Mark.H.V.CorpsIFI Angling Advisor

Marine & Countryside Guiding FETAC Level 6

Tourism bodies

•Tourist board (Failte Ireland)

•Tourism Ireland

•Regional Tourism Offices - info on accommodation & food

Fáilte Ireland• National Tourism Development

Authority • To support the tourism industry &

work to sustain Ireland as a high-quality competitive tourism destination

• FI provide practical business support to help tourism industry manage & market their products & services

Tourism Ireland• Established under the framework of

the Belfast Agreement of Good Friday 1998.

• Funded jointly by the Irish Government & the NI Executive

• Operate under the auspices of the North / South Ministerial Council through the Dept of Enterprise, Trade & Investment in NI & the Dept of Tourism, Culture & Sport in ROI

Tourism Ireland• Established under the framework of the

Belfast Agreement of Good Friday 1998.• Funded jointly by the Irish Government

& the NI Executive on a two to one ratio• Operate under the auspices of the North

/ South Ministerial Council through the Department of Enterprise, Trade & Investment in NI & the Department of Tourism, Culture & Sport in the South.

Marketing

• Is the process of communicating the value of a product / service to customers

• Marketing is often interpreted as the art of selling, but selling is only a small fraction of marketing

NI Tourism Board• Is responsible for the development

of tourism & the marketing of NI as a tourist destination to domestic tourists, from within NI & visitors from the ROI 

• Public body of the Dept of Enterprise, Trade & Investment

• Work with other tourism bodies to develop the visitor economy & market NI to visitors

NI Tourism Board• Responsible for development of

tourism & the marketing of NI as a tourist destination to tourists, from within NI & from the ROI 

• Public body of the Dept of Enterprise, Trade & Investment

• Work with tourism bodies to develop the visitor economy & market NI to visitors

October issue.5 pages plus front cover

€12,000 worth of advertising

Chris McCully & Gardiner Mitchell

Key Concepts• Advertising• Branding• Underwriting spot• Direct marketing• Personal sales• Product placement• Publicity• Sales promotion• Sex in advertising• Loyalty marketing• Mobile marketing• Premiums• Prizes

Promotional content• Publication• Broadcasting• Out-of-home advertising• Internet• Point of sale• Merchandise• Digital marketing• In-game advertising• Printing• Product demonstration• Word-of-mouth• Brand ambassador• Drip marketing• Visual merchandising

Promotional media• Printing• Publication• Broadcasting• Out-of-home advertising• Internet• Point of sale• Merchandise• Digital marketing• In-game advertising• Product demonstration• Word-of-mouth• Brand ambassador• Drip marketing• Visual merchandising

What do you do?

IFI• Printing – posters, articles, fliers• Publication – articles, brochures, books• Broadcasting – filming / DVD’s, radio

interviews• Digital marketing / Internet – web page,

facebook, emails, ezine, twitter• Point of sale – fishery offices• Merchandising – clothing, badges, brochures• Product demonstrations - shows, displays,

sponsorship• Word of mouth• Drip marketing – ezine, articles, shows• Competitions – Something fishy

River Slaney article.

August issue. 6 pages

worth €12,000.

Mike Shortt &

Mark Corps

Article (metrics)

• 6 pages & a front cover • Comparative value £12,600• After article enquiries up 40% on

previous year• Outcome bookings up by 28%

IFI organised Double handed casting day

for Slaney Rivers trust

Used as a poster,

flier and pull up banner

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