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GALLANT-Beta

MD.MAHBUBUL HOQUE

07882824

SHANTANA SHARMIN

091725

TANVIR AHMED

091700

UTSARIKA SINGHA

091764

PROMIT DAS GUPTA091755

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Bangladesh is a large delta laden withbounties of nature and it is one of thecountries in the South Asian region that

has the least arrival and revenue earnedfrom the tourism industry. The welcoming

and hospitable people of the country are

the main strength of Bangladesh as atourist destination. Tourism industry is in a

young line of business but it is developing.

Now-a-days the country shows a number

of positive sides of tourism in spite ofgreat challenges related to geography,

climate and huge population. In thisproject paper we tried to find out the

past of tourism business of Bangladesh,

the series of evolution and we also tried

to provide with a probable future of thisbusiness.

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More new operators are being opened.

Govt. identified tourism as a revenue sector.

BPC·s special programs.

Tourism has been directing from specific ministry.

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Archeological sites:

Paharpur

Mahasthangarh

Mainamati

Lalbagh Fort

N atural tourism:

Kuakata

Tamabil-JaflongMadhabkunda

Saint Martin·s Island

SundarbansCox's Bazar

Jamuna Multipurpose Bridge

Fantasy KingdomFays Lake

Nanadan Amusement park

Kaptai Lake

 Modern/Manmade tourism

Ahsan Monjil

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1.Tourist organization & tour operators.

a. Government.

b. Non-government.

2.Contributory firms & Companies.

a. Accommodation.

b. Transport.

Other Competitors:

Bangladesh Parjatan Corporation.

Jamuna Resort.Private

arrangment(Eco-Tourism)

67%

BangladeshParjatn

Corporation21%

JamunaResort

12%

Market Share

Private arrangement(Eco-Tourism).

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7) Bird Watching

8) Fish Catching

9) Rail Travel10) Religious Tour

11) Language Guide

12) Health Tourism

13) Special media & photographic tour

14) Special Buddhism Culture tour

Tour operators provide the

following comfortable and enjoyable servicesin Bangladesh :

1) Tour Packages

2) Hotel Reservation

3) Land Transportation

4) River Cruise5) Cycling

6) Arranging Jungle Safari

Service Provided

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Bangladesh

ParjatanCorporation

is targeting

basically theforeigners.The reason

may be thatto earn more

foreign

currency. The

main target

customers of

this industryinclude:

The nature seeker.

The newly married couple forpackage tour.

Different organization for

group tour.Students for group tour.

Seasonal tour people.

The foreigners who wants tovisit.

Government personnel of

abroad.Business people.

Sports people.

All the potential people.

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Table: Foreign Exchange Earnings from Tourism and Travels in

BangladeshYear Earnings from Tourism

Amount (Million Tk*) Growth Rate (%)

1990-91 267.7

1991-92 391.3 (+) 46.17

1992-93 448.3 (+) 14.57

1993-94 1607.1 (+) 35.4

1994-95 823.6 (+) 35.66

1995-96 1125.4 (+) 36.64

1996-97 1799.7 (+) 59.92

1997-98 3086.9 (+) 71.52

1998-99 2370.1 (-) 23.22

1999-00 2582.7 (+) 8.97

2000-01 2638.1 (+) 2.15

2001-02 3087.1 (+) 17.02

2002-03 3207.4 (+)3.90

2003-04 3782.7 (+) 17.94

2004-05 4203.2

5

(+) 11.12

Average Growth Rate (+) 24.12

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Financial

Year

Total

Income

Operating

Expense

Operating

Profit/Loss

Depreciation Total

Expense

Tax Before

Profit/Loss

2008-09 1119.92 1043.67 76.25 7.80 1051.47 68.45

2009-10 1623.34 1357.17 266.17 9.00 1366.17 257.17

In the financial year 2009-2010 their income, expense, profit and loss were-

Account sector Paid(Tk. In Lakh )

Income tax 29.23

Dividend 5.00

DSL 20.00

Vat 196.04

Total 250.27

Bangladesh Parjatan Corporation has paid tax from its own fund in the financial year 2009-2010:

Incometax

12%

Divident2%

DSL8%

Vat78%

Paid Tax

cont·d..

