Tourism Working Group

Members

Kimberley Marine Tourism Association

Broome & the Kimberley Holidays

Australia’s North West Tourism

Broome Visitor Centre

Derby Visitor Centre

Tourism Western Australia

Pearl Sea Coastal Cruises

Australian Pacific Touring

Overview

• Kimberley Tourism Industry• Broome Tourism Industry• Kimberley Coastal Research• TWG Major Impacts• Site specific impacts

Tourism in the Kimberley

Strong Representation of extremely significant market ready tourism icons like no other region in Western Australia

• Rugged Outback Experience• Kimberley Coastal Cruising• Purnululu National Park• El Questro Wilderness Park• Horizontal Waterfalls

• Fishing Experience• Comfort Adventure Experience• Gibb River Road• Broome

Tourism in the Kimberley

Wilderness Experience

Comfort Adventure Experience

Kimberley Coastal Cruising

Tourism in the Kimberley

Tourism in the Kimberley

Kimberley Major Industry Activities

0 200 400 600 800 1000 1200

Irrigated Agriculture (2006/07)

Pastoral Industry (2004/05)

Pearling (2006/07)

Construction (2006/07)

Toursim (2007)

Retail Trade (2006/07)

Mining (2006/07)

$ millionsSource KDC 2008

Tourism in the Kimberley

 Annual Average

2002 - 2004Annual Average

2005 - 2007

Visitors

Intrastate 154,000 185,000

Interstate 105,000 116,000

International 41,400 45,400

Total 300,400 346,400

Tourism in BroomeBroome International Airport PL

Cumulative Pax (Including Transit Pax) Calendar Year

0

50000

100000

150000

200000

250000

300000

350000

400000

January March May July September November

Month

To

tal

No

of

Pax

2006

2005

2004

2003

2002

2001

2000

1995

1991

2007

2008

Source BIA 2008

Broome Visitor Centre Door Count

60000

70000

80000

90000

100000

110000

120000

130000

140000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Year

Vis

ito

r N

um

ber

s

Source BVC 2008

Tourism in Broome

Tourism in Broome

Occupancies

Peak 95%+ June - SeptemberShoulder 55% - 75% April – May & OctoberLow 15% - 45% November - March

Broome - future

2006 2012 2025 2045

238,352 342,905 623,300 876,931

Kimberley Coast

Tourism Management on the Kimberley Coast

TNS Social Research

July 2006

• In-depth interviews with stakeholders

• Visitor surveys

Searches indicate there is probably closer to 40 operators… and, that around half are relative ‘new-comers’

- Total operators

- Total Kimberley based

- Total non-Kimberley

(n=41)

(n=32)

(n=9)

n=22 vessels (54%)

n=19 vessels (59%)

n=3 vessels (33%)

0-5 years 6-9 years 10-24 years 25+ years

n=11 (27%)

n=7 (22%)

n=4 (44%)

n=7 (17%)

n=1 (2%)

n=5 (16%)

n=1 (3%)

n=2 (33%)

Length of operation

Kimberley Coast

Kimberley Coast - Hotspots

overallsatisfaction

Visitor survey:

Visitors were asked, “How satisfied were you overall with your cruise on the Kimberley coast?”

Result: As expected, almost universally high levels of satisfaction at this point in time

1 99

-10 100

Very satisfiedSatisfiedNeither satisfied nor dissatisfied

DissatisfiedVery dissatisfied

0 0 0

Kimberley Coast - Satisfaction

The ‘threshold’ of seeing other vessels becomes most apparent when asked about 5-9 others, and increases from that point onwards

1 – completely ruin

2 3 4 5 – Improve a lot

68

52

63

45

32

29

5

37

17

8

5

4

2

7

6

24

2

3

15

15

14

2

11

32

48

53

-100 100

Really disappointed – strong negative

Not happy – no real impact

No difference Good thing – probably enhanced

Really pleased – strong positive

Current impact

Seeing no others

Seeing 1-4 others

Seeing 5-9 others

Seeing 10-14 others

Seeing 15+ others

(n=54)

(n=35)

(n=53)

(n=65)

(n=66)

Kimberley Coast - Thresholds

Kimberley Coast – Env. & cul. sensitivity

Respondents were asked importance of the level of environmental sensitivity on the cruise and the level of cultural sensitivity on Aboriginal sites …

6

6

10

91

81

2

2

-30 100

1 - Not at all important

2 3 4 5 – Very important

Importance of environmental

sensitivity

Importance of cultural

sensitivity

(n=68)

(n=68)

There should be no development on the Maret Islands

The first preference is to process the gas away from the Kimberley i.e. Browse to Burrup

Tourism Working Group

Loss of wilderness and uniqueness

Impact on workforce

Loss of tourism product

Accommodation

Tourism Working Group - Impacts

Hotel occupancies +95%

Cancellation of self drive routes

Decline in coach tours

Loss of tourism product

Pilbara - impacts

70km

• Proximity to iconic tourist destination• Available labour• Housing• Short stay accommodation• RPT from FIFO• Potential loss of tourism product• Port services• Accidents / spills

Gourdon Bay - impacts

40km

60km

• Proximity to iconic tourist destination• Available labour• Housing• Short stay accommodation• RPT from FIFO• Potential loss of tourism product• Port services• Game fishing• Accidents / spills

Quondong & James Price Point - Impacts

• Close to iconic tourist destination• Short stay accommodation• RPT from FIFO• Potential loss of tourism product• Port services• Cultural tourism• Accidents / spills

North & Perpendicular Head - Impacts

• Potential loss of tourism product• Cultural tourism• Increased usage• Accidents / spills

Packer Island - Impacts

• Visual amenity• Accidents / spills• Exclusion zones

Koolan Island - Impacts

• Proximity to iconic tourist destination• Visual amenity• Accidents / spills• Exclusion zones• Threat to tourism reputation• Ship movements• Aerial movements• Wilderness / environmental values• Loss of tourism product

North Kimberley Coast - Impacts