Tourism in Figures - toerismevlaanderen.be · Tourism in Figures 2013 ... Breakfast 195 6% 3.806 2% 1.150 6% 5.151 2% ... only B&Bs with a hotel licence were represented in the statistics,

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Tourism in Figures2013the Russian market in Flanders

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TABLE OF CONTENT

A. ECONOMIC INDICATORS 5

B. THE RUSSIAN MARKET IN FLANDERS 7

1. Key figures 7

2. Distribution within Flanders 7

3. Trends 10

4. Motive of stay 14

5. Type of accommodation 15

6. Seasonality 16

7. Country benchmark 18

C. PROFILE OF THE RUSSIAN LEISURE MARKET IN FLANDERS 21

D. CONCEPTS AND DEFINITIONS 22

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A. ECONOMIC INDICATORS

Table 1: Trend of the Russian economy 2009-2013

2009 2010 2011 2012 2013 09-13

GDP, real (x1000 000 RUB)

24.559.900 25.670.600 26.754.300 27.654.700 28.014.800 +14,1%

Consumer spending (x1000 000 RUB)

14.444.300 15.233.600 16.254.200 17.531.300 18.353.600 +27,1%

Consumer Price Index 152,3 162,7 176,5 185,4 198,0 +45,6%

Source: Tourism Flanders based on TDM

Figure 1: Trend of the Russian economy 2009-2013


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Table 2: Trend of the Russian population 2009-2013

2009 2010 2011 2012 2013 09-13

Population 143.707.000 143.592.000 143.367.000 143.085.000 142.762.000 -0,7% Population, 65+ 13,2% 13,1% 13,0% 13,0% 13,0% -0,2* Unemployment rate 8,4% 7,5% 6,6% 5,5% 5,5% -2,9*

* in percentage point Source: Tourism Flanders based on TDM

Figure 2: Russian Outbound Travel 2009-2013 (spending, euro)


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B. THE RUSSIAN MARKET IN FLANDERS

1. Key figures

Table 3: Total foreign and Russian market in Flanders 2013

Overall total Russian % Russian Ranking Russian foreign travellers travellers market arrivals 6.488.545 98.758 1,5% 10th overnight stays 13.742.727 206.218 1,5% 10th length of stay (nights) 2,1 2,1 - -

Source: Tourism Flanders based on GDS

2. Distribution within Flanders

Table 4: The Russian market in Flanders by region 2013

arrivals % overnights % Flemish region 53.319 54% 100.388 49% Brussels region 45.439 46% 105.830 51% Flanders 98.758 100% 206.218 100%


Figure 3: The Russian market in Flanders by region 2013 (arrivals (left) and overnights (right))


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Figure 4: Russian overnights in Flanders 2013


Table 5: The Russian market in Flanders by destination 2013

overnights % Coast 3.510 2% Art cities 182.149 88% Flemish countryside 20.559 10% Flanders 206.218 100%


Table 6: The Russian market in the Art cities 2013

overnights % Antwerp 27.900 15% Bruges 34.718 19% Brussels 105.830 58% Ghent 8.572 5% Leuven 3.706 2% Mechelen 1.423 1% Art cities 182.149 100%


Art cities

Coast

Flemish countryside

Walloon Region

Flanders

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Figure 5: Russian overnights in the Art cities 2013


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3. Trends

Table 7: Trend of Russian overnights, arrivals and average length of stay in Flanders 2004-2013

2004 2005 2006 2007 2008 2009 2010 2011 2012* 2013* 04-13 Overnights (x1.000) 72 94 99 107 110 99 126 163 193 206 +185,4% Arrivals (x1.000) 35 46 54 54 55 48 63 81 96 99 +179,0% Aver. length of stay** 2,04 2,05 1,83 1,98 1,98 2,05 1,99 2,02 2,00 2,09 +2,3%

Source: Tourism Flanders based on GDS *B&Bs included

**nights

Figure 6: Trend of Russian overnights in Flanders 2004-2013


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Figure 7: Trend of Russian arrivals in Flanders 2004-2013


Figure 8: Trend of the average length of stay of Russians in Flanders 2004-2013


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Table 8: Trend of Russian overnights in Flanders 2009-2013

2009 2010 2011 2012* 2013* 09-13 Coast 2.385 2.455 2.801 2.933 3.510 +47,2% Art cities 85.225 109.632 144.346 171.097 182.149 +113,7% Antwerp 23.443 25.241 29.516 27.410 27.900 +19,0% Bruges 7.999 13.596 22.526 28.358 34.718 +334,0% Brussels 46.894 63.356 81.987 103.675 105.830 +125,7% Ghent 4.034 4.341 6.469 7.076 8.572 +112,5% Leuven 2.328 2.534 2.701 3.186 3.706 +59,2% Mechelen 527 564 1.147 1.392 1.423 +170,0% Flemish countryside 11.560 13.909 16.268 18.687 20.559 +77,8% Flanders 99.170 125.996 163.415 192.717 206.218 +107,9%

