Upload
breanna-crumpton
View
212
Download
0
Tags:
Embed Size (px)
Citation preview
Tourism in Recessionary Times
The Importance of Training & Marketing
19th January 2013
School of Business, Computing and Humanities
Head of School: Kay Fitzgerald
Department of Creative Media &Information Technology
Department of Computing
Head of Dept.: Mary Lucey
Department of Business
Department of Hotel, Culinary Arts & Tourism
Head of Dept.: Dr Clare Rigg
Section Head: TJ O’Connor
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
2
Tourism in Recessionary Times
The Importance of Training & Marketing
The Importance of Training & Marketing
• Investment in Training & Marketing crucial in recessionary times
• Focus on the Importance of Training in Recessionary Times – long term impact on marketing of tourism
• CPD – Focused and Targeted• Response to local and regional needs• Response to Failte Ireland destination development program
• Marketing modules embedded in our programmes• Masters research student focusing on social media impact on
marketing of tourism product
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
3
Tourism in Recessionary Times
The Importance of Training & Marketing
Hotel, Culinary Arts & Tourism Department
• Full-time Programmes
• BA Travel & Tourism Management• BA Adventure Tourism Management• BA Culinary Arts• Higher Certificate in Arts - Hospitality Studies • Higher Certificate in Arts - Culinary Arts
All skills programmes are delivered and co-funded in partnership with Fáilte Ireland
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
4
Tourism in Recessionary Times
The Importance of Training & Marketing
How do we address CPD Needs
Skills Programmes• Advanced Certificate in
Culinary Arts • 3 days college, 1 day industry
• National Traineeship in Professional Cookery• 1 day college, 4 days industry
• Marine & Countryside Guiding Fetac (L6)
• Cert in Food Business Innovation (Springboard)
• Cert in Tourism Entrepreneurship
Mgmt. Programmes• Trainee Manager
Development Programme (BA Hotel Management)
• Restaurant Management Programme (L 7 – Day Release Program)
• MA Professional Hospitality & Tourism Management (in collaboration with UCB)
• Cert in Human Resource Mgmt.
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
5
Tourism in Recessionary Times
The Importance of Training & Marketing
Levels of Engagement
• Student Placement• Familiarisation Trips• Job Opportunities• Guest Speakers• Local & Regional Tourism Boards• Conferences• Fáilte Ireland – Research Forum• Industry publications & websites
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
6
Tourism in Recessionary Times
The Importance of Training & Marketing
Irish Academy of Hospitality & TourismManager: Mary Rose Staffordwww.ittralee.ie/en/.../IrishAcademyofHospitalityandTourism/
• The IAHT was set up 2012 to position the Institute as a leading academic research centre for tourism in Ireland
• The Centre is a dedicated facility that provides continuous professional development programmes of specific application to the Hospitality & Tourism sector
• The IAHT facilitates the development of an applied research community directly linked to the needs of the sector
• The IAHT will establish strategic partnerships with other third level institutions and organisations both nationally and internationallyKay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
7
Tourism in Recessionary Times
The Importance of Training & Marketing
Three Pillars of Activity
International Collaboration
Applied Research CPD Activity
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
8
Working through and with HCT & Business Studies Department & in partnership with Fáilte Ireland
Tourism in Recessionary Times
The Importance of Training & Marketing
CPDMarine & Countryside Guiding
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
9
Programme
Marine & County-side Guiding
Status
14 Local & Regional Guides graduated in October 2012
15 new Local & Regional
16 Angling Guides
Partners
Fáilte Ireland
SKDP
Fáilte Ireland
Tourism in Recessionary Times
The Importance of Training & Marketing
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
10Tour Guiding Students on Field Trip 2012
Restaurant Management ProgramIn college 3 days per weekWorking in the industry remainder of week
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
11
Institute of Technology
Tralee
The West Inn House
Restaurant, Killarney
The Abbeygate
Hotel, Tralee
O’Gorman Cliff top House &
Restaurant
The Boatyard Restaurant & Bar, Dingle
Treyvauds Restaurant, Killarney
Picises Restaurant,
Castlegregory Ballintaggart House, Dingle
The Castle Hotel,
Macroom, Co. Cork
The Gleneagle Hotels,
Killarney
The Tankard Restaurant,
Tralee
Jacks Coastguard Restaurant, Cromane
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
12Diploma in Restaurant Management Graduating Class 2012
Tourism in Recessionary Times
The Importance of Training & Marketing
‘The course has given me confidence in dealing with a lot of aspects of the industry’
‘Training and knowledge makes work easier’‘Both my employer and I have noticed the positive impact the course has had on my performance at work’
‘The knowledge of employment law was invaluable’
‘Topics such as food sustainability , energy management, food wastage, cost control and menu engineering has already improved the efficiency of my business’.
‘This course has given me the confidence, skills, knowledge and contacts to succeed in industry.’‘I have improved my skills at work with wine & service’
‘This knowledge has resulted in higher efficiency, higher standards and more confidence in the work place’.
