Tour de Fat Press Release 2013

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  • 7/30/2019 Tour de Fat Press Release 2013

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    Contact:Jenny FoustCommunications Strategy Group(w) 303.433.7020(c) [email protected]

    New Belgium Brewings Tour de Fat Rolls into Washington,

    D.C. on June 1 for a Day of Bikes, Beer and Bemusement

    Dont Miss Headlining Acts Beats Antique and The Moth True Stories Told Live!

    Ft. Collins, CO, May 16, 2013 If dressing freaky, riding bikes, listening to bands anddrinking beer are things you like, then dont miss the most FUN fundraiser aroundTourde Fat is coming back to town! New Belgium Brewing, maker of Fat Tire Amber Ale andother award-winning beers, is bringing the 14 th annual Tour de Fat to Washington, D.C.on Saturday, June 1 inYardsPark.

    Gather up your friends, family and neighbors and come enjoy eclectic entertainment andstellar beer, all while helping local bicycle nonprofits raise funds. The event is free, yet allproceeds from beer and merchandise sales and donations from parade participants willhelp make Washington, D.C. a better place to ride a bike. Follow Tour de Fats 12-cityadventure on Facebook: https://www.facebook.com/TourDeFat.

    To properly kick-start the festival, Tour de Fat begins with a giant bicycle parade thatweaves through city streets. Each parade route is designed for people of all skill levels;everyone is welcome and colorful costumes are encouraged. For the rest of theafternoon, the stages heat up with world-class acts like Beats Antique and The Moth-True Stories Told Live and the park becomes a celebration unlike any other.

    Kids of all ages can ride funky bikes, eat delicious fare, relax in the grass, andparticipate in games and activities such as a Thousand Person Dance Contest, whichwill determine the winner of a 2013 New Belgium Cruiser Bike. Everyone 21 and oldercan sample new and classic favorites from New Belgium, including the brewerysflagship brew, Fat Tire, this summers seasonal, Rolle Bolle, and selections from theacclaimed Lips of Faith series.

    Tour De Fat is where everyone can enjoy the unexpected, said Matt Kowal, NewBelgium Brewings Tour de Fat Impresario. Its a festival for all ages and stages of life,from young bike lovers to seasoned beer lovers and everyone in between. Weguarantee youll be inspired by interactive art, music and comedy performances for theyear to come!

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    Price:

    Admission FREE!Parade Suggested donation of $5 or moreBeer $5 for a 16 oz. pour

    See www.facebook.com/TourDeFat for the Tour de Fat credo, schedules, videos and to

    submit an entry to swap your gas-guzzler for a fancy new bicycle.

    About New Belgium Brewing CompanyNew Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspiredbeers, is recognized as one of Outside Magazines Best Places to Work and one of theWall Street Journals Best Small Businesses. The 100 percent employee owned breweryis a Platinum-level Bicycle Friendly Business as designated by the League of AmericanBicyclists, and one of World Blus most democratic U.S. businesses. In addition to FatTire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA,Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey BelgianAle and Trippel. Learn more at www.newbelgium.com.

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