Source: Tourism Flanders based on GDS *B&Bs included

Figure 9: Trend of Russian overnights in Brussels 2009-2013


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Figure 10: Trend of Russian overnights in Antwerp, Bruges, Ghent, Leuven, Mechelen 2009-2013


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4. Motive of stay

Table 9: The Russian market in Flanders by motive of stay 2013 (overnights)

Leisure Congress, conference and

seminar

Other business

Total

Coast 2.768 79% 331 9% 411 12% 3.510 100% Art cities 105.495 58% 54.196 30% 22.458 12% 182.149 100% Antwerp 13.979 50% 11.208 40% 2.713 10% 27.900 100% Bruges 30.822 89% 2.510 7% 1.386 4% 34.718 100% Brussels 54.661 52% 36.520 35% 14.649 14% 105.830 100% Ghent 4.790 56% 2.185 25% 1.597 19% 8.572 100% Leuven 912 25% 1.396 38% 1.398 38% 3.706 100% Mechelen 331 23% 377 26% 715 50% 1.423 100% Flemish countryside 9.570 47% 6.014 29% 4.975 24% 20.559 100% Flanders 117.833 57% 60.541 29% 27.844 14% 206.218 100%


Figure 11: The Russian market in Flanders by motive of stay 2013 (overnights)


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5. Type of accommodation

Table 10: The Russian market in Flanders by type of accommodation 2013 (overnights)

Coast % Art cities % Flemish

countryside % Flanders %

Hotel 2.797 80% 175.034 96% 18.488 90% 196.319 95% Bed & Breakfast 195 6% 3.806 2% 1.150 6% 5.151 2% Camp site 158 5% 206 0% 107 1% 471 0% Holiday park 148 4% 0 0% 449 2% 597 0% Acc. for groups 212 6% 3.103 2% 365 2% 3.680 2% Total 3.510 100% 182.149 100% 20.559 100% 206.218 100%


Figure 12: The Russian market in Flanders by type of accommodation 2013 (overnights)


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6. Seasonality

Figure 13: Russian overnights in Brussels– seasonality 2013


Figure 14: Russian overnights in Antwerp, Bruges, Ghent, Leuven, Mechelen – seasonality 2013


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Figure 15: Trend Russian overnights in Flanders – seasonality 2009-2013


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7. Country benchmark

Table 11: Trend and forecast of the Russian market in Flanders and competitive destinations (2009-

2018, x1.000, in arrivals)

destination 2009 2010 2011 2012 2013 2018 2009-2013 2013-2018 Flanders 48 63 81 96 99 98 +104,1% -1,2% Western Europe 3.336 4.333 5.738 6.982 8.142 8.848 +144,1% +8,7% sum competitors 1.100 1.404 1.748 2.114 2.306 2.466 +109,7% +6,9% Netherlands 95 114 136 167 197 207 +106,5% +5,4% Luxembourg 7 7 9 10 11 11 +64,5% -3,2% Austria 231 306 400 476 514 504 +122,7% -1,8% UK 137 170 211 229 215 237 +56,6% +10,3% France 170 217 255 313 331 342 +95,1% +3,4% Germany 460 590 737 918 1.039 1.164 +125,8% +12,1%

Source: Tourism Flanders based on TDM and GDS

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Figure 16: Trend and forecast of the Russian market in Flanders, Western Europe and competitive

destinations (2007-2018, in arrivals)


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Figure 17: Trend and forecast of the Russian market in Flanders and competitive destinations

(2007-2018, in arrivals)


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C. PROFILE OF THE RUSSIAN LEISURE MARKET IN FLANDERS This part is based on “the holiday maker in Flanders 2011”, an extensive market study carried out every five

years in Flanders. In this section we focus on the main characteristics of the Russian leisure market in Flanders.

The Russian tourists in the Flemish art cities mostly come from in and around the country’s capital. In total,

163,000 Russian overnight stays were recorded in Flanders in 2011, of which 94,000 were as part of a holiday.

The Russians have a striking profile. For no other nationality is the age group 35-49 so strongly represented,

almost six in ten. They come from a family in which the head of the family is very highly educated, with the

second highest representation of university study (65%). Only the Japanese tourist scores higher. This is also

the case when it comes to the profession of the head of the family. They are mostly executives, entrepreneurs

or practitioners of a liberal profession. The Russian tourist does not stand out as regards reasons for visiting.

Nor are the activities in which he or she engages of any particular note.

The Russians appear, like the Indians, to be least satisfied with the value for money offered. They score the art

cities 3.0 out of 5, which is less than the average of 3.4.

The Russians are the third highest spenders (158 euros per person per night). The amount spent on shopping

(42 euros per person per night) is relatively high, but not the highest of all the markets. The French and

Belgians spend more on this.