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
13Restaurant Management Students
Tourism in Recessionary Times
The Importance of Training & Marketing
Trainee Management Development Programme (TMDP)
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
14
Programme
TMDP
BA Hotel Management
BLOCK DELIVERY
Status
Year 1: 2012 19 Students
Year 2: 201326 Students
4 weeks per semester in college with on-line delivery of modules
Partners
FI/IHF
Tourism in Recessionary Times
The Importance of Training & Marketing
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
15
Trainee Management Development Students 2012
Tourism in Recessionary Times
The Importance of Training & Marketing
19 Trainee Managers
• Hotel Kilmore Cavan• Malton Hotel Killarney• Carlton Hotel Tralee• Killarney Towers Hotel• Carlton Hotel Dublin• Riverside Park Hotel Wexford• Whites of Wexford• Westport Woods hotel• Ostan Oilean Acla (Achill Island)• Hotel Westport Mayo• Sligo Park Hotel• Tulfarris Prem Group Wicklow• Mount Juliet Wicklow• Hayfield Manor Hotel Cork• Fitzgerald’s Vienna Woods Cork• Inchydoney Island Lodge & Spa, Clonakilty• Quality Hotel, Clonakilty• The Maritime Hotel, Bantry
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
16
Tourism in Recessionary Times
The Importance of Training & Marketing
Blended Learning Offers• Flexibility• Accessibility• Own pace (repeat and review material at their own
learning pace)• Learning community – not isolated (social aspect) • Peer Networking – learning from each other• Industry Network – sharing practice• Structure & combination allows opportunity to excel in
students’ area of strength• WBL application strengthens the students academic
understanding
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
17
Tourism in Recessionary Times
The Importance of Training & Marketing
Mary Rose in BeijingGeorgina in Sligo Park
Bjorn in The Malton, Killarney
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
18
Tourism in Recessionary Times
The Importance of Training & Marketing
International Recruitment
Canada & China: Visits to colleges in March 2012
China- Beijing, Dalian, Qingdao & Chongqing
Canada – Georgian, St. Lawrence, Niagara, Fleming, DurhamReturn visits by representatives from Canadian colleges 12/13
United States:Sacred Heart College
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
19
Tourism in Recessionary Times
The Importance of Training & Marketing
Research Applied 2012/13
Project Funding Agency
Managing Food Tourism Networks - A Practical Manual
Fáilte Ireland
Learning Resources for- Tour Guiding- Tourism Networks
HEANational Digital Learning Resource (NDLR)
Network for the transfer of knowledge on traditional foods to SMEs
EU - FP 7 Application
Facilitating the development of St Brendan the Navigator as an iconic living historical story
Community led initiative funded by FI
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
20
Tourism in Recessionary Times
The Importance of Training & Marketing
Research Masters funded by ITT Bursaries
• Research areas identified at the FI Research Forum• Applied and Practical Research
• Managing risk perception in adventure tourism
• Enhancing the Irish Tourism Product through networking
• Trends and training needs of SME players in tourism
• Social Media in the service of the tourism industry in Ireland
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
21
Tourism in Recessionary Times
The Importance of Training & Marketing
• Industry Research Forum of the Irish Tourism & Hospitality Industry in 2011
identified
• Growing importance of social media marketing in the hospitality industry in Ireland
• The necessity to advance understanding of social media innovations in the
industry, particularly amongst the SMEs dominating the market
• Deloitte (2010) predicted that social media will become an integral part of the tourism
& hospitality decision-making process and that it represents both opportunities and
threats for the business in this sector.
• Thesis: An Examination of the use of Social Media in the service of the tourism
and hospitality industry in Ireland with particular reference to the small to
medium-sized hotel sector
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
22
Tourism in Recessionary Times
The Importance of Training & Marketing
IT, Tralee Tourism Research Masters
Other Projects• Food 4 Thought• Chair of ‘Go Kerry’ Tourism Marketing initiative supported by all the
agencies including Kerry Co Council• 200 members working at ground level to promote Co Kerry as one destination• GoKerry.ie features 109 towns and villages in the county• GoKerry.ie features 140 festivals and events in the county each year• GoKerry.ie has been launched in both London and Ellis Island, New York
• Leader Companies & Enterprise Board• Festivals workshops• Hillwalking – Tour Guides• MA Rural Development/ Rural Tourism Development
• The Gathering • Mentoring system for all of the Gathering events funded through NEKD
• B’spoke Kerry Seminar on developing cycling tourism
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
23
Tourism in Recessionary Times
The Importance of Training & Marketing
Minister Jimmy Deenihan Launching the B’spoke Kerry Seminar on developing cycling tourism
Kay Fitzgerald, Head of School, Business , Computing & Humanities 19-Jan-2013
24
Tourism in Recessionary Times
The Importance of Training & Marketing