Tourist Behavior of Bangladesh

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Tourist Behavior of

Bangladesh:

A Case study on

Sundarban

By Md. Safayet Hosen


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Tourist Behavior of Bangladesh:A Case study on Sundarban

ReportOn

Tourist Behavior of Bangladesh:

A Case study on Sundarban

Prepared forMr. koushik Prasad Pathak

Lecturer

Department of Tourism &Hospitality Management

University of Dhaka.

Prepared byMd. Safayet Hosen

BBA 2nd

Batch

ID: 032

Department of Tourism &Hospitality ManagementUniversity of Dhaka.

Date of Submission: 19th

September, 2012.

Department of Tourism &Hospitality Management

University of Dhaka


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Letter of Transmittal

September 19, 2012

Mr. koushik Prasad Pathak

Lecturer,

Department of Tourism & Hospitality Management

University of Dhaka

Subject: Submission of report on Tourist Consumer Behavior of Bangladesh: A

Case study on Sundarban

Sir,

With due respect i would like to inform you that we have successfully

completed our research on Tourist Consumer Behavior of Bangladesh: A Case

study on Sundarban.

This research works as a bridge between the academic and the practical

knowledge. I am very much lucky that we got the opportunity to work with

some experienced and devoted professionals.

I have tried our best to put my meticulous effort for preparing this report. We

are pleading pardon for any shortcoming or flaw may arise. I will welcome any

clarification and suggestion regarding this report. If any further clarification is

needed are cordially requested to contact with me over phone or Email

[email protected].

Sincerely Yours,

Md. Safayet Hosen

BBA 15th

Batch

ID 032

Department of Tourism & Hospitality Management

Faculty of Business Studies

University of Dhaka


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Acknowledgement

At first, i express our deep gratefulness to the almighty Allah for giving meassistance in the way of life. A large number of people contributed significantly

to making this report possible.

I am in pleasure to express our gratitude to our honorable teacher to give me

the opportunity from which we have gathered a lot of practical experience.

I express my special sincere indebtedness to the respondent and sincerely

express our heart-felt thanks for their co-operation, which helped to conduct

and complete this report.


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Table of Contents

Sl No Topic

1 Introduction

2 Needs of Tourist in Surdarban

3 Tourist Characteristics of Sundarban

4 Decision Making & Information search Process regarding

Sundarban

5 Motivators & Deterrents for Tourist Consumers in Sundarban

6 Tourism Consumer BehaviorTypologies

7 Tourist Life cycle

8 Porters Five Forces Model

9 Macro Environment of Sundarban

10 Industry Position of Sundarban

11 References


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Executive Summary

The Sundarban is the largest single block of tidal mangrove forest in

the world. The Sundarban is a UNESCO World Heritage Site covering

parts of Bangladesh and India. This report incorporate the

information related to Sundarban and tourist behavior analysis while

visiting Sundarban.to prepare this report we have collected primary

data through survey, analyze the data and interpret them to build

strong brand image of Sundarbans. This report include the following

topic

Information regarding Sundarbans, ranking of the spot, decision

making & information search process, motivators & deterrents of

tourist, tourism consumer behavior typologies, tourism life cycle

stage, segmentation, targeting, positioning, differentiation, tourism

product development, tourism promotional mix, destination

branding &proper recommendation &policies.

Here some shortcomings can be found due to lack of time,

Insufficiency of data, but we have tried our best to complete the

report in time.


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1.IntroductionThe Sundarbans (Bengali: , Shoondorbn) is the largest single block of

tidal halophytic mangrove forest in the world. The Sunderbans is a UNESCO

World Heritage Site covering parts of Bangladesh and India.

Two-third of the Sundarbans is in Bangladesh while rest one-third is in India.

The Sundarbans National Park is a National Park, Tiger Reserve, and a

Biosphere Reserve located in the Sundarbans delta in the Indian state of West

Bengal. Sundarbans South, East and West are three protected forests in

Bangladesh. This region is densely covered by mangrove forests, and is one of

the largest reserves for the Bengal tiger.

Administration


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A map of the protected areas of the Indian Sunderbans, showing the

boundaries of the Tiger Reserve, the National Park and the three Wildlife

Sanctuaries, conservation and lodging centers, subsistence towns, and access

points. The entire forested (dark green) area constitutes the Biosphere

Reserve, with the remaining forests outside the national park and wildlife

sanctuaries being given the status of a Reserve Forest.

