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DEPARTMENTOFTOURISM

Philippine Tourism:

Gearing for More Fun

and Progress


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DEPARTMENTOFTOURISM

Awards and Citations, 2012

Citations and Awards Organization

PHTop 12 Hottest Destinations in 2013 Conde Nast Traveller

PHOne of the 15 Hottest Travel Destinations of 2013 Travel+Leisure

PHOne of the 10 Best Regions to Travel in 2013 Lonely Planet

PHOne of the Travel Destinations in 2013 Buceadores (Spanish Magazine)

Boracay

Top Destination for Relaxation Agoda.comBoracay2012 Best Island in the World Travel+Leisure

BoracayTop Best Beach in Asia Trip Advisor

TubbatahaCNN Travels 50 Best Dive Sites CNN World

PalawanNo. 4 Holiday Destination in Asia Smart Travel Asia

PHBest Diving Destination Marine Diving FairTokyo

Gold Award for Creative Theme Development Expo 2012Yeosu, Korea

PH - Best Outbound Tourist Destinations in ChinaOriental Morning Post(Consumer Poll)


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DEPARTMENTOFTOURISM

International Visitor Arrivals, 2012

Visitor arrivals In thousands

Growth

Rate

11.5%

4.5%

9.9%

3.1%

19.1%12.0%

7.6%

5.3%

5.9%

23.8%

8.4%

9.5%

3.5 M

3.9 M

4.3 M

3.0 M

3.1 M

CAGR = 6.7%

10.0 M

8.2 M

6.8 M

5.5 M

4.3 M

3.9 M

CAGR = 23.5%


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International Visitor Receipts

