Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Tourism Western Australia
Fast Facts Year Ending June 2015
Prepared by the Research Team
September 2015
Page 2 Fast Facts Year Ending June 2015
PLEASE NOTE
Changes to National Visitor Survey Methodology
Tourism Research Australia’s (TRA) National Visitor Survey (NVS) commenced in 1998. Between 1998 and
2013, all interviews were undertaken with respondents on residential fixed-line telephones using Computer
Assisted Telephone Interviewing (CATI).
The mobile phone only population in Australia has increased substantially in recent years, particularly for
younger age groups. Latest estimates indicate that 30% of those aged 15-24 years and 47% of those aged 25-
34 years are mobile only.
Given this, to provide better coverage of the Australian population, TRA introduced mobile phone interviewing
as of 2 January 2014. As of 2014, 50% of the NVS sample is interviewed on fixed-lines, and 50% on mobile
phones, also known as a ‘dual-frame sample’ methodology. Therefore, in this publication, Year Ending (YE)
June 2014 NVS data is based on two quarters of fixed-line only sample (July – December 2013) and two-
quarters of dual frame sample (January to June 2014), while YE June 2015 NVS data is completely based on
dual frame sample.
Analysis by TRA has revealed that people interviewed on mobile phones are different to people interviewed
on landlines in terms of their demographic profile and travel behaviour. Most notably, people interviewed on
mobile phones are more likely to be younger and to take more trips. The inclusion of mobile phone
interviewing has improved visitation estimates by bringing the sample more in line with the Australian
population. However, the change in methodology means that domestic estimates from the March quarter of
2014 and onwards are not directly comparable to domestic estimates from previous quarters. Therefore,
domestic estimates for YE June 2015 are not directly comparable to domestic estimates for YE June
2014. It is important to keep this change in methodology in mind when looking at changes over time in the
NVS results.
Confidence Intervals and Sample Sizes
Note that estimates in this document are based on survey data and need to be considered within these
Confidence Intervals (CI) for Western Australia YE June 2015 estimates:
Intrastate CI: Spend ± 5.0%, Visitors ± 4.3%, Nights ± 6.3% Interstate CI: Spend ± 5.0%, Visitors ± 9.8%, Nights ± 9.9% International CI: Spend ± 6.1%, Visitors ± 3.6%, Nights ± 5.9% Intrastate Daytrip CI: Spend ± 7.2%, Visitors ± 4.6
Sample Sizes for Western Australia the YE March 2015 estimates are outlined below:
Intrastate Visitors: n= 3,097 Interstate Visitors: n= 580 Domestic Spend: n= 3,394 International: Spend n= 5,121, Visitors n= 5,910 Intrastate Daytrip: Spend n= 2,180, Visitors n= 2,180
Page 3 Fast Facts Year Ending June 2015
Total Visitors to/within Western Australia Market Overview
Total Visitor Estimates – Western Australia
Year ending June 2015
$8.7 billion Spend
Total Overnight Visitor Estimates – Western Australia
Year ending June 2015
$6.8 billion Spend 8.8 million Visitors 66.6 million Nights
International Visitors
$2,277 m spend
835,200 visitors
28,981,000 nights
Interstate Visitors
$1,230 m spend
1,233,000 visitors
10,883,000 nights
Caution: the interstate figures from the NVS have reliability issues
due to small sample size.