The Directorate of Forest of the Government of West Bengal is responsible for

the administration and management of Sundarbans, which is headquartered at

Canning. The principal Chief Conservator of Forests, Wildlife & Bio-Diversity &

ex-officio Chief Wildlife Warden, West Bengal is the senior most executive

officer looking over the administration of the park. The Chief Conservator ofForests (South) & Director, Sundarban Biosphere Reserve is the administrative

head of the park at the local level and is assisted by a Deputy Field Director and

an Assistant Field Director. The park area is divided into two ranges, overseen

by range forest officers. Each range is further sub-divided into beats. The park

also has floating watch stations and camps to protect the property from

poachers.

The park receives financial aid from the State Government as well as theMinistry of Environment and Forests of Government of India under various

Plan and Non-Plan Budgets. Additional funding is received under the Project

Tiger from the Central Government. In 2001, a grant of US$ 20,000 was

received as a preparatory assistance for promotion between India and

Bangladesh from the World Heritage Fund.

Geography

Sundarbans National Park is located in between 30 24' - 30 28' N latitude and

between 77 40' - 77 44' E longitude in the South 24 Parganas district in the

Indian state of West Bengal. The average altitude of the park is 7.5 m above

sea level. The park is made up of 54 small islands and is crisscrossed by several

tributaries of the Ganges.
http://en.wikipedia.org/wiki/Government_of_West_Bengalhttp://en.wikipedia.org/wiki/Canning,_South_24_Parganashttp://en.wikipedia.org/wiki/Ministry_of_Environment_and_Forests_%28India%29http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Project_Tigerhttp://en.wikipedia.org/wiki/Project_Tigerhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/World_Heritage_Fundhttp://en.wikipedia.org/wiki/South_24_Parganashttp://en.wikipedia.org/wiki/Gangeshttp://en.wikipedia.org/wiki/Gangeshttp://en.wikipedia.org/wiki/South_24_Parganashttp://en.wikipedia.org/wiki/World_Heritage_Fundhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Project_Tigerhttp://en.wikipedia.org/wiki/Project_Tigerhttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Ministry_of_Environment_and_Forests_%28India%29http://en.wikipedia.org/wiki/Canning,_South_24_Parganashttp://en.wikipedia.org/wiki/Government_of_West_Bengal


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Sundarbans National Park is the largest estuarine mangrove forest in the

world.

Climate

The average minimum and maximum temperature is 20 C and 48 C

respectively. Rainfall is heavy with humidity as high as 80% as it is close to the

Bay of Bengal. The monsoon lasts from mid-June to mid-September. Prevailing

wind is from the north and north-east from October to mid-March and south

west westerlys prevails from mid-March to September. Storms which

sometimes develop into cyclones are common during the months of May and

October.

Eco-geography, rivers and watercourses

There are seven main rivers and innumerable watercourses forming a network

of channels at this estuarine delta. All the rivers have a southward course

towards the sea. The eco-geography of this area is totally dependent on the

tidal effect of two flow tides and two ebb tides occurring within 24 hours with

a tidal range of 3-5m and up to 8m[1]

in normal spring tide, inundating the

whole of Sunderbans in varying depths. The tidal action deposits silts back on

the channels and raising the bed, it forms new islands and creeks contributing

to uncertain geomorphology.[2]

There is a great natural depression called

Swatch of No Ground in the Bay of Bengal between2100' to 2122' latitude

where, the depth of water changes suddenly from 20m to 500m.[3] This

mysterious depression pushes back the silts towards south and/or further east

to form new islands.

Mudflats

The Sunderbans mudflats[4]

are found at the estuary and on the deltaic islands

where low velocity of river and tidal current occurs. The flats are exposed in

low tides and submerged in high tides, thus being changed morphologically

even in one tidal cycle. The interior parts of the mudflats are the right

environment for mangroves.
http://en.wikipedia.org/wiki/Bay_of_Bengalhttp://en.wikipedia.org/wiki/Monsoonhttp://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-0http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-0http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-1http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-1http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-1http://en.wikipedia.org/wiki/21st_parallel_northhttp://en.wikipedia.org/wiki/21st_parallel_northhttp://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-2http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-2http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-2http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-3http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-3http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-3http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-3http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-2http://en.wikipedia.org/wiki/21st_parallel_northhttp://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-1http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-0http://en.wikipedia.org/wiki/Monsoonhttp://en.wikipedia.org/wiki/Bay_of_Bengal


