Tourism for Development: The Philippines Framework Exchange/Role of Loc… · National Tourism Development Plan (NTDP) and local government initiatives, shall coordinate with the

DEPARTMENT OF TOURISM

Tourism for Development:The Philippines Framework

Knowledge Exchange Forum 2015May 14, Crowne Plaza Hotel, Ortigas, Metro Manila


Tourism Awards and Citations


Tourism Awards and Citations


International Visitor Receipts

In US$ Million

CAGR = 6.85%

CAGR = 25.09%


International Visitor Arrivals, 2014

2,800,0003,200,0003,600,0004,000,0004,400,0004,800,0005,200,000

2008 2009 2010 2011 2012 2013 2014

5-Year Arrivals

3.5 M3.9 M

4.3 M

3.0 M3.1 M

CAGR = 6.7%

10.0 M

5.5 M

8.2 M6.8 M

CAGR = 23.5%10

4.3 M 4.8 M


International Arrivals (January-December 2014)

RANK COUNTRY JAN – DEC 2014 JAN-DEC 2013 GROWTHRATE

1 KOREA 1,175,472 1,165,789 0.832 USA 722,750 674,564 7.143 JAPAN 463,744 433,705 6.934 CHINA 394,951 426,352 -7.375 AUSTRALIA 224,784 213,023 5.526 SINGAPORE 179,099 175,034 2.327 CANADA 143,899 131,381 9.538 TAIWAN 142,973 139,099 2.799 MALAYSIA 139,245 109,437 27.2410 UNITED KINGDOM 133,665 122,759 8.8811 HONGKONG 114,100 126,008 -9.4512 GERMANY 72,801 70,949 2.61

OTHERS 3,907,483 3,788,100 3.15

GRAND TOTAL(INCLUDING OTHERS)

4,833,368 4,681,307 3.25


National Tourism Development Plan

Strategic Direction 1:Develop and market competitive

tourist products and destinations

Strategic Direction 2:Improve market access, connectivity

and destination infrastructure

Strategic Direction 3:Improve tourism institutional

governance and human resources

“To develop a highlycompetitive andenvironmentally andsocially responsibletourism that delivers morewidely distributed incomeand employmentopportunities”


NTDP primarily contributes to meeting theAdministration’s Social Contract Priorities on:

Rapid, inclusive, andsustained economicgrowth

The Department is also contributing in the fulfilment of:


Competitive Products and Destinations

Tourism Site(Within LGUs)

Tourism Cluster(Groups of LGUsin a Region)

Gateway toTourism Cluster(LGU Capitol)

TourismDevelopmentArea (LGUs)

Tourism Destination Frameworkand Selection Criteria

market responsive inclusive consistent with existing

Regional/LGU boundaries investment responsive measurable prioritizable

“To become the must experience andmore FUN destination in Asia”



Tourism Cluster Strategy

Diversify the tourism products Improve access Improve visitor facilities,

maintenance and operation, andsafety and security Restoration Raise product standards Adopt more environmentally

and socially approaches Strengthen community

participation



Nature Tourism

Cultural Tourism

Sun and Beach Tourism

Cruise & Nautical

Leisure & EntertainmentTourism

MICE & Events Tourism

Health, Wellness, andRetirement Tourism

Diving & Marine SportsTourism

Product Portfolio

Education Tourism


MandatoryAccreditationSkillsDevelopment

Public-PrivatePartnership

Lower BusinessCost

Product Portfolioand Quality Tourism Investments

Marketing and PromotionsMarketDiversification

Branding Advertising Travel Fairs



Congestion

Taxes & Fees

Budget Terminal

New Terminal

Premier Gateway

Secondary Gateways

Safety

Modular TerminalModular Capacity Airport Terminal.ppt

Access, Connectivity and Infrastructure


DOT-DPWHConvergence Program

TOURISM ACT OF 2009 RA 9593

Section 34. Tourism Infrastructure Program. –The Department (DOT), in accordance with theNational Tourism Development Plan (NTDP)and local government initiatives, shallcoordinate with the Department of PublicWorks and Highways (DPWH) and theDepartment of Transportation andCommunications in the establishment of a tourisminfrastructure program in the respective work programs ofsaid agencies, identifying therein vital access roads, airports,seaports and other infrastructure requirement in identifiedtourism areas. The said agencies and the DBM shall accordpriority status to the funding of this tourism infrastructureprogram.