Intrastate Visitors
$3,291 m spend
6,685,000 visitors
26,765,000 nights
Intrastate Daytrips
$1,898 m spend
17,560,000 daytrips
Page 4 Fast Facts Year Ending June 2015
Total Visitors to/within Western Australia Market Overview
Spend (+) 5.1% Visitors (+) 13.2%
$8,696 million in spend
$330 average spend per visitor
10.4% of visitor spend in Australia
26.3 million visitors (including both overnight visitors and daytrips)
10.5% of visitors to/within Australia
Visitor Nights (+) 9.9% Source Markets
66.6 million nights
7.6 nights on average
12.1% of visitor nights in Australia
Purpose of Visit Visitor Dispersal
6,332
7,2837,487
8,274
8,696
5,500
6,000
6,500
7,000
7,500
8,000
8,500
9,000
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Spend ($m)
19.6
20.9
22.0
23.2
26.3
18
19
20
21
22
23
24
25
26
27
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Visitors (Million)
International3% Interstate
5%
Intrastate Overnight
25%
Intrastate Daytrip
67%
By Visitors
47.3
53.1
58.0
60.6
66.6
44
49
54
59
64
69
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Nights (Million)
17.4%
8.4%
1.5%26.8%
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Holiday VFR Business Other
Vis
ito
rs (
'00
0)
2013-14
2014-15
21%
60%
7%
6%
8%
Page 5 Fast Facts Year Ending June 2015
Overnight Visitors to Western Australia Market Overview
Spend (+) 3.2% Visitors (+) 11.1%
$6,798 million in spend
$777 average spend per visitor
10.4% of overnight visitor spend in Australia
8.8 million visitors
9.6% of overnight visitors in Australia
Visitor Nights (+) 9.9% Source Markets
66.6 million nights
7.6 nights on average
12.1% of visitor nights in Australia
Purpose of Visit Visitor Dispersal
5,053
5,8316,013
6,590
6,798
4,800
5,300
5,800
6,300
6,800
7,300
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Spend ($m)
6.2
6.8
7.3
7.9
8.8
5.6
6.1
6.6
7.1
7.6
8.1
8.6
9.1
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Visitors (Million)
International10%
Interstate14%
Intrastate Overnight
76%
By Visitors
47.3
53.1
58.0
60.6
66.6
44
49
54
59
64
69
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Nights (Million)
3.0%
7.7%
25.1%
20.8%
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Holiday VFR Business Other
Vis
ito
rs (
'00
0)
2013-14
2014-15
27%
46%
10%
14%
10%
Page 6 Fast Facts Year Ending June 2015
International Visitors to Western Australia Market Overview
Spend (+) 1.2% Visitors (+) 4.4%
$2,277 million in spend
$2,727 average spend per visitor
10.8% of international spend in Australia
835,200 visitors
12.7% of international visitors to Australia
Visitor Nights (+) 5.4% Source Markets
29.0 million nights
34.7 nights on average
12.3% of international visitor nights in Australia
Purpose of Visit Visitor Dispersal
1,868
2,082
2,2062,250 2,277
1,500
1,600
1,700
1,800
1,900
2,000
2,100
2,200
2,300
2,400
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Spend ($m)
710.4
731.6746.0
799.7
835.2
660
680
700
720
740
760
780
800
820
840
860
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Visitors ('000)
United Kingdom
17%
Singapore10%
New Zealand
9%
Malaysia9%United
States of America
7%
China5%
Germany4%
Indonesia3%
Ireland3%
Japan3%
Other Asia12%
Other Europe
10%
Other Countries
8%
By Visitors
22.5
25.9
28.027.5
29.0
20
21
22
23
24
25
26
27
28
29
30
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Nights (Million)
8.3%1.6%
-8.4%3.2%
0
50
100
150
200
250
300
350
400
Holiday VFR Business Other
Vis
ito
rs (
'00
0)
2013-14
2014-15
17%
94%
7%
9%
6%
Page 7 Fast Facts Year Ending June 2015
International Visitors to Western Australia Market Overview Cont.
VISITOR SPEND FROM THE TOP 20 INTERNATIONAL MARKETS TO WESTERN AUSTRALIA
(RANKED BY SPEND - $ MILLIONS)
Western Australia Australia
Country of Residence
Rank YE
Jun-14 YE
Jun-15 %
Change 3 Year AAGR
Rank YE
Jun-14 YE
Jun-15 %
Change 3 Year AAGR
UK 1 334 312 -6.7% -3.8% 2 1,894 1,927 1.7% 3.6%
China 2 180 205 13.9% 16.7% 1 3,542 4,778 34.9% 23.5%
Malaysia 3 166 196 17.8% 9.1% 6 792 832 5.0% 7.0%
Singapore 4 199 177 -11.1% 13.5% 5 785 868 10.5% 7.6%
NZ 5 150 147 -2.4% -11.7% 3 1,507 1,623 7.7% 3.1%
USA 6 111 125 12.6% 8.2% 4 1,209 1,289 6.6% 2.8%
Ireland 7 124 106 -15.1% -12.9% 18 395 330 -16.5% -18.7%
Hong Kong 8 72 88 22.9% 14.6% 7 674 783 16.3% 12.8%
Germany 9 84 77 -8.9% 8.0% 11 591 587 -0.6% 5.3%
Indonesia 10 75 67 -10.1% -10.3% 15 509 439 -13.8% -2.8%
Japan 11 62 66 6.9% 9.5% 10 713 676 -5.2% -5.6%
Korea 12 64 62 -3.7% -2.9% 8 742 771 3.9% -5.8%
Taiwan 13 49 58 17.3% 4.8% 12 456 509 11.6% 4.8%
France 14 66 57 -12.9% -8.4% 13 440 493 12.0% 9.3%
Philippines 15 46 51 10.5% 2.4% 17 311 336 8.1% 12.7%
South Africa 16 45 51 12.5% -8.2% 25 158 137 -13.4% -15.3%
India 17 32 51 60.4% 16.0% 9 484 697 44.0% 18.2%
Italy 18 41 43 4.1% 16.2% 19 327 281 -14.1% 4.6%
Scandinavia 19 40 39 -3.4% -9.6% 16 315 366 16.3% 7.0%
Switzerland 20 26 32 23.3% 19.9% 22 169 200 18.6% 1.9%
Page 8 Fast Facts Year Ending June 2015
International Visitors to Western Australia Market Overview Cont.