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Chargheri Char in the Sundarbans National Park is a mudflat which is being

developed as a tourist spot in the Sundarbans. One can visit it and enjoy the

beauty of the place during low tide. If one is lucky, one can see Sea Anemones,

Horseshoe crab (Nearing extinction)and small octopus. A must see spot for

tourists visiting Sundarbans

Flora and fauna

The coastal active delta of Sunderbans at the mouth of Bay of Bengal in India,

having a complex geomorphologic and hydrological character with climatic

hazards, has a vast area of mangrove forests with a variety of flora and diverse

fauna in a unique ecosystem. The natural environment and coastal ecosystem

of this Biosphere Reserve and World Heritage Site is under threat of physical

disaster due to unscientific and excessive human interferences. Conservation

and environmental management plan for safeguarding this unique coastal

ecology and ecosystem is urgently required.

Flora

The mangrove vegetation of Sundarbans consists of 64 plant species[5]

and they

have the capacity to withstand estuarine conditions and saline inundation on

account of tidal effects. In the month of April and May the flaming red leaves

of the Genwa (Excoecaria agallocha) the crab-like red flowers of the Kankra

(Bruguiera gymnorrhiza) and the yellow flowers of Khalsi (Aegiceras

corniculatum) can be seen. Some of the other commonly found plants and

trees in the park are Dhundal (or cannonball mangrove, Xylocarpus granatum),

Passur (Xylocarpus mekongensis), Garjan (Rhizophora spp.), Sundari (Heritiera

fomes) and Goran (Ceriops decandra).

Fauna
http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-WCMC-4http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-WCMC-4http://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-WCMC-4http://en.wikipedia.org/wiki/Excoecaria_agallochahttp://en.wikipedia.org/wiki/Bruguiera_gymnorrhizahttp://en.wikipedia.org/wiki/Aegiceras_corniculatumhttp://en.wikipedia.org/wiki/Aegiceras_corniculatumhttp://en.wikipedia.org/wiki/Xylocarpus_granatumhttp://en.wikipedia.org/wiki/Xylocarpushttp://en.wikipedia.org/wiki/Rhizophorahttp://en.wikipedia.org/wiki/Heritiera_fomeshttp://en.wikipedia.org/wiki/Heritiera_fomeshttp://en.wikipedia.org/wiki/Ceriopshttp://en.wikipedia.org/wiki/Ceriopshttp://en.wikipedia.org/wiki/Heritiera_fomeshttp://en.wikipedia.org/wiki/Heritiera_fomeshttp://en.wikipedia.org/wiki/Rhizophorahttp://en.wikipedia.org/wiki/Xylocarpushttp://en.wikipedia.org/wiki/Xylocarpus_granatumhttp://en.wikipedia.org/wiki/Aegiceras_corniculatumhttp://en.wikipedia.org/wiki/Aegiceras_corniculatumhttp://en.wikipedia.org/wiki/Bruguiera_gymnorrhizahttp://en.wikipedia.org/wiki/Excoecaria_agallochahttp://en.wikipedia.org/wiki/Sundarbans_National_Park#cite_note-WCMC-4


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The Sundarbans forest is home to more than 400 tigers. The Royal Bengal

Tigers have developed a unique characteristic of swimming in the saline

waters, and are famous for their man-eating tendencies. Tigers can be seen on

the river banks sunbathing between November and February.

Apart from the Royal Bengal Tiger; Fishing Cats, Leopard Cats, Macaques, Wild

Boar, Indian Grey Mongoose,Fox,Jungle Cat,Flying Fox, Pangolin, Chital, are

also found in abundance in the Sundarbans.

2.Needs of Tourist in Surdarban

A tourist needs to know the best mode of travel(road, rail or sea) to a

destination .Suitable boarding and lodging are the next items on his or her

agenda. Thereafter, information on attractive tourists spots available in and

around the destination holds his or her attention and then any package tours that

provide the best value for money(or at least increase the perceived usefulness in

the eyes of a prospective tourist). In the following figure we tried to depict the

