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2015 East Tennessee Regional State Legislative Brunch January 23, 2015 - Knoxville Marriott Dr. Steve Morse, Director & Economist
Hospitality and Tourism Program, College of Business Western Carolina University (865) 850-9319; E-mail: [email protected]
Dr. Steve Morse, Director & Economist Hospitality and Tourism Program
College of Business, Western Carolina University (865) 850-9319; [email protected]
Tourism Tends in the Middle East Tennessee Region
Anderson Co. Blount Co. Campbell Co. Claiborne Co. Cocke Co. Grainger Co. Hamblen Co. Jefferson Co. Knox Co. Loudon Co. Monroe Co. Morgan Co. Roane Co. Scott Co. Sevier Co. Union Co.
Union
Sevier
Scott
Roane
Morgan
Monroe
Loudon
Knox Jeffer-
son
Hamblen
Cocke
Claiborne Camp-
bell
Blount
Ander- son
Steve Morse, Ph.D. Western Carolina University
Steve Morse, Ph.D. Economist & Director
Hospitality and Tourism Program; College of Business Western Carolina University
(865) 850-9319; [email protected] Cullowhee, NC
Tourism Trends in the Middle East Tennessee Region
Tourism Trends in the Middle East Tennessee Region
Middle East Tennessee Tourism Council
Sponsored by:
Thanks to:
Middle East Tennessee Tourism Council
Jill Thompson Kim Bumpas Molly Gilbert
2015 East Tennessee Regional State Legislative Brunch January 23, 2015 - Knoxville Marriott Dr. Steve Morse, Director & Economist
Hospitality and Tourism Program, College of Business Western Carolina University (865) 850-9319; E-mail: [email protected]
Dr. Steve Morse, Director & Economist Hospitality and Tourism Program
College of Business, Western Carolina University (865) 850-9319; [email protected]
Ken Maples
Pigeon Forge Hospitality Association
2014-15 Chairman, Tennessee Hospitality and Tourism
Association
Top 10 Tennessee Counties for Tourist Spending, 2013
1) Davidson Co. (Nashville) $4.99 Billion
2) Shelby Co. (Memphis) $3.01 Billion
3) Sevier Co. (Sevierville,
Pigeon Forge, Gatlinburg) $1.76 Billion
4) Hamilton Co. (Chattanooga) $934 million
5) Knox Co. (Knoxville) $930 million
Source: TN Dept. of Tourist Dev. & U.S. Travel Association
Top 10 Tennessee Counties for Tourist Spending, 2013 (con’t)
6) Williamson Co. $382 million (Franklin, Brentwood)
7) Sullivan Co. $329 million (Kingsport, Bristol)
8) Blount Co. $320 million (Maryville, Townsend)
9) Rutherford Co. $291 million (Murfreesboro)
10) Washington Co. $226 million (Johnson City, Jonesborough)
Source: TN Dept. of Tourist Dev. & U.S. Travel Association
What are the impacts of tourism on the Middle East Tennessee economy, 2013?
Source: TN Dept. of Tourist Development & U.S. Travel Association’s Report “The Economic Impact of Travel on Tennessee Counties, 2013”
Tourist Spending
Jobs Created
Worker Paychecks
State Taxes
Local County Taxes ? Middle East Tennessee
Tourism Region
Union
Sevier
Scott
Roane
Morgan
Monroe
Loudon
Knox Jeffer-
son
Hamblen
Cocke
Claiborne Camp-
bell
Blount
Ander- son
2015 East Tennessee Regional State Legislative Brunch January 23, 2015 - Knoxville Marriott Dr. Steve Morse, Director & Economist
Hospitality and Tourism Program, College of Business Western Carolina University (865) 850-9319; E-mail: [email protected]
Dr. Steve Morse, Director & Economist Hospitality and Tourism Program
College of Business, Western Carolina University (865) 850-9319; [email protected]
Tourism Works for Middle East Tennessee in 2013
Source: TN Dept. of Tourist Development & U.S. Travel Association’s Report “The Economic Impact of Travel on Tennessee Counties, 2013”
Tourist Spending
Jobs Created
Worker Paychecks
State Taxes
Local County Taxes
$3.56 Billion
32,495 jobs
$831.62 million
$189.69 million
$107.04 million
Tourism jobs will NEVER be exported to another country
Percent Change in Tourist Spending, East TN Counties, 2013 over 2012
+ 5.9%
+ 4.5%
+ 4.3%
+ 4.0%
+ 3.8%
+ 3.3%
+ 2.9%
+ 2.7%
+ 1.7%
0% 2% 4% 6% 8%
Campbell Co.