VISITORS OF THE TOP 20 INTERNATIONAL MARKETS TO WESTERN AUSTRALIA
(RANKED BY VISITORS)
Western Australia Australia
Country of Residence
Rank YE
Jun-14 YE
Jun-15 %
Change 3 Year AAGR
Rank YE
Jun-14 YE
Jun-15 %
Change 3 Year AAGR
UK 1 154,000 142,800 -7.3% 0.9% 3 627,100 629,300 0.4% 3.3%
Singapore 2 75,000 83,500 11.3% 18.9% 5 318,500 325,200 2.1% 8.2%
NZ 3 76,100 79,200 4.1% -1.1% 1 1,115,10
0
1,153,70
0
3.5% 3.9%
Malaysia 4 64,400 75,200 16.8% 13.1% 7 277,500 293,400 5.7% 14.1%
USA 5 55,000 57,100 3.8% 6.3% 4 500,200 543,500 8.7% 8.9%
China 6 35,600 41,300 16.0% 14.5% 2 710,200 864,200 21.7% 16.1%
Germany 7 32,200 32,400 0.6% 11.8% 11 173,200 181,200 4.6% 7.2%
Indonesia 8 29,400 27,000 -8.2% -1.1% 12 133,300 136,900 2.7% 5.8%
Ireland 9 26,000 25,200 -3.1% 1.8% 18 73,500 71,800 -2.3% -3.1%
Japan 10 21,800 23,500 7.8% 10.3% 6 298,000 297,200 -0.3% -1.3%
India 11 14,300 20,400 42.7% 23.4% 8 172,600 207,000 19.9% 17.2%
France 12 19,300 18,500 -4.1% -3.3% 15 109,100 113,100 3.7% 5.2%
Hong Kong 13 17,100 18,300 7.0% 2.8% 10 181,100 186,500 3.0% 9.8%
Canada 14 18,000 17,300 -3.9% 4.0% 13 127,400 134,700 5.7% 6.8%
South Africa 15 19,000 15,900 -16.3% -5.8% 24 50,300 45,900 -8.7% -12.4%
Scandinavia 16 13,000 14,600 12.3% -3.6% 17 93,600 94,800 1.3% 3.4%
Italy 17 11,100 14,000 26.1% 20.1% 20 71,000 69,700 -1.8% 3.6%
Philippines 18 10,500 13,600 29.5% 19.6% 16 80,700 98,600 22.2% 19.8%
Korea 19 11,200 13,000 16.1% -0.4% 9 183,700 197,200 7.3% 3.4%
Taiwan 20 11,600 12,500 7.8% 1.2% 14 108,800 113,700 4.5% 7.7%
Page 9 Fast Facts Year Ending June 2015
International Visitors to Western Australia Market Overview Cont.