needs of tourist.
http://en.wikipedia.org/wiki/Bengal_Tigerhttp://en.wikipedia.org/wiki/Fishing_Cathttp://en.wikipedia.org/wiki/Leopard_Cathttp://en.wikipedia.org/wiki/Macaquehttp://en.wikipedia.org/wiki/Wild_Boarhttp://en.wikipedia.org/wiki/Wild_Boarhttp://en.wikipedia.org/wiki/Indian_Grey_Mongoosehttp://en.wikipedia.org/wiki/Foxhttp://en.wikipedia.org/wiki/Jungle_Cathttp://en.wikipedia.org/wiki/Flying_Foxhttp://en.wikipedia.org/wiki/Pangolinhttp://en.wikipedia.org/wiki/Chitalhttp://en.wikipedia.org/wiki/Chitalhttp://en.wikipedia.org/wiki/Pangolinhttp://en.wikipedia.org/wiki/Flying_Foxhttp://en.wikipedia.org/wiki/Jungle_Cathttp://en.wikipedia.org/wiki/Foxhttp://en.wikipedia.org/wiki/Indian_Grey_Mongoosehttp://en.wikipedia.org/wiki/Wild_Boarhttp://en.wikipedia.org/wiki/Wild_Boarhttp://en.wikipedia.org/wiki/Macaquehttp://en.wikipedia.org/wiki/Leopard_Cathttp://en.wikipedia.org/wiki/Fishing_Cathttp://en.wikipedia.org/wiki/Bengal_Tiger


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3.Tourist Characteristics of Sundarban:The ability to determine the proper target tourist and their travel needs is

crucial to a successful and efficient marketing campaign. After identifying

the preferences of the target segment, the tour operator can successfully

position the marketing strategy to enhance the attractiveness of a tourism

destination. This can be done by psychological, objectives or subjective

means. Segmentation is the division of a market into distinct subset of

consumers who require specific products or services. Market segmentation

segmentation is, thus, the process through which people with similar needs

are grouped together, so that a tourism business / organization can use

greater provision in serving and communicating with this group. Tourism

marketer segment their market based on the following aspects.

variables percentage

Natural Attraction 50%

Relaxation 35%

Adventure 15%

Others 0%


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4.Decision Making & Information search Process regardingSundarban:

Most of the tourists take their decision based on their own experience or by

the information from friends and family members, colleagues and others

people. Information can be gathered from various sources like friends and

relatives, internet, travel agencies and other Medias. In the following

diagram we show the sources of information and their contribution in tourist

decision making process.

Variables Percentage

Travel Agency 15%

F&R 80%Internet 5%

Other Media 0%


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There are some influencing factors that can influence visitors decision

making process. The following figure represent the factors and their

contribution in influencing the tourist decision making.


F&R 80%

Family Members 5%

Colleagues 5%

Others 10%


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5. Motivators & Deterrents for Tourist Consumers inSundarban: There are some motivating factors that motivate tourists to

visit Sundarban. The factors are recreation, infrastructure, economic

condition and political stability etc. in the following figure we have tried

to show the factors that motivate tourist.


Recreation 90%

Infrastructure 0%

Economic condition 5%

Political Stability 5%

On the other hand there are some factors that can also demotivate tourist to visit

Sundarban. These factors are known as deterrents factors. In the table we depict

them.


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variables percentage

Terrorism/Crime 5%

Natural Disaster 65%

Lack of Infrastructure 15%

Price 15%

6. Tourism Consumer Behavior Typologies: Many expert oftourism classified tourists based on various aspects. Typologies of tourism

roles have been defined in various ways. Some of the typologies of tourist

focus on tourist behavior, remaining others take a more psychological

approach. The behavioral typology approach underlines distinctive


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patterns of tourist behavior with hard to preferred travel activities and

interaction with host communities. Gray was one of the pioneers in

attempting to distinguish different types of tourism based on the purpose

of the trip. In early nineteen seventy Gray used the term sunlust and

wonderlust tourism to categorize two types of tourism.Sun lust tourism is

basically tourism motivated by the desire of rest, relaxation and the three

Ss- sun, sea and sand. Wanderlust tourism on the other hand is typically

based on the desire to travel and experience different culture and people.

So tourism in Sundarban is the combination of both sun lust and

wanderlust tourism.

7.Tourist Life cycle:A tourist life cycle can be classified into three phases- pre trip, trip

and post trip. Pre-trip is the phase during which a potential tourist is

considering tourism and travel. A tourist needs to be made aware of common

rules of the land while eating in restaurant and general civic sensibility

during trip period. Checking out of hotels and reaching airport need to be a

pleasurable experience. Taking feedback of the trip is also important. Post

trip link with a tourist is very important for many reasons. Once the tourists

leave for his or her home country after a few days a feedback can be asked

for seeking constructive suggestions to improve the situation. The following

figure shows the tourist life cycle.


