Tourism Trends Worldwide and in Europe

8/7/2019 Tourism Trends Worldwide and in Europe

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Tourism Trends Worldwide and in Europe

Impact of the Crisis and

Prospects for the Future

The First Black Sea Partnership Forum forTour and Travel Operators

by Manolis Psarros


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International Monetary Fund

he current crisis in the worlds financialmarket is the worst in 75 years. Mostsignificantly, it is the 21st centurys first

global financial crisis that is putting

financial capitalism ideologically, to itsfirst test.


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Even though, the global

economic crisis has affected

tourism industry; its

understood that tourism

will not stop but will flow in

a different way. Most of the travel and tourism

involves unrestricted expensesso during economic breakdown

people want to secure

themselves thus covering

essentials for living.


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Some good news..


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UNWorld Tourism Organization

In the first eight months of this year,the number of international tourist

arrivals exceeded the record

achieved during the same period of

the pre-crisis year 2008.


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Worldwide arrivals between January and

August 2010 totalled 642 million, some 40

million more than during the same months of

2009 (+7%) and 1 million more than in thesame period of the record year 2008.


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Based on current trends, the number ofinternational tourist arrivals is projected to

increase in the range of 5%-6% over the full

year. In 2011, growth is expected to continue

at a more moderate pace, at around the long-term average of 4%.


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European Travel Commission

While the travel recovery in Europe has been generally broad,

gains have favoured Western Europe while Northern Europe

continues to lag behind last year.


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Europeans residents will continue to spend more on travel

abroad than any other region, an estimated $768 billion

Between 2010 and 2020, Europeans will take an incremental283 million trips abroad, representing a 51.1% of global travel

abroad

In 2020, Latin America will pass North America to spend thehighest average amount per trip, $1,611

North America will receive $110 billion more in travelspending from visitors compared with spending by itsresidents traveling abroad


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However..


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Top Tourism & TravelTrends for 2011


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69 percent of travelers plan to take international trips next year;

47 percent are considering a stay in a vacation rental home.

Top Five Vacation Activities: Visiting an historic site Visiting a museum Visiting a national park Attending a festivalHiking

47 percent of respondents will consider eco-friendly factors such as theircarbon footprint or green hotel policies.

20 percent expect to be more environmentally conscious in their traveldecision and choices.


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more specific..


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#1. Multi-Destination Vacations

ecause travellers ant to et t e ost out of t eirvacations, t ere as een an u tick in ulti- estinationvacations


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#2. The Revival of Group Tours

With the economic recovery still in progress, manytravellers are looking for the same exotic travelexperiences at a lower price point.


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#4. The Resurgence of Travel Experts

Although Internet remains a great resource for travelinformation, it has become so oversaturated with non-relevant information that sorting through the mass of travelsites, reader reviews and booking engines has madebooking exceptional travel experiences a dicey process atbest.


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#5. Not Just Seeing but Learning

The popularity of educational travel will continue to thrive in 2011. Travellers areinterested in learning and doing, not just seeing.


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#6. Alternative Transport

Rail travel is an easy and comfortable way to maximizetravel time, allowing travellers to see a large number ofsites without having to pack up and fly or drive betweenthese locations.

Driven by the increased cost offlying, travel will begin to develop

alternative options. A number ofnew luxury trains have launched inthe past year, causing a renewedinterest in rail travel that willincrease throughout 2011.


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#7. More Custom Packages for Younger& Older Travellers

Holiday bookers reporting a surge in the number ofolder travelers choosing holidays.

more families with young childrenare also eager to take their littleones overseas to enjoy theirformative holiday experiences inforeign countries.


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#8. Bucket-List Experiences

Tr vellers re l kin t tick t se

ust-see tr vel experiences ff t eirlists n re n seekin t eexperiences t t ill ll t e treturn e it r in ri ts

n t eir frien s.

2011 ill see in incre se in extre elyunique, " ucket-list" experiences in

f r-flun estin ti ns.


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#9. One 0f Kind, Specialty Experiences

Niche travel will continue to grow

throughout 2011. From culinary tours toyoga retreats, travellers are looking forspecialized itineraries catering to veryspecific interests.


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#10. New Upcoming Destinations

Travellers are always looking for the next hot spot.


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#11. Last-Minute Vacations

Last minute vacations growing in popularity


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being green


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#12. Slow Travel

We'll gradually see an

appreciation of 'slow travel', withjourneys made by train, boat andbike gaining in popularity. Peoplewill gain a greater appreciation forthe journey itself, as opposed tothe restless striving for the next

destination.

Expect to see more businesses promoting slow, memorabletravel where getting there is an important if not the mostimportant element of the holiday.


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#13. Voluntourism

Expect to see more volunteer activitiesintegrated into green and sustainabletravel programs through 2011 and notjust those aimed at backpackers and gapyear students.

