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Tourism Sault Ste. Marie TOURISM SAULT STE. MARIE TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

TOURISM SAULT STE. MARIE TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

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TOURISM SAULT STE. MARIE TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP. TOURISM MAIN FOCUS – MARKETING STAND ALONE VCB’S FUNDING FROM MUNICIPALITY SOME PRIVATE SECTOR CONTRIBUTIONS. TOURISM – ECONOMIC DEVELOPMENT. ECONOMIC DEVELOPMENT MUNICIPAL DEPARTMENT - PowerPoint PPT Presentation

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Page 1: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

TOURISM SAULT STE. MARIE

TOURISM – ECONOMIC DEVELOPMENT

AN IMPORTANT PARTNERSHIP

Page 2: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

TOURISM – ECONOMIC DEVELOPMENT

TOURISM

» MAIN FOCUS – MARKETING

» STAND ALONE VCB’S

» FUNDING FROM MUNICIPALITY

» SOME PRIVATE SECTOR CONTRIBUTIONS

Page 3: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

TOURISM – ECONOMIC DEVELOPMENT

ECONOMIC DEVELOPMENT

» MUNICIPAL DEPARTMENT

» STAND ALONE NOT FOR PROFIT

» DEVELOPMENT FOCUSED

» SOME POSSIBLE TOURISM TIES

Page 4: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

TOURISM – ECONOMIC DEVELOPMENT

THE “PERFECT WORLD”

» COMBINING EFFORTS

» FORWARD THINKING

» PROGRESSIVE BUSINESS PLANS

» BUILD ON EACH OTHER’S STRENGTHS

Page 5: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

TOURISM – ECONOMIC DEVELOPMENT

SYNERGIES

» SHARING IDEAS

» ACCESSING FUNDING

» CONNECTIVITY TO BUSINESS COMMUNITY

» AVOID DUPLICATION

» BE PROACTIVE

Page 6: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

SSM ECONOMIC DEVELOPMENT CORP

EDC

Business TourismCorporate

Sault Ste. Marie Sault Ste. Marie

» 2 MAIN DIVISIONS OF THE CORPORATION

» MANAGEMENT/ADVISORY COMMITTEES

» REPORT TO CEO - BOARD

Page 7: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

SSM ECONOMIC DEVELOPMENT CORP

WHY DOES IN MAKE SENSE

– The biggest impediment to attracting tourists is the lack of infrastructure, the deterioration of existing infrastructure and the lack of forward thinking that keeps a destination fresh and considered “the place to go”

– “Been there – Done that”….bad bad bad

Page 8: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

SSM ECONOMIC DEVELOPMENT CORP

DEVELOPING PRODUCT

» TOURISM MARKETING HAS THE NEED FOR PRODUCT TO SELL TO THE CONSUMER

» ECONOMIC DEVELOPMENT CAN HELP SUPPLY THE TOOLS

» SSM BUSINESS SAULT STE. MARIE

Page 9: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

SSM ECONOMIC DEVELOPMENT CORP

DEVELOPING PRODUCT

» ECONOMIC DEVELOPMENT – TRYING TO ATTRACT INVESTMENT INTO THE COMMUNITY

» TOURISM DEPARTMENT CAN PROVIDE MARKETING SUPPORT, AND RESEARCH FOR DEVELOPMENT

» TOURISM CAN ALSO SUPPLY THE “LIFESTYLE” COMPONENTS THAT HELP ATTRACT COMPANIES

» ** TOURISM CAN ALSO BE THE KEY SOURCE OF

GOVERNMENT FUNDING FOR MANY COMMUNITY

PROJECTS

Page 10: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

SSM ECONOMIC DEVELOPMENT CORP

DEVELOPING PRODUCT - EXAMPLES

» ESSAR CENTRE

» SEARCHMONT RESORT

» AGAWA CANYON TRAIN TOUR COACH EQUIPMENT

» WEST END COMMUNITY CENTRE (INDOOR SOCCER)

» GATEWAY SITE DEVELOPMENT – TSSM LEAD

Page 11: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

SSM ECONOMIC DEVELOPMENT CORP

TOURISM A STRONG FOCUS IN SSM

– 2 million visitors per year

– Over $200 million in spending

– Over 3,500 direct jobs

– Over $24 million in direct taxes

Page 12: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

SSM ECONOMIC DEVELOPMENT CORP

DEVELOPING A TOURISM DIVISION

– 2001 Tourism Sault Ste. Marie was born

– Strong buy-in from private sector

– Management Committee formed

– Municipal support increased

– EDC Board and CEO had the vision and understood the benefits

Page 13: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

ORIGINAL TSSM STRUCTURE

TSSM ORIGINALLY WAS PRIVATE SECTOR PARTNERS PAYING THE FOLLOWING ON AN ANNUAL BASIS:

Full service hotels (10) $100 per room

Smaller Motels (11) $ 50 per room

Large Attractions ( 3) $50,000 each

Smaller Attractions (7) $2,000 - $7,000 each

Major Shopping Mall ( 1) $10,000

Total from Private Sector $400,000

From City of SSM $300,000

Total Budget $700,000

Page 14: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

DESTINATION MARKETING FEE

• Instituted January 1, 2005

• Participants 10 Fully Branded Hotels (100% compliance)

11 Motels ( 90% compliance)

Generates approx $600,000 annually

Page 15: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

BUDGET HISTORY

Revenues 2003 2005 2011

Municipal $300,000 $300,000 $300,000

Private $400,000 $200,000 $200,000

Prov/Fed Funds $200,000 $200,000 $500,000

DMF $600,000 $600,000

Totals $900,000 $1.3 mil $1.6 mil *

*Additional Government

dollars kick in

Page 16: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

STRATEGIC PLAN DEVELOPMENT

•In cooperation with private sector partners a 5-year Tourism Strategic Plan was developed•Provided direction for marketing initiatives and product development

•Three “priority” strategies were identified, based on product strengths and geographical positioning:

•Attractions Packaging

•Meetings/Conventions/Sports Tournaments

•Outdoors/Linkages to the Algoma Region

Page 17: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

Page 18: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

Page 19: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

Page 20: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

Page 21: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

TRANSLATES INTO SALES

Direct “package” sales

through private sector partners

• In 2010 over 6,500 two-night packages were sold

• Translates into over 13,000 visitor days for the city

• Represents over $2.6 million in direct tourism spending

Page 22: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

TRANSLATES INTO SALES

NEW FOR 2011

Online Reservation System Introduced

through private sector partners

• To date over 680 two-night packages were booked online

• Just now getting into the peak season

• Making it simple for the consumer to book trips

Page 23: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

TRANSLATES INTO SALES

2010 turned out to be one of the best year ever for SSM in terms of conventions and sports tournaments

• 10,311 delegates/participants

• $ 5.1 million direct spending

• Hosted: Finn Grand Festival,

Canadian Ladies Curling Championships

Page 24: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

INFRASTRUCTURE DEVELOPMENT

• $500,000 towards building ESSAR Centre

• $100,000 towards upgrades at Searchmont Resort

• $50,000 purchase of professional basketball floor

• $25,000 purchase of Martial Arts Mats

Page 25: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

JUST COMPLETED

AGAWA CANYON TOUR TRAIN

• $11.2 MILLION PROJECT

- CN Rail

-Ontario Government – NOHFC

- TSSM/SSMEDC

- Private Sector Tourism Partners

- Federal Government

• Purchased Ski Train From Denver

• Upgrades to coach equipment

• Onboard audio video technology

• **Re-launched June 2011

Page 26: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

CURRENT FOCUS

GATEWAY PROJECT

• $30-50 MILLION PROJECT

- 14 acre parcel of land – waterfront SSM

-Mixed use development

- not for profit attraction

- Private Sector retail, dining, entertainment

- Federal and Provincial Government fuinding

• Study/ Business Plan Development under way

• Final report October 2011

• Important development to attract U.S. consumer back

Page 27: TOURISM SAULT STE. MARIE  TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

Tourism Sault Ste. Marie

99 FOSTER DRIVESAULT STE. MARIE ONTARIO, CANADA P6A 5X6

PHONE: (705) 759-5432 TOLL-FREE: (800) 461-6020

FAX: (705) 759-2185GENERAL EMAIL: [email protected]