Tourism – chances and challenges Sustainability and Competitiveness: contradictory or compatible ? Ryszard Zdrojewski Reykjavik, February 15, 2008

Tourism – chances and challengesTourism – chances and challenges

Sustainability and Competitiveness:Sustainability and Competitiveness:contradictory or compatible ?contradictory or compatible ?

Ryszard Zdrojewski Reykjavik, February 15, 2008

West-Pomeranian dilemma:

Conservation or Exploitation ?

Tourism – chances and challenges Tourism – chances and challenges Reykjavik, February 15, 2008

West Pomerania, the pearl of southern Baltic Sea

Tourism – chances and challenges Tourism – chances and challenges Reykjavik, February 15, 2008 Reykjavik, February 15, 2008

Some figures about West Pomerania:

• total area: 22.896 km2

• population: 1.696.100• population density: 74 persons / km2

• shoreline: 185 km• corpland: 50 %


Natural resources of West Pomerania:

• woodland: 36,03 %• inland waters: 5,7 %• the bay of Szczecin 687 km2

• lakes: 1.600• protected area: 20,5 % (460.000 ha)


Protected areas of West Pomerania:

• national parks: 2• sanctuaries: 81• landscape parks: 7• protected scenery areas: 16• ecological croplands: 65 (> 10 ha)• environmental complexes: 18


Actual state of global tourism (WTO`06):

• international journeys: ~770 mln USD ( ~11%)

• int. journeys receipts: ~630 bln USD ( ~11%)

• average unit income (i.j.): ~820 USD

(max USA - ~1050 USD, min Africa - ~570 USD)

• most frequently visited countries:1. France – (75 mln visitors made 41 bln USD profit)

2. Spain – (54 mln visitors made 45 bln USD profit)

3. USA – (46 mln visitors made 75 bln USD profit)

Tourism – chances and challenges Tourism – chances and challenges Reykjavik, February 15, 2008Reykjavik, February 15, 2008

Actual state of global tourism (WTO`06):

• travel & tourism industry: ~4% global GDP• travel & tourism industry: ~3% global empl.• travel & tourism industry: ~4,2% EU GDP• travel & tourism industry: ~4% EU empl.• travel & tourism economy: ~10% global GDP• travel & tourism economy: ~8% global empl.• total tourist demand (WTTC`05):~6.200 bln USD• total tourist demand EU (WTTC`05): ~2.272 bln USD


Actual state of European tourism (WTO`05):

• number of foreign visitors: Europe – 416 mln ( ~5%),Central-East Europe - ~14%, North Europe - ~8,5%,West Europe - ~2,3%, South Europe - ~2,3%

• profits made out of tourist traffic (in bln USD): Spain – 45, France – 41, Italy – 36, Germany – 28, UK – 27.

• investment outlays on tourism (in bln USD): Germany – 72, UK – 56, France – 29, Italy – 21.

Tourism – chances and challenges Tourism – chances and challenges ReyReykjavik, February 15, 2008kjavik, February 15, 2008

WTO tourism development forecast (by 2020):

• international journeys: 1.561 mln• int. journeys incomes: 2.000 bln USD• Europe will be the most popular travel destination

(717 mln visitors, 46% of global market),• Central – East Europe will gain the highest growth of tourist

traffic (223 mln),• the number of interregional journeys will grow faster than the

inner one.

Tourism – chances and challenges Tourism – chances and challenges ReReykjavik, February 15, 2008ykjavik, February 15, 2008

Tourism development in Poland (Tourism Institute`05):

• travel & tourism economy: (5,6% GDP) 54,2 bln PLN• foreign tourists expenses in Poland: 20,3 bln PLN• domestic travelling expenses: 15,7 bln PLN• journeys abroad expenses: 4,8 bln PLN• corporate travelling expenses: 10,7 bln PLN• investment outlays in tourism: 2,7 bln PLN


Structure of turist traffic in Poland:


Research on turist demand in West Pomerania (ZROT & University`05):

• number of respondents: 1.583

• nationality: Polish (384), German (1.199)

• largest groups of visitors:Polish: aged 35-49 (25,6%), German: aged 60-69 (38,4%)

• least group of visitors:aged up to 24 - Polish: (25,6%), German: (38,4%)



0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bliskość morza

Wypoczynek

Poprawa zdrowia

Walory przyrodnicze

Wypoczynek aktywny

Zwiedzanie regionu

Możliwość rozrywki

Zabytki/Historia regionu

Znajomi/rodzina

Sprawyzawodowe/służbowe

Podróż sentymentalna

Impreza kulturalna

Wypoczynek na wsi

Zakupy

Polacy

Niemcy



Weaknesses of tourist offer

0% 10% 20% 30% 40% 50% 60%

zły stan dróg

za wysokie ceny

brak imprez kulturalnych i sportowych

niewłaściwy stan sanitarny

długi czas dojazdu do miejsca docelowego

niezagospodarowanie wolnego czasu

zła pogoda

brak poczucia bezpieczeństwa

słaba znajomość języków obcych przez obsługę

niedostateczna informacja turystyczna

braki w bazie żywieniowej i towarzyszącej

Polacy

Niemcy



Strengths of tourist offer

0% 10% 20% 30% 40% 50% 60% 70% 80%

plaża/morze

czysta przyroda

krajobraz/pejzaż regionu

położenie

walory uzdrowiskowe/zdrowotne

dobra kuchnia

mieszkańcy/gościnność

jakość obsługi

atrakcje kulturowe

zróżnicowana oferta

niskie ceny

Polacy

Niemcy


Tourism policy in West Pomerania (ZROT & University`05):

Recreational

Tourism

( 3xS = Sun, Sea, Sand)

Active

Tourism

(bicycle driving,

trekking, sports)

Health & Resort

Tourism

(cure, rehabilitation, SPA, medical treatment)

Specialized

Tourism

Business

TourismSightseein

g

Tourism

Cultural & Urban

Tourism

Maritime

Tourism

Seaside - zone

Supporting forms:

Strategic forms:



Recreational

Tourism

(woodlands, lakelands)

Active

Tourism

(bicycle driving,

trekking, sports)

Specialized

Tourism

(horse riding, hunting, fishing)

Health & Ecotourism

Educational Tourism

Cultural & Urban

Tourism

Agritourism

Lake districts

Strategic forms:

Supporting forms:



Frontier Traffic

(frontier trade, shopping,

educational tourism)

Ecotourism

(natural parks, islands,

landscape & preserved

zones)

Active Tourism

(yachting, bicycle driving)

Specialized

TourismSightseeing

TourismBusiness Tourism

Cultural & Urban

Tourism

Oder river-basin

Strategic forms:

Supporting forms:



DEVELOPMENT OF TURIST PRODUCTSRecreational Tourism, Health & Resort Tourism, Active

Tourism, Ecotourism, Business Tourism, Cultural & Urban Tourism, Educational Tourism, Maritime Tourism, Sightseeing Tourism, Specialized Tourism, Agritourism,

Frontier Traffic

HUMANCAPITAL

NATURALRESOURCES

MARKETING

INSTITUTIONAL SUPPORT

balance !ergo:

Thank you for your attention !

Ryszard ZdrojewskiCommission on Tourism, Union of the Baltic Cities

[email protected]


Documents

Tourism – chances and challenges Sustainability and Competitiveness: contradictory or compatible ? Ryszard Zdrojewski Reykjavik, February 15, 2008