Jefferson Co.
Cocke Co.
Sevier Co.
Hamblen Co.
TN Statewide
Knox Co.
Blount Co.
Claiborne Co.
Source: TN Dept. of Tourist Dev. &
U.S. Travel Association
Other East TN Counties Percent Change in Tourist Spending
2013 over 2012
Morgan Co. + 1.4% Grainger Co. + 1.2% Roane Co. 0.0% Scott Co. 0.0% Loudon Co. 0.0% Union Co. - 1.7 % Monroe Co. - 5.7% Anderson Co. - 2.7%
Source: TN Dept. of Tourist Development & U.S. Travel Association’s Report “The Economic Impact of Travel on Tennessee Counties, 2013”
2015 East Tennessee Regional State Legislative Brunch January 23, 2015 - Knoxville Marriott Dr. Steve Morse, Director & Economist
Hospitality and Tourism Program, College of Business Western Carolina University (865) 850-9319; E-mail: [email protected]
Dr. Steve Morse, Director & Economist Hospitality and Tourism Program
College of Business, Western Carolina University (865) 850-9319; [email protected]
Tourists are Temporary
Tax Payers
• For example in Knox Co, each of the 197,288 households in Knox Co. pay $349 less in State and local taxes as a result of taxes generated by tourist spending
Tourism Tax Relief for Middle East Tennessee
Each Knox Co. household would
pay $349 more in taxes to
replace the taxes paid by tourists
In other words, if it were not for State & local taxes generated by tourism …
2015 East Tennessee Regional State Legislative Brunch January 23, 2015 - Knoxville Marriott Dr. Steve Morse, Director & Economist
Hospitality and Tourism Program, College of Business Western Carolina University (865) 850-9319; E-mail: [email protected]
Dr. Steve Morse, Director & Economist Hospitality and Tourism Program
College of Business, Western Carolina University (865) 850-9319; [email protected]
$$334 in Tourism Tax Relief for Each Household in
Knox County
349.00
Jan. 23, 2015
Knox County
Does tourism have a role helping attract jobs in East Tennessee?
Some future workers will be able to work from nearly ….. Anywhere
2015 East Tennessee Regional State Legislative Brunch January 23, 2015 - Knoxville Marriott Dr. Steve Morse, Director & Economist
Hospitality and Tourism Program, College of Business Western Carolina University (865) 850-9319; E-mail: [email protected]
Dr. Steve Morse, Director & Economist Hospitality and Tourism Program
College of Business, Western Carolina University (865) 850-9319; [email protected]
Downtown urban areas & cities, or …
Some future workers will have a choice of locations to work from
Towns like Maryville, Newport, Jefferson City, Jacksboro, Kingston
Measures of “Quality of Life” attracting next generation of innovators & entrepreneurs
Last 30 years Quality of Life
Low Home Prices
Good Schools
Low Tax Rates
Low Crime Rate
Available Transp
Next 30 years Quality of Life
Diverse Cultures
Natural Resources
Sense of Community Open Space &
Greenways
Local Unique Flavor
+ Plus
+ Plus
+ Plus
Does your economic development strategy focus on available buildings and space or…..
2015 East Tennessee Regional State Legislative Brunch January 23, 2015 - Knoxville Marriott Dr. Steve Morse, Director & Economist
Hospitality and Tourism Program, College of Business Western Carolina University (865) 850-9319; E-mail: [email protected]
Dr. Steve Morse, Director & Economist Hospitality and Tourism Program
College of Business, Western Carolina University (865) 850-9319; [email protected]
Available workforce & quality of life!
Today’s Visitor
could be ….
Tomorrow’s Business Investor
In East Tennessee …
Economic Outlook for 2015 Swimming or treading water?
Knoxville Airport Authority constantly markets Knoxville & East Tennessee to attract low-cost airlines to the area
2015 East Tennessee Regional State Legislative Brunch January 23, 2015 - Knoxville Marriott Dr. Steve Morse, Director & Economist
Hospitality and Tourism Program, College of Business Western Carolina University (865) 850-9319; E-mail: [email protected]
Dr. Steve Morse, Director & Economist Hospitality and Tourism Program
College of Business, Western Carolina University (865) 850-9319; [email protected]
Gas Prices Decreasing!
Gas Prices below
$2 per gallon ------------------
Means the average
household will have $1,475
more to spend
Tourism Econ Dev
In closing - East TN has a Perfect Fit: Tourism and Economic Development
Thank You for Inviting me!
Steve Morse, Ph.D.
Director & Economist Hospitality and Tourism
Program College of Business
Western Carolina University Cullowhee, NC
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