Market Share - Spend Estimates
(Ranked by overall spend estimates, YE June 2015)
Rank Country of Residence YE Jun-13 YE Jun-14 YE Jun-15
1 UK 18.7% 17.7% 16.2%
2 China 4.8% 5.1% 4.3%
3 Malaysia 22.6% 21.0% 23.5%
4 Singapore 18.3% 25.4% 20.4%
5 NZ 12.3% 10.0% 9.0%
6 USA 8.7% 9.2% 9.7%
7 Ireland 27.9% 31.5% 32.0%
8 Hong Kong 10.9% 10.6% 11.2%
9 Germany 12.4% 14.3% 13.1%
10 Indonesia 18.0% 14.7% 15.3%
Market Share - Visitor Estimates
(Ranked by overall visitor estimates, YE June 2015)
Rank Country of Residence YE Jun-13 YE Jun-14 YE Jun-15
1 UK 23.8% 24.6% 22.7%
2 Singapore 21.3% 23.5% 25.7%
3 NZ 7.6% 6.8% 6.9%
4 Malaysia 26.1% 23.2% 25.6%
5 USA 11.0% 11.0% 10.5%
6 China 4.9% 5.0% 4.8%
7 Germany 16.4% 18.6% 17.9%
8 Indonesia 22.6% 22.1% 19.7%
9 Ireland 31.8% 35.4% 35.1%
10 Japan 6.3% 7.3% 7.9%
Page 10 Fast Facts Year Ending June 2015
Interstate Visitors to Western Australia Market Overview*
Spend (-) 20.9% Visitors (-) 2.1%
$1,230 million in spend
$997 average spend per visitor
5.8% of interstate spend in Australia
1.233 million visitors
4.6% of interstate visitors in Australia
Visitor Nights (+) 3.5% Source Markets
10.9 million nights
8.8 nights on average
8.0% of interstate visitor nights in Australia
Purpose of Visit Visitor Dispersal
*Estimates are based on a sample size of 580 and must be considered with the following confidence intervals: Spend ± 5.0%, Visitors ± 9.8%, Nights ± 9.9%
996
1,335
1,272
1,554
1,230
900
1,000
1,100
1,200
1,300
1,400
1,500
1,600
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Spend ($m)
1,047
1,106
1,221
1,2601,233
950
1,000
1,050
1,100
1,150
1,200
1,250
1,300
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Visitors ('000)
New South Wales31%
Victoria28%
Queensland24%
South Australia
10%
Tasmania2%
Northern Territory
3%
ACT2%
By Visitors
8.1
8.7
11.0
10.5
10.9
8
8
9
9
10
10
11
11
12
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Nights (Million)
-30.7%
11.6%
0.5%
52.2%
0
100
200
300
400
500
600
700
Holiday VFR Business Other
Vis
ito
rs (
'00
0)
2013-14
2014-15
10%
78%
4%
20%
8%
Page 11 Fast Facts Year Ending June 2015
Intrastate Overnight Visitors in Western Australia Market Overview
Spend (+) 18.1% Visitors (+) 14.9%
$3,291 million in spend
$492 average spend per visitor
14.3% of intrastate overnight spend in Australia
6.685 million visitors
11.6% of intrastate overnight visitors in Australia
Visitor Nights (+) 18.4% Source Markets
26.8 million nights
4.0 nights on average
15.1% of intrastate visitor nights in Australia
Purpose of Visit Visitor Dispersal
2,189
2,4132,534
2,786
3,291
1,900
2,100
2,300
2,500
2,700
2,900
3,100
3,300
3,500
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Spend ($m)
4,465
4,999
5,381
5,816
6,685
3,900
4,400
4,900
5,400
5,900
6,400
6,900
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Visitors ('000)
Experience Perth65%
Australia's South West
16%
Australia's Golden Outback
9%
Australia's North West
5%
Australia's Coral Coast
4%
By Visitors
16.7
18.519.0
22.6
26.8
14
16
18
20
22
24
26
28
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Nights (Million)
6.6%
8.0%
40.5%
22.3%
0
500
1,000
1,500
2,000
2,500
3,000
Holiday VFR Business Other
Vis
ito
rs (
'00
0)
2013-14
2014-15
32%
35%
12%
13%
11%
Page 12 Fast Facts Year Ending June 2015
Intrastate Daytrip Visitors in Western Australia Market Overview
Spend (+) 12.7% Visitors (+) 14.2%
$1,898 million in spend
$108 average spend per visitor
10.4% of intrastate daytrip spend in Australia
17.6 million daytrips
11.0% of intrastate daytrip visitors in Australia
Purpose of Visit Visitor Dispersal
Source Markets
1,279
1,452 1,474
1,684
1,898
1,100
1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,000
2010-11 2011-12 2012-13 2013-14 2014-15
Estimated Spend ($m)
13.4
14.1
14.7
15.4
17.6
12.0
13.0
14.0
15.0
16.0
17.0
18.0
2010-11 2011-12 2012-13 2013-14 2014-15
Th
ousands
Estimated Visitors ('000)
24.6%
8.8%
-18.8%
28.4%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Holiday VFR Business Other
Vis
ito
rs (
'00
0)
2013-14
2014-15
Experience Perth72%
Australia's South West
18%
Australia's Golden Outback
5%
Australia's Coral Coast
2%
Australia's North West
2%
By Visitors
For more information on this research please
contact the Research Team at Tourism WA:
Source: Tourism Research Australia,
International and National Visitor Surveys
(visitors aged 15+ years), YE June 2015
18%
67%
5%
3%
7%