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8.Porters Five Forces ModelCustomers

The following key customers (tourist) may be out of the analysis: group

tourists are the most common in Sundarban. The tourist group may be

Student group, corporate group. Visitors make their choices according to

the time of the year. So the number of tourist varies according to seasons.

A great number of tourist visit Sundarban in Winter season. Although most

of the tourist visits Sundaarban in the rainy season to see the worlds

largest mangrove forest under the water.

Competitors:

If we think about the geographical position of sundarbanone part in

Bangladesh and part in indiain this case the indian part is the competitor of

Sundarban. If we think about coastal tourist destination of Bangladesh

specially in the southern part in this situation kuakata may be competitor of

Sundarban.

Suppliers: Transport: rail transport up to Khulna station then water

transport


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Bus service up to Mongla port then water serviceTotally water transport (ship) from Dhaka to sundarban.Most of the tour are arranged by the tourists

Hotel and restaurant: there is few hotel or restaurant in the area of

sundarban these are following

Hotel sundarban tiger camp Hotel sundarban

Travel agency: There are number of travel agencies, their services, offers,

price sensitivities. Specially travel agencies arrange the group tour atSundarban.

Government: tax policies, road charges, and there support to the tourism

industry.

Substitutes:there are so many tourists destination in the southern region of

the country which come to the mind of the tourists.this list may include----

kuakata, Shatgumbuj Mosque in bagerhat.

New Entrants: Sundarban is the worlds largest forest. It is situated in the

coastal area of the Bangladesh. It is totally nature based destination so in this

sense there is no chance for new entrance. In short run or long run it is not so

easy to establish a destination in coastal area as like as Sundarban.


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9.Macro Environment of SundarbanThe macro environment of Sundarban refers to all forces which influence it

from a macro context. It consists of six components: demographic

environment, economic environment, natural environment, technological

environment, political environment, political-legal environment and socio-

cultural environment. These environments contain forces that have a major

impact on Sundarban.

Demographic Environment:- Demographic environment of Sundarban

studies human populations in terms of size, density, location, age, gender,

race, occupation and other statistics. As it covers an area of 3600 square

kilometers, so the population living in Sundarban is not too much densed.

People of that area lives at the border line of Sundarban, near locality, but

some people also live in the forest villages. People of all age and gender can be

found in the forest. Among them most are fisherman, some other people do

the job of honey collecting, Woodcutting etc. These peoples diversified

location (forest villages) and specially occupation can be an attractive source of


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Nature, Education and Adventure tourism for both domestic and foreign

nature lover tourist.

Economic Environment:-The economic environment of Sundarban

represents the purchasing power and spending pattern of people of that area.

As most people of Sundarban live under poverty line because of their poor

income from their occupation, so affordability to live a better life is not

possible for them. Tourism in that area can contribute to their economy

through using them as Travel guide, accommodation provider with payment

and seller of local arts & crafts.

Natural Environment:-World largest mangrove forest Sundarbans basic

attraction feature is its Natural Beauty which consists a thousand variety of

trees Sundari, Geua, Keura, Bain, Poshur etc, animals-monkey, deer(chitra,

Bolga), pig, dolphin, the famous Royal Bengal Tiger, fishes- Bain, Belay, Hilsha

etc.

In tourism, one sub classification can be created within natural

environment:Heritage environment and modern man made environment. Any

country having heritage sites is always at an advantageous position to attract

tourists in larger numbers.As Sundarban is a heritage site declared by UNESCO,

so it is in an advantageous position than others destination of Bangladesh in

terms of attracting tourists.

Technological Environment: Technological Environment in terms of

tourism deals with technological interventions which make a tourist more

comfortable and efficient in decision making as well as further processing of

the decision. It includes online ticket booking, payment gateways as well as

exploring various tourism opportunities of any destination.

As Sundarban is a major tourist site of Bangladesh, nowadays some tour

operator and agencies like-Sundarban Tourist Complex, Mountain Club Tours,

tigers tours, Bangladesh Eco-tours, Guide Tours and Green Holiday Tours

provide technological services to tourists like online ticketing,


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accommodation reservation, transportation reservation, guidance for making

the tourists comfortable and satisfied in case of visiting Sundarban.