In US$ Million

CAGR = 5.2%

CAGR = 29.6%


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Key Markets Profile, 2012

KOREAN VISITORS

Sex

Male 55.5%

Female 41.9%

Median Age 34.6

Average Daily Expenditure (US$) 139.5

Average Length of Stay (Nights) 5.6Travel Arrangements

Package 53.6%

Independent 45.4%

Purpose of Visit

Holiday 61.0%

Business 5.5%

Others 2.3%

Activities Undertaken

Shopping 91.2%

Sightseeing 37.7%

Beach Holiday 13.7%

JAPANESE VISITORS

Sex

Male 74.8%

Female 23.5%

Median Age 39.7



Package 3.2%

Independent 95.8%

Purpose of Visit

Holiday 55.1%

Business 15.2%

Visit Friends and Relatives 1.5%


Shopping 58.9%

Sightseeing 1.4%

Sports 1.4%

CHINESE VISITORS

Sex

Male 53.8%

Female 44.4%

Median Age 34.7



Package 15.7%

Independent 84.3%

Purpose of Visit

Holiday 58.9%

Business 7.6%

Others 1.4%


Shopping 91.7%


Sightseeing 18.7%


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TAIWANESE VISITORS

Sex

Male 51.0%

Female 47.0%

Median Age 34.7



Package 30.7%

Independent 69.3%

Purpose of Visit

Holiday 36.2%

Business 5.6%


Shopping 86.1%

Sightseeing 22.8%


HONG KONG VISITORS

Sex

Male 52.6%

Female 36.4%

Median Age 38.6



Package 6.0%

Independent 94.0%

Purpose of Visit

Holiday 52.7%

Business 20.0%



Shopping 31.0%

Sightseeing 23.3%

Beach Holiday 4.3%

SINGAPOREAN VISITORS

Sex

Male 72.5%

Female 27.0%

Median Age 39.4



Package 0.3%

Independent 99.7%

Purpose of Visit

Holiday 42.4%

Business 35.1%

Convention/ VFR 2.1%


Shopping 26.0%

Sightseeing 23.3%



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AMERICAN VISITORS

Sex

Male 54.5%

Female 45.1%

Median Age 41.0



Package 0.8%

Independent 99.2%

Purpose of Visit

Holiday 54.5%


Business 8.1%


Shopping 47.4%

Sightseeing 26.0%

Beach Holiday 10.0%

CANADIAN VISITORS

Sex

Male 49.8%

Female 49.9%

Median Age 39.6



Package 3.0%

Independent 97.0%

Purpose of Visit

Holiday 64.0%


Business 3.9%


Shopping 53.0%

Sightseeing 38.1%

Beach Holiday 9.5%

AUSTRALIAN VISITORS

Sex

Male 62.3%

Female 17.2%

Median Age 39.9



Package 2.3%

Independent 97.3%

Purpose of Visit

Holiday 64.3%

Business 11.6%



Shopping 60.1%


Beach Holiday 12.2%


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UNITED KINGDOM VISITORS

Sex

Male 63.2%

Female 36.3%

Median Age 39.3



Package 2.9%

Independent 97.1%

Purpose of Visit

Holiday 63.9%

Business 11.4%



Sightseeing 46.3%

Shopping 46.1%

Beach Holiday 14.1%

GERMAN VISITORS

Sex

Male 64.9%

Female 34.4%

Median Age 40.2



Package 2.7%

Independent 97.3%

Purpose of Visit

Holiday 86.9%

Business 10.3%



Sightseeing 49.2%

Shopping 45.4%

Scuba Diving 16.0%

OVERSEAS FILIPINOS VISITORS

Sex

Male 31.5%

Female 68.3%

Median Age 39.0



Package 0.0%

Independent 100%

Purpose of Visit

Holiday 52.2%


Others 7.5%


Shopping 62.4%

Sightseeing 30.4%

Beach Holiday 14.4%


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Foreign Markets, 2012 and 2013

Markets 2012 2013

Korea 1,031.155 1,252,789

USA 652,626 860,248

Japan 412,474 445,364

China 250,883 260,000ASEAN 375,189 546,701

Australia 191,150 260,055

Taiwan 216,511 271,696

Hong Kong 118,666 169,169

Markets 2012 2013

Canada 123,699 150,778

United Kingdom 113,282 134,959Germany 67,023 78,169

India 46,390 66,297

Russia 28,270 39,666

Scandinavia 54,935 78,437

Others 590,558 931,664

Total 4,272,811 5,545,993


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Domestic Travellers

Domestic Travellers In thousands

30.3 M

37.5 M40.7 M*

25.0 M24.4 M

CAGR = 6.1%

56.0M

51.7M

47.0M44.7M

40.7M37.5M

CAGR = 10.6%

* Estimate

Total

974,397 19.6%

702,798 14.1%

613,279 12.3%

396,289 8.0%

359,320 7.2%

338,992 6.8%290,845 5.9%

281,243 5.7%

200,295 4.0%

184,362 3.7%

171,823 3.5%

152,377 3.1%

151,454 3.0%

150,067 3.0%


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NatureTourism

CulturalTourism

Sun and BeachTourism Cruise and

Nautical TourismLeisure andEntertainment

Tourism

MICE & EventsTourism

Health,Wellness,and Retirement

Tourism

Diving & Marine

Sports Tourism

EducationTourism

Product Portfolio
http://rds.yahoo.com/_ylt=A2KJke2oPjtOBS0AFIqJzbkF;_ylu=X3oDMTBqMjRpazg1BHBvcwMxMARzZWMDc3IEdnRpZAM-/SIG=1h5vkcgti/EXP=1312534312/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?p=spa+tourism+images&ei=utf-8&fr=yfp-t-701&w=1280&h=853&imgurl=www.healthorlando.com/spapic1.jpg&rurl=http://www.healthorlando.com/Health-Spas.htm&size=38KB&name=...+abundance+of...&p=spa+tourism+images&oid=72f5131be2c7e6fc7e3fe74170c32703&fr2=&no=10&tt=707000&sigr=11cnc3h1d&sigi=111ucq7dh&sigb=12n9gp486&.crumb=CLpiVyE6Ar.http://rds.yahoo.com/_ylt=A2KJkewoPjtOpFEAJuCJzbkF;_ylu=X3oDMTBqODFpbHJpBHBvcwMzMQRzZWMDc3IEdnRpZAM-/SIG=1mfq4k9ah/EXP=1312534184/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?p=convention+images+in+manila&b=22&ni=21&ei=utf-8&xargs=0&pstart=1&fr=yfp-t-701&w=480&h=360&imgurl=en.shmtu.edu.cn/UserFiles/image/222(2).jpg&rurl=http://en.shmtu.edu.cn/news/00511-StudyonManilaAmendmenttoSTCWConventionConducted.htm&size=208KB&name=Study+on+Manila+...&p=convention+images+in+manila&oid=3f8035a56e073a52e559d12aa180cc42&fr2=&no=31&tt=13100&b=22&ni=21&sigr=12l7mg84j&sigi=11anlennu&sigb=13si6vb5t&.crumb=CLpiVyE6Ar.http://rds.yahoo.com/_ylt=A2KJkK6WPDtO51MAYFGJzbkF;_ylu=X3oDMTBpZm5udGl1BHBvcwM1BHNlYwNzcgR2dGlkAw--/SIG=1jeho3l2j/EXP=1312533782/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?_adv_prop=image&va=loboc+cruise&fr=yfp-t-701&w=1155&h=768&imgurl=tourismo-filipino.net/wp-content/uploads/2011/06/loboc-Copy.jpg&rurl=http://tourismo-filipino.net/phil-destinations/island/loboc-river/&size=322KB&name=Loboc+river+%7C+Th...&p=loboc+cruise&oid=742a4565919493ffa46cf5805f305587&fr2=&no=5&tt=548&sigr=122k1tofq&sigi=11vb77p9m&sigb=12pa8j81r&.crumb=CLpiVyE6Ar.http://rds.yahoo.com/_ylt=A2KJkK6NPTtORlIAD2WJzbkF;_ylu=X3oDMTBqcGowaXYwBHBvcwMzMwRzZWMDc3IEdnRpZAM-/SIG=1n9lka8g0/EXP=1312534029/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?p=Shopping+images+in+manila&b=22&ni=21&ei=utf-8&xargs=0&pstart=1&fr=yfp-t-701&w=332&h=332&imgurl=philippines.exilez.com/wp-content/uploads/2009/02/sm-mall-of-asia.jpg&rurl=http://philippines.exilez.com/manila/shopping-place/best-place-to-shop-in-manila.htm&size=78KB&name=Best+Place+To+Sh...&p=Shopping+images+in+manila&oid=309ff5231089ef047d8c9d3501692348&fr2=&no=33&tt=136000&b=22&ni=21&sigr=12kfflj1l&sigi=125jju1p3&sigb=13qurmbq8&.crumb=CLpiVyE6Ar.