Voluntourism or volunteer tourismenables tourists to contribute andbenefit local communities while seeingthe world and is destined to increase astravellers look for more meaningfulways to travel and contribute to localcommunities.

Travel in 2011 is going to be

all about the experience maximising the positiveimpact of travel as well asminimising the negative.


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#14. Green Accommodation

As governments introduce incentives for greenbusinesses and pressure grows on the travelindustry to green-up its act, expect to see moretravel businesses focusing on eliminating,reducing and measuring their carbon footprintfrom 2011 and beyond.

Climate change is not going away

and tourism is one industry inparticular that is at risk from thethreat of global warming. Wevestarted to see the first zero carbonhotels open in Europe over recentmonths.


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#15. Local Travel Movement

Weve already seen movements like couch surfing gainground over the past few years. Proponents of local travelbelieve it is the only truly green way to travel, as it ensuresyou respect local traditions and culture as well as thenatural environment.

The local travel movement aims

to connect tourists with localpeople while on holiday,ensuring enriching experiencesfor both parties.


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going digital


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#17. Consumers are ready for mobile,are you?

Close to half of smartphone users are under 35 years old

#18. The young and the wireless

43% of mobile phone users are carrying smart phones, and more than a third ofmobile users plan to book travel on their phones in the next year

#19. You may have an app for that, butLess than a third of touch screen smartphone users are carrying iPhones


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#20. A lot of consumers are fans oftravel, but not travel companies

Nearly a third were at least somewhat influenced by comments from people in theironline social network when making travel purchase decisions

#21. Word of mouth gets a megaphone

While over half of social network users are "fans" of companies, less than two in 10are "fans" of travel companies

More than two thirds are at least slightly influenced by traveler-generated ratingswhen making purchase decisions


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#23. The Internet may be ubiquitous,but it still isn't everything

Less than one fourth o all their travel sho ing on ebsites

#24. Even mom is on FacebookSeven in 10 are members of an online social net ork, an membershi is strongeramong females than males Nearly nine in 10 social net ork users log on eekly ormore often.


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corporate travel


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#25. Customizable Mobile AppsIn addition to audience response software, an increase in the use of mobile apps forindividual events and programs will emerge (itinerary, maps and breaking-newsannouncements).

#26. Hybrid MeetingsGrowth of "hybrid" meetings, or meetings that have both face-to-face and virtualcomponents (live broadcasts/video streamings). The cost savings is a major factor inthis trend, along with the importance of a meeting's environmental responsibility."

#27. Green MeetingsIncreasingly, clients are expecting every aspect of a meeting to include an environmentalcomponent, from biodiesel vehicles and biodegradable materials to the use of locallysourced food and reusable plants for centerpieces in lieu of cut flowers


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#28. Social Media InteractionContinued growth in the use of social networks like Facebook, Twitter and LinkedIn tomarket meetings and events, communicate with meeting attendees, and connectplanners and clients during the meeting planning process.

#29. Corporate Social ResponsibilityMany of the companies are incorporating CSR community service outings in lieu of or inaddition to standard tours. Another popular trend is incorporating CSR into a team-building event."

#30. Luxury Meetings RecoverWhile 2009 and 2010 were about modesty and frugality, 2011 will see a gradual return ofmeetings to high-end resorts.


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Challenges & Opportunitiesfor the Black Sea Region

Improve Quality of Tourism Products/ServicesImprove Black Sea Region Image

Infrastructure DevelopmentGovernment Support through Legislation, Promotion & funding

Embrace Sustainable Tourism Development and Green TourismApplications

Engage with Digital Technologies & the WebAttract Visitors with Higher Disposable IncomeLaunch Joint Initiatives for Crisis Management

Increase Intra-Regional Travel

Improve Quality of Tourism Products/ServicesImprove Black Sea Region Image

Infrastructure DevelopmentGovernment Support through Legislation, Promotion & funding

Embrace Sustainable Tourism Development and Green TourismApplications

Engage with Digital Technologies & the WebAttract Visitors with Higher Disposable IncomeLaunch Joint Initiatives for Crisis Management

Increase Intra-Regional Travel

ChallengesChallenges

C O


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Challenges & Opportunitiesfor the Black Sea Region

Large number of potential tourists close via traditional source marketsDeveloping LCCs

EU Funds for Infrastructures and environmental friendly appsValue for Money

Growing Demand for Experiential Tourism Packages

Natural & Cultural ResourcesGeographical Position

New Countries with undiscovered destinations

Large number of potential tourists close via traditional source marketsDeveloping LCCs

EU Funds for Infrastructures and environmental friendly appsValue for Money

Growing Demand for Experiential Tourism Packages

Natural & Cultural ResourcesGeographical Position

New Countries with undiscovered destinations

OpportunitiesOpportunities


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Tourism Trends Worldwide and in Europe