TOUR DE NEZ-VADAA Celebration of Cycling

2013

A CE

LEBR

ATIO

NTO

UR D

E NE

Z-VA

DAof

Cyc

ling

In a world of constant evolution, what was known as Reno’s best community event, the Tour de Nez, is jumping on the bandwagon and evolving into the

Tour de Nez-VadaThe Tour de Nez-Vada is on! With the backing of the Nevada Commission of Tourism and Cultural Affairs, the 20-year event known as the Tour de Nez will add “Vada” and become four days of cycling and celebration in Northwestern Nevada. The event will be held in the Historic Comstock Lode of Virginia City, in front of the State House in Carson City, along the shores of Lake Tahoe, at ski areas, and will culminate in Downtown Reno for la grande finale.

Everything the Tour de Nez is known for from the pros to the clunkers, messengers and kids races, hand cycles and wanna-bes, will still a part of the Tour. This is not just a bike race, this is a great community event and an epic party! This is the fresh, new, expanded Tour de Nez-Vada.

EVOLUTION!

Tim Healion, executive director, Tour de Nez-Vada

SCHEDULE

Thursday July 25thVirginia City Circuit Race, Pro Men, Women, Handcycles

Kids, Clunkers, Messengers, Wild West ho-down

Friday July 26th Capitol Mall Twilight Criterium in

Carson City for Pro Men, Women and HandcyclesKids, Clunkers, Messengers, Athlete reception for everyone

Handcycle clinics at Renown Medical Center

Saturday July 27th South Tahoe Road Race Pro Men, Women, and Handcycles

Ride with the Pros, Tahoe rideRide the course before the race, for sponsors and spectators

Kids, Clunkers, Messengers, post-race athlete reception for everyone

Sunday July 28th Wingfield Park Criterium, Pro Men, Women,

Handcycles, Masters and other amateur categoriesExpo, Bike Swap, Ride with the Pros

Kids, Clunkers, Messengers, Parties, The Chicane

For more information, visit the Tour de Nez-Vada website at

www.tourdenez.com

Tim Healion, executive directorthealion@tourdenez.com

Charis Derbyshire, development coordinatorcharis@tourdenez.com

Office: 775.348.6673

Tour de Nez-VadaSchedule of Events

In addition to robust local efforts, the Tour de Nez-Vada marketing and

public relations plan includes the enthusiast markets of the San Francisco Bay Area

(including Santa Rosa, Petaluma, Napa), Sacramento, Los Angeles, Las Vegas, Phoenix,

Seattle and Portland. We have two goals: drive participant numbers and increase brand

awareness for the race, which benefit the State of Nevada and our sponsors. With articles in

the San Francisco Chronicle, the New York Times, the LA Times, and feature articles in major

cycling magazines, we are getting the job done. We accomplish these goals through

strategic grassroots promotion backed by an extensive print, TV, radio and an aggressive

social media campaign.

TAKING IT UP A NOTCH

New for this year: the TDNV app!

Being an international event, we argue more people hear about this region than through

any other event in the area. One of the ways is through the various TV productions we’ve

done over the years from shows on Outdoor Life, Universal Sports, and Versus, to the first

ever web based show from the US on cycling.tv. Last year the event was broadcast live

on URide.tv.

Stats from 2012 live web TV show:• 21 Countries – USA, Argentina, and Mexico were the top three• 30 states - California was the highest• 51 Cities in California alone: San Francisco was the top• 4 Cities in Argentina, averaged 30 minutes of viewing time

Register for the Tour de Nez-Vada online by visiting

www.tourdenez.com

LOOK MA, WE’RE ON TV!

TOUR DE NEZ-VADA M

en’s Pro R

ace

Wom

en’s

Pro

Rac

eTO

UR D

E NE

Z-VA

DAW

omen

’s P

ro R

ace

outreach.tourdenez.com

From the very first time we held the event in 1992, we could see that the whole

cycling thing was bigger than the Tour de Nez. It’s good for our bodies, good for the

planet, good for creating community, good for the soul. So we created the Tour de

Nez-Vada Outreach, a non-profit, 501(c)3 organization, to operate the event.

The mission of the Tour de Nez-Vada Outreach is to promote cycling as the ultimate

environmentally sound, healthy, family-oriented, fun-for-all-ages, accessible,

community-minded activity.

In addition to tireless work in creating a regional bike-share program we call LINK, we

have created the Reno/Tahoe Bicycle Summit which is a landing world to tie all aspects

of cycling in the northern region of Nevada and the Tahoe Sierras. We also produce

the Truckee River Gran Fun-Do which is a fun recreation-based ride that supports our

outreach and other cycling projects such as the Tahoe Pyramid Bike way.

sponsors.tourdenez.com

The Tour has consistently drawn top-name cyclists from around the globe and

attracted more than 20,000 local and out-of-market spectators. Dubbed “The Coolest

Race in America” by California Cyclist magazine, the Tour de Nez-Vada offers sponsors a

powerful marketing and branding opportunity with an attractive demographic.

Outdoor recreation enthusiasts have disposable income, are educated risk takers and are

extremely brand loyal. A whopping 76% report that they are inclined to purchase goods

and services from companies that sponsor bike races.

With 20 sponsorship levels to choose from, your business can become a part of the

Nez-venture for the Inaugural Tour de Nez-Vada!

TOUR DE NEZ-VADA OUTREACH

GET INVOLVED

TOUR DE NEZ-VADA

TOUR DE NEZ-VADA

Follow us!www.tourdenez.com