TOURISM. Tourism is the activities of people (tourists) travelling to, visiting and staying in...
If you can't read please download the document
TOURISM. Tourism is the activities of people (tourists) travelling to, visiting and staying in places outside their usual environment for leisure, business
Tourism is the activities of people (tourists) travelling to,
visiting and staying in places outside their usual environment for
leisure, business or other purposes for not more than one
consecutive year. WHAT IS TOURISM?
Slide 3
TERMDEFINITION International TourismSomeone who visits the
Caribbean from overseas/abroad (e.g. someone from U.S.A visiting
Dominica) Regional TourismOne who travels within the Caribbean
(e.g. Someone from Jamaica visiting Aruba). Domestic TourismOne
travelling in his or her home country (e.g. Trinidadian going to
Tobago or a person from Florida visiting New York).
ExcursionistsVisitors to different places in the country they are
visiting or living in (e.g. Going to visit Maracas or the Museum).
Tourism Sector (direct / indirect) A part of the economy in which
workers are providing a service for tourists (direct) or marketing
the product (indirect). For e.g. Direct Hyatt Regency or Indirect -
Bunji Garlin advertising T&T Carnival on 106 & park.
Tourism productThe total package and experience which the tourist
buys including accommodation, food, transportation, activities,
entertainment, shopping, and other goods & services.
Slide 4
TERMDEFINITION Nature / Eco- Tourism Tourism for the purpose of
watching wildlife (e.g. turtle-watching) or visit natural
attractions (e.g. pitch lake) Sports TourismTourism in order to
watch or participate in sports (e.g. Cricket World Cup, Football or
sailing) Health TourismTourism to undergo health treatment or visit
health spas Cultural / Heritage Tourism Tourism to visit historical
and cultural events and places (e.g. Carnival, Tobago Jazz
Festival, Fort George, Museums) Special EventsFor the purpose of
conferences (Caribbean Heads of Government Meeting (CHOGM) or
Americas Competitiveness Forum) or other events such as Beauty
Pageants (Miss World or Miss Universe)
Slide 5
TERMDEFINITION Economic linkageJoining or collaboration between
two different industries, (e.g. tourism & handicraft or tourism
& transportation) Economic leakageRevenue or money received
from tourism is leaked out of the country receiving the tourists to
another countrys economy who is supplying the hotels, imported
food, etc. All-inclusive resort or holiday A holiday or location
where all or most of the services such as transportation,
accommodation, meals, beverages & entertainment are provided
within the price and normally paid for in advance. Time-share
TourismType of accommodation that is part-owned by a number of
different people who each take turns in staying in that condo, room
or guest house. Marketing TourismIdentifying and satisfying the
needs and wants of tourists in order to encourage them to buy the
products. Home portingThe main port in which the cruise ships is
permanently based and occurs when ships take visitors to and from
that port for their holiday. Host & Supply Countries The
country visited and the home country where the tourists came from.
E.g. in the case of a tourist from Canada visiting Grenada,: Canada
is the supply country (supplying the tourist) and Grenada is the
host country (receiving the tourist).
Slide 6
Traditionally, tourists visit the Caribbean because of Sun, Sea
& Sand Tourists visit a destination for a number of reasons.
These include: Recreation/Fun Sightseeing Shopping Health Education
Business Cultural or Heritage events / activities Visit family
and/or friends REASONS FOR TRAVEL:
Slide 7
The Caribbean region is one of the most popular tourist
destinations in the world. There are many reasons why the Caribbean
is an attractive tourist destination: 1.Tropical Climate (warm
weather, hot sun) 2.Physical Features: beaches with white sands,
clear blue waters cliffs, volcanic craters, caves, reefs, springs
FACTORS WHY TOURISTS CHOOSE THE CARIBBEAN:
Stop Over/Stay Over spend more than a day and less than a night
Same Day less than 24 hours Domestic Tourists travel within
national boundaries of homeland (e.g. Trinidadians visiting the
pitch lake) Regional Tourists travel within the region (e.g.
Trinidad to Jamaica or Venezuela to Brazil) International Tourists
cross international borders (e.g. Barbados to Canada) Yachties
enter ports, repair yachts and stay for festivals or other
activities Returning nationals return home from residing abroad to
visit relatives or festivals or national activities. TYPES OF
TOURISTS
Slide 10
Major revenue earner it brings in foreign exchange (money)
through: Travel Accommodation/Rooms Food Sightseeing Departure
Taxes Job Creation / Increased employment: Many jobs are created
(directly or indirectly) with the arrival of tourists including
pilots, taxi drivers, chefs, hotel managers, tour guides, etc.
