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Tourism Development. Tourism is Florida’s leading industry. Dixie County. Has significant potential for Nature & Cultural Heritage Tourism . Tourist Development Council (TDC). - PowerPoint PPT Presentation
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Tourism Development
Tourism DevelopmentTourism is Floridas leading industry
Dixie CountyHas significant potential for Nature & Cultural Heritage Tourism
Tourist Development Council (TDC)Composition Prescribed by State Law (Elected Officials and representatives from lodging, attraction and restaurant businesses)
Appointed by County Commissioners
Purpose Develop Tourist Development Plan and recommend prioritized list of tourism development spendingNine Member CouncilAppointed by the governing board (BOCC)
Chair of BOCC or governing board member designated by chair
2-members elected municipal officials of which (1) of these must be from most populous municipality in the county
6-members shall be persons who are involved in the tourist industry
Not less than(3) nor more than (4) shall be owners or operators of motels, hotels, recreational vehicle parks, or other accommodations in the countyWhy Consider a Tourist Development Tax?Help expands economic development Tourism IS economic development
Provide a revenue source to fund tourism promotion other than use of Ad Valorem taxes
Widespread acceptance by visitors throughout the state 59 of Floridas 67 countiesApproval of Tourist Development TaxFlorida Statue Section 125.0104
Must be adopted by the County Commissioners as an ordinance
Subsequently, approved by a majority of the voters at the November election
Tax collection, if approved by voters, would begin two months after elections Tourist Development TaxWhat is taxable?
Who pays it?
How is it collected?
How will the money be used?What is taxable & What is notWhat is taxable: Rentals for less than 6 months involving hotels, motels, condos, RV and campgrounds
What is not taxable: Food and beverage, phone calls, beds and gate entrance fees to attractions
Who Pays the Tax?Primarily paid by visitors to Dixie County
Tourists, Winter Residents and Visitors who rent accommodations for less than six monthsCollection of Tourist Development TaxPut on customers bill regular sales tax
Vendor receives dealer collection allowance
Vendor remits tax to Florida Dept. of Revenue
Dept. of Revenue returns money to Dixie County Monthly With Tourist Dollars, WE CANAttract tourist
Advertising & Marketing (Pure Water Wilderness & Original Florida)
Fishing Piers
Facilities
Events Promotion of existing ones and developing new ones
Host softball tournaments, fishing tournaments, bicycling and birding events
Tax Rate and Projected CollectionsCommissioners have the option of a 1% or 2% tax should opt for 2%
As tourism grows, revenues would increase
Benefits of Tourism Development TaxEconomic Development JOBS, JOBS, JOBS
Marketing of Nature & Heritage attracts the least intrusive and most affluent visitors
Promotion achieved without spending local taxpayers moneyVOTE YES Let visitors to the area put their 2-cent in and help Dixie County
Vote YES for adoption of the Dixie County 2% Tourism Development Tax
Promote Dixie County as a tourism destination