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TOURISM SAULT STE. MARIE TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP. TOURISM MAIN FOCUS – MARKETING STAND ALONE VCB’S FUNDING FROM MUNICIPALITY SOME PRIVATE SECTOR CONTRIBUTIONS. TOURISM – ECONOMIC DEVELOPMENT. ECONOMIC DEVELOPMENT MUNICIPAL DEPARTMENT - PowerPoint PPT Presentation
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Tourism Sault Ste. Marie
TOURISM SAULT STE. MARIE
TOURISM – ECONOMIC DEVELOPMENT
AN IMPORTANT PARTNERSHIP
Tourism Sault Ste. Marie
TOURISM – ECONOMIC DEVELOPMENT
TOURISM
» MAIN FOCUS – MARKETING
» STAND ALONE VCB’S
» FUNDING FROM MUNICIPALITY
» SOME PRIVATE SECTOR CONTRIBUTIONS
Tourism Sault Ste. Marie
TOURISM – ECONOMIC DEVELOPMENT
ECONOMIC DEVELOPMENT
» MUNICIPAL DEPARTMENT
» STAND ALONE NOT FOR PROFIT
» DEVELOPMENT FOCUSED
» SOME POSSIBLE TOURISM TIES
Tourism Sault Ste. Marie
TOURISM – ECONOMIC DEVELOPMENT
THE “PERFECT WORLD”
» COMBINING EFFORTS
» FORWARD THINKING
» PROGRESSIVE BUSINESS PLANS
» BUILD ON EACH OTHER’S STRENGTHS
Tourism Sault Ste. Marie
TOURISM – ECONOMIC DEVELOPMENT
SYNERGIES
» SHARING IDEAS
» ACCESSING FUNDING
» CONNECTIVITY TO BUSINESS COMMUNITY
» AVOID DUPLICATION
» BE PROACTIVE
Tourism Sault Ste. Marie
SSM ECONOMIC DEVELOPMENT CORP
EDC
Business TourismCorporate
Sault Ste. Marie Sault Ste. Marie
» 2 MAIN DIVISIONS OF THE CORPORATION
» MANAGEMENT/ADVISORY COMMITTEES
» REPORT TO CEO - BOARD
Tourism Sault Ste. Marie
SSM ECONOMIC DEVELOPMENT CORP
WHY DOES IN MAKE SENSE
– The biggest impediment to attracting tourists is the lack of infrastructure, the deterioration of existing infrastructure and the lack of forward thinking that keeps a destination fresh and considered “the place to go”
– “Been there – Done that”….bad bad bad
Tourism Sault Ste. Marie
SSM ECONOMIC DEVELOPMENT CORP
DEVELOPING PRODUCT
» TOURISM MARKETING HAS THE NEED FOR PRODUCT TO SELL TO THE CONSUMER
» ECONOMIC DEVELOPMENT CAN HELP SUPPLY THE TOOLS
» SSM BUSINESS SAULT STE. MARIE
Tourism Sault Ste. Marie
SSM ECONOMIC DEVELOPMENT CORP
DEVELOPING PRODUCT
» ECONOMIC DEVELOPMENT – TRYING TO ATTRACT INVESTMENT INTO THE COMMUNITY
» TOURISM DEPARTMENT CAN PROVIDE MARKETING SUPPORT, AND RESEARCH FOR DEVELOPMENT
» TOURISM CAN ALSO SUPPLY THE “LIFESTYLE” COMPONENTS THAT HELP ATTRACT COMPANIES
» ** TOURISM CAN ALSO BE THE KEY SOURCE OF
GOVERNMENT FUNDING FOR MANY COMMUNITY
PROJECTS
Tourism Sault Ste. Marie
SSM ECONOMIC DEVELOPMENT CORP
DEVELOPING PRODUCT - EXAMPLES
» ESSAR CENTRE
» SEARCHMONT RESORT
» AGAWA CANYON TRAIN TOUR COACH EQUIPMENT
» WEST END COMMUNITY CENTRE (INDOOR SOCCER)
» GATEWAY SITE DEVELOPMENT – TSSM LEAD
Tourism Sault Ste. Marie
SSM ECONOMIC DEVELOPMENT CORP
TOURISM A STRONG FOCUS IN SSM
– 2 million visitors per year
– Over $200 million in spending
– Over 3,500 direct jobs
– Over $24 million in direct taxes
Tourism Sault Ste. Marie
SSM ECONOMIC DEVELOPMENT CORP
DEVELOPING A TOURISM DIVISION
– 2001 Tourism Sault Ste. Marie was born
– Strong buy-in from private sector
– Management Committee formed
– Municipal support increased
– EDC Board and CEO had the vision and understood the benefits
Tourism Sault Ste. Marie
ORIGINAL TSSM STRUCTURE
TSSM ORIGINALLY WAS PRIVATE SECTOR PARTNERS PAYING THE FOLLOWING ON AN ANNUAL BASIS:
