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Tourismis
Economic Development
Mayor’s Public Forum
September 8, 2007
Mayor’s Tourism Summit
Mayor’s Tourism Summit
Follow-up Meeting September 5th
produced
Short List of Ideas to use as framework
Professional Leadership is key to
promoting and building a tourism
plan
We need to identify:
• an effective brand for Harlingen
• target markets that are the best fit for Harlingen
We must develop the best websites
possible to market opportunities for
visitors
We should consider a Hospitality Training program
We should consider Regional Marketing Opportunities
We should consider Regional Marketing
Opportunities
Youth Sports Tournaments
We Should Exploit the Climate
Year-round Birding Opportunities
We Should Exploit the Climate
Decide how to:
• best package all there is for visitors to see and do
• distribute that information
Marine Military Academy & Iwo Jima Memorial
Harlingen’s Downtown
Valley Race Park
World Birding Center
Harlingen should develop “viral”
marketing strategies for visitors such as
Winter Texans
(word of mouth)
Develop models to track return on
investment for events and visitor initiatives
R.O.I.
We need to market to residents, local businesses, and those already visiting
Harlingen to:
• Increase Group Sales (Meetings, Reunions)
• Lengthen Stays
Oversight of the visitor operation should include trade and
industry representatives using a model similar to the San Antonio CVB such as …
• Attractions
• Lodging
• Restaurants
• Transportation
• Etc.
• Creates Jobs
• Generates Tax Revenues
• Enhances Quality of Life
Tourism
Tourism
is
Economic Development