Annual Tourism Infrastructure Program

Note: For 2014 and 2015, budget includes attributions on Access roads to Airports andSeaports.


8 Gateway Tourism Development Areas(TDAs)

Gateway Int’lAirport

Capacity(2012)

Int’lPax*

(2012)

Contributionsto Targets*

(2016)

Manila 13.6 3.4 6.1Clark 1.015 0.16 1.5Cebu 1.8 0.4 0.75Davao 1.6 0.045 0.3Iloilo 0.06 0.006 0.5Kalibo 0.716 0.28 0.6Palawan 0 0 0.3

ClarkManila

Kalibo

Iloilo

Palawan

Cebu

DavaoPrimarySecondary

*in Millions

Source of data: CAAP, CABContribution of Targets: Estimates

Legazpi


Night Landing

Air Seats

Market Access

Domestic Gateways

Travel Formalities

Terminal UpgradeNavigational Aid



Airports

Attractions/Tourist Sites

InternationalCruise (Manila,Cebu, P. Princesa)

Inter-Island

Road Access

Waste ManagementCentral Terminals

Seaports

Land Transport DestinationInfrastructure

Tourist Centres

Franchises Water SupplyPower & Others



Planning

LicensingCleanliness

Safety & Security

Local Governance

RecruitmentSkills Training

Human Resources

Product Dev

Secondary andHigher Education

Labour Practices

Local Promotion

Governance and Human Resources


NTDP Major Accomplishments

Strategic Direction 1: Improvemarket access, connectivity anddestination infrastructure

1. Extended visa-free stay of foreign visitors from 21 to 30 days

2. Increased flight and seat entitlements thru bilateral air talks

3. Strengthened partnership with airlines, charter operators,and travel agents in promoting more flights into the countryand in opening new services

4. Intensified marketing and promotions by participating ininternational route events such as Routes Asia and WorldRoutes

5. Entered into convergence program with infrastructureagencies for the upgrading of airports and seaports


Tourism Road Infrastructure Project PrioritizationCriteria (TRIPPC)

Three-stage Evaluation and Prioritization Process

PRE-QUALIFICATIONAutomatic disqualification if road proposal

fails to meet ANY of 5 Requirements

PRIORITIZATIONmore tourism-orientedCUT-OFF = 60 POINTS

READINESSroads with more technical documents andhave undergone more consultations shall

receive priority in funding

11

22

33

MUST PASS ALL:1. Maps2. < 60 kms from gateway or service center3. Existing Road/With Existing ROWA4. Concept Study & Consulted5. RDC-endorsed

CRITERIA POINTSArrivals 50Accommodation 25Facilities 25


Annual Tourism Infrastructure Program

Note: For 2014 and 2015, budget includes attributions on Access roads to Airports andSeaports.


Signages

Along TRIP roadsStandard specifications based from HighwaySafety Designs Standards (HSDS)

Street lighting Project

MOA with DPWH-Road Board and LGU (for electricity)DPWH-Road Board and DSWD for protection offacilities by communitiesFunding allocation will be sourced out from TIEZA andto implemented by DPWH

2015 DOT-DPWH-Road Board Convergence Program


DOT-DOTC Convergence ProgramAirport Scope of Work Amount

KaliboInternationalAirport

•Advance Engineering•Detailed Engineering Design(DED)•Environmental ImpactAssessment Study (EIA)

P25 Million

BusuangaInternationalAirport

Airport Development(including EIA)

P295 Million

Bantayan, Cebu Feasibility Study P5 Million (initialbudget)

Basco, Batanes Feasibility Study P5 Million (initialbudget)

Masbate Feasibility Study P5 Million (initialbudget)


2015 DOT-DPWH-TIEZA Convergence Program

GREEN RESTROOMS

2840 x PhP. 1,500,000.00 /unit

PhP. 42,000,000.00

TOURISM CENTRES

2020 x PhP. 2,500,000.00 /unit

PhP. 50,000,000.00

TOTAL

PhP 92,000,000.00



Strategic Direction 2: Develop andmarket competitive products anddestinations

1. Developed NEW geographic markets (Russia, India, MiddleEast, Thailand, Indonesia, and Vietnam) and niche markets(Cruise, Dive, Medical, and Learn English)