Full service hotels (10) $100 per room
Smaller Motels (11) $ 50 per room
Large Attractions ( 3) $50,000 each
Smaller Attractions (7) $2,000 - $7,000 each
Major Shopping Mall ( 1) $10,000
Total from Private Sector $400,000
From City of SSM $300,000
Total Budget $700,000
Tourism Sault Ste. Marie
DESTINATION MARKETING FEE
• Instituted January 1, 2005
• Participants 10 Fully Branded Hotels (100% compliance)
11 Motels ( 90% compliance)
Generates approx $600,000 annually
Tourism Sault Ste. Marie
BUDGET HISTORY
Revenues 2003 2005 2011
Municipal $300,000 $300,000 $300,000
Private $400,000 $200,000 $200,000
Prov/Fed Funds $200,000 $200,000 $500,000
DMF $600,000 $600,000
Totals $900,000 $1.3 mil $1.6 mil *
*Additional Government
dollars kick in
Tourism Sault Ste. Marie
STRATEGIC PLAN DEVELOPMENT
•In cooperation with private sector partners a 5-year Tourism Strategic Plan was developed•Provided direction for marketing initiatives and product development
•Three “priority” strategies were identified, based on product strengths and geographical positioning:
•Attractions Packaging
•Meetings/Conventions/Sports Tournaments
•Outdoors/Linkages to the Algoma Region
Tourism Sault Ste. Marie
Tourism Sault Ste. Marie
Tourism Sault Ste. Marie
Tourism Sault Ste. Marie
Tourism Sault Ste. Marie
TRANSLATES INTO SALES
Direct “package” sales
through private sector partners
• In 2010 over 6,500 two-night packages were sold
• Translates into over 13,000 visitor days for the city
• Represents over $2.6 million in direct tourism spending
Tourism Sault Ste. Marie
TRANSLATES INTO SALES
NEW FOR 2011
Online Reservation System Introduced
through private sector partners
• To date over 680 two-night packages were booked online
• Just now getting into the peak season
• Making it simple for the consumer to book trips
Tourism Sault Ste. Marie
TRANSLATES INTO SALES
2010 turned out to be one of the best year ever for SSM in terms of conventions and sports tournaments
• 10,311 delegates/participants
• $ 5.1 million direct spending
• Hosted: Finn Grand Festival,
Canadian Ladies Curling Championships
Tourism Sault Ste. Marie
INFRASTRUCTURE DEVELOPMENT
• $500,000 towards building ESSAR Centre
• $100,000 towards upgrades at Searchmont Resort
• $50,000 purchase of professional basketball floor
• $25,000 purchase of Martial Arts Mats
Tourism Sault Ste. Marie
JUST COMPLETED
AGAWA CANYON TOUR TRAIN
• $11.2 MILLION PROJECT
- CN Rail
-Ontario Government – NOHFC
- TSSM/SSMEDC
- Private Sector Tourism Partners
- Federal Government
• Purchased Ski Train From Denver
• Upgrades to coach equipment
• Onboard audio video technology
• **Re-launched June 2011
Tourism Sault Ste. Marie
CURRENT FOCUS
GATEWAY PROJECT
• $30-50 MILLION PROJECT
- 14 acre parcel of land – waterfront SSM
-Mixed use development
- not for profit attraction
- Private Sector retail, dining, entertainment
- Federal and Provincial Government fuinding
• Study/ Business Plan Development under way
• Final report October 2011
• Important development to attract U.S. consumer back
Tourism Sault Ste. Marie
99 FOSTER DRIVESAULT STE. MARIE ONTARIO, CANADA P6A 5X6
PHONE: (705) 759-5432 TOLL-FREE: (800) 461-6020
FAX: (705) 759-2185GENERAL EMAIL: [email protected]