Political Environment:Political Environment regarding Sundarban includes

all laws and legislations that influence or limit the scope of government

agencies and groups, tourism and tourists in Sundarban. As Sundarban is the

largest mangrove forest in the world and it maintains Eco-ideas, so any kind of

harm to its natural atmosphere is strictly prohibited by its political

Environment.

Socio-cultural Environment: This environment consists of institutions,

societys basic values, perceptions, preferences, beliefs and behaviors of

people. As Sundarban housed people of different age, race, sex, occupation so

it contains a diversified socio- cultural environments. This diversified socio-

cultural environment can be a major source of tourists attraction on basis of

two dimensions. First, Cultural aspects like Culture and custom of the people of

Sundarban can be a major tourists attraction for potential tourists(cultural).Second, Culture itself can attract people of other culture to visit

Sundarban.

10.Industry Position of Sundarban:Sundarbans Development Board generally executes civil works of following

nature. Besides connectivity, enhancement of irrigation potential, drinking

water supply are other aspects of the civil works.

Brick Paved/Water Bound Macadam Road & Culverts.-


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Brick Paved and Water Bound Macadam road had been constructed by the

Board in all the nineteen blocks of Sundarban along with Culverts to provide

all weather road. Up to June 2007 more than 3000 km. of Brick Paved &

Water Bound Macadam Road have been constructed.

- The provisions of jetties have been made for promotion of landing facilities

in the riverine areas. Three types of jetties viz. R. C. C. type, Brick Block and

Rail Posts have been taken up. Up to November 2007, around 184 jetties

have been constructed.

Rainwater harvesting / Irrigation / Excavation of derelict channel -

For creating additional irrigation potential through harvesting of rainwater,

derelict channels have been re-excavated. This has added to the increase of

irrigation potential and cropping intensity.

Master Sluices and Closure -These have been constructed on diversion

channels to provide controlled drainage during monsoon season and

irrigation water during the dry season from the stored sweet water.

H. P. Sluices -Hume Pipe Sluices have been constructed to provide outlets

for excess water into the rivers/tributaries and prevent saline water intrusion.One single vented H.P. Sluice provides drainage facility for an average area of

2.5 sq. km. Along with H. P. Sluices; main drains are also been excavated as a

part of the work.

Rural Water Supply -The Board implements scheme of sinking tube wells

for supply of potable drinking water to the people inhabiting in 19 blocks of

the region. Board has installed more than 600 tube-wells up to July 2007.

Buildings - Some buildings have been constructed. The buildings include

Office-cum-Rest Sheds, staff quarters and training centres. They are located

at Hingalganj, Hasnabad, Nezat, Sonakhali, Jharkhali, Moukhali, Gosaba,

Kakdwip, Helen, Moushuni and Gangasagar.


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References:

Tourism marketing by Devashish DasguptaPrimary data from surveyWebsite InformationBPCBTB

Appendix

Questionnaire

Hello people. I would be very glad if you could take 5 min of your precious

time to answer these questions. I need these answers to support my project

paper. I would appreciate your opinion about your tourism destination choiceand your view about Bangladesh tourism industry.

VISITOR SURVEY

1. Personal Details:

Name: Sex:

Address:

Male Female


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T i t B h i f B l d h

Age: Questionnaire

Questionnaire

Hello people. I would be very glad if you could take 5 min of your precious

time to answer these questions. I need these answers to support my project

paper. I would appreciate your opinion about your tourism destination choice

and your view about Bangladesh tourism industry.

VISITOR SURVEY

1. Personal Details:

Name: Sex:

Address:

Age: Questionnaire:

2. As a tourist why you want to visit Sundarban?

a) Natural attraction b) Relaxation

c) Adventure d) Others

3. How have you collected information regarding Sundarban?

a) Travel agency b) Friends and relatives

c) Internet d) Other media

4. Who was influencer of your decision making?

a) Friends& relatives b) Family members

c) Colleagues d) Others

5. Which factor motivated you most?

a) Recreation b) Infrastructurec) Economic condition d) Political stability

6. Which factors demotivated you?

a) Political instability/ crime / terrorism b) Natural disaster

c) Lack of infrastructure d) Price

Thanks for your time & effort to fill in all the above questions.

Interviewer: Date:

Male Female

Documents

Tourist Behavior of Bangladesh