Promoting country in the world wide market: If treated kindly,
hospitably and welcomed warmly, visitors would spread the word and
encourage other tourists to visit the Caribbean. BENEFITS OF
TOURISM
Slide 11
Advertising / promotion through social media Treating visitors
politely, hospitably, fairly, willing to help Ensuring there is an
adequate number of security or police patrolling well known tourist
attractions and during major events (safety) Ensuring the country
has a clean and healthy atmosphere Providing sufficient facilities
(water, roads, electricity, accommodation, entertainment, food and
transportation) Providing adequate recreational activities and
reasonable opening hours Expanding educational facilities HOW TO
ENCOURAGE MORE TOURISTS TO VISIT YOUR COUNTRY?
Slide 12
On August 5 th 2014, the Huffington Post described Maracas Bay
in T&T as one of the most perfect beaches in the world! This
positive advertisement and reviews could definitely promote T&T
as a popular tourist destination!
http://www.huffingtonpost.com/2014/08/05/maracas-bay_n_5634399.html
Slide 13
Picture of Maracas Bay taken from the Huffington Post (see link
on previous slide)
Slide 14
People would not want to visit a host country for a number of
reasons. Some of the problems that scare off tourists include:
Crime (robbery, rape, kidnapping, murder) Natural Disasters
Terrorism War Social & Infrastructure problems bad roads,
drains, airports, no water, bad health care, etc. Political Unrest
(problems with the government and religious or ethnic persecution)
Harassment and unwelcoming behaviour towards tourists Availability,
cost & quality of tourist services Environmental problems
Accessibility (how easy it is to reach the country) WHAT CAN DETER
TOURISTS?
Slide 15
TRAVEL ADVISORY FROM SUPPLY COUNTRIES:
Slide 16
Slide 17
Slide 18
Security of funding for investment Marketing Research Training
Shortage of labour Water Supply Global Terrorism Lack of direct air
access for major tourist- generating markets Emerging destinations
Cruise ship policies CHALLENGES FACING THE TOURISM INDUSTRY IN THE
CARIBBEAN REGION:
Slide 19
Re-entry of other islands in the tourism arena will affects
some islands that depend heavily on tourism Need to increase room
accommodations and upgrade facilities Need for trained personnel
Increase in skilled technicians Promote careers within the tourist
sector from as early as primary and secondary school Public
utilities have to be expanded and improved Income levels of
tourists have to be researched Need to increase flights and to
provide proper airport facilities to accommodate incoming tourists
WHAT AFFECTS DEVELOPMENT OF TOURISM?
Slide 20
Damage to coral reefs in a variety of ways: Tourists walking on
corals or taking them as souvenirs Hotels along the coast have
polluted the beaches by sewage which adversely affects the
nutrients of coral reefs Improper disposal of sewage by hoteliers
can also transmit deadly diseases such as dysentery, typhoid and
cholera Pollution of beaches by tourists NEGATIVE EFFECTS OF
TOURISM ON ENVIRONMENT:
Slide 21
Depletion of fishes to maintain food supplies to hotels, guest
houses and airlines Beach erosion and destruction of mangroves in
order to build hotel resorts Crime such as human trafficking, drug
trafficking, pornography rings, kidnapping, prostitution, etc.
Slide 22
Government policies that influence the development of tourism:
1.Meeting infrastructure requirements 2.Providing a well-trained
workforce 3.Addressing environmental concerns 4.Addressing social
problems such as crime to reduce travel advisories against host
country 5.Creating a favourable investment climate 6.Providing an
overseas marketing and promotional presence in key markets (supply
countries) such as Tourist Boards or Ministry of Tourism.
GOVERNMENT POLICIES THAT INFLUENCE TOURISM
Slide 23
Role & Function of: Hotel Associations Tourist Boards
Ministry of Tourism Caribbean Tourism Organisation Hospitality
Schools SUPPORTIVE SERVICES FOR TOURISM
Slide 24
Role of Donor Agencies: Caribbean Development Bank European
Union Organisation of American States Canadian Inter-Development
Agencies SUPPORTIVE SERVICES FOR TOURISM
Slide 25
Marketing the Caribbean as a single destination Recognition of
the tourism products packaged by each Caribbean country Common
economic and marketing policies Create linkages within the
Caribbean (communication) Concept of aviation hubs (a major airport
serving a region to more remote areas that may not have official
airports) PROMOTING REGIONAL CO-OPERATION & INTEGRATION THROUGH
TOURISM BY:
Slide 26
E-ticketing Internet Booking (reservations) Information
Gathering Advertising Feedback IMPACT OF COMMUNICATIONS TECHNOLOGY
ON THE TOURISM INDUSTRY: