Tourism Potential at Kala Kendra

7/18/2019 Tourism Potential at Kala Kendra

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TOURISM POTENTIAL AT KALA KENDRA

CHAPTER ONE

INTRODUCTION OF JAMMU

Jammu and Kashmir as it is usually called is the northernmost state of the repulic of India! It

stands di"ided into three re#ions of Jammu$ Kashmir and %ada&h! These three re#ions of the state

are separate #eolo#ical entities as 'ell as di(erent administrati"e units under the same state! This

state of the Indian repulic has a lon# international order 'hich it shares 'ith )a&istan occupied

Kashmir$ China and Tiet! Many historians ha"e descried this re#ion ecause of its #eo#raphical

location as the *cro'n of India+! Jammu and Kashmir has had an economy primarily dependent on

tourism and it is one of the top domestic and international tourist attractin# mar&ets of India!

Jammu is one of the re#ions of the state of Jammu and Kashmir$ the other t'o ein# the Kashmir

pro"ince and the %ada&h pro"ince! Jammu district is the most de"eloped area in the 'idespread

Jammu re#ion! The core of the Jammu district is the Jammu city$ 'hich is one of the fastest #ro'in#tier II cities in north India! Jammu city is also the economic ner"e center for the entire hinterland of

the Jammu pro"ince and also the ma,or tradin# mar&et of the area!

INTRODUCTION OF KA%A K-NDRA

Kala Kendra is a recently opened museum in Jammu city! It is one of the only three museums+

possessed y the Jammu city$ the other t'o ein# *Amarmehal museum+ and the *Do#ra art

museum+! Another art treasure possessed y the city is the Tosha&hana! Of these four the

*Amarmehal museum+ and the *Tosha&ahana+ sho'case the art treasures and the other

paraphernalia possessed y the erst'hile royal family of Jammu and Kashmir!

Kala &endra Jammu houses a collection of di(erent art products mainly paintin# and sculpture y

many Indian artists! A "isit to the &ala Kendra #i"es us an o"er"ie' of the mediae"al and

contemporary Indian art!

Kala Kendra 'as inau#urated on .nd Octoer .//0 y Mr! M!M!1ayeed the then chief minister of

the state! The uildin# that has een created to house &ala Kendra has a "ery "isually appealin#

architecture! The architectural plan has een conceptuali2ed li&e a classic Indian palace and it has

a radiant 'hite colour$ 'hich di(uses the sunli#ht fallin# on it in an e3cellent manner! The

architectural plan di"ides it into t'o 4oors ha"in# separate entrances from the #round le"el and

the e3ternal staircase respecti"ely! The location of the &ala &endra is e3cellent as it lies at 5i&ram

cho'& 'hich is one of the main thorou#hfares of the city ad,acent to the e"er usy Ta'i rid#e!

The route to 5a#h6e65ahu$ the main tourist spot in Jammu city also passes throu#h this cho'&!

The formation of the &ala Kendra has a t'o6fold purpose! One o"iously is to sho'case the rich

artistic herita#e of the state to the interested tourists and the #eneral pulic$ alon# 'ith the 'or&s

of other ma,or Indian artists! The other purpose is to pro"ide a space for upcomin# artists amateur

or professional elon#in# to the state to sho'case the creations of their talent! 5oth these are a

means to raise the a'areness of the importance of art for a ci"ili2ed life in the masses! The

uildin# plan of the &ala Kendra is such that it is a t'o story uildin# of imposin# fa7ade! The

uildin# of the &ala Kendra is ounded on the three sides y a eautiful la'n 'hich is dotted 'ith

eautiful hand made stone sculptures made y "arious artists! These stone sculptures are of maleand female human poses and of "arious in animate o,ects as 'ell!

The #round 4oor and the 8rst 4oor of the Kendra are di"ided into t'o sections each! The 8rst 4oor

of the &ala Kendra is di"ided into t'o sections dedicated to the architectural herita#e of Jammu

and Jammu chitra&ala respecti"ely!



There are t'o sections in the #round 4oor one dedicated to the contemporary Indian art and the

other displayin# 5asohli style miniature paintin#s painted y the youn# contemporary artists of J9K

mostly!

CHAPTER TWO

TOURI1T )-R1)-CTI:- OF KA%A K-NDRA

No' the researcher 'ill analy2e the artifacts housed in the 8rst 4oor of the &ala Kendra and then

proceed further systematically!

In the 8rst 4oor housed et'een the t'o sections is the loy! The loy is spacious 'ith a hi#h

temple li&e dome and on the 'alls of the loy photo#raphs ha"e een displayed all around! These

photo#raphs pertain to these topics; memorale e"ents of J9K state sho'in# state di#nitaries of

the present and pre"ious #o"ernments; photo#raphs of the 'all paintin#s of Jammu 'hich still

decorate the 'alls of palaces of the erst'hile Do#ra rulers of J9K; photo#raphs of the portraits of

the do#ra rulers of J9K and prominent memers of the "arious #enerations of the rulin# family;

some slides of the social and 5uddhist reli#ious landscape of the %ada&h; some photo#raphs of the

main tourist and pil#rima#e centers of Jammu re#ion i!e! shi" &hori$ 1uddhmahade" temple$

Dansar aa$ 5ahu fort$Jha,,ar Kotli$ <upt #an#a$ mansar la&e; some miscellaneous photo#raphs

"i2 a hu#e sculpture of 5aa A#ar Jitto$ 1han&aracharya temple on 1han&aracharya hill in 1rina#ar$

scenic locations of %ada&h and 5hader'ah re#ions of J9K!

No' the researcher 'ill study the artifacts in the section dedicated to the *architectural herita#e of

Jammu+! In this section an attempt has een made to introduce the "ie'er to the architectural

herita#e of Jammu y means of 'ell6framed and 'ell6displayed photo#raphs! There are

photo#raphs aplenty aout 'hich the researcher 'ill 'rite in the follo'in# para#raphs

There is a photo#raph of the 8rst train to Jammu from sial&ot )un,a! Then there are t'o

photo#raphs of the then mahara,a sahi ein# presented y the then resident to the )rince of

=ales! There are three photo#raphs of the old suspension rid#e on the ri"er Ta'i! There are t'o

photo#raphs of the 1hri Ra#hunath,i temple$ the prominent temple of Jammu city ta&en in the >?th

century$ sho'in# the then e3istin# ad,acent 'ater tan&s near the temple! Then there are 8"e

photo#raphs of the herita#e comple36muar&mandi Jammu$ 'hich 'as the mediae"al center of

administrati"e authority in J9K &in#dom! Out of these 8"e$ three sho' the mediae"al royal #lory of

the durars and the processions 'hen &in#s 'ere rulin# and the t'o photo#raphs sho' the

modern face of the comple3 'hich still houses innumerale #o"t! departments! There is a

photo#raph of the triumphal arch of Jammu city$ 'hich does not e3ist no'! Another photo#raphsho's the poonch house$ 'hich 'as the #uesthouse of the )oonch ra,as and is no' used as the

<o"t! institute of music and 8ne arts! There is photo#raph sho'in# the aerial "ie' of 5ahu fort$

'hich 'as ta&en in the early t'entieth century! Another photo#raph sho's the *prince of =ales

Colle#e+$ ta&en in >?/@ AD$ 'hich 'as the 8rst institute of hi#her studies in Jammu! Then there is a

set of t'el"e modern photo#raphs of the shrines of many faiths in Jammu city includin# temples$

old churches$mas,ids$ dur#ahs and a #urud'ara! There are three modern photo#raphs of the three

forts of Jammu re#ion i!e! the ahu fort$ the Jandi fort6irana#ar and the %a&hanpur fort 'hich are a

representati"e sample architecturally of the "arious other forts in the re#ion! Further there are

three photo#raphs of t'o ancient temples i!e! the 1u&rala mata temple in 5illa'ar6Kathua district

and the Krimchi temple in Krimchi6Udhampur! Then there are four photo#raphs 'hich sho' the

ancient reli#ious sacred sculptures from temples in Udhampur and the 5hader'ah areas i!e! those

of %ord 5uddha$ three faced 1hi"a 'ith )ar"ati$ Nandi the sacred 5ull and the %a3mi6Narayana! At a

prominent place in the hall a map of Jammu city dated circa >BB/6?/ A!D! has een displayed! It

sho's the old city as e3istin# then and it is dicult to match it to the city contours as seen today!

In four corners of the hall a3ed to the four pillars$ antiue doors elon#in# to the old ha"elis and



palaces ha"e een displayed! These ha"e reli#ious paintin#s$ Jammu court scenes and 4oral motifs

as their themes! There is also a section 'hich sho's photo#raphs detailin# the restoration 'or& at

the state protected monuments of Chin#us sarai in Ra,ouri and at 5ahu fort in Jammu city! These

photo#raphs are not important from an historical or archaeolo#ical point of "ie'! In this section

there is also a recently opened small su6section sho'in# photo#raphs from <andhi ,i+s Dandi

yatra! It has photo#raphs of Dandi yatra$ <andhi,i$ saarmati ashram$ %ord Ir'in$ A!O!ume$Dr!Annie 5esent$ yere"ada prison6pune$ and "arious #o"t! orders li&e salt act$ related

correspondence and ne'spaper clippin#s of the day!

No' the researcher 'ill study the paintin#s in the second section of the 8rst 4oor$ 'hich has een

named+ Jammu Chitra&ala+! It houses the replicas of pahari paintin#s and 5asohli miatures! The

ori#inal paintin#s are housed in reno'ned museums in India$ )a&istan and the rest of the 'orld!

)ahari paintin#s are 'orld reno'ned for their eauty$ their super sense of composition$ their

handlin# of human emotions$ and the classical features of their characters! The characteristics of

the human 8#ures in pahari paintin#s areE 6 sharp featured men$ eautiful 'omen of medium

stature 'ith fair comple3ion$ eautiful deep eyes$ round face and semi6circular forehead! )ahariminiatures made their deut uite late around >/ad at 5asohli! )ahari paintin#s 'ere 8rst

painted in the royal court at 5asohli and in no time they spread all o"er the himalyan hill states!

The lar#e imalayan perspecti"e ecame the perspecti"e of pahari miniatures! An intense

character of con,u#al lo"e permeates the paintin#s! Intense character of roadleaf trees forms the

ac&#round of the paintin#s! A 'ide ran#e of plants decorated 'ith rilliantly coloured 4o'ers$

artistically created 4oors$ 'all spaces$ carpets and parapets are the special features of pahari

paintin#s! O"erall the principle of lo"e is the dominant theme of the pahari miniatures! The di"ine

lo"e of Radha and Krishna pro"ided the aesthetic themes and the spiritual 4a"our to pahari

paintin#s! In Radha and Krishna$ the pahari painters found the ideal lo"in# couple as 'ell as theest naya& and nayi&a they 'ere loo&in# for! The tantri& cults of De"i also ha"e een a profound

in4uence on pahari paintin#s! :arious tantri& inno"ations of the De"i6the #odess mother ha"e een

painted! o'e"er most such paintin#s are of crude form and rilliant red$ lue and lac& colours

ha"e een employed in them! Due to the political relations of )un,a and Jammu$ the Kan#ra61i&h

mi3ed style of paintin# is the dominant style of Jammu paintin#s! The most fa"orite theme of the

painters 'as the di"ine lo"e and stories of Radha and Krishna! These pahari paintin#s are

considered as a super triute to the 'orld of art! The pahari paintin#s ha"e een in4uenced y

and depict stories from the Mahaharata$ ha#"at purana$ <ita6<o"inda$ Rasman,ri$ Rasi&priya$

5aramasa and the Raa#mala! Ta&in# cue from the di"ine lo"e of Radha and Krishna$ painters ha"e

painted paintin#s on the lo"e of eer6Ran,ha$ Usha6Anirudh$ Nal6Damyanti$ and 1ohni6Mahi"al!

Ne3t the researcher 'ill rie4y descrie the paintin#s housed in this section! First there is a

paintin# of a Madhya nayi&a preparin# herself for her lo"er 'hich is housed in %ahore museum!

Ne3t paintin# is of a priya6"ichheda nayi&a i!e! a 'oman separated from her lo"er! Ne3t is a

paintin# of a con8dante encoura#in# Radha to #o and meet Krishna and paintin# of Krishna doin#

Raaslila 'ith #opies in the 'oods! This entire paintin# and especially the eyes of Krishna in it are

"ery eautiful! Then there is a paintin# sho'in# a de"oted 'ife! This paintin# is from 5asohli

And has a "ery ele#ant treatment as re#ards human features! Ne3t paintin#s consecuti"ely sho' a

nayi&a 'ho is loyally lo"ed$ a nayi&a 'ho is "ery conscious of her youth$ a sa&hi in con"ersation

'ith the nayi&a$ and a lo"e lorn lady holdin# a ird in her hand! Then there is a Krishna paintin#titled *ail Kesha"a ail G ruler of the 'orld+! 5ramha$ 1hi"a and other saints title ne3t paintin# *the

adoration of Krishna+ 'hich is an illustration from the 5ha#"ata purana and sho's Krishna ein#

adored! In it :ishnu and %a&shmi are sho'n seated on a lotus! Ne3t paintin# sho's a con8dante

addressin# Krishna! Then there is a paintin# sho'in# Krishna stealin# the clothes of co'herdesses



G 'hich is an illustration from the 5ha#"ata purana! Ne3t paintin# is titled *para&iya

"assa&sa,,a+'hich sho's a para&iya nayi&a preparin# to meet her lo"er! Ne3t paintin# titled proud

nayi&a sho's a man 'ith t'o nayi&as! Ne3t there is a paintin# of %ord Krishna mil&in# the co'

sho'in# eautiful features of the accompanyin# co'herds$ the co' and the calf! Ne3t t'o

paintin#+s are titled *nayi&a+s lo' pride+ and *'hy this hesitation my lo"e+ and sho' a couple in

amorous poses! Ne3t paintin# is titled the *the youthful ride adornin# herself+ and it sho's ayoun# 'oman adornin# herself 'ith ornaments and ma&e6up! A paintin# sho's 1ita$ %a"a and Kush

in the hermita#e of sa#e :almi&i! Another paintin# sho's %ord Krishna rin#in# the *pari,ata+ tree

from Indra+s hea"en!

Ne3t there are se"eral paintin#s of the Kashmiri school of the sun#od surya sho'in# him seated

under a tree and s'in#in# on a s'in#! Ne3t fe' paintin#s are all from the Kashmir school! A

paintin# of the moon #od Chandra holdin# a pot of nectar! A paintin# of the ardhnarish'ara form of

%ord :ishnu! A paintin# of :ish'arupa G the cosmic form of %ord Krishna! )aintin#s of the &ashmiri

style ha"e characteristic &ashmiri features and &ashmiri 4ora! Ne3t there is a folio from 1hri <uru

<ranth sahi depictin# the ei#hteen ra#as+ and ra#ini+s in a human form$ decorated 'ith animal

motifs li&e elephants and peacoc&s! Then there is a paintin# titled *the churnin# of the ocean+

'hich sho's the ocean ein# churned y the #ods and the demons for#ettin# "arious treasures

includin# nectar! Further there is a curious paintin# titled *Radha handlin# the curd pot+$ sho'in#

Krishna seated and Radha handlin# the curd pot! Ne3t paintin# is titled *lo"e in union+ and sho's a

couple semi6na&ed in amorous positions! There are t'o dasi+s sho'n ser"in# the couple! Ne3t

paintin# is titled *prem#ar"ita+ a 'oman 'ho is proud of her lo"er+s lo"e for her! This ori#inal

paintin# is housed in :ictorian Alert museum %ondon!

Then there is a series of paintin#s illustratin# the story of 1udhama and Krishna! First paintin#

sho's a *uarrel in the house of 1udhama+! Ne3t paintin# sho's the departure of 1udhama$

1udhama on his 'ay to meet %ord Krishna$ 'elcome of 1udhama y lord Krishna and his 'i"es$departure of 1udhama from Krishna+s palace for his house and 8nally the return of 1udhama to his

reno"ated d'ellin#! Then there is a set of four paintin#s of Radha and Krishna$ sho'in# them

standin# at the side of a co'$ standin# to#ether$ sittin# to#ether eneath a tree and 8nally

standin# under an umrella! Ne3t t'o paintin#s sho' Radha o(erin# a #arland to 1ri Krishna$ and

Radha tal&in# to 1ri Krishna in her courtyard! In these t'o paintin#s the facial features$ the

architecture$ the 4o'erin# trees and the creepers are "ery eautiful! Then there is a paintin# titled

*&ish&inda Kand+! It is an illustration from the Ramayana and sho's %ord Ram and 1u#ree"a sittin#

and tal&in# in a ca"e! A pond has een depicted ad,acent to the ca"e and the scene has een

decorated y eautiful peacoc&s and 4o'erin# trees! Ne3t t'o paintin#s sho' #oddess 1ati in

con"ersation 'ith her father )ra,apati Da&sh$ and 1ati ,umpin# into the sacri8cial 8re and &illin#herself!

There is a paintin# sho'in# *Ram darar+surrounded y the dasa"ataras of :ishnu and many other

saints! Ne3t paintin# sho's Krishna mil&in# a co'! Then the ne3t paintin# sho's de"otees inside

the ca"e shrine of 1hri Amarnath,i! They are all surroundin# the holy ice lin#am! A paintin# sho's

#oddess Dur#a sittin# on a throne holdin# all her "arious 'eapons in "arious hands! There are t'o

paintin#s of Ra,a <ula sin#h sho'in# him huntin# ti#er and neel#ai! These t'o paintin#s elon#

to the Jammu61i&h mi3ed style and the pahari style respecti"ely! Ne3t t'o paintin#s sho' the

Narsimha a"atara6 the man and lion incarnation of :ishnu and arihara the composite form of

1hi"a and :ishnu! Ne3t paintin# sho's mother earth recei"in# her dau#hter 1ita ac& and %ord

Ram loo&in# on! Then there is a paintin# titled *+5rhamho,+ sho'in# a lady o(erin# food to a

5rahmin! Ne3t paintin# sho's Rama restin# 'hile %a&shmana #uars him! It is an illustration from

the Ramayana! Ne3t paintin# sho's the marria#e ceremony of Rama and 1ita 'ith the sa#es

lessin# them! Ne3t paintin# sho's *<aur6malhar6 the son of raa# Me#ha+ 'hich is a "isual

depiction of an Indian musical mode!



Then there is a set of ten paintin#s 'hich sho' the "arious poses of Radha and Krishna! These

sho' in seuence sa&hi persuadin# Radha to meet Krishna in a o'er$ sa&hi informin# Radha of

Krishna+s arri"al$ sa&hi narratin# to Radha Krishna+s dalliance 'ith the #opies$ shy Radha ein# led

y sa&hi to meet Krishna$ manini nayi&a Radha 'aitin# for Krishna in a pa"allion$ Krishna the

di"ine 4ute player$ and Radha yarnin# for %ord Krishna! Ne3t paintin# sho's anuman, payin#

homa#e to Rama and 1ita! Another paintin# sho's a ne#lected heroine prayin# to %ord 1hi"a forreunion 'ith her lo"er!

No' the researcher 'ill study the paintin#s housed in the #round 4oor of Kala Kendra! There are

t'o sections in the #round 4oor one dedicated to the contemporary Indian art and the other

displayin# 5asohli style miniature paintin#s painted y the youn# contemporary artists of J9K

mostly!

The researcher 'ill 8rst study the section on the modern 5asohli style paintin#s! The painters

'hose paintin#s ha"e een put up for display are &airchand maharana$ Dheera, Kapoor$ 1ona

Kapoor$ 1a"ita 1harma$ Kanchan illoria$ Ra,ni 5ala$ Md!A&ram Khan$ and 1ha&eel Ahmed Ra2a!

These painters ha"e done a 'onderful ,o in their paintin#s; the paintin#s are almost loo&6ali&es ofthe ori#inal 5asohli paintin#s!

A paintin# y Kanchan 5illoria sho's a 'oman sittin# under a 4o'erin# tree playin# a "eena! A

deer is sho'n standin# near her! Ne3t paintin# y )oo,a sho's a eautiful 'oman in a #arden

o(erin# food to a peacoc& sittin# on a tree ranch! A paintin# y Dharmpal "erma sho's the

shi&aar of lion$ a &in# sittin# on his elephant is &illin# a lion 'ith his spear! A paintin# created y

1ona Kapoor sho's a man 'ith t'o 'omen in an amorous pose$ 'ith the t'o 'omen sittin# in his

lap!

There are t'o paintin#s y 1usheel )adha ! The 8rst one sho's a man lyin# on a ed 'ith t'o

'omen standin# near the ed! The second paintin# sho's a room in a #arden 'ith a man lyin# on

a ed inside the room and t'o 'omen strollin# outside and of the t'o one 'oman is sho'n

'earin# only a lo'er #arment 'ith her reasts unco"ered is sho'n comin# her hair! Other

paintin#s in this section also sho' similar themes and there are some paintin#s$ 'hich sho' the

lo"e of Radha and Krishna! %i&e a paintin# y Dheera, Kapoor sho's Radha and Krishna sittin#

to#ether'ith Krishna playin# the 4ute and Radha playin# the :eena!

No' the researcher 'ill study the paintin#s in the other section in the #round 4oor of &ala Kendra!

This section houses acrylic or can"as ased paintin#s y contemporary Indian painters! These are

all ori#inal paintin#s portrayin# a 'ide "ariety of themes! Most paintin#s are ased on modern art$

themes of nature and surrealism! The painters 'hose paintin#s ha"e een displayed in this sectionare Man,u &arma&ar$ 1atpal Deol$ :ipin &umar$ )rem 1in#h$ Naushad$ 1hu,a 1ultan$ Nitasha Jainee$

Ja#dish$ Mahra, Krishan 5hat$ )oonei Chandran$ and Ra2ia Tony! Man,u &arma&ar has painted a

paintin# title *Mansar %a&e+! It is a "ery sudued picture of the la&e! It is the est e3ample of

surreal art in this section! A sort of hypnotic e(ect emanates from it!

Most paintin#s y )rem 1in#h are ased on modern art and #i"e o( unusual and appealin# "isual

e(ects! Jumles of faces and landscapes$ human 8#ures$ rilliant colours are seen in his paintin#s!

Mahra, Krishan 5hat$ ,a#dish$ :ipin &umar and 1atpal Deol are other painters 'hose paintin#s

displayed in this section display modern art! )oonei Chandran is another e3cellent modern painter;

his lone displayed paintin# depicts the ody of a man 'ith his face co"ered y ne'sprint reportin#

the "iolence in J9K! Naushad+s paintin# is ased on a natural theme sho'in# the aerial "ie' of a

'ooded area! Another natural theme ased paintin# sho's a 'oman o"erloo&in# a la&e from a

"anta#e point! The ac&#round sho's the sun settin# and she is loo&in# at dolphins playin# in the

'ater!



CURR-NT :I1ITOR INT-R-1T IN KA%A K-NDRA

No' the researcher 'ill analy2e the current "isitor interest in Kala Kendra$ the pro8le of the "isitors

"isitin# Kala Kendra and the moti"ations of these "isitors!

As re#ards the current "isitor interest in Kala Kendra$ it is a fact that since its inau#uration Kala

Kendra has not een ale to attract sucient "isitors! :ery fe' people "isit the Kala Kendra in a

#i"en day! -3cept for those days 'hen Kala Kendra hosts functions$ e3hiitions of reno'ned

painters or e3hiitions of the paintin#s of the local Jammu talent or the creations of the students of

*colle#e of 8ne arts and music+ the numer of "isitors remains lo'! -"en on these occasions the

numer of "isitors increases ,ust mar#inally! A massi"e information campai#n is reuired for

promotion of Kala Kendra and for creatin# a'areness aout it!

ANA%H1I1 OF :I1ITOR )ROFI%-

No' the researcher 'ill analy2e the "isitor pro8le of people "isitin# Kala Kendra! A study of the

"isitor diary maintained y Kala Kendra sta( re"eals that mostly students and youn# people in

the>6/ a#e rac&et "isit the Kala Kendra$ ecause they ha"e an increased a'areness of the

importance of art and the "arious mediae"al and modern styles of art of India! 1ome of the

domestic tourists 'ho come from other parts of India mostly from metro and other i# cities in

their o'n con"eyance also "isit the Kala Kendra for similar reasons! It is o"ious that

&no'led#eale art lo"ers are attracted due to the presence of the faithful replicas of the 5asohli

miniatures in the Kala Kendra!

1o 'e can safely conclude that local youth mostly students in the a#e #roup > G / and upper

crust domestic tourists 'ho "isit Jammu in their o'n con"eyance or rented con"eyance comprise

the "isitor pro8le!

MOTI:ATION1 OF :I1ITOR1 :I1ITIN< KA%A K-NDRA

Ne3t the researcher 'ill analy2e the moti"ations of the "isitors "isitin# Kala Kendra! A perusal of

the "isitor+s diary maintained at the Kala Kendra and throu#h a uestionnaire ased sur"ey of

"isitors "isitin# the Kendra the follo'in# 'ere found to e the main moti"ations of the "isitors!

They ha"e een 'ritten in the descendin# order of priority!

>! Desire to see the replicas of 5asohli miniatures!

.! Desire to see modern art!

! Desire to see modern Indian paintin#s!

! Reli#ious feelin#s G desire to see paintin#s of reli#ious 8#ures li&e Radha G Krishna etc!

0! Chaunistic feelin#s of Do#ra prideE 6 Desire to see portraits of forts$ palaces and mahara,a+s etc!

)AINTIN<1 AT KA%A K-NDRA G U)K--) AND MAINTAINANC-



No' the researcher 'ill 8nd out the measures ein# ta&en y the Kala Kendra for the up&eep and

the maintainance of the paintin#s etc! possessed y it!

The )ahari paintin#s and the 5asohli miniatures in the Kala Kendra are not the ori#inal 'or&s of art!

They are the replicas of 'or&s housed in other reno'ned museums of India$ )a&istan and other

countries! And all of them ha"e een properly framed and empanelled 'ith #lass$ so that they cane sa"ed from the ra"a#es of elements! Of course the natural a#ein# process is at 'or& in them

too ut not ein# ori#inals the threat to them is not too #reat!

As re#ards the ori#inal can"as and acrylic paintin#s$ usually a coatin# of synthetic or natural resins

has een used to pro"ide saturation and to protect the paint underneath from dirt$ arasion and

moisture!

All the paintin#s ha"e een placed 'ell a'ay from direct sunli#ht and all other heat sources as

heat can soften paint allo'in# dirt and deris to e easily trapped in the softened paint and

"arnish! The desi#n of Kala Kendra is such that no moisture accumulates any'here to cause any

dama#e! )roper li#ht sources of proper intensity and 'a"elen#th ha"e een installed to illuminatethe paintin#s 'hen needed as ultra"iolet li#ht discolours dyes and colourants used in paints!

umidity is an issue ut there is not much that the Kala Kendra mana#ement can do$ e3cept &eep

an eye on mold #ro'th$ lac& spots on paintin#s$ 'hich they are carefully doin#! And the paintin#s

are ein# periodically dusted y natural hair artists rushes!

CHAPTER THREE

O5J-CTI:-1 AND R-1-ARC M-TODO%O<H

T- O5J-CTI:-1 OF T- )R-1-NT 1TUDH AR-E 6

>! To study the "arious attractions of the Kala Kendra!

.! To study the tourism potential at the particular site!

! To su##est measures to ma&e it a ma,or tourist site!

The R-1-ARC M-TODO%O<H Used has een t'ofold!

aL! Collection Of )rimary dataE 6 y primary sur"eys of the museum artifacts and throu#h

uestionnaires$ 'hich 'ill e collected from "isitors "isitin# Kala Kendra!

L! Collection of secondary dataE 6 From data from "arious ma#a2ines$ ne'spapers$ 'esites$

oo&s etc!

Ne3t data analysis has een made 'ith the use of "arious statiscal tools li&e a"era#es$

percenta#es$ pie charts etc!!

CHAPTER FOUR

1AM)%- U-1TIONNAIR- FOR :I1ITOR1 :I1ITIN< KA%A K-NDRA G JAMMU!

>! <ender



aL Male L Female

.! A#e

aL less than ./ yrs L ./ G / yrs cL / G yrs dL ao"e / yrs

! Marital status

aL 1in#le L Married cL Di"orced

! Are you

aL Tourist L Nati"e of Jammu!

0! o' you came to &no' aout &ala &endra E6

aL Tourist roachers! L Ad"ertisements and pulicity cL Hour hotel sta( dL %ocals eL Any other

source

! Any speci8c moti"atin# reason for "isit!

aL )ahari paintin#s L Modern art cL 1culptures dL )ortraits eL :isuals of architectural herita#e

@! Ratin# of the art collection at &ala Kendra E6

aL )oor L A"era#e cL <ood dL :ery #ood eL e3cellent

B! Do you thin& Kala Kendra is 'ell maintainedE 6

aL Hes L No

?! Do you 8nd the drin&in# 'ater dispensers in Kala Kendra adeuate

aL Hes L No

>/! Do you thin& ha"in# an ethnic eatery in an isolated spot at Kala Kendra 'ill e a #ood idea!

aL Hes L No



>>! Do you thin& that 'ith enou#h promotion Kala Kendra can e de"eloped as a top tourist spot in

Jammu!

aL Hes L No!

ANA%H1I1 AND INT-R)R-TATION

5ased on the uestionnaire a sur"ey 'as conducted of 8fty "isitors "isitin# Kala Kendra o"er a

span of 8fteen days! A statiscal interpretation of their responses collected from them is as follo'sE

> <-ND-RE 6 Of the 8fty "isitors @ 'ere male and . 'ere female!

.! A<-E 6 Out of the total "isitors B 'ere in the a#e #roup of less than ./yrs$ / 'ere in the

a#e #roup of ./ G / yrs$ and >. 'ere in the / G / a#e #roup!

! MARITA% 1TATU1E 6 Of the total #roup @B 'ere sin#le and .. 'ere married!

! A=AR-N-11 OF KA%A K-NDRAE 6 Aout >/ had come to &no' aout Kala Kendra throu#h

ad"ertisementspulicity in ne'spapers$ B/ had come to &no' of it throu#h their friends$ and

>/ 'ho 'ere incidentally tourists from local friends!

0! :I1ITOR )ROFI%-E 6 B of the "isitors 'ere locals and > 'ere domestic tourists from other

parts of India!

! MAINTAINANAC- OF KA%A K-NDRAE6 ? of the "isitors thin& that Kala Kendra is 'ell maintained

ut of "isitors thin& that etter maintenance is reuired!

@! DRINKIN< =AT-R FACI%ITI-1E 6 ? of "isitors e3pressed dissatisfaction 'ith drin&in# 'aterfacilities on the premises and only 'ere satis8ed 'ith them!

B! -TNIC -AT-RHE 6 B/ of "isitors thou#ht that ha"in# an ethnic eatery at an isolated spot in Kala

Kendra 'ould e a #ood idea and ./ of the "isitors opined that it mi#ht lead to cro'din# and

noise )ollution in Kala Kendra and may not e a #ood idea!

?! TOURI1M )OT-NTIA%E 6 ? of "isitors e3pressed the "ie' that 'ith enou#h promotion Kala

Kendra can e de"eloped as a top tourist spot in Jammu! Only of the "isitors di#ressed from

this "ie'!

CHAPTER FIVE

1U<<-1TION1 AND CONC%U1ION

No' the researcher 'ill analy2e the potential that the Kala Kendra has of ein# positioned as a

prime tourist attraction in the Jammu city! The prime factors in fa"our of &ala Kendra are its

premium location and the art attractions it possesses!

To actuali2e the tourism potential of Kala Kendra the follo'in# points must e considered and

implemented appropriately in a phased manner!

>! Timin# of &ala KendraE 6 Kala Kendra is usually open from >> am to 0 pm! This timin# is not ideal!

In mornin#s and afternoons most people are usy 'ith their occupations! It is in e"enin#s that

most 'or&in# people$ youn# professionals etc! ha"e #ot some leisure time! Therefore the &ala



Kendra must e open e"enin#s also for people 'antin# to spend their leisure time admirin# art!

Closin# time in e"enin#s should e "aried as per the seasons!

.! )roposal for a ethnic restaurantE 6 A <o"t! tourism department run ethnic eatin# ,oint o(erin#

local Do#ra cuisine and food items from the other cuisines if the re#ion 'ould e a #reat initiati"e!

It 'ould enale people to "isit in the day efore and after the lunch hours also!

! Installation of drin&in# 'ater dispensers E6 A fe' drin&in# 'ater dispensers should e located at

suitale points around the premises

! Need for a promotional campai#nE 6 A concerted promotional campai#n is needed to create

a'areness aout &ala Kendra! The campai#n may e structured alon# follo'in# lines

aL! 1ome ad"ertisin# oards promotin# the attractions of the Kala Kendra alon# 'ith those of the

other museums in Jammu city should e installed on the Jammu G Katra route and in the to'n of

&atra prominently for the ene8t of domestic pil#rims 'ho are "isitin# the Jammu re#ion for

purposes of pil#rima#e and or tourism!

L! The ocial 'esite of the tourism deptt! Of the <o"t! of J9K should hi#hli#ht Kala Kendra and

the other t'o museums attracti"ely 'hen detailin# the attractions of Jammu city! And further the

promoters of pri"ate 'esites of tourism estalishments$ 'hich focus on this re#ion$ should e

approached y the deptt! Of tourism of J9K #o"t! and reuested to hi#hli#ht Kala Kendra alon# 'ith

other museums and attractions for a 8nancial consideration if necessary!

cL! Colle#es and departments of Jammu uni"ersity should e encoura#ed to plan art appreciation

trips to Kala Kendra!

dL! )aintin# competitions should e held in appropriate places in premises of Kala Kendra! They

should not e for children ut for hi#her a#e #roups i!e! adolescents$ youth and adults! These can

help to populari2e art and promote &ala Kendra!

eL! Duplicate )aintin#s should e a"ailale for saleE 6 It 'ould e hi#hly desirale if the duplicates

of )ahari paintin#s and 5asohli miniatures 'ould e a"ailale to the #eneral pulic for sale on at

least one or t'o times in a year! These duplicates may e authenticated y the department of

archi"es and museums J9K #o"t!L and sold at a reasonaly hi#h price to sho' their sno "alue!

This 'ould spread art a'areness throu#h the society faster than any other measure and help to

promote Kala Kendra in the minds of the local populace!

fL! <o"t! of J9K is conceptuali2in# a plan in 'hich licenses 'ould e #i"en to pri"ate promoters torun tourist "ehicles for *Jammu Darshan+! They 'ill ha"e to follo' a prescried route and itinerary!

Kala Kendra should also e prominently placed on this tour!

#L! And as the Kala Kendra ecomes 'ell estalished as a house of art treasures$ it 'ill e a #ood

idea to impose an entry fee on "isitors! It 'ill #enerate re"enue for etter maintenance of Kala

Kendra and for impro"in# facilities further!

To conclude the researcher has tried to deeply study and analy2e the art treasures possessed y

Kala Kendra$ the positi"e attriutes that the Kala Kendra possesses and has tried to sho' that y

implementin# su##ested measures the hitherto unreali2ed tourism potential of Kala Kendra can e

actuali2ed!

Documents

Tourism Potential at Kala Kendra