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Room Capacity, 2012

DestinationsAvailable

RoomNumber of

Establishments

Northern PH 71,804 2,248

NCR 31,790 320

Central Luzon 15,024 489

Other Regions 24,990 1,439

New Accommodation Facilities in 2012

Name Rooms

Fairmont Hotel and Raffles Suites 549

Quest Hotels & Conference Ctr Cebu 427

Calyx CenterCebu 221

Bellevue Resort - Bohol 159

Tunes HotelCebu 150

Luxent HotelQuezon City 116

Dohera HotelCebu 100

Microtel AccropolisQuezon City 84

Hotel Expansion Program in Select Destinations

Name Additional Rooms

Aklan (Boracay Island) 1,599

Bohol (Panglao Island) 1,250

Metro Manila 1,123

Cebu/ Lapu Lapu/ Mandaue 646

Central PH 61,978 3,220Western Visayas 15,200 635

Central Visayas 27,447 1,306

Other Regions 19,331 1,279

Southern PH 28,922 1,405

Northern Mindanao 8,113 380

Southern Mindanao 9,613 404

Other Regions 11,196 621

Total PH 162,704 6,873


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Room Projection in 2016

DestinationClustersIsland

Grouping

RoomDemandin 2016

Northern PH 80,493

Central PH 82,179

Southern PH 20,461Total PH 183,134

Critical ClusterDestinations

RoomDemand

AvailableRoom

In thePipeline

RoomGap

Metro Manila &CALABARZON

54,818 37,311 7,330 10,177

Central Visayas 41,402 27,447 2,124 11,831

Bicol 15,804 8,549 130 7,125

Cordillera 9,851 6,855 106 2,890

Manila will still need the mostrooms between now and 2016

Key demand cities outside ofManila are: Cebu, Panglao,Bicol, Cordillera

Current accommodationdevelopment in the pipelinecovers only 40% of roomrequirement

Room Supply(Available + Pipeline - Excess)

Availablein 2012

In thePipeline

ExcessRoom

TotalRoom

71,804 8,206 15,542 64,468

61,978 5,129 5,685 61,422

28,922 1,686 10,717 19,891162,704 15,021 31,943 145,782

Room GapIn Critical

DestinationClusters

16,025

20,757

57037,352


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Congestion

Taxes & Fees

Budget TerminalNew Terminal

Premier Gateway

Connectivity and Destination Infrastructure

Secondary Gateways

Safety

Modular TerminalModular Capacity Airport Terminal.ppt

Priority Airports

Cluster Airports

Metro Manila NAIA

Central Visayas Mactan-Cebu

Western Visayas Kalibo/ Iloilo

Central Luzon Clark

Davao Gulf Davao

Palawan Puerto Princesa

Cagayan de Oro Laguindingan

Laoag-Vigan Laoag

New Airports

Central Visayas Bohol

Bicol Daraga
http://localhost/var/www/apps/conversion/tmp/scratch_8/Power%20Point%20Its%20More%20Fun%5CModular%20Capacity%20Airport%20Terminal.ppthttp://localhost/var/www/apps/conversion/tmp/scratch_8/Power%20Point%20Its%20More%20Fun%5CModular%20Capacity%20Airport%20Terminal.ppt