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D. CONCEPTS AND DEFINITIONS In Belgium, the FPS Economy, Directorate-general Statistics is authorised to demand from all commercial

lodging facilities each month the number of persons who stayed in the facility for payment. Two basic

indicators are obtained in this way: the number of arrivals and the number of overnight stays.

Along with the division by accommodation form (hotels, camp sites, holiday parks and accommodations for

target groups), the Directorate-general Statistics’ statistics give volume characteristics (the number of arrivals

and overnight stays), trip characteristics (length of stay, motive of stay, period of stay, place of stay) and

personal characteristics (country of origin of the residential tourist).

In 2010, a new decree concerning the accommodation sector reorganized the different types of

accommodations. B&B's could register their figures starting 2012 in the new category 'B&B'. Before 2012,

only B&Bs with a hotel licence were represented in the statistics, in the category 'hotel'. Because of this

change, there is a deviation in the trend between 2011 and 2012. Please use the five-year trend with caution.

Roughly speaking, the number of arrivals corresponds with the number of residential tourists, with the

qualification that each tourist is counted as an ´arrival´ each time he or she uses a new accommodation. For

this reason, the number of arrivals does not precisely correspond to the number of holidays or business trips in

our country. An example: hikers can generate several arrivals during 1 holiday, by staying in different

successive lodging facilities. The volume of overnight stays is the sum of all overnight stays which are coupled

with the registered arrivals.

The data in this report are excluding overnights in accommodations for rent.

‘Flanders’= Brussels + Flemish Region.

For more detailed figures see ‘Tourism in figures XL’ www.toerismevlaanderen.be/figures (in English), www.toerismevlaanderen.be/cijfers (in Dutch) or contact [email protected].

http://www.toerismevlaanderen.be/figures

http://www.toerismevlaanderen.be/cijfers

mailto:[email protected]

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E. LIST OF FIGURES AND TABLES Figure 1: Trend of the Russian economy 2009-2013 .............................................................................................. 5 Figure 2: Russian Outbound Travel 2009-2013 (spending, euro) ........................................................................... 6 Figure 3: The Russian market in Flanders by region 2013 (arrivals (left) and overnights (right)) ........................... 7 Figure 4: Russian overnights in Flanders 2013 ........................................................................................................ 8 Figure 5: Russian overnights in the Art cities 2013 ................................................................................................. 9 Figure 6: Trend of Russian overnights in Flanders 2004-2013 .............................................................................. 10 Figure 7: Trend of Russian arrivals in Flanders 2004-2013 ................................................................................... 11 Figure 8: Trend of the average length of stay of Russians in Flanders 2004-2013 ............................................... 11 Figure 9: Trend of Russian overnights in Brussels 2009-2013............................................................................... 12 Figure 10: Trend of Russian overnights in Antwerp, Bruges, Ghent, Leuven, Mechelen 2009-2013 ................... 13 Figure 11: The Russian market in Flanders by motive of stay 2013 (overnights) ................................................. 14 Figure 12: The Russian market in Flanders by type of accommodation 2013 (overnights) .................................. 15 Figure 13: Russian overnights in Brussels– seasonality 2013 ............................................................................... 16 Figure 14: Russian overnights in Antwerp, Bruges, Ghent, Leuven, Mechelen – seasonality 2013...................... 16 Figure 15: Trend Russian overnights in Flanders – seasonality 2009-2013 .......................................................... 17 Figure 16: Trend and forecast of the Russian market in Flanders, Western Europe and competitive destinations

(2007-2018, in arrivals) ................................................................................................................................. 19 Figure 17: Trend and forecast of the Russian market in Flanders and competitive destinations (2007-2018, in

arrivals) ......................................................................................................................................................... 20 Table 1: Trend of the Russian economy 2009-2013 ................................................................................................ 5 Table 2: Trend of the Russian population 2009-2013 ............................................................................................. 6 Table 3: Total foreign and Russian market in Flanders 2013 .................................................................................. 7 Table 4: The Russian market in Flanders by region 2013 ........................................................................................ 7 Table 5: The Russian market in Flanders by destination 2013 ................................................................................ 8 Table 6: The Russian market in the Art cities 2013 ................................................................................................. 8 Table 7: Trend of Russian overnights, arrivals and average length of stay in Flanders 2004-2013 ...................... 10 Table 8: Trend of Russian overnights in Flanders 2009-2013 ............................................................................... 12 Table 9: The Russian market in Flanders by motive of stay 2013 (overnights) ..................................................... 14 Table 10: The Russian market in Flanders by type of accommodation 2013 (overnights) ................................... 15 Table 11: Trend and forecast of the Russian market in Flanders and competitive destinations (2009-2018,

x1.000, in arrivals) ......................................................................................................................................... 18 July 2014

Documents

Tourism in Figures - toerismevlaanderen.be · Tourism in Figures 2013 ... Breakfast 195 6% 3.806 2% 1.150 6% 5.151 2% ... only B&Bs with a hotel licence were represented in the statistics,