2. Increased awareness on Philippine tourism thru conduct offamiliarization tours for media, sales missions, productpresentations, tactical ads, joint promotions, internationaltravel and reality shows, and use of social media

3. Developed networks with travel trade and generatedbusinesses and business leads for the Philippine privatesector thru participation in travel fairs


DOT-DSWD Convergence Program

One-Step Banner Communities: Intramuros

• Programs Street food culinary and food handling E-tricycle

• Beneficiaries Street food vendors (SANAMAI) Pedicab drivers

Daraga• ShellMed will be the private sector partner• Abaca handicraft products

Northern Panay Still in the process of site validation for destination and supplier communities

Ubay, Bohol Carabao Milk products produced in Ubay, and nearby municipalities in partnerhsip with

Philippine Carabo Center (PCC)

Davao City and Environs Social preparations for the communities within the vicinity of Sasa Wharf Development of Sasa Wharf



Strategic Direction 3: Governance andHuman Resources

1. Conducted 476 training programs for local government unitsin the areas of planning, product development, statistics,policy, and governance, as well as for industry workers toenhance skills and competencies

2. Accredited 2,393 tourism enterprises that includeaccommodation facilities, travel and tour companies, tourguides, tourist transport and tourism-related establishments.

3. Signed a Memorandum of Understanding with DSWD andUSAID for the “One Step Project” to improve the lives of thepoor with more direct interventions through tourism. (Fivepriority sites identified: Ubay, Bohol; Intramuros, Manila;Daraga, Albay; Davao City and its environs; and NorthernPanay Island.)


AREA APPLICANTS No . ofTrainee

AMOUNT (inUSD)

Bohol Bellevue Resort 70 12,000.00Amarela ResortCorporation 65 16,036.00South Palms ResortPanglao 200 50,000.00Metro Centre Hotel andConvention Center 210 40,000.00

Bohol Association of Hotel,Resorts and Restaurants 370 50,000.00

Sub-total 915 168,036.00

Cebu Parklane Hotel 165 43,130.23Cebu Association of TourOperators 120 35,152.37Olango Island EcoTourAssociation Inc. 20 20,348.84

Waterfront Cebu City Hotel 60 17,714.73

Marco Polo Plaza Cebu 90 10,096.00

Alegre Beach Resort and Spa 95 29,250.00Alpha Hotel Managementand Services 65 39,500.00Cebu White Sands Resortand Spa 65 15,116.28

Sub-total 680 210,308.45

AREA APPLICANTS No. ofTrainee

AMOUNT (inUSD)

DavaoDamosa Land Inc. (MicrotelDavao) 130 21,003.86

Villa Margarita 200 35,000.00

Pinnacle Hotel and Suites 104 18,360.95Guide Union for InboundDestinations and Eco-Tours Inc. 118 52,306.22Samal City Resort OwnersAssociation 450 61,163.26Grand Menseng Hotel 281

Philippine Eagle Foundation Inc. 160 168,036.00

Eden Mountain Resort Inc. 224 43,130.23Davao Insular Hotel CompanyInc. (Waterfront Insular) 175 35,152.37

Aquagem Travel and Tours 160 20,348.84Sub-total 2002 364,489.22

PalawanAziza Paradise Hotel 78 20,285.00Calamianes Association ofTourism Establishments Inc. 400 60,000.00Puerto Princesa Palawan TourGuides Association Inc. 150 27,890.00

Sub-total 628 108,175.00

GRAND TOTAL 4225 851,008.67

Tourism Industry Skills Development Program


NTDP Targets and Impacts by 2016

TouristArrivals• 10 million

Int’lTouristArrivals

• 56.1MillionDomesticTravelers

TourismReceipts• 2,313.2

Billion

TourismGVA• P1,148

Billion

TourismEmployment

• 7.4 Million


NTDP Targets and Impacts by 2016

9 %

19 %

Tourism’s share in 2016 GDP

Tourism’s share in 2016 total employment


Thank you!

Documents

Tourism for Development: The Philippines Framework Exchange/Role of Loc… · National Tourism Development Plan (NTDP) and local government initiatives, shall coordinate with the