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Night Landing


Air Seats

Market Access

Domestic Gateways

Travel Formalities

Terminal Upgrade

Navigational Aid

Priority AirportsCluster Airports

Central Visayas Tagbilaran

Leyte-Samar Tacloban, Borongan,Catarman

Siargao-Dinagat Siargao

Bicol Daet, Pili, Legaspi, Naga,Masbate

Batanes Batanes

Marinduque-

Romblon-Mindoro

Marinduque, Tugdan, San

JoseAgusan River Butuan

Zamboanga Zamboanga, Dipolog

Cotabato Mlang


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Airports

Attractions/Tourist Sites

International

Cruise (Manila,Cebu, P. Princesa)

Inter-Island

Road Access

Waste Management


Central Terminals

Seaports

Land TransportDestination

Infrastructure

Tourist Centres

Franchises Water Supply

Power & Others


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Air Seat Entitlements and

Utilization, 2012

Markets Seat EntitlementsPH Foreign

Korea 1,482,000 1,482,000

Japan 1,856,400 1,856,400

China 702,000 702,000

Taiwan 522,600 522,600

Australia 312,000 208,000Singapore 2,280,044 2,280,044

Hong Kong 1,367,600 1,367,600

Canada 109,200 109,200

Malaysia 354,640 354,640

United Kingdom 218,400 218,400

Germany 109,200 109,200

India 109,200 109,200

Indonesia 156,000 156,000

Thailand 355,680 355,680

Viet Nam 312,000 312,000

Total 10,246,964 10,042,964

Entitlement UntilizationPH % Foreign %

1,177,800 79.47% 1,339,624 90.39%

533,624 28.75% 247,520 13.33%

617,760 88.00% 182,936 26.06%

239,358 45.80% 178,204 34.10%

250,068 80.15% 95,368 45.85%882,544 38.71% 721,136 31.63%

958,880 70.11% 897,468 65.62%

109,200 100.00% 0 0.00%

355,680 100.29% 346,840 97.80%

0 0.00% 0 0.00%

0 0.00% 0 0.00%

99,112 90.76% 0 0.00%

147,368 94.47% 0 0.00%

313,976 88.27% 158,600 44.59%

122,304 39.20% 0 0.00%

5,807,674 56.68% 4,167,696 41.50%


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Target, 2012 - 2016

Indicators 2012 2013 2014 2015 2016

International Tourism

Visitor Arrivals (mil) 4.6 5.5 6.8 8.2 10.0

Length of Stay (nights) 8.0 8.0 8.0 8.0 8.0

Average Daily Expenditure (Pesos) 4,431.0 4,914.0 5,431.0 5,939.9 6,470.0

Visitor Receipts (Pesos bil) 156.0 205.4 269.9 350.4 455.0

Domestic Tourism

Domestic Travellers (mil) 40.7 44.1 47.7 51.7 56.1

Domestic Trips (mil) 162.7 176.2 191.0 206.9 224.2

Length of Stay (nights) 4.7 4.7 4.7 4.7 4.7

Average Daily Expenditure (Pesos) 2,469.0 2,580.0 2,593.0 2,739.0 2,922.0

Domestic Receipts (Pesos bil) 1,152.0 1,298.6 1,409.2 1,607.1 1,852.1


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Economic Impact Projection, 2012 - 2016

Indicators 2012 2013 2014 2015 2016

Gross Domestic Product

Total Visitor Receipts (Pesos bil) 1,308.0 1,504.0 1,679.1 1,957.5 2,307.1

Tourism GVA (Pesos bil) 650.8 748.3 835.4 974.0 1,147.9

Share to GDP (%) 6.2 6.7 7.0 7.8 8.7

Employment

Tourism employment (mil) 4.2 4..9 5.4 6.3 7.4

Share to National Employment (%) 11.6 13.0 14.2 16.2 18.8


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Thank you


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Projected Arrivals in International

Gateways, 2016

Airports InboundForeign

Passengers

Manila 3,631,695

Mactan-Cebu 2,483,991

Clark 1,723,222Kalibo-Iloilo 821,806

Davao 401,381

Laguindingan 364,873

Puerto Princesa 198,327

Laoag 134,739

Others 239,966

Total 10,000,000

Airport Developmentand Promotion

Immigration Officers/Equipment

Total ForeignPassengersMovement

PercentShare

7,263,390 36.3%

4,967,982 24.8%

3,466,444 17.2%1,643,612 8.2%

802,762 4.0%

729,746 3.7%

396,654 2.0%

269,478 1.4%

479,932 2.4%

20,000,000 100.0%

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Tourism Ph