traffic to your business listing? Post your Memorial Weekend Specials, Sales or Deals in the coupons area of the extranet. If you have questions please contact Kaya Man at [email protected].
Upcoming EVENTS If you have an event that was cancelled or postponed, please let us know so it can be corrected or removed from our calendar of events. Email Shawn Brown at [email protected].
To submit a Virtual Event for our calendar, please visit https://www.visitpensacola.com/events/submit-your-event/.
May Meetings:
Finance Committee: May 26, 1:00 p.m.
Board of Directors Meeting: May 27, 3:00 p.m.
Visitor Information Centers:
Due to COVID-19 on Monday March 23, 2020 the Visitor Center doors in Pensacola and Perdido Key are closed to public access. The Visit Pensacola team is operating as a “virtual office.” Communication is handled via phone and email.
April Phone Assists: 134 Are beaches open? 29% When will beaches open? 20% Are restaurants open? 11% Open for business? 5% Future Visit: 13% Visitor Guide Request: 3% Other: 19%
SALES & SERVICES SUMMARY
MAY 2020