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Financial year Investment

2007-08 21.63

2008-09 184.43

2009-10 157.43

Total 449.05

It also invest from its own fund in the financial year 2007-08, 2008-09, 2009-10

0

50

100

150

200

2007-08 2008-09 2009-10

Investment from own fund

Series 1

cont·d..

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Announcement of Sundarban as the world·slargest mangrove forest & the

cox·s bazar as the largest sea

beach is the turning pert.

Still survival·s of sundarban in the selection

of world·s new 7 wonders.

Getting unique ministry.

BPC·s joining in the 2010 international

tourism fair in Thailand.

Continuous growth in revenue.

Growth rate of foreigners.

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S =distinctive culture.

=geographic location.

=world class tourist spot.=hospitable local people.

= less costly.

O = emerging country brand.

= traditional Bengalihandicrafts &

costumes.=IT development

= Improvement ingovernance,

infrastructure.

W = improper tourist facility.

=poor infrastructure.

=funds rarity.=restriction for the foreigners

T =climate change.=traffic jam in Dhaka

city.

=political instability.

=security.

 SWOT 

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PESTAnalysis

Political factor.

Economic factor.

Technological

factor.

Socio-cultural

factor.

Positive:

Security.

Political invitation

Negative:

Instable Democracy.

Hartal & Strike.

Corruption.

Govt. Policy.

Positive: Planning for

international market.

Increase Govt. &

Private Investment.

Positive:

E-banking.

Luxurious transport

Positive: Tribal peoples culture

culture.

Unbiased religious culture.

Hospitability.

Negative:women skimping dress

Drinking alcohol openly

Entering a religious place

Negative:

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Lack of enough tourist facilities in

the hilly areas.

Lack of specific principles.

Problem with forecast.

Problem with branding.

Traffic jam in Dhaka city.

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Proper campaign.

Establishment of Hotel/Motel and buildroad·s in the hilly areas.

Introduction and actualization of perfect

tourism principles.

More Govt. and private investment.

Identifying newer tourist spot and develop.

Increasing current sport·s facility.

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Bangladesh is one of the smallest

countries in the world. But as a tourist

destination it is one of most lucrative

location. She has the world·s longestsandy sea beach, Cox·s bazaar and

world largest mangrove forest

Sundarban. These two places represent

Bangladesh to the world in a new way.

The hospitable people are a part of

attracting tourism. We have also a reach

cultural heritage. Overall we see thatBangladeshi tourism industry isrunning in a rapid way. But it hasalso adverse effect like climate

change is a major factor andBangladesh is a developing country

but also it has to budget a lot in

tourism sector. though having theadverse affect the country offers alot of attraction. So at last we can

say visit Bangladesh before touristcome.

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Books:

Hill, C. W. L., International Business, 7th Edition, Irwin Professional Pub. (Charles W.L. Hill, 2008)

Daniels, J. D, Radebaugh, L. H., and Sullivan, D. P.  ² International Business:Environment s and Operation, Prentice Hall. (John D. Daniels, Lee H. Radebaugh,

Daniel P. Sullivan, 2010)Journal:

Bangladesh Parjatan Corporation(Annual report 2009-10)

Websites:

http://www.bangladeshtourism.gov.bd

http://www. parjatan.gov.bd

http://www.tour2u.com

http://www.thedailystar.net/story.php?nid=24155

http://www.descoverybangladesh.com/meetbangladesh/sciencs_tecnology.html

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http://www.nationalsencylopidia.com/economics/Asia-and-the-pacific/Bangladesh.html

http://www.nos.gov.bd/biwtc.htm

http://www.holidays-amazing.com

http://www.bangladeshecotours.com/

http://www.delta-outdoors.com

http://www.excursionbangladesh.com/

Person:1. Mohammad Ehsanul Kabir(Bappi)

Deputy Manager(Public Relation)

Head of IT cell & SICT Focal Point,Bangladesh Parjatan Corporation

Cell: 01711-528157, 01672-10606

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2. Md. Shahjan Talukder

Executive officer(Public Relation)

Bangladesh Parjatan Corporation

Cell: 01731-200423

3. Sankar Kumar Mojumder

Senior Assistent(Public Relation)

Bangladesh Parjatan Corporation

Cell: 01711-249518